I was the group leader in this project to analysis the Broadway industry, conduct primary & secondary research and provide recommendations for Broadway. The leave behind was submitted for a Marketing Research course.
Us Commercial Real Estate The Next Drag Aug12futlus
This document summarizes the state of the US real estate markets, including both housing and commercial real estate. While the housing market is showing some signs of improvement with rising home sales and prices, there are still concerns around potential additional foreclosures and difficulties for builders and buyers to obtain financing. The commercial real estate market is seen as the next potential drag, with continued declines in property prices, rising foreclosures, and risks that a large portion of loans from 2006-07 will not qualify for refinancing. Losses in commercial real estate could negatively impact US banks and increase risks of further bank failures.
The document discusses the fragmentation of online advertising across many websites, formats and platforms. It notes that the number of registered websites has grown exponentially to over 160 million. Blogs are being created at a rate of 1.5 per second and social networks at Ning.com have proliferated from just a few to over 180,000. This fragmentation has made it challenging for marketers and agencies to buy media across the growing number of small sites, and challenging for publishers to maximize the value of their advertising inventory and audiences. The conference aims to explore how ad networks and exchanges can help address these challenges.
- The document discusses collecting retail price data for avocados from stores in major Australian cities on a weekly basis to provide transparency on prices paid by consumers.
- Consumer research was also conducted on the probability of purchase at different price points and how this varies by income.
- Historical catalogue special pricing data from major supermarkets in Sydney, Brisbane, Melbourne and Perth from 2009 is presented to show pricing trends over time.
- The collected price data will be reported weekly and linked with other industry data to provide a more complete picture of pricing and returns to growers.
pulte homes 91DC7C77-0015-45F1-A981-8387FF35D0E1_phm_InvestorPresentation200812finance42
The document provides an investor presentation by Pulte Homes covering the current state of the homebuilding industry and Pulte's strategies. It notes that (1) excess inventory and low buyer demand continue to plague the industry, (2) Pulte is focusing on generating cash, reducing inventory and costs, and maintaining financial discipline to weather the downturn, and (3) Pulte's long-term strategic focus on product segmentation, quality, and operational excellence positions it for future growth as the industry recovers and long-term demographic trends remain positive.
Shelub cdc health care professional travel lectureAaron Shelub
This document discusses key aspects of travel medicine and the pre-travel consultation. It outlines topics to cover in the consultation including assessing the traveler's health risks based on their medical history, itinerary, destinations and activities. Common health risks and diseases of concern for travelers are reviewed, such as malaria, travelers' diarrhea, hepatitis A, typhoid and yellow fever. The importance of vaccinations for adult travelers is emphasized. The document provides guidance on travel health resources and disease specific information to discuss with patients during the pre-travel consultation.
1. Terry Crews is the Chief Financial Officer of Monsanto.
2. Monsanto's strategic and financial opportunity lies in seeds and traits, as seen by the growth in gross profit of the seeds and genomics segment compared to the agricultural productivity segment between 2003-2006.
3. Monsanto has opportunities to increase gross margin through 2010 by gaining market share in U.S. and international corn, expanding biotech traits globally, growing cotton, Seminis, and through new products in their research pipeline.
Us Commercial Real Estate The Next Drag Aug12futlus
This document summarizes the state of the US real estate markets, including both housing and commercial real estate. While the housing market is showing some signs of improvement with rising home sales and prices, there are still concerns around potential additional foreclosures and difficulties for builders and buyers to obtain financing. The commercial real estate market is seen as the next potential drag, with continued declines in property prices, rising foreclosures, and risks that a large portion of loans from 2006-07 will not qualify for refinancing. Losses in commercial real estate could negatively impact US banks and increase risks of further bank failures.
The document discusses the fragmentation of online advertising across many websites, formats and platforms. It notes that the number of registered websites has grown exponentially to over 160 million. Blogs are being created at a rate of 1.5 per second and social networks at Ning.com have proliferated from just a few to over 180,000. This fragmentation has made it challenging for marketers and agencies to buy media across the growing number of small sites, and challenging for publishers to maximize the value of their advertising inventory and audiences. The conference aims to explore how ad networks and exchanges can help address these challenges.
- The document discusses collecting retail price data for avocados from stores in major Australian cities on a weekly basis to provide transparency on prices paid by consumers.
- Consumer research was also conducted on the probability of purchase at different price points and how this varies by income.
- Historical catalogue special pricing data from major supermarkets in Sydney, Brisbane, Melbourne and Perth from 2009 is presented to show pricing trends over time.
- The collected price data will be reported weekly and linked with other industry data to provide a more complete picture of pricing and returns to growers.
pulte homes 91DC7C77-0015-45F1-A981-8387FF35D0E1_phm_InvestorPresentation200812finance42
The document provides an investor presentation by Pulte Homes covering the current state of the homebuilding industry and Pulte's strategies. It notes that (1) excess inventory and low buyer demand continue to plague the industry, (2) Pulte is focusing on generating cash, reducing inventory and costs, and maintaining financial discipline to weather the downturn, and (3) Pulte's long-term strategic focus on product segmentation, quality, and operational excellence positions it for future growth as the industry recovers and long-term demographic trends remain positive.
Shelub cdc health care professional travel lectureAaron Shelub
This document discusses key aspects of travel medicine and the pre-travel consultation. It outlines topics to cover in the consultation including assessing the traveler's health risks based on their medical history, itinerary, destinations and activities. Common health risks and diseases of concern for travelers are reviewed, such as malaria, travelers' diarrhea, hepatitis A, typhoid and yellow fever. The importance of vaccinations for adult travelers is emphasized. The document provides guidance on travel health resources and disease specific information to discuss with patients during the pre-travel consultation.
1. Terry Crews is the Chief Financial Officer of Monsanto.
2. Monsanto's strategic and financial opportunity lies in seeds and traits, as seen by the growth in gross profit of the seeds and genomics segment compared to the agricultural productivity segment between 2003-2006.
3. Monsanto has opportunities to increase gross margin through 2010 by gaining market share in U.S. and international corn, expanding biotech traits globally, growing cotton, Seminis, and through new products in their research pipeline.
Take a look at how Broadway impacts the economy, how inflation affects Broadway, and the current Broadway-Hollywood relationship.
(Every slide features a production shot of a Broadway musical, and, for fun, you can play "Guess that show!" whilst watching!)
The document outlines the process and outcomes of creating a neighbourhood plan for an area in Nutana, Saskatchewan. It discusses workshops that were held to get input on parking and traffic, atmosphere and character retention, and land use and built form. For each topic, it summarizes the key discussion points and directions that emerged, such as identifying heritage resources, enhancing public spaces, and ensuring new developments are human-scaled and transition appropriately to adjacent residential areas. The implementation section discusses addressing issues like bars and clubs through existing bylaws, as well as potential tools to incentivize preferred development.
This document provides an overview of musical theatre, including its history and key elements. It discusses the origins of musical theatre in operetta and how shows like Oklahoma established the integrated form where music, dialogue and dance advance the plot. The golden age of musicals from the 1940s-1960s produced famous works before genres like rock musicals and mega-musicals became popular in later decades. Current musicals tend to focus on spectacle but some unusual critically acclaimed shows have emerged.
Broadway has experienced strong growth driven by increasing ticket prices over the past 30 years. While attendance has remained flat for 15 years, prices have doubled and quadrupled over 15 and 30 years respectively. Tony award nominations provide a boost to ticket sales for nominated shows. Shows typically close when gross revenue falls below 50% of potential. Of the top five longest running shows, The Lion King and Wicked appear safe with over 90% revenue, while Chicago and Phantom have shown signs of weakness near 50%, putting them at risk of closing in the next few years. Mamma Mia! has hovered around 60% revenue for five years, making it the highest risk of closing among the top five.
Este documento fornece um resumo sobre o turismo cultural da Broadway em Nova Iorque. Apresenta informações sobre a localização da Broadway em Manhattan, sua história desde o século XIX, e os principais teatros, musicais e eventos culturais que atraem milhões de visitantes todos os anos.
O documento fornece informações sobre vários teatros de ópera ao redor do mundo, descrevendo brevemente sua história, arquitetura e importância cultural. Alguns dos teatros mencionados incluem o Teatro alla Scala em Milão, o Metropolitan Opera House em Nova York, o Royal Opera House em Londres, e o Teatro Bolshoi em Moscou.
Os alunos da 8a série II da Escola Municipal Professora Amélia Poletto Hepp apresentaram as peças teatrais "Quando as fadas reencontram os contos" e "Unidunitê" sob a direção da Professora Ana Paula da Silveira e o figurino da Professora Francielli Daneleski. As professoras parabenizaram os alunos pelo esforço e dedicação na apresentação.
O espetáculo "Rock n'Broadway" combina a energia do rock and roll com a grandiosidade dos musicais da Broadway. Apresentará versões de clássicos do teatro musical arranjadas por uma banda de rock. O mercado de musicais no Brasil cresce anualmente e gera milhares de empregos, ao contrário da indústria fonográfica que sofre com perdas. O espetáculo será apresentado em arenas para atingir o impacto de um show de rock.
Um homem é encontrado morto no teatro da Ópera de Paris. O Fantasma da Ópera ameaça os diretores e começa a dar aulas de canto particulares para a cantora Cristine, por quem se apaixona. Cristine também é amada por Raul. A história explora os triângulos amorosos envolvendo esses personagens contra o pano de fundo das ameaças do Fantasma ao teatro.
O musical The Lion King em cartaz na Broadway desde 1997 é baseado no filme de animação da Disney. Dirigido por Julie Taymor, o musical usa atores com fantasias de animais e mais de 200 títeres manipulados pelos atores. A combinação de atores, dançarinos e títeres cria um espetáculo vivo no palco.
Um grande espetáculo reunindo trechos de musicais consagrados da Broadway, sob a coordenação da premiada coreógrafa Fernanda Chamma. Aprovado no ProAC ICMS
- Gaston Leroux wrote the novel The Phantom of the Opera in 1911, which was based on legends of a ghost living at the Paris Opera House.
- The story follows the Phantom, a disfigured musical genius who lives underground and teaches the young soprano Christine.
- Christine falls in love with her childhood friend Raoul, but the Phantom is obsessed with Christine and will stop at nothing to keep her as his own.
Este livro conta a história de amor entre Christine Daae e Raoul, e sua rivalidade com o Fantasma que habita as caves da Ópera de Paris e se apaixona por Christine. O Fantasma faz de tudo para conquistar o coração de Christine, incluindo ameaças. No fim, há emoção, intriga e amor quando o Fantasma é revelado.
The document summarizes the setting of The Phantom of the Opera. It takes place in 1880s Paris, primarily at the Paris Opera House, which was completed in 1875 at a cost of 47 million francs. Below the opera house are many dark and confusing passageways, as well as a lake used to stabilize the large building. The story depicts 19th century Parisian high society that prided itself on not working and centered their lives around grand balls, art, and opera.
How has disruptive technology changed the world? In the world of ticketing some companies like Stub Hub are shaking things up for big companies like Ticketmaster. Check out Andrew Langer's breakdown!
This document discusses citizen science projects focused on biodiversity in Europe. It provides background on citizen science, describing it as scientific research conducted in whole or in part by amateur or nonprofessional scientists. It then highlights several examples of biodiversity monitoring projects in Europe, including waarnemingen.be, waarneming.nl, observado.org, artportalen.se, and naturgucker.de. These projects engage citizens to record and report observations of taxa in nature. The document compares the scale of these projects in terms of numbers of observations, users, and other collected data.
The document appears to be a map or layout showing various zones, blocks, and parcels of land divided into sections. It includes labels for a commercial zone, 8 parcels of land labeled A through H, and sections numbered 1 through 10. The map also includes numbers that could represent measurements or other data related to the different sections.
Take a look at how Broadway impacts the economy, how inflation affects Broadway, and the current Broadway-Hollywood relationship.
(Every slide features a production shot of a Broadway musical, and, for fun, you can play "Guess that show!" whilst watching!)
The document outlines the process and outcomes of creating a neighbourhood plan for an area in Nutana, Saskatchewan. It discusses workshops that were held to get input on parking and traffic, atmosphere and character retention, and land use and built form. For each topic, it summarizes the key discussion points and directions that emerged, such as identifying heritage resources, enhancing public spaces, and ensuring new developments are human-scaled and transition appropriately to adjacent residential areas. The implementation section discusses addressing issues like bars and clubs through existing bylaws, as well as potential tools to incentivize preferred development.
This document provides an overview of musical theatre, including its history and key elements. It discusses the origins of musical theatre in operetta and how shows like Oklahoma established the integrated form where music, dialogue and dance advance the plot. The golden age of musicals from the 1940s-1960s produced famous works before genres like rock musicals and mega-musicals became popular in later decades. Current musicals tend to focus on spectacle but some unusual critically acclaimed shows have emerged.
Broadway has experienced strong growth driven by increasing ticket prices over the past 30 years. While attendance has remained flat for 15 years, prices have doubled and quadrupled over 15 and 30 years respectively. Tony award nominations provide a boost to ticket sales for nominated shows. Shows typically close when gross revenue falls below 50% of potential. Of the top five longest running shows, The Lion King and Wicked appear safe with over 90% revenue, while Chicago and Phantom have shown signs of weakness near 50%, putting them at risk of closing in the next few years. Mamma Mia! has hovered around 60% revenue for five years, making it the highest risk of closing among the top five.
Este documento fornece um resumo sobre o turismo cultural da Broadway em Nova Iorque. Apresenta informações sobre a localização da Broadway em Manhattan, sua história desde o século XIX, e os principais teatros, musicais e eventos culturais que atraem milhões de visitantes todos os anos.
O documento fornece informações sobre vários teatros de ópera ao redor do mundo, descrevendo brevemente sua história, arquitetura e importância cultural. Alguns dos teatros mencionados incluem o Teatro alla Scala em Milão, o Metropolitan Opera House em Nova York, o Royal Opera House em Londres, e o Teatro Bolshoi em Moscou.
Os alunos da 8a série II da Escola Municipal Professora Amélia Poletto Hepp apresentaram as peças teatrais "Quando as fadas reencontram os contos" e "Unidunitê" sob a direção da Professora Ana Paula da Silveira e o figurino da Professora Francielli Daneleski. As professoras parabenizaram os alunos pelo esforço e dedicação na apresentação.
O espetáculo "Rock n'Broadway" combina a energia do rock and roll com a grandiosidade dos musicais da Broadway. Apresentará versões de clássicos do teatro musical arranjadas por uma banda de rock. O mercado de musicais no Brasil cresce anualmente e gera milhares de empregos, ao contrário da indústria fonográfica que sofre com perdas. O espetáculo será apresentado em arenas para atingir o impacto de um show de rock.
Um homem é encontrado morto no teatro da Ópera de Paris. O Fantasma da Ópera ameaça os diretores e começa a dar aulas de canto particulares para a cantora Cristine, por quem se apaixona. Cristine também é amada por Raul. A história explora os triângulos amorosos envolvendo esses personagens contra o pano de fundo das ameaças do Fantasma ao teatro.
O musical The Lion King em cartaz na Broadway desde 1997 é baseado no filme de animação da Disney. Dirigido por Julie Taymor, o musical usa atores com fantasias de animais e mais de 200 títeres manipulados pelos atores. A combinação de atores, dançarinos e títeres cria um espetáculo vivo no palco.
Um grande espetáculo reunindo trechos de musicais consagrados da Broadway, sob a coordenação da premiada coreógrafa Fernanda Chamma. Aprovado no ProAC ICMS
- Gaston Leroux wrote the novel The Phantom of the Opera in 1911, which was based on legends of a ghost living at the Paris Opera House.
- The story follows the Phantom, a disfigured musical genius who lives underground and teaches the young soprano Christine.
- Christine falls in love with her childhood friend Raoul, but the Phantom is obsessed with Christine and will stop at nothing to keep her as his own.
Este livro conta a história de amor entre Christine Daae e Raoul, e sua rivalidade com o Fantasma que habita as caves da Ópera de Paris e se apaixona por Christine. O Fantasma faz de tudo para conquistar o coração de Christine, incluindo ameaças. No fim, há emoção, intriga e amor quando o Fantasma é revelado.
The document summarizes the setting of The Phantom of the Opera. It takes place in 1880s Paris, primarily at the Paris Opera House, which was completed in 1875 at a cost of 47 million francs. Below the opera house are many dark and confusing passageways, as well as a lake used to stabilize the large building. The story depicts 19th century Parisian high society that prided itself on not working and centered their lives around grand balls, art, and opera.
How has disruptive technology changed the world? In the world of ticketing some companies like Stub Hub are shaking things up for big companies like Ticketmaster. Check out Andrew Langer's breakdown!
This document discusses citizen science projects focused on biodiversity in Europe. It provides background on citizen science, describing it as scientific research conducted in whole or in part by amateur or nonprofessional scientists. It then highlights several examples of biodiversity monitoring projects in Europe, including waarnemingen.be, waarneming.nl, observado.org, artportalen.se, and naturgucker.de. These projects engage citizens to record and report observations of taxa in nature. The document compares the scale of these projects in terms of numbers of observations, users, and other collected data.
The document appears to be a map or layout showing various zones, blocks, and parcels of land divided into sections. It includes labels for a commercial zone, 8 parcels of land labeled A through H, and sections numbered 1 through 10. The map also includes numbers that could represent measurements or other data related to the different sections.
This document provides an economic outlook for 2012. It includes sections on the public debt challenge in Europe, the European banking credit challenge, and an economic update on indicators in the US, EU, China, and other areas. It also discusses extreme central bank actions and financial market risks as factors that will influence 2012. The document aims to analyze political and economic factors that may impact the outlook for the coming year.
This document discusses forward-looking statements made by Seabridge Gold regarding its mineral reserve and resource estimates and operating plans. It notes that mineral resources that are not mineral reserves do not have demonstrated economic viability. The document then highlights Seabridge's large gold and copper reserves, low share dilution, low valuation compared to peers, low political risk as properties are in Canada, and potential for further exploration success.
The document is a presentation about a multi-level marketing organization called Global Business Alliance. It provides information on who they are, what opportunities they offer, and how their compensation plan works. The presentation emphasizes building a community to generate income through the multi-level marketing model. It outlines a four step plan to become a platinum member within the organization and earn $3,000 per month through recruiting others. The final slides discuss next steps such as identifying interests, listing goals, building a contact list, and asking questions.
1) The Norwegian economy has stabilized after experiencing a downturn due to the global financial crisis. Inflation remains low and within the central bank's target range.
2) The central bank implemented extraordinary monetary policy measures including low interest rates and liquidity measures to support the economy during the crisis. It is now unwinding these measures as conditions normalize.
3) Looking forward, the central bank projects continued moderate economic growth in Norway, supported by a recovery in trading partners and domestic demand. Inflation is expected to remain low and stable.
1) The Norwegian economy has stabilized after experiencing a downturn due to the global financial crisis. Inflation remains low and within the central bank's target range.
2) The central bank implemented extraordinary monetary policy measures including low interest rates and liquidity measures to support the economy during the crisis. It is now unwinding these measures as conditions normalize.
3) Looking forward, the central bank projects continued moderate economic growth in Norway, supported by a recovery in trading partners and domestic demand. Inflation is expected to remain low and stable.
The Changing Battlefield for Freedom OnlineTim Hwang
This document discusses the changing landscape of digital freedom and challenges faced by advocates. It covers topics like copyright, cloud computing, privacy, interoperability, and efforts by groups like the Electronic Frontier Foundation to promote access to knowledge and an open internet. In conclusion, it argues that advocates must continue working to establish norms around issues like privacy, open standards, and access to information online.
Bob White - State of the Market by the NumbersRyan Slack
Beyond Distress
1) Transaction volumes were strong in the second quarter and first half of 2011, with a broad rebound in sales across most major property types. Office, apartment, retail, seniors and care facilities, hotels, and industrial properties all saw significant year-over-year increases in sales volumes.
2) However, US investment markets may be stumbling as the commercial mortgage-backed securities (CMBS) market has become turbulent with conduits pulling back on issuance significantly compared to recent quarters.
3) The amount of distressed properties is improving slowly, with additions to distress down but still significant and sales of distressed properties rising, suggesting an end to the "extend and pretend" approach some
The UNWTO document projects that international tourist arrivals will continue growing between 2010 and 2030, reaching 1.8 billion arrivals by 2030, an average increase of 43 million per year. Emerging economy destinations are expected to surpass advanced economies in international tourist arrivals in 2015. Asia and the Pacific will gain the most new arrivals and increase its share of the global market, while the shares of the Middle East and Africa will also rise.
A presentation I made at a large pharmaceutical industry conference in 2007. Initial speaker (to the 5.5 minute mark) is the chair of the session, Eric Towler. The session was focused on the Evolving Role of Project Management in Drug Development, and my portion was focused on Resource Planning and Management.
For additional context, see related blog post at http://hermosatech.com
Site Speed Tuneup: Putting Your Code On A Dietmm_merchant
This document discusses techniques for improving website speed, including front-end optimizations like image compression and sprite sheets, backend optimizations like updating modules and ensuring sufficient server capacity. It notes that slow site speed can negatively impact conversion rates, bounce rates, and SEO. Tools are recommended for analyzing site speed like Pagespeed and Pingdom. The goal is to load pages within 2 seconds to avoid high abandonment rates.
H and rc only market report - january 2013KlineMayRealty
The real estate market in Harrisonburg and Rockingham County continued to see positive trends in January 2013, with 47 residential home sales marking the highest January total since 2008. Additionally, 76 new contracts were placed in January, the most since 2007, indicating growing consumer confidence and pent-up demand. While home prices have not increased yet, the report predicts that low inventory combined with high buyer demand will likely cause prices to rise in 2013.
The document is a presentation given by Frank Perkowski at the 2012 Specialty Paper Conference. It discusses how fundamental shifts in the industry require specialty paper companies to adapt. It notes changes in technologies, markets, competition and customer needs. The presentation outlines that companies need to understand how their industry is changing, prune and develop new product lines, develop both new products and markets, establish competitive advantages, differentiate from competitors, invest strategically, and consider all growth paths. It emphasizes developing new products and solutions to drive growth.
This document summarizes a presentation on tourism trends in Germany given in 2010. It discusses trends identified through an annual survey of German holiday travel behavior and intentions. Key points include:
1. German holiday travel demand has remained stable at a high level, though the composition of travelers is shifting as the population ages.
2. Future trends include changes in the weighting of target groups as the number of seniors increases, stable volume with potential for growth, and larger destinations maintaining well-defined market positions.
3. Continuity theory suggests that as people age they will maintain the holiday behaviors and preferences they developed earlier in life, though new possibilities and limitations will also influence future senior travelers.
This document discusses social commerce, which uses social media to assist with online buying and selling. It provides statistics on consumer behavior and the use of social features on e-commerce sites. It also outlines various social commerce tools and strategies, and presents case studies on how these tools can increase customer engagement, sales, and word-of-mouth referrals for brands. Finally, it introduces some social commerce products and solutions from PowerReviews to help companies connect customers and build communities.
This musical score is for the song "Toi Dua Em Sang Song" rewritten by Virginia Nguyen. The 3-sentence summary is:
The score provides musical notation for the song, including notes for different instruments and vocals across 29 lines of musical staff. Various instruments such as guitar and vocals are notated with notes, rhythms, and dynamics marked across the staff using standard music notation symbols. The score concludes with credits for the songwriters Y Vu and Nhat Ngan.
Weather Outlook - Dr. Elwynn Taylor, Climatologist, Ag Meteorologist, Iowa State University, from the 2012 World Pork Expo, June 6-8, Des Moines, Iowa, USA.
1. Broadway Analysis
Group Members:
David De Rosa
Julie Lefeuvre
Amanda Paquin
Sonny Patel
1
2. Executive Summary
Research on Broadway was conducted to increase annual Broadway attendance of the secondary
target audience. From this objective, Broadway should subsequently see an increase in annual revenue
and ticket sales. The research was conducted to obtain a better understanding of the entertainment and
Broadway industries, as well as, an understanding of the attitudes and purchasing habits of theatergoers.
The methodology of this study began with a situational analysis to determine the history and
current state of the entertainment and Broadway industries. The target audience for Broadway was
researched and analyzed. Following the target audience analysis, secondary markets were determined.
These markets were targeted in a survey with a sample size of 42 males and females. The survey results
were analyzed in IBM SPSS to interpret the data and determine suitable conclusions recommendations.
We have found that the cast, advertising and ticket prices are major factors in patron’s willingness
to attend Broadway. Members of our secondary target audience are likely to recommend Broadway
shows and research the show’s ticket prices before attending. This shows a high level of preparation
when considering a Broadway show. Satisfaction is dependent upon the theatergoers perception of
Broadway. Future attendance is dependent upon the cast members of the Broadway show. Word-of-
mouth is dependent upon the theatergoers willingness to attend Broadway.
We recommend that Broadway increase advertising towards secondary markets, continue to cast
celebrity actors, and increase awareness of discount ticket options.
2
4. Market Size
Shows in Production
48
Broadway
222 Off-Broadway
323
Off-Off-Broadway
• 40 Broadway Theaters in Manhattan make up ―Broadway‖
• 2010-2011 season: 42 shows opened
• 2010-2011 total attendance: 12,534,595
• 2010-2011 attendance grew 5.4% from 2009-2010
4
Broadway Tickets and Discount Theater Tickets for Broadway Shows at TheaterMania.com. Web. 18 Oct. 2011. <http://www.theatermania.com>.
The Broadway League - The Official Website of the Broadway Theatre Industry. Web. 18 Oct. 2011. <http://www.broadwayleague.com>.
5. Trends in Sales
Yearly Grosses
1,200,000,000
1,000,000,000
800,000,000
600,000,000
400,000,000
200,000,000
0
1
0
9
8
7
6
5
4
3
2
1
01
01
00
00
00
00
00
00
00
00
00
-2
-2
-2
-2
-2
-2
-2
-2
-2
-2
-2
10
09
08
07
06
05
04
03
02
01
00
20
20
20
20
20
20
20
20
20
20
20
• Ticket sales have steadily increased over the past decade
• During the financial crisis, ticket sales remained constant from previous year
5
The Broadway League - The Official Website of the Broadway Theatre Industry. Web. 18 Oct. 2011. <http://www.broadwayleague.com>.
6. Ticket Price Trends
Average Broadway Ticket Price
($)
2010 82
2006 67
2000 52
1999 50
0 20 40 60 80 100
• Steady increase in average Broadway ticket price due to economic inflation
• $32 increase in average price in 11 years
• 2010 average Orchestra ticket price is $140
"There's No Business like Broadway's: Lessons in Ticket Pricing from New York | Stage | Guardian.co.uk." Latest News, Sport and Comment from the Guardian | The Guardian. Web. 23 Oct. 2011.
http://www.guardian.co.uk/stage/theatreblog/2011/jan/17/broadway-lessons-ticket-pricing-discounts.
Robertson, Campbell. "Broadway - Tickets - Theater - New York Times." The New York Times - Breaking News, World News & Multimedia. 23 Oct. 2011. Web. 23 Oct. 2011.
<http://www.nytimes.com/2006/05/08/theater/08tick.html?pagewanted=all>.
Back Stage; 06/09/2000, Vol. 41 Issue 23, p5, 2p 6
"There's No Business like Broadway's: Lessons in Ticket Pricing from New York | Stage | Guardian.co.uk." Latest News, Sport and Comment from the Guardian | The Guardian. Web. 23 Oct. 2011.
<http://www.guardian.co.uk/stage/theatreblog/2011/jan/17/broadway-lessons-ticket-pricing-discounts>.
7. Lifestyle Trends
• Those are attended live theater in the last 12 months are
40 times more likely to be politically very liberal Sample 189
compared to the average (000) 3,091
• Liberal outlook is projected to appeal to the audience
Vertical 6.64%
• Will Ferrell starred in You’re Welcome America
• Growth of contemporary rock music in original musicals Horizontal 30%
• Popular musicals include: Spring Awakening, Bloody Index 140
Bloody Andrew Jackson, & Rock of Ages
• Growth in new productions from novels Base 1.41%
• Popular titles include: The Light in the Piazza, Les
Liaisons Dangereuses, The Color Purple, & Wicked
• Growth of new musicals from film
• Popular musicals include: The Little Mermaid, Beauty
and the Beast, Shrek, Legally Blonde, 9 to 5, The
Wedding Singer, Mary Poppins, & The Lion King
• Popular musicals include: Spring Awakening, Bloody
Bloody Andrew Jackson, & Rock of Ages
Simmons Choices 3 7
Back Stage (19305966); 2/12/2009, Vol. 50 Issue 7, p10-11, 2p, 1 Color Photograph
Broadway Tickets and Discount Theater Tickets for Broadway Shows at TheaterMania.com. Web. 18 Oct. 2011. http://www.theatermania.com.
8. Seasonal Factors
• Highest grossing months include:
December and April
• A steady increase in total sales leading
up to December Seasonality of Total Broadway Ticket Sales
• Fall show openings occur in
November
• Theatergoers are purchasing
tickets for holiday gifts
• Steady increase after the holiday
season leading up to April
• Spring show openings occur in
April
• Tony award nominees are
announced in the spring
8
Broadway Tickets and Discount Theater Tickets for Broadway Shows at TheaterMania.com. Web. 18 Oct. 2011. <http://www.theatermania.com>.
9. Changes in Consumer Relationship
• Change from Broadway star to main stream stars on Broadway
• Original Broadway stars include: Bernadette Peters, Angela Lansbury, Patti
LuPone, Julie Andrews, Fred Astaire, Gene Kelly, and Ben Vereen
• New Actors to Broadway include: Catherine Zeta Jones, Dane Cook, Julia
Stiles, Daniel Radcliffe, Laura Linney, Brooke Shields, and Christina Rucci
• A focus on musicals appropriate for child audience
• Popular titles include: Cats, Beauty and the Beast, Shrek, The Addams
Family, The Lion King, Mary Poppins, Spiderman: Turn Off the Dark
9
"Broadway: The American Musical . Stars Over Broadway | PBS." PBS: Public Broadcasting Service. Web. 23 Oct. 2011. <http://www.pbs.org/wnet/broadway/stars/index.html>.
Broadway Tickets and Discount Theater Tickets for Broadway Shows at TheaterMania.com. Web. 18 Oct. 2011. <http://www.theatermania.com>.
11. Top Ten Broadway Hits
Rank Show Name Gross Avg Tkt Price Broadway Run Performances
1 Phantom Of The Opera $770.0M $76.75 24 years* 9283
2 The Lion King $699.1M $104.85 15 years* 5197
3 Wicked $467.6M $108.90 9 years* 2718
4 Beauty & The Beast $429.2M $86.20 14 years 5461
5 Mamma Mia $416.9M $83.14 11 years* 3560
6 Les Miserables $406.3M $80.76 17 years 6680
7 Chicago $377.4M $77.72 16 years* 5612
8 Cats $366.4M $59.56 19 years 7485
9 The Producers $288.4M $67.48 7 years 2502
10 Miss Saigon $285.8M $65.71 11 years 4092
*Denotes a Presently running
show
Disney has been successful on Broadway after producing six Broadway
shows including: Beauty & the Beast, Tarzan, The Lion King, Mary
Poppins, Aida, and The Little Mermaid. Disney has produced two productions
that rank in the top 4 major hits in Broadway history.
11
"15 Biggest Broadway Hits of All Time." CNBC. CNBC, n.d. Web. 22 Oct 2011. <http://www.cnbc.com/id/39656612/15_Biggest_Broadway_Hits_of_All_Time>.
12. Trends in Spending
• 2010 – 2011 Spending
Broadway Spending Direct Spending Total Impact
(million $) (million $)
Spending by Broadway $5,192.2 $7,700.1
Tourists
Show Expenses $949.2 $2,048.5
Theatre Expenses $34.6 $51.4
Total $6,175.9 $9,800.1
• Broadway positively impacts New York City’s economy
• Broadway’s substantial economic contributions strengthens the ties with city
community
12
The Broadway League - The Official Website of the Broadway Theatre Industry. Web. 18 Oct. 2011. <http://www.broadwayleague.com>.
13. Trends of Growth
• 2010-2011 produced record high gross with a 5.9% increase from previous year
• 2010-2011 attendance grew 5.4% from last year
13
The Broadway League - The Official Website of the Broadway Theatre Industry. Web. 18 Oct. 2011. <http://www.broadwayleague.com>.
14. Current Positioning
• Broadway’s main objective is to sell tickets
• Broadway positions towards tourists over Manhattan locals
• Producers will open productions with familiar titles to draw in tourists
• Directors will cast familiar actors/actresses to draw in tourists
• Broadway aims to provide entertainment for all ages that may appeal to a mass
audience with a wide genre of productions
• Heavy users attend 6+ live events per year (6%) 14
The Broadway League - The Official Website of the Broadway Theatre Industry. Web. 18 Oct. 2011. http://www.broadwayleague.com.
16. Goals & Objectives
The goal of this study is to determine why the secondary target audience—couples
with children or planning to have children between the ages of 25 – 44—is not
attending Broadway as often as the primary target audience which includes
couples, families and individuals 45 years of age and older. Given the high attendance
rate of the primary target audience, we chose to focus on the variables that negatively
impact the next largest audience in hopes that it will increase that segment’s attendance.
The objectives of this study are to increase annual Broadway attendance of
secondary target market and subsequently increase annual revenue and ticket sales for
Broadway. Additionally, the study aims to discover a better understanding of the
attitudes and purchasing habits of the secondary target market.
16
17. Type and Intent of Study
The situational analysis using secondary research from Simmons Choices
3, Playbill.com, Theatermania.com, and Broadwayleague.com will assist with the intent
of the Broadway study. The research will aim to get a better understanding of the
overall entertainment and Broadway industries and to understand the attitudes and
buying habits of the primary target audience.
The survey analysis using primary research by surveying the secondary targets’
attitudes toward Broadway will show results that can assist with recommendations and
conclusions. The primary research will aim to understand the attitudes and buying
habits of the secondary target market and determine factors that may or may not
increase or decrease the attendance of Broadway performances.
1st 2nd
17
18. Definition of Population & Methodology
Sample size: 42
Gender: Males & Females
Age Range: 25 – 44
Martial Status: Any
Children: Planning to have or currently have one or more children
Geographic Region: New York, New Jersey, Pennsylvania, Connecticut and Lyon, France
Ethnicity: African American, Asian, Caucasian, Hispanic and Multi-Racial
From November 10th 2011 to November 27th 2011, 43 surveys were administered to occupants of
the general Northeast area in 4 different locations. Survey questions were chosen based on a situational
analysis of the entertainment and theater industries and their relevance to the goal of this study. In
total, 43 questionnaires were distributed and 42 were deemed valid, representing a usability of 98%.
Preliminary questions were asked to ensure each survey taker was within the secondary target market
population. Survey questions were asked to determine factors that inhibit Broadway attendance.
18
19. Questionnaire Development
Survey Objectives
To discover the factors that most influence the buying and spending habits of
Broadway-goers in either a negative or positive way.
Data Collection Method
Most of the surveys were self-administered. A few surveys were administered via
email. Potential survey-takers were screened to determine whether they had
children, and if not, were excluded from the study.
Individual Question Content
To remain unbiased and objective, various attitude questions were asked, using the
semantic differential method. This method demonstrated the level of attention of
survey-takers. Various, nominal, ordinal, interval, and ratio questions were asked.
Ratio questions were asked to limit the inability to respond.
Question Wording and Sequence
Objective wording was used to avoiding leading respondents to a desired
response. The sequence of survey questions were ordered from broad to detailed and
ended with demographic questions.
19
21. Segmentations & Target Market Choice
The research objective to
survey both men and women
was met. Findings show
that there were slightly more
men surveyed then women.
21
IBM SPSS Statistics
22. Segmentations & Target Market Choice
69.04% of the survey
population are
Caucasian. This
statistic is consistent
with the target market
defined in the
situational analysis.
22
IBM SPSS Statistics
23. Descriptive Survey Analysis
From the people surveyed:
• 5 earn less than $40,000
a year.
• 22 earn between $40,000
to $80,000
• 8 earn between $80,000
to $125,000
• 5 earn between $125,000
to $200,000
• 2 earn more than
$200,000
23
IBM SPSS Statistics
24. Segmentations & Target Market Choice
From those surveyed:
• 19 have 1 child
• 14 have 2 children
• 7 have 3 children
• 1 has 4 children
• 1 has more than 5
children
24
IBM SPSS Statistics
25. Segmentations & Target Market Choice
Out of those surveyed, the
vast majority (78.57%) had
attended a Broadway show in
the last 12 months. Although
their past attendance does not
determine their future
attendance, this shows that
most of those surveyed have a
prior interest in theater.
25
IBM SPSS Statistics
26. Means Analysis
Statements Mean
The cast of B'way determines my desire to 3.67
attend.
I am likely to recommend a B'way show. 4.60
Advertising for B'way influences my choice 3.68
of show. Theater-goers are indifferent towards a
I go to B'way because my family wants to 3.52 Broadway show’s cast (11.9%), influence of
go to B'way.
I research B'way ticket prices before 4.00
advertising (19%), researching ticket prices
1-7 choosing a show. (9.5%), and attending Broadway based on
I attend B'way because I want to. 4.74
family’s wants (2.4%) and special occasions
I only see B'way shows for special 4.26 (11.9%). The above values indicate the
occasions.
After attending a show I dislike, I will 4.19 percentage of the median responses. Of the
continue to attend B'way in the future. survey-takers, 54.7% responded any disagree
I am satisfied with the price of my B'way 3.14 that they are satisfied with their ticket price.
tickets.
Makes me feel valuable. 3.43 The results also showed that 57.1%
Makes me feel wise. 3.52 responded any agree to recommending a
Makes me feel pleasant. 4.33
Broadway show and 61.9% to attending
Makes me feel nice. 4.21
Makes me feel agreeable. 3.36 Broadway because they wanted to.
1-5 Makes me feel happy. 3.98
I find B'way positive. 4.26
I find B'way exciting. 3.81
I find B'way affordable. 2.26
I find B'way stimulating. 3.14 26
IBM SPSS Statistics
27. Correlation Analysis
Correlated Statements from Survey Questions
The cast of Broadway influences my desire to attend. 0.586 I will attend Broadway in the next 12 mos.
I seek out new productions on Broadway. 0.546 I will attend Broadway in the next 12 mos.
I only see Broadway shows for special occasions. -0.803 Attended Broadway last 12 months.
I attend Broadway because I want to. 0.797 I am likely to recommend a Broadway show.
I will continue to attend Broadway after being dissatisfied. 0.545 I am likely to recommend a Broadway show.
Broadway makes me feel wise. 0.532 I am likely to recommend a Broadway show.
I find Broadway to be exciting. 0.587 I am likely to recommend a Broadway show.
I find Broadway to be exciting. 0.587 I am likely to recommend a Broadway show.
Broadway makes me feel nice. 0.542 I am likely to recommend a Broadway show.
I attend Broadway because I want to. 0.570 I find Broadway to be exciting.
Broadway makes me feel wise. 0.600 I find Broadway to be exciting.
Broadway makes me feel valuable. 0.571 Broadway makes me feel wise.
Broadway makes me feel valuable. 0.581 Broadway makes me feel useful.
Broadway makes me feel wise. 0.620 Broadway makes me feel useful.
Statements from the survey results were rated. Using SPSS, the data was able to be
correlated for similarity. Negative correlations indicate an inverse relationship between
two statements. For example, when the survey taker agreed that they only see
Broadway show for special occasions, they did not attend Broadway in the last 12
months. Strong positive correlations indicate that both statements are likely to happen
together. When theatergoers attend Broadway because they want to, they are also likely
to recommend a Broadway show. 27
IBM SPSS Statistics
28. Correlation Analysis
Correlated Statements from Survey Questions
I attend Broadway because I want to. 0.537 I find Broadway to be positive.
I am dissatisfied after going seeing a Broadway show. -0.621 I find Broadway to be positive.
Broadway makes me feel wise. 0.590 I find Broadway to be positive.
Broadway makes me feel pleasant. 0.505 I find Broadway to be positive.
I am dissatisfied after going seeing a Broadway show. -0.622 Broadway makes me feel nice.
Broadway makes me feel valuable. 0.509 Broadway makes me feel nice.
Broadway makes me feel wise. 0.568 Broadway makes me feel nice.
Broadway makes me feel pleasant. 0.795 Broadway makes me feel nice.
Broadway makes me feel wise. 0.634 Broadway makes me feel pleasant.
Broadway makes me feel useful. 0.547 Broadway makes me feel pleasant.
I am dissatisfied after going seeing a Broadway show. -0.653 Broadway makes me feel pleasant.
I will continue attending Broadway after being dissatisfied. 0.508 I attend Broadway because I want to.
The above statements are additional correlations that were found using SPSS. The
correlations are made through the attitudes of the survey takers. When Broadway makes
the target feel pleasant, the target also feels nice. When the target is dissatisfied after
going to see a Broadway show, the do not feel pleasant.
28
IBM SPSS Statistics
29. Regression Analysis: Satisfaction
IV
DV
Feel
pleasant
IV Dissatisfaction
Find
B’way
positive
Satisfaction is dependent upon the theater-goers perception of Broadway. When the
theater-goer does not feel pleasant towards Broadway or find Broadway positive, then
dissatisfaction occurs. Feeling pleasant has a significance of .012 and finding Broadway
positive has a significance of .011. These high significances support our interpretations of
Broadway dissatisfaction. 29
IBM SPSS Statistics
30. Regression Analysis: Future Attendance
IV
DV
Cast
I will attend B’way in
the next 12 mos.
IV
Attend
last 12
mos.
Future attendance of Broadway is dependent upon the cast of the Broadway show.
Attending a Broadway show in the last 12 months does not affect future attendance.
The casts of Broadway hold a significance of .002, while the previous attendance
has a significance of .010. 30
IBM SPSS Statistics
31. Regression Analysis: Future Attendance
DV
IV
After disliking a B’way
I attend .508 show, I will continue to
B’way attend B’way
because I
want to
After a theater-goer experiences dissatisfaction from seeing a Broadway show, they
are still likely to attend Broadway in the future. With 99% confidence, future
attendance is dependent upon theater-goers attending Broadway because they want
to. The dependent variable has a beta coefficient of .508.
31
IBM SPSS Statistics
32. Regression Analysis: Word of Mouth
DV
IV
I go to .596 I am likely to recommend
B’way a B’way show
because I
want to
Word of mouth affects the future attendance of Broadway. The likelihood of a
theater-goer to recommend a Broadway show is dependent upon the theater-goer
attending Broadway because they want to. The beta coefficient is .596. There is a
100% confidence level in the relationship between independently attending
Broadway and their recommendations to others.
32
IBM SPSS Statistics