The document discusses the importance of list building for internet marketers. It explains that list building involves offering useful content to potential subscribers to build a list of interested customers. Several tools like Aweber and MailChimp are available to help build and manage subscriber lists. The key aspects of effective list building include getting website traffic, providing high quality content to create a good impression, and addressing questions around subscriber acquisition and retention. The document promotes a list building course called "Building Your List Quick" that provides answers to common list building questions.