The document summarizes new corporate brand identities for several companies that were launched in February 2009, including Kraft Foods, Rohm, Reckitt Benckiser, Pepsi, Citroën, and Air France. It provides commentary on each new identity, noting positives and areas for improvement. The document also discusses issues around ownership of public figures' brands and likenesses in relation to commemorative products featuring President Obama.
1. The document discusses the results of the 2008 BE Brands survey conducted by Belong to identify brands that people want to belong to based on how well they embody belief, belonging, and behavior.
2. The top brand identified was Hell's Angels due to its clearly articulated beliefs of brotherhood and freedom that people strongly identify with and feel loyal to.
3. Other top brands included Apple, Star Wars, Dove, and Moleskine based on how powerfully they express their beliefs and create a sense of belonging and loyalty among consumers.
More and more brands are seeing value in being more than just the function of their products. For instance, Lululemon employs only the most evangelical of brand stewards to run their retail outlets, creating a tribe-like mentality among consumers.
Running Room, with its 114 locations, has become far more than a store that sells sporting apparel and equipment; it is a running club with a highly engaged and fiercely loyal consumer base. More recently, brands such as the Art of Shaving and Clif Bar have both demonstrated the need to provide brand experiences, lest they become commodities in their respective product categories. The following white paper explores these brands, and the strategic tactics that have enabled them to carry and benefit from the moniker “experience brand.”
Nestlé Waters has called off negotiations to sell its Quézac mineral water brand. Procter & Gamble sold its Frédéric Fekkai hair care brand. Arla Foods inked a joint venture with Egyptian dairy firm Juhanya Food Industries. Dutch cooperative DOC Kaas backed a merger with German cooperative DMK. Spanish produce bodies Coexphal and Ecohal are in merger talks.
ITF is launching new Trussardi fragrances called TrussardiAWay for Her and TrussardiAWay for Him this spring. The fragrances come in glass bottles with aluminum shells and feature Trussardi's signature greyhound logo. Interparfums is launching its first line for Karl Lagerfeld called Karl Lagerfeld, aiming for €60-70 million in first year sales. The line includes men's and women's fragrances intended to be more luxurious than previous Lagerfeld scents. Paco Rabanne is launching a new Lady Million fragrance called Eau My Gold! composed by the original Lady Million perfumer and featuring a model bathing in champagne in its campaign.
The document proposes a plan to rebrand Brut cologne to target young men interested in extreme sports by positioning Brut as "the scent of adrenaline." The plan involves redesigning packaging, sponsoring extreme athletes and events, producing viral video content, and sampling at locations like skate camps to associate Brut with an active lifestyle. Sample promotions include bonus packs, contests, displays, and sponsorship of athletes to build brand awareness among the target demographic.
This document discusses repositioning the Brut cologne brand in response to changes in the cologne market and target audiences. It analyzes competitors like Axe and Old Spice who target younger audiences. To compete, Brut will be repositioned to emphasize confidence rather than sexual satisfaction. While maintaining its identity, Brut will target a wider range of males from teenagers to those in their 40s-60s to remain loyal customers as tastes have changed. The goal is to revitalize Brut's image and increase its market share.
The document summarizes new corporate brand identities for several companies that were launched in February 2009, including Kraft Foods, Rohm, Reckitt Benckiser, Pepsi, Citroën, and Air France. It provides commentary on each new identity, noting positives and areas for improvement. The document also discusses issues around ownership of public figures' brands and likenesses in relation to commemorative products featuring President Obama.
1. The document discusses the results of the 2008 BE Brands survey conducted by Belong to identify brands that people want to belong to based on how well they embody belief, belonging, and behavior.
2. The top brand identified was Hell's Angels due to its clearly articulated beliefs of brotherhood and freedom that people strongly identify with and feel loyal to.
3. Other top brands included Apple, Star Wars, Dove, and Moleskine based on how powerfully they express their beliefs and create a sense of belonging and loyalty among consumers.
More and more brands are seeing value in being more than just the function of their products. For instance, Lululemon employs only the most evangelical of brand stewards to run their retail outlets, creating a tribe-like mentality among consumers.
Running Room, with its 114 locations, has become far more than a store that sells sporting apparel and equipment; it is a running club with a highly engaged and fiercely loyal consumer base. More recently, brands such as the Art of Shaving and Clif Bar have both demonstrated the need to provide brand experiences, lest they become commodities in their respective product categories. The following white paper explores these brands, and the strategic tactics that have enabled them to carry and benefit from the moniker “experience brand.”
Nestlé Waters has called off negotiations to sell its Quézac mineral water brand. Procter & Gamble sold its Frédéric Fekkai hair care brand. Arla Foods inked a joint venture with Egyptian dairy firm Juhanya Food Industries. Dutch cooperative DOC Kaas backed a merger with German cooperative DMK. Spanish produce bodies Coexphal and Ecohal are in merger talks.
ITF is launching new Trussardi fragrances called TrussardiAWay for Her and TrussardiAWay for Him this spring. The fragrances come in glass bottles with aluminum shells and feature Trussardi's signature greyhound logo. Interparfums is launching its first line for Karl Lagerfeld called Karl Lagerfeld, aiming for €60-70 million in first year sales. The line includes men's and women's fragrances intended to be more luxurious than previous Lagerfeld scents. Paco Rabanne is launching a new Lady Million fragrance called Eau My Gold! composed by the original Lady Million perfumer and featuring a model bathing in champagne in its campaign.
The document proposes a plan to rebrand Brut cologne to target young men interested in extreme sports by positioning Brut as "the scent of adrenaline." The plan involves redesigning packaging, sponsoring extreme athletes and events, producing viral video content, and sampling at locations like skate camps to associate Brut with an active lifestyle. Sample promotions include bonus packs, contests, displays, and sponsorship of athletes to build brand awareness among the target demographic.
This document discusses repositioning the Brut cologne brand in response to changes in the cologne market and target audiences. It analyzes competitors like Axe and Old Spice who target younger audiences. To compete, Brut will be repositioned to emphasize confidence rather than sexual satisfaction. While maintaining its identity, Brut will target a wider range of males from teenagers to those in their 40s-60s to remain loyal customers as tastes have changed. The goal is to revitalize Brut's image and increase its market share.
The document summarizes the history and marketing of Marlboro cigarettes from 1902 to the 1990s. It traces how Marlboro transitioned from being a woman's cigarette marketed with images of babies and flowers to becoming the top selling cigarette in the world for men through the iconic Marlboro Man advertising campaign featuring cowboys from the 1950s onward. The success of Marlboro was due to its targeted marketing approach, standardization of campaigns, ability to tap into social trends, and balancing consistency with flexibility to adapt campaigns across cultures.
Well Malboro is one of the brand across the Globe which is covered in every subject as a case study. From the selection of logo, USP, tagline & how carefully the brand has expanded across the world with ease in such competitive market.
Marlboro cigarettes were originally marketed to women in the 1920s as a mild, feminine brand. In the 1950s, as health concerns grew around smoking, Marlboro transitioned its marketing to target men by featuring rugged cowboy imagery known as the "Marlboro Man." This successful campaign positioned Marlboro as a masculine brand and helped skyrocket its sales. Though later banned from TV and facing health criticisms, Marlboro has remained the top cigarette brand globally through continued innovative marketing and branding.
Philip Morris was founded in 1847 as a tobacco shop in London. In 1919, the company acquired its crown logo and established Philip Morris & Co. in Richmond, Virginia. Marlboro cigarettes were introduced in 1924 and initially targeted towards women, though were later rebranded towards men featuring rugged cowboy imagery known as the Marlboro Man. By the 1950s, Marlboro was the top-selling cigarette brand in the United States and has maintained significant market value.
Irn-Bru is a carbonated soft drink produced in Scotland. It is Scotland's second most popular soft drink behind Coca-Cola. Innovative marketing campaigns have helped Irn-Bru maintain its number one spot in Scotland against global brands. Primary research through surveys and interviews found that while the color does not put people off, most prefer the original version to sugar-free or Xtra varieties. The target audience appears to be teenagers in Scotland, though awareness exists elsewhere. Improving advertising visibility outside of Scotland was suggested.
Marlboro is a cigarette brand owned by Philip Morris USA that was first introduced in 1902. It is one of the most popular cigarette brands on the market today. Marlboro targets adult smokers, especially men, and positions itself as a high-quality yet reasonably-priced product. It faces health concerns and regulations but maintains its market share through extensive branding, packaging, and promotions.
1. The document discusses marketing strategies for a lipstick brand called Beyond Beauty. It provides details on the brand's logo, label, tagline, unique selling proposition, and product features.
2. Beyond Beauty aims to provide natural and organic lipsticks with eco-friendly materials. It supports education for girls and donates a portion of its profits to charitable causes.
3. The document describes the brand's pricing, packaging, distribution channels, warehousing, transportation, and promotional strategies to market Beyond Beauty lipsticks.
Marlboro was originally marketed to women in the 1920s but struggled in the mid-20th century as other brands grew popular. To capitalize on health concerns, Marlboro repositioned itself as a men's brand using rugged cowboy imagery. This was highly successful, growing Marlboro to the top brand by the 1960s. Following advertising bans, Marlboro turned to motorsports sponsorships to maintain its masculine brand association, becoming one of Formula 1's most important sponsors. Today Marlboro remains the world's best-selling cigarette brand despite challenges from advertising restrictions.
This presentation provides an overview of the British luxury brand Burberry. It discusses Burberry's heritage dating back to 1856 when it was founded, its focus on outdoor wear and invention of gabardine. It outlines Burberry's product portfolio spanning womenswear, menswear, childrenswear, accessories, and home goods. The presentation also examines Burberry's market expansion, distribution channels, and recent marketing efforts such as its "Fresh Meat" campaign featuring new models.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
The document summarizes the history and marketing of Marlboro cigarettes from 1902 to the 1990s. It traces how Marlboro transitioned from being a woman's cigarette marketed with images of babies and flowers to becoming the top selling cigarette in the world for men through the iconic Marlboro Man advertising campaign featuring cowboys from the 1950s onward. The success of Marlboro was due to its targeted marketing approach, standardization of campaigns, ability to tap into social trends, and balancing consistency with flexibility to adapt campaigns across cultures.
Well Malboro is one of the brand across the Globe which is covered in every subject as a case study. From the selection of logo, USP, tagline & how carefully the brand has expanded across the world with ease in such competitive market.
Marlboro cigarettes were originally marketed to women in the 1920s as a mild, feminine brand. In the 1950s, as health concerns grew around smoking, Marlboro transitioned its marketing to target men by featuring rugged cowboy imagery known as the "Marlboro Man." This successful campaign positioned Marlboro as a masculine brand and helped skyrocket its sales. Though later banned from TV and facing health criticisms, Marlboro has remained the top cigarette brand globally through continued innovative marketing and branding.
Philip Morris was founded in 1847 as a tobacco shop in London. In 1919, the company acquired its crown logo and established Philip Morris & Co. in Richmond, Virginia. Marlboro cigarettes were introduced in 1924 and initially targeted towards women, though were later rebranded towards men featuring rugged cowboy imagery known as the Marlboro Man. By the 1950s, Marlboro was the top-selling cigarette brand in the United States and has maintained significant market value.
Irn-Bru is a carbonated soft drink produced in Scotland. It is Scotland's second most popular soft drink behind Coca-Cola. Innovative marketing campaigns have helped Irn-Bru maintain its number one spot in Scotland against global brands. Primary research through surveys and interviews found that while the color does not put people off, most prefer the original version to sugar-free or Xtra varieties. The target audience appears to be teenagers in Scotland, though awareness exists elsewhere. Improving advertising visibility outside of Scotland was suggested.
Marlboro is a cigarette brand owned by Philip Morris USA that was first introduced in 1902. It is one of the most popular cigarette brands on the market today. Marlboro targets adult smokers, especially men, and positions itself as a high-quality yet reasonably-priced product. It faces health concerns and regulations but maintains its market share through extensive branding, packaging, and promotions.
1. The document discusses marketing strategies for a lipstick brand called Beyond Beauty. It provides details on the brand's logo, label, tagline, unique selling proposition, and product features.
2. Beyond Beauty aims to provide natural and organic lipsticks with eco-friendly materials. It supports education for girls and donates a portion of its profits to charitable causes.
3. The document describes the brand's pricing, packaging, distribution channels, warehousing, transportation, and promotional strategies to market Beyond Beauty lipsticks.
Marlboro was originally marketed to women in the 1920s but struggled in the mid-20th century as other brands grew popular. To capitalize on health concerns, Marlboro repositioned itself as a men's brand using rugged cowboy imagery. This was highly successful, growing Marlboro to the top brand by the 1960s. Following advertising bans, Marlboro turned to motorsports sponsorships to maintain its masculine brand association, becoming one of Formula 1's most important sponsors. Today Marlboro remains the world's best-selling cigarette brand despite challenges from advertising restrictions.
This presentation provides an overview of the British luxury brand Burberry. It discusses Burberry's heritage dating back to 1856 when it was founded, its focus on outdoor wear and invention of gabardine. It outlines Burberry's product portfolio spanning womenswear, menswear, childrenswear, accessories, and home goods. The presentation also examines Burberry's market expansion, distribution channels, and recent marketing efforts such as its "Fresh Meat" campaign featuring new models.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
17. BUDGET BREAKDOWN
p.18
CONSUMER PROMOTIONS
SALES FORCE PROMOTIONS
ALTERNATIVE PROMOTIONS
TRADE PROMOTIONS
Sales Force “Comfy Chair” Competition: offers a brand new, luxurious chair to the BRUT sales representative
with the best sales records in a given month (Total: $170)
Bonuses will be offered to sales representatives that demonstrate outstanding commitment to their clients and
great service (Total: $9,900)
In the second sales force competition, a getaway vacation with all expenses paid (lodging, travel, spending
money) will be provided to the salesman who generates the most sales in the calendar year (Total: $14,000)
24,070
Buyouts: Purchasing products from drug stores and retailers to clear shelf space (Total: $40,000)
InStore Samples: samples of BRUT’s product line to be given out by retailers (Total: $30,000)
Trial Size Allowances: providing trial sized sample packages that retailers can give to consumers
(Total: $20,000)
90,000
Super Bowl Sweepstakes Travel for 2, Lodging for 2, Box Seats VIP Tickets to Super bowl 50
(Total: $80,000)
Point of Purchase Displays: BRUT promotional displays set up at the front of drug stores and retailers
(Total: $30,000)
Barbershop and Other Out of Store Samples: samples of BRUT’s product line to be given out at locations
where the target audience will be receptive to learning about the brand (Total: $50,000)
Remaining total budget of $145,930 will be designated to coupons for Super Bowl Sweepstakes and product
discounts
305,930
Branded Content: Designed to increase the reach of BRUT’s brand recognition by partnering with blogs to
which the target audience is loyal (Total: $10,000)
Social Media Promotion: Dedicated to promoting the BRUT brand and informing the target audience about
the company’s product line through social media sites such as Twitter, Facebook, and Snapchat
(Total: $55,000)
BRUT Trunk Show: This extravagant publicity event will showcase the BRUT brand to media personnel
(including press), potential retailers, and BRUT brand loyalists. It will also inform event guests about
Unilever’s other brands and news about the company (Total: $120,000)
Nick Offerman “All American Man” Campaign: A digital campaign with branded content, video spots, and
banner ads designed to help convey the message of the BRUT “Unleash Your Inner Man” campaign
(Total: $120,000)
305,000