2. bud·dy
[buhd-ee] Show IPA noun, plural bud·dies, verb,bud·died,
bud·dy·ing. Informal .
noun
1.
comrade or chum (often used as a term of
address).
2.
bud2 .
From: http://dictionary.reference.com/browse/buddy
3. He is Pedro He is Napolean
Napolean supports Pedro.
They are buddies!
5. Finding your buddies is important, because...
MAXIMIZING BUDDIES
IS
MAXIMIZING PROFIT!
Buddies support your business. They love what your business stand for unconditionally. They give honest
feedback and advocate for you. It’s important to nurture a group of buddies.
6. FINDING BUDDIES
IS
HARD!
It takes effort to convey your culture to your customers.You have to make sure it’s well-received,
benefits your business and can be re-shared.
7. But the good thing is you are in control,
For every customer walks into your store you have a chance to convert her into your buddy. Study
shows acquiring a returning customer is 6 times cheaper than acquiring a new one.
9. Impression
Let your customers know what you stand for. Leave a good impression to your customer by offering
cool loyalty rewards that best represent your culture and value.
10. Ways of Contact
Get their ways of contact using loyalty program. This will be the channel for you to continuously interact
with them.
11. We Remember You
In a world full of competitors, customers need to be reminded of who you are. Give them a welcome
message within 24 hours of their visit stands you out. In addition to that, devise some attractive
marketing campaign and distribute the new using multiple channels.
12. Now....PROFIT?
Not so fast. You need a system to complete the 3 steps for you. Furthermore, designing a successful
marketing campaign isn’t easy. It costs money and it’s super hard to measure the result.You really don’t
know if you are doing it right or wrong.
15. BUDDY COMPLETES YOUR BUSINESS
Yes really. It’s a cool way to interact with your customer, and potentially very fun. I’m going to show you
how.
16. Buddy Up!!!
Get everyone walks in to sign up to be your buddy with Buddy. Show her your unique rewards. And
starts building a relationship with her.
17. Use BuddyEDM* to tell her how much you appreciate her visit. Let her know who you are and where
to find you (if you have a fans page on Facebook).
*BuddyEDM sends an email to her email address signed up with Buddy. Use this opportunity to tell her your story.
18. Design some cool marketing events, activity and use BuddyEDM to spread the news to all your buddies.
If they are cool enough, people will love it.
19. Observe if the average check-in rate is improved after the marketing campaign. BuddyDash* tells you
how effective your campaign was.
*BuddyDash is a analytical dashboard available to participating merchant. It contains information on your customer loyalty.
21. BUDDY ADVOCATES FOR YOU
Share, share, share on
social network
BuddyShare* allows your loyal customers to become your powerful advocator. If they support you
means their friends are literally on your pocket. And we know what that means.
*BuddyShare sits on your store detail page on mobile app.