SlideShare a Scribd company logo
+    Walt Disney
     Sec: 4291


1.
36

2.
85

3.
88


                   Brands & Virtual Social
                   Interaction
+
                                                         :

    
        MMOGs

                                                         80%
                    2011




        MTV
                                                   1.3
              MTV   Virtual Hills / Laguna Beach

                                          20
+


    




    
                                    vitual
        hills Laguna beach      3
        2006             2009
+


    




    

    
+


    

                     Avatar


                 ,
        –-
                 avatar

            ,
+


    




                  ---
            ---

                  ,
        ,


    

    
+


       ,
            ,



    
+


    




       RQ
+


       RQ2:




        Virtual Hills / Laguna Beach   3


       RQ3 :
+


    




       Virtual Hill/Laguna Beach




               Virtual Hill/Laguna Beach   %
                               MTV
        There.com
           MTV
                                   MTV
        MTV
+


    




        -

            MySpace   YouTube




                                $
+


    




    
+


    
+


    




    


            “     ”   ,   ,

            MTV
        “
+


    
                                                            ,      ,
                  ,     ,             ,


                                               Coach, Hollister,
         Abercrombie
                            Sunkist

        Sunkist


                     , Garnier



                                      Ganier
+


    


                                   ,
        ,                 (                       ),



                Garnier           Sunkist Buggy



    
            –


                      “Todd”   Midwest
+


    




    

    
+


    
+


    




        Virtual
+




    END

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Brands & virtual social interaction

  • 1. + Walt Disney Sec: 4291 1. 36 2. 85 3. 88 Brands & Virtual Social Interaction
  • 2. + :  MMOGs 80% 2011 MTV 1.3 MTV Virtual Hills / Laguna Beach 20
  • 3. +   vitual hills Laguna beach 3 2006 2009
  • 4. +   
  • 5. +  Avatar , –- avatar  ,
  • 6. +  --- --- , ,  
  • 7. +  , , 
  • 8. +   RQ
  • 9. +  RQ2: Virtual Hills / Laguna Beach 3  RQ3 :
  • 10. +   Virtual Hill/Laguna Beach Virtual Hill/Laguna Beach % MTV There.com MTV MTV MTV
  • 11. +  - MySpace YouTube $
  • 12. +  
  • 13. +
  • 14. +   “ ” , , MTV “
  • 15. +  , , , , , Coach, Hollister, Abercrombie Sunkist Sunkist  , Garnier Ganier
  • 16. +  , , ( ), Garnier Sunkist Buggy  – “Todd” Midwest
  • 17. +   
  • 18. +
  • 19. +  Virtual
  • 20. + END