A talk to new entrepreneurs with tips to consider when bringing a new Brand to a Social Network.

1. Who am I ?
Should I play my
SHAMELESS video?
Maybe they will
insist...
Bringing your Brand to Social Networks
Wildfire Effect
Social Media Engagement

2.
What is a Brand?
it’s clarity,
your message
speaks for you
when you are not
around.

3.
What is a Brand? On Social Networks
. your brand speaks
it’s clarity,
your message
speaks for you to search engines
when you are not to communities
around. to your reputation

4. Search
a co
n
Goo test w
g h
"If I le’s lo ere stu
TO DO LIST for all NEW BRANDS cou g d
ld tr o arou ents r
ede
ave n
l in d the s
time the ign
, I'd me
visi ,
Claim your name "
t…
Tag everything (with your values)
Optimize Images by name, image tags, meta
http://namechk.com/
Routinely search yourself incognito
http://soovle.com/

5. COMMUNITY
TO DO LIST for all NEW BRANDS
Find the right communities
- search for common interests & value
via Certainly Social
Use LISTS to monitor relevant conversation
Changes will happen, follow the lead of http://trendsmap.com/
Brands you love and reach out to them http://www.netvibes.com
http://www.twellow.com/search

6. REPUTATION
REPUTATION
TO DO LIST for all NEW BRANDS
Visualizations
Consistent, repetitive, use 5 senses
Cross - reference
http://www.colorpicker.com
Keep content bite-sized
http://hootsuite.com/

7. NO TIME? Create the Basics
BRAND VALUES
Banner
Abstract at edge
940px x 180 px= G+
851px x 315 px = FB
STAND ALONE BRAND
Square 180 px x 180 px
-one transparent
-one with a character
What is a Wildfire Effect?
It’s what happens when you ignite that one thing PROFILE SIZE:
that is unique to you and engage YOUR fans to 50 words
follow along, play along or pass it along.
http://your.website
Sometimes all it takes is a SPARK to create a Wildfire PURPOSE SPECIFIC
Effect....and I have got the match so lets get started. one sentence, no more
then 120 characters untitled to Guérin Julien

8. What is a Wildfire Effect?
It’s what happens when you ignite
that one thing that is unique to you
and it engage YOUR fans to follow
along, play along or pass it along.
Sometimes all it takes is a SPARK to
create a Wildfire Effect....and I have
got the match so lets get started.

9. What is a Wildfire Effect?
It’s what happens when you ignite that one thing that is
unique to you and engage YOUR fans to follow along, play
along or pass it along.
Sometimes all it takes is a SPARK to
create a Wildfire Effect....and I have got
the match so lets get started.

10. Sometimes all it takes is a SPARK to create a
Wildfire Effect....and I have got the match so lets
get started.

13. What is a Wildfire Effect?
It’s what happens when you ignite that one thing that is
unique to you and engage YOUR fans to follow along,
play along or pass it along.
http://your.website

14. Sometimes all it takes is a SPARK to create
a Wildfire Effect....and I have got the match
so lets get started.

15. What is a Wildfire Effect?
It’s what happens when you ignite that one
thing that is unique to you and engage YOUR
fans to follow along, play along or pass it along.
http://your.website

16. Wildfire Effect Social Media
Stephanie Michelle Scott
sm@wildeffect.com
@wildfireeffect
Spark...
... keep in touch