Ciao Bella is a lipstick company devoted to providing quality lipsticks in a variety of shades suitable for different skin tones. Their mission is to meet consumer needs while embracing all customers. They created a multifunctional ring that doubles as a lipstick container and ring. Their target audience is 18-24 year olds and their theme song is "Lips" by Marian Hill. They believe in beauty without cruelty to animals in product testing.