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- 1. SLS A Sky Profit Group Promotional Shop Local Seasonal SLS Lafayette County Back to School Edition 2013Matt Christian matt@shoplocalseasonal.com 662-488-1453 Matt Christian matt@shoplocalseasonal.com 662-488-1453 Ole Miss Alumni Owned Lafayette County Matt Christian matt@shoplocalseasonal.com 662-488-1453 605 Herring Circle,Tupelo, MS 38804 Distribution Breakdown August 29-31, 2013 The Shop Local Seasonal will be mailed to households with the following zips in Lafayette County: Abbebille 38601, Waterford 38685, Paris 38949, Taylor 38673 Total Mailed: 2,252 August 29-30, 2013 The Shop Local Seasonal will be mailed to households with the following Oxford zips in Lafayette County: 38655 Total Mailed: 20,059 Total Mailing 22,311 Total Print Distribution 34,311 Extra Print August 20-21, 2013 The Shop Local Regional will be placed in local businesses, shops, and retail centers. Direct Media Placement: 5,000 Future Issues 2014 Kick-Off Edition Jaunuary 2014 NEW BEST VALUE 4x Rate! Back to School 2013 Spring Break Edition March 2014 Football Edition September 2013 Fall Festival Edition October-November 2013 August 27, 2013 Insertion in The Daily Mississippian 7,000 Graduation Edition April-May 2014
- 2. Shop Local Seasonal The Shop Local Seasonal is a marketing programmodeledwithsmallbusinessownersin mind. It combines several of today’s advertising mediums to deliver an uncompromising marketing program on a seasonal basis. By advertising together, small business owners createanincrediblesynergy,whichlowerscosts and provides essential marketing tools needed to compete in today’s business environment. How the Program Works Packages Per Edition Business Maxx .033 cents Business Advantage .022 cents Market Place .014 cents Business Excel .008 cents Business .005 cents Basic .003 cents AD SIZE 3 editions1 edition 6 editions Cost Per Contact/Household Terms, Conditions, Exclusions4x Ad sizes are limited to availability. Contractratesrequireadplacementsofabusiness size or larger in consecutive editions of the Shop Local Seasonal for the extent of the contract, with the exception of contracted basic sizes. Payment for Basic Packages is due when ads are placed. All other Packages are payable upon approval of final proof or upon agreed terms. Please refer to contract for details. DEADLINES All artwork is due by July 25, 2013. Final approval date for ads TBA Radio • Billboards • Direct Mail Business Marketing Strategy & Campaign 4 editions Business Maxx 8” x 10” $1195 $1075 $1025 $875 $825 BusinessAdvantage 6” x 10” $895 $785 $765 $725 $695 Market Place 4” x 10” $585 $495 $475 $425 $395 Business Excel 3” x 5” $365 $295 $275 $265 $250 Business 2” x 4” $245 $195 $175 $165 $150 Basic 1” x 4” / 2” x 2” $165 $135 $125 $115 $95 Graphic Design Fee: One Time Setup $25 $25 $25 $25 $25 8 editions 662-488-1453 The marketing media employed include direct mail and direct media distribution at selected outlets. Included in direct mail are approximately 21,100 editions. Geographic coverage includes these Lafayette County areas: Oxford, Abbeville, Waterford, & Paris. An additional 5,000 copies will be distributed within local businesses and retailers throughout Oxford. Seven-thousand copies will be included in The Daily Mississippian. If any further editions are needed, all participating businesses and municipalities may receive them at cost! This program provides local communities with tools to build stronger retail cultures while keeping local tax dollars at work in the area. This edition will allow area business to promote products and services for the back-to-school season. Join us in this great opportunity to promote your business!