Branson Ad Campaign
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The document outlines AirTran's 2009 marketing campaign for promoting travel to Branson, Missouri. It includes an editorial schedule in AirTran's in-flight magazine Go highlighting Branson in various months. It also describes the demographics of Go readers and details on AirTran's weekly email newsletter including open and click-through rates. Advertising options and packages are presented that combine print space in Go with inclusion in the email newsletter at various price points.
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