Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Building Your Personal Brand
1.
2.
3. What do I want to be known for?
• What am I passionate about?
• What is my area of expertise?
• What audience do I want to engage?
• What audience do I want to inspire?
You may not be interested in any of those outcomes, or you may feel that you are satisfying those needs in other ways. Cool. There’s another reason you need to be thinking about having a voice online, and that has to do with developing IBM’s next generation of leaders. The next generation of your leaders ARE social, and they’ll continue to need to BE social. What does that mean? That means that if for no other reason, you need to engage here in order to lead from the front.
Look guys, I’ve been successful with this simply because I’m doing it. I don’t have to be great at it bc most people aren’t doing it. But they will be, its escalating, and as it does its gonna be harder, more challenging to get people’s attention, stand out from the pack. But right now, just by DOING IT, you can achieve x, y, z.
You may not be interested in any of those outcomes, or you may feel that you are satisfying those needs in other ways. Cool. There’s another reason you need to be thinking about having a voice online, and that has to do with developing IBM’s next generation of leaders. The next generation of your leaders ARE social, and they’ll continue to need to BE social. What does that mean? That means that if for no other reason, you need to engage here in order to lead from the front.
Look guys, I’ve been successful with this simply because I’m doing it. I don’t have to be great at it bc most people aren’t doing it. But they will be, its escalating, and as it does its gonna be harder, more challenging to get people’s attention, stand out from the pack. But right now, just by DOING IT, you can achieve x, y, z.