Survey of People in the UK: what they want to accomplish before they die. More details on http://www.cpjfield.co.uk/

1. What’s on Your Bucket List?
A Survey of People in
the UK:
What they want to
accomplish before they
die and which
heirlooms and
traditions mean most.

2. What’s on Your List?
 CPJ Field and Co surveyed people
throughout the United Kingdom to find out
what they wanted to accomplish more than
anything else before they passed away.
 We also found what they most wanted to
leave to their children and family.
 They told us what they most treasured as
family heirlooms.

3. More about the people
who live in the UK and
completed the survey…

4. Population in the UK*
There are 63,181,775 people in the UK.
 23.9% of the population is 19 or under.
 34% of the population is 44 or under.
 30.3 5 of the population is 69 or under.
 11.8% of the population is over 70.
* All figures from the 2011 UK Census

5. Life Expectancy in the UK*
 Life expectancy for is on average 79.91
years.
 Women typically reach the age of 81.68
years.
 For men, the age is 77.38 years.
* All figures from the UN Population Prospects 2010

6. Now on to the results…
What do the responses
show us about the
activities people want to
do before they die?

7. What Made the List?
Those surveyed between the ages of 18 and 44
said that the things they’d most like to do before
they die are:
 64% said travel
 37% said see children settled down
 36% get married
 33% said have children
 28% said learn to speak a foreign language

8. What did Older People Say?
When people over 45 were asked the same
question, they responded slightly differently to the
younger group:
 67% said they wanted to travel
 33% wanted to see children settled down
 25% wanted to learn to speak a foreign
language
 22% said swim with dolphins
 13% said visit Disneyworld

9. Family Heirlooms and Traditions
When asked which heirlooms and traditions were
most meaningful and important when passed
down, the group of 18-44 year olds responded as
follows:
 30% said that jewelry meant the most
 29% chose art like photographs or
paintings
 24% preferred to receive recipes
 22% said special seasonal holiday traditions
 17% wanted ornaments

10. When the over 45’s were asked to identify the most
important things that they’d ever been given, they
identified the following:
 48% said art such as photographs or
paintings
 40% said jewelery meant the most
 38% said ornaments were special
 27% valued home-making skills the most
 23% were happy to have recipes
Family Heirlooms and Traditions

11. What to Pass On?
Those in the 18-44 category said that the
following were the things that they were most
likely going to pass down to their families:
 37% jewelry
 35% Photographs or paintings
 22% Seasonal holiday traditions
 22% Recipes
 20% Property

12. Residents in the over 45 category highlighted
the following as the things they’d pass down :
 51% planned to give photographs or
paintings
 44% said jewelery
 34% would share property
 32% said ornaments
 18% wanted seasonal holiday traditions to
stay in the family
What to Pass On?