This document provides details on packaging and product descriptions for a new professional makeup line called BSG Pro. It includes 18 cleansing, treatment, makeup and tool products. The products are comparable to high-end brands like La Mer, Dior, Guerlain, Nars, Anastasia, Huda Beauty and MAC. The packaging will be luxurious and durable with a color scheme of black, white and gold. Logos and descriptions will be engraved, printed or embossed on the packaging.

3. Benefits: Water-based foaming cleanser for all skin types. Paraben, sulfate and phthalate free. Treats
dullness, dryness and uneven texture/tone.
Ingredients: Pearl powders, sea algae fibers, caffeine
Comparable to: La Mer Cleansing Foam (pictured above)
Size & Packaging: 4.2 oz/125 ml. All white durable tube-like packaging with gold cap, logo and description on
tube printed in black (similar to La Mer photo below)
Benefits: Water-based lightweight, hydrating toning treatment that brightens, refines and hydrates skin.
Paraben, sulfate and phthalate free.
Comparable to: CHANEL LE BLANC Brightening Moisturizing Lotion (pictured below)
Size & Packaging: 6.8 oz/200 ml Slightly transparent, durable cylinder-shaped bottle with gold cap, logo and
description printed in black (similar to DIOR photo below, replacing silver and white with
gold)

4. Size & Packaging: 1.7 oz and 6.7 oz; cylinder-shaped durable transparent plastic with black cap. BSG logo printed
on bottle (see photo Mary Kay photo reference)
Size & Packaging: 100 wipes per package; all black packaging (opposite from MAC photo below)
Benefits: Very gentle, water-based alchohol-free cleansing wipes designed to remove waterproof and
the most stubborn mascara/eyeliner. Contains cammomile, vitamin e and aloe for the most
gentle skin. No water necesssary.
Comparable to: NAPOLEON PERDIS Auto Pilot Lift Off Wipes (pictured below)
Benefits: Lifts off all types of eye makeup, even waterproof mascara, while conditioning the skin. Leaves
eyes feeling cool and refreshed, with no oily residue.
Comparable to: Lancome Bi-Facil Double-Action Eye Makeup Remover (pictrued below)

5. Size & Packaging: 1.7 oz. Transparent glass bottle with droplette top and gold cap, logo and description engraved
on bottle in black (similar to Guerlain bottle pictured below)
Benefits: All skin types. Improves dullness and uneven texture. Treats dark spots and uneven skin tone.
Paraben, sulfate and phthalate free. Brigthenting formula that reduces the appearance of sun
damage and age spots to enhance skin cell renewal.
Ingredients: Siberian Ginseng Extract: An anti-aging ingredient with antioxidants that help firm, tone, and
brighten skin’s appearance.
Comparable to: SK-II GenOptics Aura Essence Serum (pictured below)
Size & Packaging: .5 oz durable all white tube with gold metal cap, logo and description printed in black (similar
to Mary Kay tube pictured below)
Benefits: For all skintypes. Revives and renews skin cells around the delicate eye area without irritation;
can be used gently on eye lids. Deeply hydrates to reduce the appearance of fine lines and
wrinkles; leaves eyes brighter and more vibrant-looking without leaving sticky residue.
Ingredients: Water, Bambusa Vulgaris Leaf/Stem Extract, Soy Amino Acids, Caffine
CComparable to: RéVive MOISTURIZING RENEWAL EYE CREAM (pictured below)

6. Size & Packaging: 1.7 oz. All white durable cylinder-shaped glass jar with gold metal cap; logo and description
printed on jar (similar to RéVive Moisurizing Renewal Cream Nightly Retexturizer pictured below)
Benefits: For all skintypes. Gently exfoliates, renews and moisturizes. Works overtime as you sleep to help
eradicate imperfections and visibly diminish fine lines. Contains glycolic acid. Paraben and sulfate
free.
Comparable to: RéVive Moisurizing Renewal Cream Nightly Retexturizer (pictured below)

8. Size & Packaging: 50 ML/1.7 oz; cylinder-shaped durable black plastic; black pump with pull-off black cap (most
similar to MAC Prep+Prime pictured below)
Benefits: Water-based. Oil free. Gives smooth, hydrating finish, mattifying to minimize shine, helps to
even skin redness. Lightweight and creamy, gel-like formula
Contains: Water. Vitamin E. Chammomile. Yarrow Extract.
Comparable to: Napoleon Perdis Auto Pilot Pre-Skin Foundation Primer

10. Size & Packaging: 14g or .5 oz; cylinder-shaped shiny black durable plastic with logo printed down the side
in gold (similar to Napoleon Perdis picture below)
Benefits: Paraben free. Fragrance free. Matte finish. Full coverage. Can also be used as a concealer.
Long lasting. No SPF.
Contains: Aloe extract and Vitamin C.
Comparable to: Napoleon Perdis Foundation Stick

11. Packaging: Rectangle-shaped matte black durable plastic with transparent durable plastic on the front
with “BSG Pro” logo (pictured below) directly on front (similar to photos below)
Benefits: Paraben free. Fragrance free. Matte finish. Sheer-to-medium coverage.
Comparable to: MAC Studio Fix Powder

12. Size & Packaging: .22 oz; cylinder-shaped shiny transparent durable plastic with logo printed down the side in
black (similar to photos below)
Benefits: Water based. Paraben free. Fragrance free. Cream finish. Buildable medium-to full coverage.
Long lasting, moitsurizing.
Contains: Water. Vitis Vinifera (Grape) Seed Extract
Comparable to: NARS Radiant Creamy Concealer

13. Size & Packaging: .39 oz; circle-shaped transparent durable plastic with logo printed on the cap; black twist-on
cap (most similar to Milani; with powder puff like Laura Mercier - photos below)
Benefits: Gives smooth finish, sets any cream-based products and helps them to last and stay fresh
longer. Feels weightless, natural and velvety soft on skin.
Contains: Talc, light-scattering properties (glitter dust)
Comparable to: BareMinerals® Mineral Veil

14. Packaging: Black pressed compact powder with transparent plastic top (examples pictured below)
Feel: A luxurious, slow-baked, velvety-soft domed face powder that gives your skin a radiant finish.
Comparable to: The perfect child to MAC Mineralize Skinfinish and BECCA Shimmering Skin Perfector Pressed
Highlighter
PROSECCO POPPEARL CHAMPAGNE CHOCOLATE GEODE

15. Product: Created for Artists by Artists; this is a curated selection of six cheek shades in an exclusive Pro
Edition palette featuring matte, satin and shimmer finishes; sheer to buildable
Comparable to: NARS Wanted Cheek Palette II

17. Product: Created for Artists by Artists; these are curated eyeshadow palettes, part of our exclusive Pro
Edition palettes featuring matte, satin and shimmer finish; sheer to buildable - creamy powder
consistency -- high pigment!
Comparable to: The highly-coveted MAC Pro Eyeshadow Palettes and NARS Single Shadow consistency

19. Intense Sapphire Intense JadeDark BrownBlackWhiskeyPerversion
Product: Pencil: Smudge-proof, gentle and soft silicone-enriched formula (comparable to CHANEL Stylo
Yeux Waterproof, not waterproof but water-resistant)
Liquid: Water-proof, 24-hour wear for the true pros. Glides on with ease, does not skip, pull or run
(comparable to STILA Stay All Day® Waterproof Liquid Eyeliner)
Packaging: Pencil -- retractable durable black plastic with printed logo (comparable CHANEL to photo below);
includes detatchable sharpener at the end.
Liquid -- durable black plastic with felt tip, printed logo comparable to STILA photo below.

20. Product: Mink 3D strip Lashes
Packaging: Durable black rectangular box with transparent plastic tab, logo printed on front (similar to
photos below), contains small glue inside

21. Packaging and Formula:
Identical in packaging to NARS; identical
in formula to Anastasia Clear Brow Gel
(pictured below)
Packaging and Formula:
Identical in packaging to Sisley Paris Phyto-Sourcils
Design 3-in-1 Eyebrow Pencil; identical in formula to
Anastasia Beverly Hills Brow Definer (pictured below)
Packaging: Identical in packaging and formula to Lancome Défenicils Mascara (pictured below)

23. Product: Hydrating, powerfully pigmented mattifying colors. Flexible, long-wear lip color that dries
matte but will not dry your lips. Sumdge-resistant
Comparable to: NARS Powermatte Lip Pigment
Packaging: Rectangular durable black packaging with logo printed down the side, rather than on the
cap; one transparent plastic tab where the color can be seen (similar to NARS photo below,
but only one transparent plastic tab, rather than multiple.

24. Packaging: Durable circular and black round
plastic with gold cap; logo on cap
(similar in size to La Mer, but diff-
erent in color (pictured below)
Product: Velvety soft lip balm that calms,
restores and conditions lips.
Benefits: Paraben ,sulfate and phthalate
free.
Similar to: La Mer Lip Balm
Product: Hydrating, powerfully pigmented creamy colors. Glides on efforlessly.
Comparable to: MAC Pro Longwear Lip Pencil in consistency
Packaging: Black traditional pencil with BSG logo printed on it, lip brush on the other end; also comes
with sharpender inside box (similar to CHANEL pictured below)

26. Packaging Function: Will function identical to Anastasia
Beverly Hills Tweezers and Scissors (pictured below). All
black with gold metal; white logo and text.
Packaging Function :Will function identical to HUDA
Beauty Lash Glue (pictured below); waterproof and fast-
drying in dark tone/black. Similar all black packaging
with all white logo/description.
Packaging Function: Identical to CHANEL, functions like Trish McEvoy (pictured below)

27. BSG will produce the following brushes, all black with white logo/writing and gold replacing all silver (ideally).
Formula: Identical to MAC formula (pictured to right);
preferably blue or clear liquid.
Size & Packaging: 7.9 oz. durable cylinder-shaped bottle; all
white with gold cap “BSG Pro” logo and all
black text

28. Pictured below are mockups of the BSG Professional Artist Traveling Case and Professional
Artist Brush Belt; identical to MAC’s Züca® case and pro brush belt.