British Consumer Awareness Of The EU Cookie Directive May 2012 By Truste
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British consumers have varying levels of awareness about internet cookies and the upcoming EU Cookie Directive. While most frequent internet users are aware of browser cookies, awareness is lower for less frequent users, females, and those in certain regions of England. For the minority of consumers aware of the upcoming EU Cookie Directive, most agree that companies should comply with the new rules and only visit websites that do comply.
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British Consumer Awareness Of The EU Cookie Directive May 2012 By Truste
- 1. TRUSTe PRIVACY INDEX BRITISH CONSUMER AWARENESS OF THE EU COOKIE DIRECTIVE CONSUMER AWARENESS AWARENESS GAPS Aware of Internet Browser Cookies 7 86% FrequentUsers Internet Daily 84% vs. 58% Weekly Internet Users Aware of Website Trackers 68% Males 58% vs. 48% Females Aware that Companies Must Get Their Consent to Place Cookies on Their Devices (come May 26th) 30% Males vs. 24% MAY 26 18% Females Aware of the EU Cookie Directive 29% East Anglia 21% vs. 16% North East CONSUMER ATTITUDES* I expect companies to comply I plan only to visit websites of companies with the EU Cookie Directive who comply with the EU Cookie Directive 10% 12% 24% 78% 55% AGREE 21% AGREE Agree Disagree Don’t Know *among consumers who were aware of the EU Cookie Directive. Survey conducted online by Ipsos MORI in May 2012 on behalf of TRUSTe, Inc. LEARN MORE www.truste.com © TRUSTe, Inc. 2012 All Rights Reserved.