Bridging the physical and digital world allows for new opportunities to track customer engagement in physical spaces using IoT tools and machine learning. This could include tracking customer movement in stores and stadiums for A/B testing and audits, as well as automating tasks like cleaning schedules through real-time insights from collected data. Combining IoT sensors with analytics platforms has the potential to improve operations and reduce costs.

1. physical and digital world
bridging the

2. Developer Evangelist
Internet of Things

6. 47%Click-through
rate increase

8. Marketer Data Scientist

10. What if we would have the
same tools in the physical world?

11. Track customer engagement around store
A-B testing of routing people through a stadium
Track people around premises for audit purposes

14. https://www.youtube.com/watch?v=S_6vbOZVxAo

19. Opportunity becomes so much bigger when
machine learning meets data

21. Less people neededAutomatic planningRealtime insight
Telenor
▪ Big telecom company
▪ Owns 4,000 buildings in Norway
▪ Toilet cleaning schedule made by 'hand'

24. Practice time!

25. Goal
• Track interaction with physical products
• Send data to Google Analytics
• ???
• PROFIT!

28. Beacon Gateway Google Analytics

30. Thank you!
@janjongboom