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Building Habits as a
Team
Alvarez
of UX, Yammer (a Microsoft company)
Lean Customer Development
is story starts with a frustrated intern…
ams flaked out at a rate never seen in
ividuals.
What’s weird about
teams?
&
ams are pessimistic
ams are pessimistic
•  Supportive bias
•  Negativity bias
•  Hindsight bias
ams (over-)value consensus
ams (over-)value consensus
Bandwagon effect
Bystander effect
ams are norms
ams are norms
•  Proscriptive norms
•  Prescriptive norms
•  Fundamental attribution error
What do teams
need?
Teams are pessimistic…
Echo
Concerns
Teams are pessimistic…
Unique
Use Cases
Teams (over-)value consensus…
Limit
Time
Teams are norms…
Scaffolding
Teams are norms…
Sell’
New
Norms
Questions?	
dyalvarez
@cindyalvarez.com

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Building Habits as a Team - Cindy Alvarez, 2016 Habit Summit