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Branding and marketing
- 2. Who Are You?
- 3. 1 word = strength
- 4. Volvo
- 5. Safety
- 6. BMW
- 7. Driving
- 8. Apple
- 9. Design
- 10. Uber Driver
- 11. Quality
- 13. #MARKETING
- 18. Content vs Ads
- 19. Content Low cost Can go viral Re-used Promoted Expert Long lasting traffic
- 20. Paid Ads Quick deployment Targeted Audience Scales Big reach $ Control Quick results
- 21. Content: SEO – Expert – Quality leads How to guides Top 5’s Not: “we are great” Embed in your product Add a deck
- 22. Paid Ads: Branded – Targeted Control search results
- 24. $200/week
- 25. Paid Ads: Branded – Targeted Custom audience Emails/Phone#/@ + “Look like”
- 26. Pixel
- 27. Retargeting
- 28. 2 more things
- 29. Brand is what remains after marketing swept the room/spaceship
- 30. UBER
Editor's Notes
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- Competition pitches are the worst of all pitches, it is mostly vanity related. In 99% of the cases, the audience is not your customer segment Use your time effectively, give a presentation about your company on a conference about manufacturing if you sell 3D printers.
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- Thanks, during this presentation I tweeted this slide show (yeah Buffer!) so follow me on there to review it again.