1. OLYMPIA MEDIA GROUP | BROTHERS
2013 | WWW.OLYMPIAMEDIAGROUP.COM | INFO@OLYMPIAMEDIAGROUP.COM |
888.272.2595
2013 | WWW.OLYMPIAMEDIAGROUP.COM | INFO@OLYMPIAMEDIAGROUP.COM |
888.272.2595
BROTHERS
OLYMPIA MEDIA
GROUP
MAY 30, 2013

2. OLYMPIA MEDIA GROUP | BROTHERS
2013 | WWW.OLYMPIAMEDIAGROUP.COM | INFO@OLYMPIAMEDIAGROUP.COM |
888.272.2595
GOAL: Position Brothers as THE place to be on
campus1)Attract the most affluent and influential people in the market
2)Reach that demographic in the most effective way
ENGAGEM
ENT:Through The Odyssey’s network of 30-40 students per campus, we will receive
feedback and come up with strategies that change people’s buying habits in order to
solidify Brothers as the premier bar and restaurant on campus
• Create a location specific strategy and use our campus teams to measure
campaign success
• Turn existing trendsetters into regular customers and use online & offline
interactions to create cultural norms on campus
Ad strategies shaped around hyper-targeted
content and integration of the messages into
social norms is what will change behavior

3. OLYMPIA MEDIA GROUP | BROTHERS
2013 | WWW.OLYMPIAMEDIAGROUP.COM | INFO@OLYMPIAMEDIAGROUP.COM |
888.272.2595
PRIN
T
The Odyssey Greek Newspaper
Creating conversation around the dining room table
• Niche targeted content written by people IN the market FOR
the market
• Directly Distributed to the table of the sorority and fraternity
houses each week
• No barriers to entry and breaks through the noise level.
Creating demographic specific messages targeted at each
location
User-generated marketing
Consistent and relatable themes to build tradition (ie $1
burgers in Indianapolis)
We use our network of college students to find out what
message will work on each specific campus
The Odyssey Newspaper Print Strategy
Weekly half page print ads that maximize UGM which gets
delivered weekly to the breakfast tables of the sorority and
fraternity houses
Utilize Olympia Design Studio to assist Brother’s creative team
to create targeted messages towards Greek students and free
up internal resources to focus on marketing efforts
All ad design is done free of charge

4. OLYMPIA MEDIA GROUP | BROTHERS
2013 | WWW.OLYMPIAMEDIAGROUP.COM | INFO@OLYMPIAMEDIAGROUP.COM |
888.272.2595
DIGIT
AL
• Incentivize writers based on the number of social media
shares
• The average staff member has 1,100 social media
connections
We engage trendsetters with local content, a mix of video,
sponsored content, and display ads through their web,
tablet, and mobile mediums
Create demographic specific messages targeted toward
each location
• Localized display ads & video targeted at content type
• Update Brothers website & local social media sites in line
with the strategy
www.theodysseyonline.com
Use our network to drive relevant traffic from the
target demographic

5. OLYMPIA MEDIA GROUP | BROTHERS
2013 | WWW.OLYMPIAMEDIAGROUP.COM | INFO@OLYMPIAMEDIAGROUP.COM |
888.272.2595
RETURN ON INVESTMENT:
PRINT PER WEEK DIGITAL PER WEEK
COST PER WEEK $150 $62.50
AVERAGE BUY $15.00 $15.00
PEOPLE NEEDED 10 4