This presentation is the briefing and brainstorm session of Team 14 for BSiT @ PICNIC '12. Their concept was originally developed during a course at the polytecnico di milano, but was submitted for the BSiT mobile design challenge of 7scenes.

1. WHAT DO YOU NEED TO GAIN
A “BANDIERA ARANCIONE”
1 -­ Welcoming
2 -­ Reception and complementary services
3 -­ Tourist attractions
The “Bandiera 4 -­ Environmental Quality
Arancione”, it’s a brand 5 -­ Structure and quality of the village
of quality given by the
“Touring Club Italiano”,
that selects and The analysis criteria used by the Italian
Touring Club (TCI) are based on the
certifies small tourist experience, starting from the
boroughs of the italian search of information before the visit, to
inland, based on the visit itself, using more than 250
rigorous touristic and different criterias.
ambiental parameters.
GOALS WHAT’S ALREADY THERE
-­ Development of local There’s already an app in the
resources Android Market, but it’s pretty
-­ Development of the “normal”: the user can find a
welcoming description of every village,
-­ Stimulation of crafts with services, events, photos,
and local products plus (using the GPS) the user
-­ Pulse to local can know if there’s a village
entrepreneurship around his position.
-­ Strengthening of
local identity

2. OUR EXPERIENCE’S GOAL TARGET
Finding and exploring the italian A family that is making a trip.
boroughs.
THE TRIP
We want to use a
borough as an
“interesting stop”
during a long trip,
so the family can
rest a little, and
discovery
something new at
the same time.
Since there are
189 boroughs, it’s
easy to find one
near the trip route.