Brandmeisters - www.brandmeisters.com - 021c & 1919 answer to blue chip companies entering the field of Social media and multiple way conversations.

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Brands are often pillaged: while worth Protect and grow your brand with the
a king’s ransom, a wrong move in uncharted Brandmeisters: Introduce your traditional
territory could be as destructive as brand to the new area of Engagement Marketing
the 1666 London re. while safeguarding core brand values.

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Fire: Spreads easily, rapidly Brandmeister: Assesses risk Fire drill: Learn how to behave
and covers large areas, leaving and maps out safety plans. in case of re.
burned landscapes unable to
Evaluate your brand’s options and risks in Brandmeister’s Engagement Marketing
produce yields for years. Engagement Marketing (Interactive Marketing, Workshops will address all of your questions
Viral Marketing, Social Media, Social Networks). about Interactive Marketing, Viral Marketing,
The marketing landscape is changing – traditional Benchmark your current position in today’s Social Media and Social Networks. It will give
campaign strategies are losing impact despite marketing grid and strategize future options. you tailor made answers for your specific
large budgets. Take inventory and protect your brand. Utilize brand, industry and situation. You will come
The communication landscape is changing – Brandmeister’s experience and knowledge to away with a clear assessment of your situation,
impact of one way messaging “brand to formulate your own marketing plans. answers to external and internal questions,
consumer” decreases every year. action item options and an executable strategy.
The media landscape is changing – the number Please talk to us if you have further questions.
of media outlets is constantly shrinking, offering We have made it our specialty to guide estab-
fewer options at increased ad prices. lished, international brands into a new area of
global Interactive Marketing & Social Media.
The big question concerning future marketing
activities: “How can I sustain my core brand
values in a changing environment where tried
and trusted methods are becoming ineffective?”.

3. Your house is already burning?
Call a Brandmeister:
Peter Klueger, Brand Meister, creative mastermind with fresh Vanessa Trost, Brand Meister, derives her expertise from over
ideas and sound experience. Working as a Creative Director at 20 years of experience in branding, marketing, communications
well-known agencies for international brands and corporations and journalism. She has a unique insider’s understanding of
afforded him a wealth of knowledge in creating and nourishing international trends and a proven track record in international
brand images. Peter Klueger’s unique talent for adapting and product marketing.
interpreting brand languages for global campaigns offers the rare
combination of fresh ideas and brand identity. Deeply rooted in Vanessa Trost draws from her diverse expertise as a spokesperson
the Bauhaus design tradition, his work always follows the premise at global corporations, renowned international agencies and 10
of “form follows function.” years of working with blue chip clients at 021c - such as Bosch
and Siemens Home Appliances, Gaggenau, Ritter Sport, MAN,
Peter Klueger is the founding Creative Director at 1919 Creative Rosenthal, Droege & Company, Humboldt University, Novartis,
Studio NY, and had worked on comprehensive brand assignments Nestlé, Barilla and Siemens.
for clients such as Robert Redford’s Sundance, The Ritz Carlton,
Lilly Pulitzer, Ralph Lauren & Polo, Sony, American Express Vanessa Trost has won the “Goldene Brücke” Public Relations
Global, Motorola Global, Canon, Jaguar, Colgate, Nivea, award, the inkom internal communications award, and the
and Johnson & Johnson. communicator award. In addition, Vanessa Trost is an associate
professor for International Brand Communications at Germany’s
Peter Klueger has won: 5 Gold Interactive W3’s,1 silver W3, prestigious Otto-Friedrich-University in Bamberg, a member of Les
5 international TELLY's, 3 Platinum Creativity, 4 Gold Creativity, Dames d’Escoffier International and the Junior Committee of the
1 Graphis 6, 1 Applied Arts ID, 2 international HOW, Museum of Arts and Design in New York.
6 Platinum international MarCom, 2 Gold international MarCom,
4 Gold international Davey’s, 1 Creativity 35, 1 BlackBook AR100 vanessa.trost@021c.com
www.021c.com
peter@1919.com
www.1919.com