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2016
BTI Client Service A-Team
Survey of Law Firm Client Service Performance
Compelling Research. Compelling Results.
EXECUTIVE SUMMARY
©2015 The BTI Consulting Group, Inc. All rights reserved.
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
HOME
2016
Introduction to BTI’s Client Service A-Team Rankings
For the past 15 years, BTI has published the definitive ranking of client service excellence for the corporate
law firm market. Our focus is on which law firms legal decision makers are recognizing for delivering the
absolute best levels of client service. Now in its 15th year of publication, the BTI Client Service A-Team is the
gold standard (used by law firms and corporate counsel alike) to assess how law firms honestly stack up in
client service delivery. The analysis is based on 17 objective ranking factors—all of which corporate counsel
agree drive the strongest relationships with law firms. You can read about the 17 activities in this report and
more in depth in Michael B. Rynowecer’s new book Clientelligence.
Welcome to the BTI Client Service A-Team 2016
The rankings of the 322 law firms recognized in the BTI Client Service A-Team 2016 are the end result
of nearly 322 in-depth interviews with legal decision makers at the world’s leading organizations.
CLIENT SERVICE LEADERS—As Selected by Clients
yy Last year’s leader in client service excellence, Skadden, clings to the top spot in 2016.
yy The next finisher, Jones Day, is a former client service No. 1, looking to reclaim the leaderboard.
yy Hogan Lovells reaches its huge watermark performance at number 3.
yy Rounding out the top 5 are Kirkland and Morgan Lewis—both seasoned veterans when it
comes to earning corporate counsel recognition for superior service.
The leaders in client service are sealing their place at the top—pulling away from the pack and
impressing corporate counsel with their ongoing prowess. The top 10 firms have averaged 11 years in
the exclusive BTI Client Service 30 (the 30 firms outperforming all others in client service delivery). All
(save 2 newcomers) of the BTI Client Service 30 are repeat honorees. These are the elusive law firms
reinventing how legal services are delivered.
MORE THAN JUST RANKINGS
The BTI Client Service A-Team 2016 is more than a guide to the law firms delivering superior levels of
service—it’s a handbook to make you an expert in client service as well.
yy 4 activities correlate to higher growth and higher profitability; learn exactly how to differentiate
your firm around:
–– Commitment to help
–– Client focus
–– Understanding the client’s business
–– Providing value for the dollar
yy 6 activities are required before a client will even consider entering into a relationship with a law firm
yy 5 activities are proven to highly differentiate law firms from one another—driving longer-lasting
client relationships
yy 2 activities stand out as magnets attracting organizations with the highest levels of legal spending
The BTI Client Service A-Team is your tool to understand how to develop superior skills in each of
these activities to drive the absolute best and longest-lasting client relationships.
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
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Table of Contents
2016
Welcome to the BTI Client Service A-Team 2016__________________________________ i
Introduction
BTI’s Methodology and Approach___________________________________________________ 2
322 Law Firms Named by Corporate Counsel__________________________________________ 4
Three Types of Honors____________________________________________________________ 5
17 Activities Driving Superior Client Relationships
17 Activities Driving Superior Client Relationships: Full-Size Chart _________________________________________ 7
Reading BTI’s 17 Activities Quadrant Map________________________________________________________________________ 8
Relationship Bliss: The Best Law Firms
Relationship Bliss: The Most Strategic—And Financially Rewarding—Activities________________________11
Commitment to Help
Be Committed, Not Helpful______________________________________________________ 12
The Best Law Firms_ ___________________________________________________________ 13
Client Focus
Solutions Tailored to Each Client__________________________________________________ 16
The Best Law Firms_ ___________________________________________________________ 17
Understands the Client’s Business
Clients Love to Be Understood ___________________________________________________ 20
The Best Law Firms_ ___________________________________________________________ 21
Provides Value for the Dollar
You Win on Value. You Lose on Price._ _____________________________________________ 24
The Best Law Firms_ ___________________________________________________________ 25
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
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Table of Contents
2016
Price of Admission Activities: The Best Law Firms
Price of Admission: Getting in the Door _ _______________________________________________________________________ 29
Legal Skills
Talk about the Client, Not Yourself_________________________________________________ 30
The Best Law Firms_ ___________________________________________________________ 31
Quality Products
Clients—Not Standards—Define Quality ____________________________________________ 34
The Best Law Firms_ ___________________________________________________________ 35
Meets Core Scope
Manage Scope to Manage the Relationship_ ________________________________________ 38
The Best Law Firms_ ___________________________________________________________ 39
Keeps Clients Informed
No News Is Bad News__________________________________________________________ 42
The Best Law Firms_ ___________________________________________________________ 43
Deals with Unexpected Changes
Adaptation, Not Preparation_____________________________________________________ 46
The Best Law Firms_ ___________________________________________________________ 47
Handles Problems
Your Problem Is Your Problem____________________________________________________ 49
The Best Law Firms_ ___________________________________________________________ 50
Relationship Builder Activities: The Best Law Firms
Relationship Builders: Niceties… Not Necessities______________________________________________________________53
Breadth of Services
Jack of All Trades, Master of All___________________________________________________ 54
The Best Law Firms_ ___________________________________________________________ 55
Helps Advise on Business Issues
Be the Mentor, Not the Vendor___________________________________________________ 57
The Best Law Firms_ ___________________________________________________________ 58
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
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Table of Contents
2016
Regional Reputation
Regional Reputation a Proxy for Knowledge_________________________________________ 60
The Best Law Firms_ ___________________________________________________________ 61
Unprompted Communication
Avoid Information Age Rage_ ____________________________________________________ 64
The Best Law Firms_ ___________________________________________________________ 65
Brings Together National Resources
It’s Not the Size, but How You Use It_______________________________________________ 67
The Best Law Firms_ ___________________________________________________________ 68
Business Magnet Activities: The Best Law Firms
Business Magnets: Make Decision Makers Take Notice______________________________________________________71
Anticipates the Client’s Needs
Operate in Scan Mode__________________________________________________________ 72
The Best Law Firms_ ___________________________________________________________ 73
Innovative Approach
Don’t Change Everything, but Change Something_____________________________________ 75
The Best Law Firms_ ___________________________________________________________ 76
Which Law Firm Is Most Arrogant
The Most Arrogant Law Firms____________________________________________________ 79
Law Firm Most Often Cited as Being Most Arrogant _ _________________________________ 80
Law Firms Frequently Cited as Being Most Arrogant __________________________________ 80
Law Firms Cited as Being Most Arrogant____________________________________________ 80
The BTI Client Service 30
The BTI Client Service 30: Full-Size Chart________________________________________________________________________83
The BTI Client Service 30: Standouts in Client Service Delivery___________________________ 84
Client Service Standouts—Celebrating 10 or More Years on The Client Service 30___________ 85
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
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Table of Contents
2016
The BTI Client Service 30: Profiles
	1.	 Skadden, Arps, Slate, Meagher  Flom ________________________________________ 87
	2.	 Jones Day________________________________________________________________________88
	3.	 Hogan Lovells_____________________________________________________________________89
	4.	 Kirkland  Ellis____________________________________________________________________90
	5.	 Morgan Lewis_ ___________________________________________________________________91
	6.	 McGuireWoods___________________________________________________________________92
	7.	 Sidley Austin_ ____________________________________________________________________93
	8.	 Alston  Bird_____________________________________________________________________94
	9.	 BakerHostetler____________________________________________________________________95
	10.	 KL Gates_______________________________________________________________________96
	11.	 Dentons_________________________________________________________________________97
	12.	 Latham  Watkins_________________________________________________________________98
	13.	 Mayer Brown_____________________________________________________________________99
	14.	 Ropes  Gray____________________________________________________________________100
	15.	 Thompson Hine__________________________________________________________________101
	16.	 Holland  Hart___________________________________________________________________102
	17.	 Sutherland______________________________________________________________________103
	18.	 Bryan Cave______________________________________________________________________104
	19.	 Baker Botts_ ____________________________________________________________________105
	20.	 Ogletree, Deakins, Nash, Smoak  Stewart_____________________________________________106
	21.	 Davis Polk  Wardwell_____________________________________________________________107
	22.	 Reed Smith_ ____________________________________________________________________108
	23.	 Akin Gump Strauss Hauer  Feld_ ___________________________________________________109
	24.	 Littler Mendelson_ _______________________________________________________________110
	25.	 Orrick, Herrington  Sutcliffe_ ______________________________________________________111
	26.	 Holland  Knight_________________________________________________________________112
	27.	 Sullivan  Cromwell_______________________________________________________________113
	28.	 Scopelitis, Garvin, Light, Hanson  Feary______________________________________________114
	29.	 Weil, Gotshal  Manges___________________________________________________________115
	30.	 Arnold  Porter__________________________________________________________________116
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
HOME
Table of Contents
2016
2016 Performance Across the 17 Activities Driving Superior Client Relationships
Law Firms Listed Alphabetically __________________________________________________ 118
Client Service Performance of the Am Law 200
Client Service Performance of the Am Law 200 for 2016__________________________________________________ 141
About The BTI Consulting Group, Inc.
Who We Are __________________________________________________________________________________________________________ 149
Driving Superior Client Relationships to Drive Growth___________________________________ 150
Research and Services_____________________________________________________________ 151
Additional Insights from BTI Publications______________________________________________________________________ 152
Contact BTI______________________________________________________________________ 153
Index of Law Firms____________________________________________________________ 155
Terms of Use__________________________________________________________________ 171
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
HOME
Introduction
2016
BTI’s Methodology and Approach
BTI’s goal each year is to be objective and transparent in our rankings. The A-Team is a data-
driven ranking based solely on in-depth telephone interviews with leading legal decision
makers. This research is independent (no law firm or organization other than BTI sponsors
this study) and unbiased.
Each year BTI reaches out to a sample of legal decision makers at large organizations with
$1 billion or more in revenue. BTI tracks legal spending and thought leaders. No law firm
influences the results, submits nominations, or provides client names to BTI.
Methodology
BTI’s scoring system relies on 3 variables to leave no room for subjective opinion or
judgment:
yy Importance of each of the 17 activities to legal decision makers when assessing legal
providers
–– BTI asked legal decision makers: On a scale of 1 to 10, with 10 being the most
important, how important are each of the following activities when you hire or
evaluate a law firm?
yy How difficult it is for a legal decision maker to find a law firm performing well in
each of the 17 activities (in essence, does the activity differentiate one law firm from
another)
–– BTI asked legal decision makers: On a scale of 1 to 10, with 10 being the most
difficult, how difficult is it for you to find a law firm performing at best-in-class
levels in each of the following activities?
yy Candid, open-ended feedback from decision makers as to which law firm stands out as
the best in each of the 17 activities
–– BTI asked legal decision makers: For each of the following activities, can you
please tell me which firm you consider best?
The 17 Activities—A Brief History
26 years ago, BTI began the first and longest-running continuous survey with C-level
buyers of professional services. The goal was to understand what drives the absolute best
relationships with professional services firms—how and why top executives pick the service
providers they do.
14,000 in-depth telephone interviews later, BTI has isolated 17 activities proven to be
essential to delivering superior client service and driving the best relationships.
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
HOME
Introduction
2016
BTI’s Methodology and Approach — Continued
BTI Client Service A-Team 2016 draws on data collected in BTI’s ongoing Annual Survey of
General Counsel. This study includes between 50% and 55% of companies participating
in prior years. This approach provides for accurate analysis of longitudinal trends while
simultaneously allowing for insights into new, changing, and up-and-coming shifts in the
legal market.
2016 Survey Participant Demographics
Overview
Interviews: 319 in-depth telephone interviews
Time Frame: Conducted between March 9 and September 10, 2015
Incentives: Respondents receive a complimentary report of legal benchmarks and metrics
Highest-ranking Legal Decision Makers
yy General Counsel/Chief Legal Officer
yy Direct Report to General Counsel
yy Other Legal Decision Maker
Organizations with Highest Levels of Legal Spending
–– Average revenue of $18.2 billion
–– Median revenue of $4.7 billion
Representative of More than 15 Industry Segments
–– Banking
–– Chemicals
–– Consumer Goods
–– Energy
–– Financial Services
–– High Tech
–– Insurance
–– Investment Banks
–– Manufacturing
–– Pharmaceuticals
–– Professional Services
(excluding law firms)
–– Retail Trade
–– Telecommunications
–– Transportation
–– Wholesale Trade
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
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Introduction
2016
BTI Client Service 30
30 Law Firms
BTI Client Service A-Team
Honorees
292 Law Firms
Other Core Firms
Not Recognized for Service
328 Law Firms
322 Law Firms Named by Corporate Counsel
According to BTI’s research, 650 core law firms serve large and Fortune 1000 clients.
However, only slightly more than half of these firms earn a spot in the BTI Client Service
A-Team 2016. 322 law firms, in total, are singled out—by name—by legal decision makers for
their prowess in at least 1 of the 17 activities driving superior client relationships.
Two Tiers of Client Service Recognition
BTI CLIENT SERVICE 30
yy The 30 firms boasting the highest overall scores in client service delivery—
outperforming all other firms by a factor of 5
yy Win recognition in each of the 17 activities driving the best relationships with clients
yy They impress clients with their savvy, outpace all other firms in service, and reap real
financial benefits from their efforts; simply put, the law firms in the BTI Client Service
30 are the best
BTI CLIENT SERVICE A-TEAM HONOREES
yy 292 additional firms earned recognition—by name—from corporate counsel
yy Legal decision makers see these firms as delivering best-in-class levels of service in at
least 1 of the 17 activities clients consider most important and most influential in a law
firm relationship
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
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Introduction
2016
Three Types of Honors
Nominated firms receive one of three honors:
Best of the Best
The highest level of achievement based upon a firm’s unparalleled
performance in client service. These firms perform at a higher level
than all others.
Leaders of the Best
The second-highest level of achievement designating the firm’s
leadership status in client service. These firms are performing better
than most.
Honor Roll of the Best
The third-highest level of achievement indicating an honorable
mention in client service.
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
HOME
2016
17 Activities Driving Superior Client Relationships
BTI’s research with more than 14,000 buyers of professional services isolates the 17
activities essential to delivering superior client service and driving the best professional
relationships. Corporate counsel then assess each activity on 2 dimensions, specifically, to
identify the activities most important and most influential when evaluating legal providers.
Reading BTI’s 17 Activities Quadrant Map
BTI’s 17 Activities Quadrant Map measures the components of client service along 2 key
dimensions:
yy Importance
yy Ability to differentiate a law firm
BTI’s ongoing research with corporate counsel shows how each quadrant in the chart
exhibits distinct characteristics and plays an important role in developing and maintaining
superior relationships with legal decision makers.
The horizontal axis of this
chart represents relative
importance of each activity.
Activities on the right side of
the chart are more important
to legal decision makers than
activities on the left side.
The vertical axis of this chart
represents the strength
of each activity’s ability to
differentiate a law firm.
Activities on the top half of
the chart are harder for legal
decision makers to find in a
law firm—making them strong
differentiators.
HIGHER IMPORTANCE
Provides Value
for the Dollar
BUSINESS MAGNETS
Breadth of Services Regional Reputation
Helps Advise on
Business IssuesBrings Together
National Resources
Unprompted Communication
RELATIONSHIP BUILDERS
PRICE OF ADMISSION
RELATIONSHIP BLISS
Anticipates the Client’s Needs
Innovative Approach
Meets Core Scope
Handles
Problems
Legal Skills
Quality Products
Deals with
Unexpected Changes
Keeps Clients Informed
Client Focus
Commitment
to Help
Understands the
Client’s Business
LOWER IMPORTANCE
Provides Value
for the Dollar
BUSINESS MAGNETS
Breadth of Services
Regional
Reputation
Helps Advise on
Business IssuesBrings Together
National Resources
Unprompted Communication
RELATIONSHIP BUILDERS
PRICE OF ADMISSION
RELATIONSHIP BLISS
Anticipates the Client’s Needs
Innovative Approach
Meets Core Scope
Handles
Problems
Legal Skills
Quality Products
Deals with
Unexpected Changes
Keeps Clients Informed
Client Focus
Commitment
to Help
Understands the
Client’s Business
HIGHERDIFFERENTIATIONLOWERDIFFERENTIATION
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
HOME
17 Activities Driving Superior Client Relationships
2016
Quadrant 1: Relationship Bliss
4 activities are most important to corporate counsel and provide the highest levels of differentiation
for law firms. Corporate counsel see these activities as scarce, and they drive hiring decisions on a
continuing basis. Law firms can draw on these primary activities to reap substantially more business
from existing clients and draw in new clients.
1.	 Commitment to Help
2.	 Client Focus
3.	 Understands the Client’s Business
4.	 Provides Value for the Dollar
While the activities in quadrant 1 have the strongest statistical correlation to financial benefit,
every activity has a crucial role in the development, maintenance, and ultimate growth of client
relationships. Without the Price of Admission activities, clients won’t even consider hiring you. Failure
to demonstrate your ability in the Business Magnets could cost you some of the highest-spending
clients. Overlook the power of Relationship Builders and opportunities for organic growth with your
existing clients may be missed.
Quadrant 2: Price of Admission
Corporate counsel see 6 activities as the minimum requirements expected from a law firm. These
activities are of high importance but are also widely available. Clients expect you to deliver these
activities in order to win work, but they do not differentiate you enough to be the sole decision
criteria.
5.	 Legal Skills
6.	 Quality Products
7.	 Meets Core Scope
8.	 Keeps Clients Informed
9.	 Deals with Unexpected Changes
10.	Handles Problems
Quadrant 3: Relationship Builders
5 activities stand out as providing high differentiation to the law firms able to deliver them. However,
these activities are of lower importance to corporate counsel. On their own, these activities are nice
to find in a law firm, but they won’t drive a relationship over the long term.
11.	Breadth of Services
12.	Helps Advise on Business Issues
13.	Regional Reputation
14.	Unprompted Communication
15.	Brings Together National Resources
Quadrant 4: Business Magnets
These activities are an anomaly. They are of lower importance and are less differentiating with most
clients. The notable exception: the largest-spending, least price-sensitive clients with a large number
of complex needs—the organizations most law firms attempt to add to their client roster.
16.	Anticipates the Client’s Needs 17.	Innovative Approach
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
HOME
About The BTI Consulting Group, Inc.
2016
BTI conducts more independent research on how clients acquire, manage, and evaluate their
professional service providers than virtually anyone.
We benchmark how Fortune 1000 companies buy, how professional services firms sell, and
how to manage service provider performance. Through more than 14,000 independent
interviews with C-level executives and systematic analysis, BTI has helped professionals boost
client service for over 25 years.
We examine the market from the client’s perspective. Our proprietary methods include open-
ended interviews with high-level executives and decision makers, carried out by highly trained
senior interviewers. These are not to be confused with check-off-the-box surveys. Our reports
and findings are based on what your clients and users say: we don’t put words in their mouths
and we don’t look to third parties to report what your clients are saying.
BTI is the leading provider of strategic, client-based research to the legal community. BTI
has helped more than 200 law firms and professional services firms improve client service
through compelling research and advice. We conduct the only continuous benchmarking
market study in the legal services industry, now in its 15th year.
Clients use BTI’s insightful, custom client feedback surveys to drive change, create urgency,
and substantially boost performance.
Driving Superior Client Relationships.
Fueling Superior Growth and Profits.
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
HOME
About The BTI Consulting Group, Inc.
2016
BTI’s 25 years of research pinpoint the 17 activities responsible
for driving the absolute best client relationships. In essence,
they are how clients define client service excellence and what
clients expect out of the firms with whom they have the best
relationships. The best-in-class performances in these activities
are proven to drive superior financial performance.
There’s only 1 way to determine if you are hitting the best-in-
class threshold: ask.
Client feedback allows you to unequivocally pinpoint where you
are excelling and where you need systematic improvements in
your relationships.
The best feedback initiatives not only assess how you and
your firm perform, but also look at the performance of the
competitors serving your clients. At the end of the day,
what does it matter if a client thinks you are doing great, if a
competitor is doing better?
Learn more about the 17 Activities  BTI’s newest book:
Clientelligence: How Superior Client Relationships
Fuel Growth and Profit
Visit: www.bticonsulting.com/17
The 17 Activities
Driving Growth
Quadrant I:
Relationship Bliss
1.	Commitment to help
2.	Client focus
3.	Understanding the
client’s business
4.	Providing value for
the dollar
Quadrant II:
Price of Admission
5.	Legal skills
6.	Quality
7.	Meeting core scope
8.	Keeping clients informed
9.	Dealing with unexpected
changes
10.	Handling problems
Quadrant III:
Relationship Builders
11.	Breadth of services
12.	Helping advise on
business issues
13.	Regional reputation
14.	Unprompted
communication
15.	Bringing together
resources
Quadrant IV:
Business Magnets
16.	Anticipating the
client’s needs
17.	Innovative approach
Pinpoint your strengths—and weaknesses—
in the activities proven to drive growth
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
HOME
About The BTI Consulting Group, Inc.
2016
Custom Client Feedback Research
High-impact client feedback drives SUPERIOR client
service. Superior client service drives growth.
yy Client Service Performance Studies
yy Client Needs Assessment
yy Your Firm’s Client Service Score
Business Development
BTI looks at PERFORMANCE in new ways—driving
adoption of new tactics and better results.
yy Strategic Business Planning
yy Client-focused Business Practices
yy Custom Training
Market Assessment
Establish a DIFFERENTIATED position—with less risk, lower costs,
and a greater chance of success.
yy Brand Health  Market Awareness Studies
yy New Market Entry Assessments
Strategic Planning
Assess your options to find the GROWTH best suited to your firm:
from least risk to highest return and anything in between.
yy Financial and Market Performance
yy Competitive Analysis
Client Insight Briefings
Tailored to your firm and chock full of client-based insights, BTI briefings draw from our
research and experience to help you boost client satisfaction, increase client retention,
and improve your performance.
BTI performs a broad range of services for our clients, including:
Use BTI’s services and
research to:
yy Drive new business
immediately
yy Keep competitors out
of your client base
yy Find your strengths…
and weaknesses
yy Learn what clients
really want from you
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved.	 The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com	
HOME
About The BTI Consulting Group, Inc.
2016
BTI Litigation Outlook 2016 –
Now Available
Your guide to
understanding how
clients’ expectations
are changing to
help you grow
and capture new
market opportunities, take smart risks, and
spur innovation. BTI Litigation Outlook 2016
helps you create and provide solutions before
clients realize they need them.
BTI Business Development Opportunity
Zones 2016
is your best source
for the data and
strategies to jump
start your firm’s
growth today. With
detailed information
on 17 practice areas and 16 industries find
the best opportunities to grow, target and win
market advantages, and chart the best course
of action for your firm.
BTI Brand Elite 2015
Based on why clients
hire and recommend
law firms—not the
services, size, or location
of a law firm—BTI’s
research reveals how
law firms of any size
reap substantial new
business by improving
brand perceptions in
the market.
BTI Client Service
All-Stars 2015
354 attorneys step up
to meet—and exceed—
clients’ expectations
and earn recognition,
by name, from
corporate counsel for
delivering the absolute
best client service.
The data and insight found in BTI’s reports are used to train attorneys, guide business
development, inform strategy, and calibrate market trends against firm tactics.
In short, you get many of the benefits of a custom study commissioned for your firm,
at a fraction of the cost. These insights are proven to drive growth and client retention and
protect fees.
All of our reports come with a 100% satisfaction guarantee and complete telephone support
to help you maximize the value from our publications.
You can order these and other compelling BTI research or publications at
www.bticonsulting.com.
Compelling Research. Compelling Results.©2015 The BTI Consulting Group, Inc. All rights reserved.
2016
BTI Business Development
Opportunity Zones
How to Grow by Industry and Practice in 2016
Compelling Research. Compelling Results.©2015 The BTI Consulting Group, Inc. All Rights Reserved.
2015
BTI Brand Elite
Client Perceptions of the Best-Branded Law Firms
2015
THE BTI CLIENT SERVICE
ALL-STARS 2015
The 354 attorneys in this report are the individuals
clients think of—and turn to—first. Why? They service
clients better than anyone and everyone.
Most attorneys are focused on building out the
expertise and practice capabilities needed to tackle
every client need. Relatively few focus on delivering the
absolute best client service. Not just good, the absolute
best. As in: serving the client better than anyone else.
The BTI Client Service All-Stars is BTI’s definitive annual
guide to the attorneys commanding the attention of
General Counsel and legal decision makers at large
organizations. This is not your over-reported list of
rainmakers, dealmakers, or power brokers. Instead, BTI
went straight to the source—the client, the decision
makers for legal services—to find out exactly which
attorneys are truly influencing and changing the legal
industry.
Turn the page to read why and who clients say are
the best.
354 ATTORNEYS ABSOLUTELY BEST AT CLIENT SERVICE.
GENERAL COUNSEL NAME THE ATTORNEYS ON TOP.
OVERVIEW | 1
CULTIVATING CLIENT
SERVICE STANDOUTS | 4
BTI CLIENT SERVICE
ALL-STARS 2015:
THE LINEUP | 12
HOW TO BECOME A
BTI CLIENT SERVICE
ALL-STAR | 57
BTI’S DATA AND
METHODOLOGY | 61
ABOUT BTI | 63
CONTACT BTI | 66
20152015
Compelling Research. Compelling Results.©2015 The BTI Consulting Group, Inc. All rights reserved.
2016
BTI Litigation Outlook
Changes, Trends and Opportunities for Law Firms
Executive Summary
©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance
+1 617 439 0333 • www.bticonsulting.com
HOME
About The BTI Consulting Group, Inc.
2016
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Executive Summary
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Executive Summary
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BTI Client Service A-Team 2016 Executive Summary

  • 1. 2016 BTI Client Service A-Team Survey of Law Firm Client Service Performance Compelling Research. Compelling Results. EXECUTIVE SUMMARY ©2015 The BTI Consulting Group, Inc. All rights reserved.
  • 2. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME 2016 Introduction to BTI’s Client Service A-Team Rankings For the past 15 years, BTI has published the definitive ranking of client service excellence for the corporate law firm market. Our focus is on which law firms legal decision makers are recognizing for delivering the absolute best levels of client service. Now in its 15th year of publication, the BTI Client Service A-Team is the gold standard (used by law firms and corporate counsel alike) to assess how law firms honestly stack up in client service delivery. The analysis is based on 17 objective ranking factors—all of which corporate counsel agree drive the strongest relationships with law firms. You can read about the 17 activities in this report and more in depth in Michael B. Rynowecer’s new book Clientelligence. Welcome to the BTI Client Service A-Team 2016 The rankings of the 322 law firms recognized in the BTI Client Service A-Team 2016 are the end result of nearly 322 in-depth interviews with legal decision makers at the world’s leading organizations. CLIENT SERVICE LEADERS—As Selected by Clients yy Last year’s leader in client service excellence, Skadden, clings to the top spot in 2016. yy The next finisher, Jones Day, is a former client service No. 1, looking to reclaim the leaderboard. yy Hogan Lovells reaches its huge watermark performance at number 3. yy Rounding out the top 5 are Kirkland and Morgan Lewis—both seasoned veterans when it comes to earning corporate counsel recognition for superior service. The leaders in client service are sealing their place at the top—pulling away from the pack and impressing corporate counsel with their ongoing prowess. The top 10 firms have averaged 11 years in the exclusive BTI Client Service 30 (the 30 firms outperforming all others in client service delivery). All (save 2 newcomers) of the BTI Client Service 30 are repeat honorees. These are the elusive law firms reinventing how legal services are delivered. MORE THAN JUST RANKINGS The BTI Client Service A-Team 2016 is more than a guide to the law firms delivering superior levels of service—it’s a handbook to make you an expert in client service as well. yy 4 activities correlate to higher growth and higher profitability; learn exactly how to differentiate your firm around: –– Commitment to help –– Client focus –– Understanding the client’s business –– Providing value for the dollar yy 6 activities are required before a client will even consider entering into a relationship with a law firm yy 5 activities are proven to highly differentiate law firms from one another—driving longer-lasting client relationships yy 2 activities stand out as magnets attracting organizations with the highest levels of legal spending The BTI Client Service A-Team is your tool to understand how to develop superior skills in each of these activities to drive the absolute best and longest-lasting client relationships. Executive Summary
  • 3. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME Table of Contents 2016 Welcome to the BTI Client Service A-Team 2016__________________________________ i Introduction BTI’s Methodology and Approach___________________________________________________ 2 322 Law Firms Named by Corporate Counsel__________________________________________ 4 Three Types of Honors____________________________________________________________ 5 17 Activities Driving Superior Client Relationships 17 Activities Driving Superior Client Relationships: Full-Size Chart _________________________________________ 7 Reading BTI’s 17 Activities Quadrant Map________________________________________________________________________ 8 Relationship Bliss: The Best Law Firms Relationship Bliss: The Most Strategic—And Financially Rewarding—Activities________________________11 Commitment to Help Be Committed, Not Helpful______________________________________________________ 12 The Best Law Firms_ ___________________________________________________________ 13 Client Focus Solutions Tailored to Each Client__________________________________________________ 16 The Best Law Firms_ ___________________________________________________________ 17 Understands the Client’s Business Clients Love to Be Understood ___________________________________________________ 20 The Best Law Firms_ ___________________________________________________________ 21 Provides Value for the Dollar You Win on Value. You Lose on Price._ _____________________________________________ 24 The Best Law Firms_ ___________________________________________________________ 25 Executive Summary
  • 4. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME Table of Contents 2016 Price of Admission Activities: The Best Law Firms Price of Admission: Getting in the Door _ _______________________________________________________________________ 29 Legal Skills Talk about the Client, Not Yourself_________________________________________________ 30 The Best Law Firms_ ___________________________________________________________ 31 Quality Products Clients—Not Standards—Define Quality ____________________________________________ 34 The Best Law Firms_ ___________________________________________________________ 35 Meets Core Scope Manage Scope to Manage the Relationship_ ________________________________________ 38 The Best Law Firms_ ___________________________________________________________ 39 Keeps Clients Informed No News Is Bad News__________________________________________________________ 42 The Best Law Firms_ ___________________________________________________________ 43 Deals with Unexpected Changes Adaptation, Not Preparation_____________________________________________________ 46 The Best Law Firms_ ___________________________________________________________ 47 Handles Problems Your Problem Is Your Problem____________________________________________________ 49 The Best Law Firms_ ___________________________________________________________ 50 Relationship Builder Activities: The Best Law Firms Relationship Builders: Niceties… Not Necessities______________________________________________________________53 Breadth of Services Jack of All Trades, Master of All___________________________________________________ 54 The Best Law Firms_ ___________________________________________________________ 55 Helps Advise on Business Issues Be the Mentor, Not the Vendor___________________________________________________ 57 The Best Law Firms_ ___________________________________________________________ 58 Executive Summary
  • 5. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME Table of Contents 2016 Regional Reputation Regional Reputation a Proxy for Knowledge_________________________________________ 60 The Best Law Firms_ ___________________________________________________________ 61 Unprompted Communication Avoid Information Age Rage_ ____________________________________________________ 64 The Best Law Firms_ ___________________________________________________________ 65 Brings Together National Resources It’s Not the Size, but How You Use It_______________________________________________ 67 The Best Law Firms_ ___________________________________________________________ 68 Business Magnet Activities: The Best Law Firms Business Magnets: Make Decision Makers Take Notice______________________________________________________71 Anticipates the Client’s Needs Operate in Scan Mode__________________________________________________________ 72 The Best Law Firms_ ___________________________________________________________ 73 Innovative Approach Don’t Change Everything, but Change Something_____________________________________ 75 The Best Law Firms_ ___________________________________________________________ 76 Which Law Firm Is Most Arrogant The Most Arrogant Law Firms____________________________________________________ 79 Law Firm Most Often Cited as Being Most Arrogant _ _________________________________ 80 Law Firms Frequently Cited as Being Most Arrogant __________________________________ 80 Law Firms Cited as Being Most Arrogant____________________________________________ 80 The BTI Client Service 30 The BTI Client Service 30: Full-Size Chart________________________________________________________________________83 The BTI Client Service 30: Standouts in Client Service Delivery___________________________ 84 Client Service Standouts—Celebrating 10 or More Years on The Client Service 30___________ 85 Executive Summary
  • 6. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME Table of Contents 2016 The BTI Client Service 30: Profiles 1. Skadden, Arps, Slate, Meagher Flom ________________________________________ 87 2. Jones Day________________________________________________________________________88 3. Hogan Lovells_____________________________________________________________________89 4. Kirkland Ellis____________________________________________________________________90 5. Morgan Lewis_ ___________________________________________________________________91 6. McGuireWoods___________________________________________________________________92 7. Sidley Austin_ ____________________________________________________________________93 8. Alston Bird_____________________________________________________________________94 9. BakerHostetler____________________________________________________________________95 10. KL Gates_______________________________________________________________________96 11. Dentons_________________________________________________________________________97 12. Latham Watkins_________________________________________________________________98 13. Mayer Brown_____________________________________________________________________99 14. Ropes Gray____________________________________________________________________100 15. Thompson Hine__________________________________________________________________101 16. Holland Hart___________________________________________________________________102 17. Sutherland______________________________________________________________________103 18. Bryan Cave______________________________________________________________________104 19. Baker Botts_ ____________________________________________________________________105 20. Ogletree, Deakins, Nash, Smoak Stewart_____________________________________________106 21. Davis Polk Wardwell_____________________________________________________________107 22. Reed Smith_ ____________________________________________________________________108 23. Akin Gump Strauss Hauer Feld_ ___________________________________________________109 24. Littler Mendelson_ _______________________________________________________________110 25. Orrick, Herrington Sutcliffe_ ______________________________________________________111 26. Holland Knight_________________________________________________________________112 27. Sullivan Cromwell_______________________________________________________________113 28. Scopelitis, Garvin, Light, Hanson Feary______________________________________________114 29. Weil, Gotshal Manges___________________________________________________________115 30. Arnold Porter__________________________________________________________________116 Executive Summary
  • 7. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME Table of Contents 2016 2016 Performance Across the 17 Activities Driving Superior Client Relationships Law Firms Listed Alphabetically __________________________________________________ 118 Client Service Performance of the Am Law 200 Client Service Performance of the Am Law 200 for 2016__________________________________________________ 141 About The BTI Consulting Group, Inc. Who We Are __________________________________________________________________________________________________________ 149 Driving Superior Client Relationships to Drive Growth___________________________________ 150 Research and Services_____________________________________________________________ 151 Additional Insights from BTI Publications______________________________________________________________________ 152 Contact BTI______________________________________________________________________ 153 Index of Law Firms____________________________________________________________ 155 Terms of Use__________________________________________________________________ 171 Executive Summary
  • 8. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME Introduction 2016 BTI’s Methodology and Approach BTI’s goal each year is to be objective and transparent in our rankings. The A-Team is a data- driven ranking based solely on in-depth telephone interviews with leading legal decision makers. This research is independent (no law firm or organization other than BTI sponsors this study) and unbiased. Each year BTI reaches out to a sample of legal decision makers at large organizations with $1 billion or more in revenue. BTI tracks legal spending and thought leaders. No law firm influences the results, submits nominations, or provides client names to BTI. Methodology BTI’s scoring system relies on 3 variables to leave no room for subjective opinion or judgment: yy Importance of each of the 17 activities to legal decision makers when assessing legal providers –– BTI asked legal decision makers: On a scale of 1 to 10, with 10 being the most important, how important are each of the following activities when you hire or evaluate a law firm? yy How difficult it is for a legal decision maker to find a law firm performing well in each of the 17 activities (in essence, does the activity differentiate one law firm from another) –– BTI asked legal decision makers: On a scale of 1 to 10, with 10 being the most difficult, how difficult is it for you to find a law firm performing at best-in-class levels in each of the following activities? yy Candid, open-ended feedback from decision makers as to which law firm stands out as the best in each of the 17 activities –– BTI asked legal decision makers: For each of the following activities, can you please tell me which firm you consider best? The 17 Activities—A Brief History 26 years ago, BTI began the first and longest-running continuous survey with C-level buyers of professional services. The goal was to understand what drives the absolute best relationships with professional services firms—how and why top executives pick the service providers they do. 14,000 in-depth telephone interviews later, BTI has isolated 17 activities proven to be essential to delivering superior client service and driving the best relationships. Executive Summary
  • 9. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME Introduction 2016 BTI’s Methodology and Approach — Continued BTI Client Service A-Team 2016 draws on data collected in BTI’s ongoing Annual Survey of General Counsel. This study includes between 50% and 55% of companies participating in prior years. This approach provides for accurate analysis of longitudinal trends while simultaneously allowing for insights into new, changing, and up-and-coming shifts in the legal market. 2016 Survey Participant Demographics Overview Interviews: 319 in-depth telephone interviews Time Frame: Conducted between March 9 and September 10, 2015 Incentives: Respondents receive a complimentary report of legal benchmarks and metrics Highest-ranking Legal Decision Makers yy General Counsel/Chief Legal Officer yy Direct Report to General Counsel yy Other Legal Decision Maker Organizations with Highest Levels of Legal Spending –– Average revenue of $18.2 billion –– Median revenue of $4.7 billion Representative of More than 15 Industry Segments –– Banking –– Chemicals –– Consumer Goods –– Energy –– Financial Services –– High Tech –– Insurance –– Investment Banks –– Manufacturing –– Pharmaceuticals –– Professional Services (excluding law firms) –– Retail Trade –– Telecommunications –– Transportation –– Wholesale Trade Executive Summary
  • 10. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME Introduction 2016 BTI Client Service 30 30 Law Firms BTI Client Service A-Team Honorees 292 Law Firms Other Core Firms Not Recognized for Service 328 Law Firms 322 Law Firms Named by Corporate Counsel According to BTI’s research, 650 core law firms serve large and Fortune 1000 clients. However, only slightly more than half of these firms earn a spot in the BTI Client Service A-Team 2016. 322 law firms, in total, are singled out—by name—by legal decision makers for their prowess in at least 1 of the 17 activities driving superior client relationships. Two Tiers of Client Service Recognition BTI CLIENT SERVICE 30 yy The 30 firms boasting the highest overall scores in client service delivery— outperforming all other firms by a factor of 5 yy Win recognition in each of the 17 activities driving the best relationships with clients yy They impress clients with their savvy, outpace all other firms in service, and reap real financial benefits from their efforts; simply put, the law firms in the BTI Client Service 30 are the best BTI CLIENT SERVICE A-TEAM HONOREES yy 292 additional firms earned recognition—by name—from corporate counsel yy Legal decision makers see these firms as delivering best-in-class levels of service in at least 1 of the 17 activities clients consider most important and most influential in a law firm relationship Executive Summary
  • 11. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME Introduction 2016 Three Types of Honors Nominated firms receive one of three honors: Best of the Best The highest level of achievement based upon a firm’s unparalleled performance in client service. These firms perform at a higher level than all others. Leaders of the Best The second-highest level of achievement designating the firm’s leadership status in client service. These firms are performing better than most. Honor Roll of the Best The third-highest level of achievement indicating an honorable mention in client service. Executive Summary
  • 12. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME 2016 17 Activities Driving Superior Client Relationships BTI’s research with more than 14,000 buyers of professional services isolates the 17 activities essential to delivering superior client service and driving the best professional relationships. Corporate counsel then assess each activity on 2 dimensions, specifically, to identify the activities most important and most influential when evaluating legal providers. Reading BTI’s 17 Activities Quadrant Map BTI’s 17 Activities Quadrant Map measures the components of client service along 2 key dimensions: yy Importance yy Ability to differentiate a law firm BTI’s ongoing research with corporate counsel shows how each quadrant in the chart exhibits distinct characteristics and plays an important role in developing and maintaining superior relationships with legal decision makers. The horizontal axis of this chart represents relative importance of each activity. Activities on the right side of the chart are more important to legal decision makers than activities on the left side. The vertical axis of this chart represents the strength of each activity’s ability to differentiate a law firm. Activities on the top half of the chart are harder for legal decision makers to find in a law firm—making them strong differentiators. HIGHER IMPORTANCE Provides Value for the Dollar BUSINESS MAGNETS Breadth of Services Regional Reputation Helps Advise on Business IssuesBrings Together National Resources Unprompted Communication RELATIONSHIP BUILDERS PRICE OF ADMISSION RELATIONSHIP BLISS Anticipates the Client’s Needs Innovative Approach Meets Core Scope Handles Problems Legal Skills Quality Products Deals with Unexpected Changes Keeps Clients Informed Client Focus Commitment to Help Understands the Client’s Business LOWER IMPORTANCE Provides Value for the Dollar BUSINESS MAGNETS Breadth of Services Regional Reputation Helps Advise on Business IssuesBrings Together National Resources Unprompted Communication RELATIONSHIP BUILDERS PRICE OF ADMISSION RELATIONSHIP BLISS Anticipates the Client’s Needs Innovative Approach Meets Core Scope Handles Problems Legal Skills Quality Products Deals with Unexpected Changes Keeps Clients Informed Client Focus Commitment to Help Understands the Client’s Business HIGHERDIFFERENTIATIONLOWERDIFFERENTIATION Executive Summary
  • 13. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME 17 Activities Driving Superior Client Relationships 2016 Quadrant 1: Relationship Bliss 4 activities are most important to corporate counsel and provide the highest levels of differentiation for law firms. Corporate counsel see these activities as scarce, and they drive hiring decisions on a continuing basis. Law firms can draw on these primary activities to reap substantially more business from existing clients and draw in new clients. 1. Commitment to Help 2. Client Focus 3. Understands the Client’s Business 4. Provides Value for the Dollar While the activities in quadrant 1 have the strongest statistical correlation to financial benefit, every activity has a crucial role in the development, maintenance, and ultimate growth of client relationships. Without the Price of Admission activities, clients won’t even consider hiring you. Failure to demonstrate your ability in the Business Magnets could cost you some of the highest-spending clients. Overlook the power of Relationship Builders and opportunities for organic growth with your existing clients may be missed. Quadrant 2: Price of Admission Corporate counsel see 6 activities as the minimum requirements expected from a law firm. These activities are of high importance but are also widely available. Clients expect you to deliver these activities in order to win work, but they do not differentiate you enough to be the sole decision criteria. 5. Legal Skills 6. Quality Products 7. Meets Core Scope 8. Keeps Clients Informed 9. Deals with Unexpected Changes 10. Handles Problems Quadrant 3: Relationship Builders 5 activities stand out as providing high differentiation to the law firms able to deliver them. However, these activities are of lower importance to corporate counsel. On their own, these activities are nice to find in a law firm, but they won’t drive a relationship over the long term. 11. Breadth of Services 12. Helps Advise on Business Issues 13. Regional Reputation 14. Unprompted Communication 15. Brings Together National Resources Quadrant 4: Business Magnets These activities are an anomaly. They are of lower importance and are less differentiating with most clients. The notable exception: the largest-spending, least price-sensitive clients with a large number of complex needs—the organizations most law firms attempt to add to their client roster. 16. Anticipates the Client’s Needs 17. Innovative Approach Executive Summary
  • 14. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME About The BTI Consulting Group, Inc. 2016 BTI conducts more independent research on how clients acquire, manage, and evaluate their professional service providers than virtually anyone. We benchmark how Fortune 1000 companies buy, how professional services firms sell, and how to manage service provider performance. Through more than 14,000 independent interviews with C-level executives and systematic analysis, BTI has helped professionals boost client service for over 25 years. We examine the market from the client’s perspective. Our proprietary methods include open- ended interviews with high-level executives and decision makers, carried out by highly trained senior interviewers. These are not to be confused with check-off-the-box surveys. Our reports and findings are based on what your clients and users say: we don’t put words in their mouths and we don’t look to third parties to report what your clients are saying. BTI is the leading provider of strategic, client-based research to the legal community. BTI has helped more than 200 law firms and professional services firms improve client service through compelling research and advice. We conduct the only continuous benchmarking market study in the legal services industry, now in its 15th year. Clients use BTI’s insightful, custom client feedback surveys to drive change, create urgency, and substantially boost performance. Driving Superior Client Relationships. Fueling Superior Growth and Profits. Executive Summary
  • 15. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME About The BTI Consulting Group, Inc. 2016 BTI’s 25 years of research pinpoint the 17 activities responsible for driving the absolute best client relationships. In essence, they are how clients define client service excellence and what clients expect out of the firms with whom they have the best relationships. The best-in-class performances in these activities are proven to drive superior financial performance. There’s only 1 way to determine if you are hitting the best-in- class threshold: ask. Client feedback allows you to unequivocally pinpoint where you are excelling and where you need systematic improvements in your relationships. The best feedback initiatives not only assess how you and your firm perform, but also look at the performance of the competitors serving your clients. At the end of the day, what does it matter if a client thinks you are doing great, if a competitor is doing better? Learn more about the 17 Activities BTI’s newest book: Clientelligence: How Superior Client Relationships Fuel Growth and Profit Visit: www.bticonsulting.com/17 The 17 Activities Driving Growth Quadrant I: Relationship Bliss 1. Commitment to help 2. Client focus 3. Understanding the client’s business 4. Providing value for the dollar Quadrant II: Price of Admission 5. Legal skills 6. Quality 7. Meeting core scope 8. Keeping clients informed 9. Dealing with unexpected changes 10. Handling problems Quadrant III: Relationship Builders 11. Breadth of services 12. Helping advise on business issues 13. Regional reputation 14. Unprompted communication 15. Bringing together resources Quadrant IV: Business Magnets 16. Anticipating the client’s needs 17. Innovative approach Pinpoint your strengths—and weaknesses— in the activities proven to drive growth Executive Summary
  • 16. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME About The BTI Consulting Group, Inc. 2016 Custom Client Feedback Research High-impact client feedback drives SUPERIOR client service. Superior client service drives growth. yy Client Service Performance Studies yy Client Needs Assessment yy Your Firm’s Client Service Score Business Development BTI looks at PERFORMANCE in new ways—driving adoption of new tactics and better results. yy Strategic Business Planning yy Client-focused Business Practices yy Custom Training Market Assessment Establish a DIFFERENTIATED position—with less risk, lower costs, and a greater chance of success. yy Brand Health Market Awareness Studies yy New Market Entry Assessments Strategic Planning Assess your options to find the GROWTH best suited to your firm: from least risk to highest return and anything in between. yy Financial and Market Performance yy Competitive Analysis Client Insight Briefings Tailored to your firm and chock full of client-based insights, BTI briefings draw from our research and experience to help you boost client satisfaction, increase client retention, and improve your performance. BTI performs a broad range of services for our clients, including: Use BTI’s services and research to: yy Drive new business immediately yy Keep competitors out of your client base yy Find your strengths… and weaknesses yy Learn what clients really want from you Executive Summary
  • 17. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME About The BTI Consulting Group, Inc. 2016 BTI Litigation Outlook 2016 – Now Available Your guide to understanding how clients’ expectations are changing to help you grow and capture new market opportunities, take smart risks, and spur innovation. BTI Litigation Outlook 2016 helps you create and provide solutions before clients realize they need them. BTI Business Development Opportunity Zones 2016 is your best source for the data and strategies to jump start your firm’s growth today. With detailed information on 17 practice areas and 16 industries find the best opportunities to grow, target and win market advantages, and chart the best course of action for your firm. BTI Brand Elite 2015 Based on why clients hire and recommend law firms—not the services, size, or location of a law firm—BTI’s research reveals how law firms of any size reap substantial new business by improving brand perceptions in the market. BTI Client Service All-Stars 2015 354 attorneys step up to meet—and exceed— clients’ expectations and earn recognition, by name, from corporate counsel for delivering the absolute best client service. The data and insight found in BTI’s reports are used to train attorneys, guide business development, inform strategy, and calibrate market trends against firm tactics. In short, you get many of the benefits of a custom study commissioned for your firm, at a fraction of the cost. These insights are proven to drive growth and client retention and protect fees. All of our reports come with a 100% satisfaction guarantee and complete telephone support to help you maximize the value from our publications. You can order these and other compelling BTI research or publications at www.bticonsulting.com. Compelling Research. Compelling Results.©2015 The BTI Consulting Group, Inc. All rights reserved. 2016 BTI Business Development Opportunity Zones How to Grow by Industry and Practice in 2016 Compelling Research. Compelling Results.©2015 The BTI Consulting Group, Inc. All Rights Reserved. 2015 BTI Brand Elite Client Perceptions of the Best-Branded Law Firms 2015 THE BTI CLIENT SERVICE ALL-STARS 2015 The 354 attorneys in this report are the individuals clients think of—and turn to—first. Why? They service clients better than anyone and everyone. Most attorneys are focused on building out the expertise and practice capabilities needed to tackle every client need. Relatively few focus on delivering the absolute best client service. Not just good, the absolute best. As in: serving the client better than anyone else. The BTI Client Service All-Stars is BTI’s definitive annual guide to the attorneys commanding the attention of General Counsel and legal decision makers at large organizations. This is not your over-reported list of rainmakers, dealmakers, or power brokers. Instead, BTI went straight to the source—the client, the decision makers for legal services—to find out exactly which attorneys are truly influencing and changing the legal industry. Turn the page to read why and who clients say are the best. 354 ATTORNEYS ABSOLUTELY BEST AT CLIENT SERVICE. GENERAL COUNSEL NAME THE ATTORNEYS ON TOP. OVERVIEW | 1 CULTIVATING CLIENT SERVICE STANDOUTS | 4 BTI CLIENT SERVICE ALL-STARS 2015: THE LINEUP | 12 HOW TO BECOME A BTI CLIENT SERVICE ALL-STAR | 57 BTI’S DATA AND METHODOLOGY | 61 ABOUT BTI | 63 CONTACT BTI | 66 20152015 Compelling Research. Compelling Results.©2015 The BTI Consulting Group, Inc. All rights reserved. 2016 BTI Litigation Outlook Changes, Trends and Opportunities for Law Firms Executive Summary
  • 18. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME About The BTI Consulting Group, Inc. 2016 For more information on BTI’s research, seminars, training, or workshops, please call: +1 617 439 0333 You can also email Michael B. Rynowecer, BTI President, directly at: mrynowecer@bticonsulting.com Reach BTI on the web at: www.bticonsulting.com Full report includes expanded law firm profiles, rankings across 17 metrics, trend data and much more. ORDER YOUR COMPLETE REPORT NOW www.bticonsulting.com/ateam Executive Summary
  • 19. ©2015 The BTI Consulting Group, Inc. All rights reserved. The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance +1 617 439 0333 • www.bticonsulting.com HOME Terms of Use 2016 This copy of The BTI Client Service A-Team 2016: Survey of Law Firm Client Service Performance is licensed to you for private, noncommercial use for internal, company purposes. No portion of this information may be copied or transmitted in any form, shape or manner without the prior written consent of The BTI Consulting Group, Inc., of Wellesley, MA. Am Law 100 and Am Law 200 are registered trademarks of ALM Properties, Inc. Any violation of this license may be punishable by applicable federal statutes and subject the user to additional and compensatory licensing fees. Copyright ©The BTI Consulting Group, Inc., 2015. Address any questions to: The BTI Consulting Group, Inc. 396 Washington Street Suite 314 Wellesley, MA 02481 +1 617 439 0333 Executive Summary
  • 20. The BTI Consulting Group, Inc. 396 Washington Street, Suite 314 Wellesley, MA 02481-6209 Tel: +1 617 439 0333 Fax: +1 617 439 9174 www.bticonsulting.com