This document contains click-through rate (CTR) data for display ads from 164 ad networks on 81 URLs over 22 months. It includes CTR percentages by continent and country for September 2012, with Kazakhstan having the highest CTR that month at 12.30%. Charts display the CTR by continent and sample size by network, showing Asia as having the largest share. The author offers to provide more insight into using the data for CTR benchmarking, ad traffic quality analysis, and click fraud detection.

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12.30%
13.35%
0.28%
0.34%
0.31%
0.17%
0.44%
0.36%
0.06%
0.01%
0.22%
0.12%
0.07%
0.23%
0.44%
0.26%
0.07%
0.06%
0.40%
0.01%
0.31%
2.84%
0.53%
0.73%
0.31%
0.25%
0.41%
0.11%
0.42%
0.24%
0.13%
0.34%
0.57%
0.15%
0.23%
0.15%
0.14%
0.49%
0.29%
0.43%
2.63%
0.51%
0.34%
0.28%
0.15%
0.44%
0.02%
0.16%
0.08%
0.27%
6.06%
0.63%
0.63%
0.05%0.21%
0.16%
0.05%
0.09%
0.28%
0.23%
0.18%
0.44%
0.22%
0.46%
0.46%
0.73%0.31%
0.33%
0.09%
0.35%
0.39%
0.78% 0.48%
0.26%
0.43%
0.04%
0.21%
0.21%
0.35%
0.40%
0.22%
0.33%
0.60%
0.35%
0.18%
0.84%
0.24%
0.58%
0.30%
0.11%
0.45%
0.37%
0.08%
0.18%
0.18%
0.28%
0.22%
Hugh outlier high. Does this indicate click fraud?
September 2012: Kazakhstan in Asia
CTR: 12.30%, Impr per Day: 6,476
CTR by Country, Month and Year - September 2012 (Impr = 3,012 to 13,611,945,353) (Clicks = 0 to 59,080,284) (Impr per Day = 97 to 439,095,011)
Continents
0.00% 0.10% 0.20% 0.30% 0.40% 0.50% 0.60% 0.70% 0.80%
CTR (Est)
Oceania
Europe
Americas
Africa
Asia
North America
Antartica
0.77%
0.69%
0.29%
0.25%
0.24%
0.17%
0.13% Av. 0.27%
Quick View: CTR by Continent
Continents
% of Total
Impr (Ge..
URL Count
Network
Name Co..
Months of
Data Cou..
Oceania
Europe
Americas
Africa
Asia
North America
Antartica
Grand Total 22
10
22
22
22
22
22
22
164
34
157
128
116
126
143
117
81
20
78
68
66
70
70
69
100.0%
0.0%
74.1%
4.4%
0.4%
4.4%
14.7%
2.0%
Quick View: Sample Size (n= )(Descending by CTR)
*Benchmark: CTR's, Ad Traffic Quality & Click Fraud Detection
22 Months of Click Thru Rates for Display Ads Bought by 164 Ad Networks from 81 URLs
Want more insight, email BruceESegal@gmail.com
Prepared by Bruce E. Segal, E*S*Q Unlimited with Tableau.
Click Continent
Name to Right &
Filter Weekly
Trend & Map
0.13% 0.77%
CTR (Cntr = 0.45%)
0.49%
0.02%
0.12%
CTR Trend by Week
0.00% 2.50%
CTR (Cntr=0.25% End=2.50%)
Click to Animate by Date
September 2012
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