O documento fornece um guia sobre técnicas de Social Media Optimization (SMO) para melhorar o posicionamento social de um website. Ele descreve várias técnicas onpage como adicionar botões de "Like", "Share" e comentários do Facebook, integrar RSS, usar elementos de mídia social e automatizar publicações. O documento também discute como esses recursos podem aumentar o engajamento e a viralização, mas requerem esforço do marketeiro e programador para serem implementados com sucesso.
Este documento fornece uma introdução aos modelos de posicionamento patrocinado em motores de pesquisa, como o Google AdWords. Explica conceitos como CPM, CPC, CPA e CPL e como cada um funciona. Também discute como segmentar anúncios por palavras-chave, geografia e dispositivos.
This document outlines common features that should be included in eCommerce websites, as presented by Luis M Cordeiro, a visiting professor of eCommerce. It discusses features like registration/login, shopping carts, advanced product search, security, payment gateways, customization, and shipping. Payment gateways can be offsite or use component-based systems with SDKs. Security requires SSL certificates and HTTPS. Customization tailors the site based on user data. Shipping options include manual, automatic through partners, or default fixed rates.
The document discusses eCommerce models, including B2B (Business to Business), B2C (Business to Consumer), C2C (Consumer to Consumer), C2B (Consumer to Business), and G2C (Government to Citizen). It provides examples and descriptions of each model. The document was created by Luis M Cordeiro, a visiting professor at University Saint Joseph who can be contacted by email at prof@luismcordeiro.net.
Este documento fornece uma introdução ao marketing nas redes sociais (SMM). Em 3 frases, resume:
O documento discute como as marcas podem usar plataformas como Facebook, Twitter e LinkedIn para gerar engajamento da comunidade e leads. Também introduz o papel do Community Manager e ferramentas como anúncios, aplicativos e eventos para impulsionar o engajamento nas redes sociais.
This document contains an introduction to eCommerce presented by Luis M Cordeiro. It discusses key concepts like internet basics, protocols, types of websites, advantages and disadvantages of eCommerce. It also provides a history of eCommerce dating back to the 1970s and definitions of eCommerce and eBusiness. The presentation covers advantages for sellers, consumers and society and concludes with a discussion section and contact details for Luis M Cordeiro.
O documento fornece diretrizes sobre comunicação visual em apresentações, abordando tópicos como estrutura, redação, design, animação e tecnologia. Recomenda-se estruturar slides com índice temático e capítulos bem definidos, usar redação clara evitando siglas e frases longas, aplicar design simples com fontes não-serifadas e cores positivas, animar de forma sutil para reforçar ideias, e considerar ferramentas como PowerPoint e Google Slides.
O documento introduz várias técnicas de marketing online, incluindo SEO, SEM, SMO e SMM. Explica que SEO e SMO envolvem otimizar o conteúdo do site e das redes sociais, enquanto SEM e SMM usam anúncios pagos em mecanismos de pesquisa e redes sociais. Apresenta gráficos mostrando que os usuários clicam principalmente nos primeiros resultados de pesquisa e mapas, e têm comportamentos variados em redes sociais.
O documento fornece um guia sobre técnicas de Social Media Optimization (SMO) para melhorar o posicionamento social de um website. Ele descreve várias técnicas onpage como adicionar botões de "Like", "Share" e comentários do Facebook, integrar RSS, usar elementos de mídia social e automatizar publicações. O documento também discute como esses recursos podem aumentar o engajamento e a viralização, mas requerem esforço do marketeiro e programador para serem implementados com sucesso.
Este documento fornece uma introdução aos modelos de posicionamento patrocinado em motores de pesquisa, como o Google AdWords. Explica conceitos como CPM, CPC, CPA e CPL e como cada um funciona. Também discute como segmentar anúncios por palavras-chave, geografia e dispositivos.
This document outlines common features that should be included in eCommerce websites, as presented by Luis M Cordeiro, a visiting professor of eCommerce. It discusses features like registration/login, shopping carts, advanced product search, security, payment gateways, customization, and shipping. Payment gateways can be offsite or use component-based systems with SDKs. Security requires SSL certificates and HTTPS. Customization tailors the site based on user data. Shipping options include manual, automatic through partners, or default fixed rates.
The document discusses eCommerce models, including B2B (Business to Business), B2C (Business to Consumer), C2C (Consumer to Consumer), C2B (Consumer to Business), and G2C (Government to Citizen). It provides examples and descriptions of each model. The document was created by Luis M Cordeiro, a visiting professor at University Saint Joseph who can be contacted by email at prof@luismcordeiro.net.
Este documento fornece uma introdução ao marketing nas redes sociais (SMM). Em 3 frases, resume:
O documento discute como as marcas podem usar plataformas como Facebook, Twitter e LinkedIn para gerar engajamento da comunidade e leads. Também introduz o papel do Community Manager e ferramentas como anúncios, aplicativos e eventos para impulsionar o engajamento nas redes sociais.
This document contains an introduction to eCommerce presented by Luis M Cordeiro. It discusses key concepts like internet basics, protocols, types of websites, advantages and disadvantages of eCommerce. It also provides a history of eCommerce dating back to the 1970s and definitions of eCommerce and eBusiness. The presentation covers advantages for sellers, consumers and society and concludes with a discussion section and contact details for Luis M Cordeiro.
O documento fornece diretrizes sobre comunicação visual em apresentações, abordando tópicos como estrutura, redação, design, animação e tecnologia. Recomenda-se estruturar slides com índice temático e capítulos bem definidos, usar redação clara evitando siglas e frases longas, aplicar design simples com fontes não-serifadas e cores positivas, animar de forma sutil para reforçar ideias, e considerar ferramentas como PowerPoint e Google Slides.
O documento introduz várias técnicas de marketing online, incluindo SEO, SEM, SMO e SMM. Explica que SEO e SMO envolvem otimizar o conteúdo do site e das redes sociais, enquanto SEM e SMM usam anúncios pagos em mecanismos de pesquisa e redes sociais. Apresenta gráficos mostrando que os usuários clicam principalmente nos primeiros resultados de pesquisa e mapas, e têm comportamentos variados em redes sociais.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
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Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
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5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
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The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
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2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Building a-store-with-shopify
1. eCommerce
Building a store with shopify
Luis M Cordeiro
prof@luismcordeiro.net
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
2. 1
GET STARTED
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
3. Create a free account
Building a store with shopify
Shopify offers five plans, which correspond to
the number of products you want to sell, and all
of Shopify's plans come with a 30 day free trial.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
4. Choose your web address
Building a store with shopify
During the sign up process, you choose the web
address where you and your visitors will access
your store. You aren't able to change this later.
Keep your web address short, easy to spell, and
easy to remember.
Eg: myshop.shopify.com
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
5. Choose your layout
Building a store with shopify
You choose your shop's layout during the sign-
up process. However, your layout can be
changed later. There are currently nine layouts
to choose from, and they all look very
professional and clean.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
6. 2
ADD PRODUCTS TO
YOUR WEBSITE
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
7. Create Products Collections
Building a store with shopify
Product collections determine how your
products are organized and displayed in your
store.
Don't worry about not adding any products to
your store yet: you first need to create the
categories your products will fall under.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
8. Add Products
Building a store with shopify
Add products to your store by clicking on the
"Products" link and then on the "Add a new
product" link. Don't worry about resizing your
product's images: Shopify does that for you. If
you need to create variations of your products
(i.e. different colors or sizes), check the box next
to "This product's variants have multiple
options that distinguish them."
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
9. Organize your products into collections.
Building a store with shopify
Organize your products into collections by
clicking on the "Products" link and then on the
each individual product's page. On the right
side of the page, choose which collections your
product should belong to. The Frontpage
collection is made up of the products that are
shown on your store's homepage.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
10. 3
ADD PAGES TO
YOUR WEBSITE
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
11. Customize your Home page
Building a store with shopify
The homepage is the most important page of
your website and should tell your visitors what
types of products you're selling and showcase
your store's popular products. Fill out your
homepage content by clicking on the "Blogs &
Pages" link and then on the "Welcome to my
Shopify store” link.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
12. Customize your About Us page.
Building a store with shopify
Your About Us page can help form a
relationship with your customers by letting
them put a name and face to your business. Fill
out your About Us page by clicking on the
"Blogs & Pages" link and then on the "About
Us" link.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
13. Add Supporting Pages
Building a store with shopify
Supporting pages and a blog can add value to
your store by allowing your customers to stay
upto-date with your latest product offerings.
Add pages and blog posts to your store by
clicking on the "Blogs & Pages" link and then on
either the "Create a new page" link or the
"Write a new article" link
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
14. 4
CREATE LOGICAL
NAVIGATION
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
15. Create main navigation links
Building a store with shopify
Navigation is how visitors get around your site.
Have links to your product collections in your
main navigation to increase their visibility and
make them easier to access. Create main
navigation links for your product collections by
clicking on the "Navigation" link and then the
"Add Link" link in the Main Menu section of the
page. Give the link a name and link it to one of
your product collections.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
16. 5
SETUP YOUR WEBSITE
TO PROCESS ORDERS
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
17. Select your regions and taxes
Building a store with shopify
Shopify sets up default taxes for your country.
To change your regions or taxes, click on the
“Preferences” link and then on the “Regions
and Taxes” link. You can change the tax
percentage of a region or the tax percentage of
a state in a region.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
18. Change your shipping prices.
Building a store with shopify
Shopify sets up default shipping prices for your
country. To change your shipping prices, click on
the “Preferences” link and then on the
“Shipping” link. You setup shipping prices based
on the weight or price of orders and the
location you’re shipping them to.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
19. Setup Payment Processor
Building a store with shopify
You need to setup a payment processor to
process your store’s orders. Select a payment
processor by clicking on the “Preferences” link
and then on the “Checkout & Payment” link.
Choose whether you want to use PayPal,
Google Checkout, a credit card gateway, or a
custom payment method as a way to accept
payments
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
20. 6
ENHANCE YOUR WEBSITE
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
21. Customize your header and logo
Building a store with shopify
Customize your header and logo to personalize
your online store. Add a logo to your store by
copying it into your theme's ‘Assets' folder.
Open up your theme and delete the following
code: Replace the code you just deleted with
the following code: StoreLogo.gif is the image
file name of your logo. If your logo has a
different name, rename your file as
StoreLogo.gif. Save your theme
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
22. Change your layout
Building a store with shopify
If you would like to change the layout of your
store, go to the ‘Assets' tab and then the
‘Themes Gallery.' Find the layout you want to
use for your store, and click on the "Update my
templates to use this theme" link.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
23. Change your color scheme.
Building a store with shopify
If you would like to change the color scheme of
your store, go to the ‘Assets' tab and then the
‘Theme Editor.' You can change the color
scheme by either typing in the hexadecimal
color code or by clicking on the color box and
moving your cursor to the color you want.
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures
24. Contacts
My contact information
E-mail
You can contact me at
prof@luismcordeiro.net
On the web
twitter.com/luismcordeiro
linkedin.com/luismcordeiro
skype: luis_marco_cordeiro
Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures