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Build Your Marketing Plan Part 3 - The Customer Experience Theme

Editor's Notes

  1. Welcome to the Build your Marketing Plan series of slidecasts from The Marketing spot. My name is Jay Ehret, my company is The Marketing Spot, and I also author The Marketing Spot blog. This is week 2 of the series, part 3, Designing Your Customer Experience. The entire series, including articles and worksheet downloads can be found on The Marketing Spot blog in July 2008. Much of the material you are watching is part of my one-day DIY Marketing for Small Businesses workshop.