Build Your Marketing Plan Part 5 Conversaton Starters

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Part 5 of the Build Your Marketing Plan series. This installment shows you how to stimulate word of mouth by choosing the topic that will get your customers talking. Don't leave conversation to chance! For the complete series, including articles and worksheet downloads, see TheMarketingSpot.blogspot.com in the July 2008 archives.

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The first part of the Build Your Marketing Plan series. The foundation of all your branding efforts is your brand promise. This installment shows you how to build one with legs, that is based on the truth. See the complete series on The Marketing Spot blog. You can view all parts of this series, including articles and worksheet downloads at TheMarketingSpot.blogspot.com. Look in the July 2008 archives. Presented by Jay Ehret

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