1. The document compares several popular Indian snack brands - Lays, Bingo, Hippo, Kurkure, Balaji, Uncle Chips, and Parle - in terms of their product offerings, prices, and marketing strategies. 2. It outlines the variety of flavors and packaging sizes offered by each brand along with their prices. It also analyzes how each brand positions itself in terms of taste, quantity, tradition, celebration, acceptance, hunger-satisfaction and uniqueness in their marketing messages targeting youth. 3. Key differentiators highlighted between brands include flavors, quantity, quality, availability, nostalgia, and wannabe positioning. YouTube ads links of some major

1. The Brand
Roll No Name
6 Abel Joy
12 Stefi Dsouza
17 Ayesha Ghosh
40 Bhavya Pandey
46 Amogh Purohit
47 Ranjani Raghupathi

2. Snack Brands

4. Cost
Pack Lays Bingo Hippo Kurkure Balaji Uncle Parle Wafers
Chips
14 gram Rs. 5 Rs.5 Rs.5 Rs.5 Rs.5 Rs.5 Rs.5
28 gram Rs. 10 Rs.10 Rs.10 Rs.10 Rs.10 Rs.10 Rs.10
70 gram Rs. 25 Rs.20 Rs.20 Rs.20 Rs.20 Rs.20 Rs.20

5. Lays Bingo Kurkure Hippo Balaji Uncle Chips Parle
Masala Munch
Classic Salted Premium salted Italian Pizza Chat chaska Bombay Chat Masala Tangy Tomato
(Original)
Spanish Tomato International Green Chutney
Chinese Manchurian Magic masala Papri Chaat Cream and Onion
Tango Cream N Onion Rajasthani Style
American Sour Yogurt Mint
Red Chilli Bijli Chilli Chatka Mori wafers Sendha Namak Classic Salted
Cream and Onion Chutney
Caribbean Hot Spicy Masala Tamatar Jhakaas Tomato
Thai Chilly Tomato masti Masala Masti
and Sweet Chilli Remix Hyderabadi Style Twist
Juicy Tomato Malabar Masala Hot and Sweet
Simply salted Plain Salted
Ketchup Style Tomato
Masala Twists
Pickle Tickle Goan Butter Garlic Spicy Treat
(Solid Masti)
Fiery Red Firangi Cheese n
Desi Beats
Tomato Spice
Naughty
Oye Pudina Indian Chatpata
Tomatoes
Puffcorn (Yummy Gujrati mango
Cheese) Chutney
Shillong Noodle
Masala

6. Dear youth, I am
the snack brand
with a compelling
taste

7. •Flavor
•Less Quantity
•Tradition

8. Dear youth, I am
the snack brand
that celebrates
madness

9. •Not as good as lays
•Funny/Amazing ads
•Mad angels

10. Dear youth, I am
the snack brand
that accepts you
the way you are

11. •Spicy/Masala
•Good Quantity/
Filling
•Tedha/ Weird shape

12. Dear youth, I am
the hunger-killer
snack brand

13. •Flavors
•Not as good as Lays
•Hippo (Mascot)

14. Dear youth, I am
the traditional
snack brand

15. •Salty
•Good Quantity
•Cheap

16. Dear youth, I am
the snack brand
with a lip-smacking
taste

17. •Nostalgia/ Memories
•Big chips/ Fat Chips
•Rare

18. Dear youth, I am
the snack brand
with a Funda

19. •Wannabe Lays
•Basic Flavored/
Boring
•Never Tried

21. Flavors/ Variants (+)
Quality (-)
Quality (+)
Flavors/ Variants (-)

22. Quantity (+)
Availability (-)
Availability (+)
Quantity (-)

23. Thank You!

24. You tube ads
• Lays:
http://www.youtube.com/watch?v=Dv2svIU0
pPk
• Bingo:
http://www.youtube.com/watch?v=LXbBSBm-
5Tg
• Kurkure:
http://www.youtube.com/watch?v=si7fTHSvq
Po

25. • Hippo:
http://www.youtube.com/watch?v=3btLB_-
RVGA
• Uncle Chips:
http://www.youtube.com/watch?v=NFoZDfse
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• Parle:
http://www.youtube.com/watch?v=gl6VlGxisS
4