Clothing Fashion Design business plan templateBrittani Mann
Starting your clothing line / fashion goods label is easy with these high quality business plan templates. Word, Excel and PowerPoint documents make it fast and easy to create a business plan and start-up package for a Fashion Clothing Design company.
The business plan covers the following sections:
Executive Summary
Objectives
Our Mission
Keys to Success
Company Summary
Distribution Channels
Fulfillment
Management & Organization
Organizational Chart
Startup Summary
Services & Products
Manufacturing
Sourcing and Procurement
Quality Control
Industry Analysis
Market Analysis
Competitive Advantage
Marketing
SWOT Analysis
Financials
The business plan and start-up package is for a company that will be a fashion clothing design and manufacturing concept that will utilize a multi-channel sales and distribution model. The company will combine a wholesale distribution network and e-commerce platform.
The intuitive business planning documents make it quick and easy to create a complete set of documents for starting a Clothing Fashion Design Business. With a few simple customization's, like typing in your company name and management team you will have solid business plan documents for management to use in operating the company and for investors and lenders if necessary.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
Clothing Fashion Design business plan templateBrittani Mann
Starting your clothing line / fashion goods label is easy with these high quality business plan templates. Word, Excel and PowerPoint documents make it fast and easy to create a business plan and start-up package for a Fashion Clothing Design company.
The business plan covers the following sections:
Executive Summary
Objectives
Our Mission
Keys to Success
Company Summary
Distribution Channels
Fulfillment
Management & Organization
Organizational Chart
Startup Summary
Services & Products
Manufacturing
Sourcing and Procurement
Quality Control
Industry Analysis
Market Analysis
Competitive Advantage
Marketing
SWOT Analysis
Financials
The business plan and start-up package is for a company that will be a fashion clothing design and manufacturing concept that will utilize a multi-channel sales and distribution model. The company will combine a wholesale distribution network and e-commerce platform.
The intuitive business planning documents make it quick and easy to create a complete set of documents for starting a Clothing Fashion Design Business. With a few simple customization's, like typing in your company name and management team you will have solid business plan documents for management to use in operating the company and for investors and lenders if necessary.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
We coach Brand Leader on the principles of good analysis, how to assess health and wealth of the brand and turning your analytical thinking into strategic stories, projections and reports. We look at:
1. Principles of Good Analytics Gain more support for your analysis by telling analytical stories through data.
2. Health and Wealth of the Brand Assess brand situation looking category, consumer, channels, brand and competitors
3. Analytical stories get Decision Makers to “what do you think” stage Analysis turns fact into insight and data breaks form the story that sets up strategic choices.
4. Turn analytical thinking into projections Extrapolating data into the future, starts with what you are see in the current.
5. Monthly Brand Report Keep everyone on the team informed, engaged and aware of the strategic thinking
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
Marketing Strategy…… KEY CONCEPTS to review for ETS exam….authors boards
What is Marketing?
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational goals. --- AMA
Product is the platform for attracting customers.
All organizations are in the business of attracting customers.
Can the above two statements be challenged?
Is marketing selling OR does it reduce the need for selling?
Discussion Topic: Challenge the above statements, using your own experiences as reference.
Comvita and Marketo: Natural Health gets Savvy - Kylie Glover Marketo
Kylie Glover, Vice President of Marketing for Comvita, shares her company's customer experience using Marketo's marketing automation software and discusses how it enabled Comvita to nurture prospective leads and build strong relationships with their audience.
Strategies To Make Your Brand Unforgettable Powerpoint Presentation SlidesSlideTeam
Engage in market analysis to gain an advantage over the competition with these Strategies To Make Your Brand Unforgettable PowerPoint Presentation Slides. Lay a solid foundation for the establishment of a successful brand name by taking the aid of this successful business marketing PPT slideshow. Take advantage of these product positioning PPT templates to build a customer-centric business approach to reach the right target market and audience. Identify the issues faced by your organization against customer retention and acquisition with the help of these brand management PPT slides. Include buyer persona and customer insights in the brand-building PPT presentation to set your company apart from the competitors. To illustrate the market landscape and business overview in an attractive yet informative format, utilize these brand positioning PPT layouts. Use our creative social media branding strategy PPT graphics to elaborate on the benefits of a compelling marketing strategy. Download this brand awareness PPT deck to convey your company’s vision, mission, and goals clearly and concisely. https://bit.ly/3ucrvbZ
Question 1 For which of these sales jobs will management most li.docxIRESH3
Question 1
For which of these sales jobs will management most likely use an activity quota?
wholesale hardware sales rep
life insurance sales rep
missionary sales rep for a soap manufacturer calling on grocery stores
wholesaler's salespeople selling office supplies
Question 2
A sales quota will most likely act as an aid in:
controlling and directing salespeople's activities.
helping prepare a job description.
forecasting sales.
conducting sales training programs.
Question 3
Which of the following is an advantage of a limited payment plan for controlling sales force expenses?
high caliber salespeople generally prefer this plan
it is good when there are cost-of-living differentials among the territories
it eliminates cheating on expense accounts
management can budget its sales expenses more accurately
Question 4
A manufacturer has 20 sales representatives using their own cars to cover territories of various sizes in the eastern half of the United States. To reimburse these people for the use of their cars, the plan most equitable to both management and the sales force is a:
payment of actual expenses as reported by the sales reps.
flat rate per mile.
fixed allowance per month.
flexible allowance such as the Runzheimer plan.
Question 5
An example of unethical behavior is_______________.
poor performance
alcoholism
expense account abuse
personal problems
Question 6
Which of the following is least likely to serve as a supervisory tool or method?
reports from the sales force
printed aids like sales manuals
sales forecasts
telephone calls from a sales manager
Question 7
The best method for a manager to use when dealing with a situation of substance abuse with a sales rep is:
immediate termination of the sales rep.
ignore the situation and it will resolve itself.
provide counseling to the sales rep yourself.
refer the sales rep to professional counseling.
Question 8
A major criticism against sales quotas is that:
it is very difficult to set quotas accurately .
quotas are not fair to the sales force.
quotas cannot stimulate sales of profitable products.
quotas are not realistically attainable.
Question 9
As more salespeople use virtual offices supervisors will:
spend more time in the field with their reps.
spend less time in the field with their reps.
work at home most of the day.
have less access to information.
Question 10
A drawback to basing sales quotas on last year's sales is that this method:
places too much emphasis on territorial sales potential.
generally ignores current changes in a territory's sales potential.
is a complex system to administer.
ignores the fact that an older sales rep has covered the territory or is still there.
Question 11
As a sales manager for HighRising Company, Rocky Foster oversees 15 sales reps. Foster is an outstanding transactional leader, but he is hopelessly ineffective as a transformational leader. Is this a problem? Why, ...
Best Practices and Upcoming Features in Bing ShoppingHanapin Marketing
In this new live webinar, Hanapin’s Shannon Glass and Bing’s Rachel Rogowin will train you on everything from explaining what Bing Shopping is, to setting it up, to some effective optimizations that will give you the best results possible on the platform.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
We coach Brand Leader on the principles of good analysis, how to assess health and wealth of the brand and turning your analytical thinking into strategic stories, projections and reports. We look at:
1. Principles of Good Analytics Gain more support for your analysis by telling analytical stories through data.
2. Health and Wealth of the Brand Assess brand situation looking category, consumer, channels, brand and competitors
3. Analytical stories get Decision Makers to “what do you think” stage Analysis turns fact into insight and data breaks form the story that sets up strategic choices.
4. Turn analytical thinking into projections Extrapolating data into the future, starts with what you are see in the current.
5. Monthly Brand Report Keep everyone on the team informed, engaged and aware of the strategic thinking
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
Marketing Strategy…… KEY CONCEPTS to review for ETS exam….authors boards
What is Marketing?
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational goals. --- AMA
Product is the platform for attracting customers.
All organizations are in the business of attracting customers.
Can the above two statements be challenged?
Is marketing selling OR does it reduce the need for selling?
Discussion Topic: Challenge the above statements, using your own experiences as reference.
Comvita and Marketo: Natural Health gets Savvy - Kylie Glover Marketo
Kylie Glover, Vice President of Marketing for Comvita, shares her company's customer experience using Marketo's marketing automation software and discusses how it enabled Comvita to nurture prospective leads and build strong relationships with their audience.
Strategies To Make Your Brand Unforgettable Powerpoint Presentation SlidesSlideTeam
Engage in market analysis to gain an advantage over the competition with these Strategies To Make Your Brand Unforgettable PowerPoint Presentation Slides. Lay a solid foundation for the establishment of a successful brand name by taking the aid of this successful business marketing PPT slideshow. Take advantage of these product positioning PPT templates to build a customer-centric business approach to reach the right target market and audience. Identify the issues faced by your organization against customer retention and acquisition with the help of these brand management PPT slides. Include buyer persona and customer insights in the brand-building PPT presentation to set your company apart from the competitors. To illustrate the market landscape and business overview in an attractive yet informative format, utilize these brand positioning PPT layouts. Use our creative social media branding strategy PPT graphics to elaborate on the benefits of a compelling marketing strategy. Download this brand awareness PPT deck to convey your company’s vision, mission, and goals clearly and concisely. https://bit.ly/3ucrvbZ
Question 1 For which of these sales jobs will management most li.docxIRESH3
Question 1
For which of these sales jobs will management most likely use an activity quota?
wholesale hardware sales rep
life insurance sales rep
missionary sales rep for a soap manufacturer calling on grocery stores
wholesaler's salespeople selling office supplies
Question 2
A sales quota will most likely act as an aid in:
controlling and directing salespeople's activities.
helping prepare a job description.
forecasting sales.
conducting sales training programs.
Question 3
Which of the following is an advantage of a limited payment plan for controlling sales force expenses?
high caliber salespeople generally prefer this plan
it is good when there are cost-of-living differentials among the territories
it eliminates cheating on expense accounts
management can budget its sales expenses more accurately
Question 4
A manufacturer has 20 sales representatives using their own cars to cover territories of various sizes in the eastern half of the United States. To reimburse these people for the use of their cars, the plan most equitable to both management and the sales force is a:
payment of actual expenses as reported by the sales reps.
flat rate per mile.
fixed allowance per month.
flexible allowance such as the Runzheimer plan.
Question 5
An example of unethical behavior is_______________.
poor performance
alcoholism
expense account abuse
personal problems
Question 6
Which of the following is least likely to serve as a supervisory tool or method?
reports from the sales force
printed aids like sales manuals
sales forecasts
telephone calls from a sales manager
Question 7
The best method for a manager to use when dealing with a situation of substance abuse with a sales rep is:
immediate termination of the sales rep.
ignore the situation and it will resolve itself.
provide counseling to the sales rep yourself.
refer the sales rep to professional counseling.
Question 8
A major criticism against sales quotas is that:
it is very difficult to set quotas accurately .
quotas are not fair to the sales force.
quotas cannot stimulate sales of profitable products.
quotas are not realistically attainable.
Question 9
As more salespeople use virtual offices supervisors will:
spend more time in the field with their reps.
spend less time in the field with their reps.
work at home most of the day.
have less access to information.
Question 10
A drawback to basing sales quotas on last year's sales is that this method:
places too much emphasis on territorial sales potential.
generally ignores current changes in a territory's sales potential.
is a complex system to administer.
ignores the fact that an older sales rep has covered the territory or is still there.
Question 11
As a sales manager for HighRising Company, Rocky Foster oversees 15 sales reps. Foster is an outstanding transactional leader, but he is hopelessly ineffective as a transformational leader. Is this a problem? Why, ...
Best Practices and Upcoming Features in Bing ShoppingHanapin Marketing
In this new live webinar, Hanapin’s Shannon Glass and Bing’s Rachel Rogowin will train you on everything from explaining what Bing Shopping is, to setting it up, to some effective optimizations that will give you the best results possible on the platform.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
2. 2
Category stats
• Channel: catalog industry is ~$143 billion business; 90 billion is consumer, 53 billion is B-to-
B. Sales in DR have grown ~10% yoy, double that of retail and is expected to grow 7%
annually over the next 5 years.
• Consumer: consumer profiles for catalog (as distinct from all of direct) are wealthy. Our
largest segment (%) comes from “Summit Estates”, with net worth $2mm+, is married, has
school age kids and lives in “city and surrounds”. This is a different profile from our typical
Brand b direct consumer
• Competition: We have no direct competitor in the catalog industry. Our closest competitors
are Brookstone, firstSTREET, Frontgate, Sport’s preferred living and Sharper image...we will
have apparel catalog competition
• Multi-channel Synergies:
– -Consumers who receive catalogs are more likely to become multi-buyers online
resulting in 15% more transactions and spend 16% more than those who don’t receive a
catalog
-Of all catalog orders, 43% are processed via telephone and 33% are completed online
– Source: DMA multi-channel marketing report 2005, DMA state of the industry and e-commerce report 2004
3. 3
On to 2007: Key Objectives and Strategies
Objective 1: Drive the core business
• Increase circulation
• Increase revenue of existing books
• Leverage consumer insight
• Use catalogs as vehicle to disseminate loyalty programs
Objective 2: Exploit new opportunities
Launch new books
Objective 3: Increase brand relevance
• Provide education to consumers
• Test new product ideas
Objective 4: Leverage Institute
• Leverage Institute “content”
• Utilize trainer network
4. 4
Objective 1: Drive the core business
Opportunity:
Grow catalog business and
expand our relationship
with existing consumers
Goal 1:
X million in revenue
across all books
Strategies:
1. Increase circulation
2. Increase revenue of existing
books
3. Leverage consumer insight
4. Use catalogs as vehicle to
disseminate loyalty programs
5. 5
Strategy 1: Increase Circulation
Tactics:
1. Analyze house file to find like names
2. Participate in co-op databases to add names
3. Purchase more lists
4. Mail to X and Enthusiasts names
5. Test and expand print advertising
6. Purchase keywords
Rationale:
We maximize what’s working and apply this model to bigger
universe of names...our universe gets bigger
6. 6
Tactic: Analyze house file to find like names
Description:
• Develop analysis of catalog buyers to determine what characteristics they share
– Develop models based on our current catalog customers
– Use model to activate names within our inactive and requestor files
Consumer / Customer Target:
• Direct customers who are catalog shoppers
• Launch Date / In Market Date: March, 2007
Budget: $X
Description Q1 Q2 Q3 Q4
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Activation Modeling
30000
Cross functional team requirements: brand b – specifically marketing analyst
ROI: 4.5
7. 7
Strategy 2: Increase revenue of existing books
Tactics:
1. Optimize website to improve performance in search engines
2. Leverage promotions and special offers
3. Test and expand email campaigns
4. Expand shipping options
5. Include catalog in all product orders
Rationale:
Leverage what we already own and sweeten the deal for consumers. Use our
expertise in DR media to drive more volume
8. 8
Strategy 3: Leverage consumer insight
Tactics:
1. House file analysis
2. Book analysis
3. Testing matrix-books and seasonality
Rationale:
Find out who’s buying, what they are buying and when they buy.
Allows us to match up consumers with what they need, when they
need it.
9. 9
Objective 2: Exploit new opportunities
Opportunity:
Cast a wider net
Goal 2:
Diversify catalog portfolio
Strategies:
1. Launch new books
10. 10
Strategy 1: Launch new books
Tactics:
1. Enthusiast book
2. Boomer book
3. Women book
Rationale:
Enthusiast segments have much in common.
Will have the ability to target and analyze brand a consumers.
Will target boomers with a brand they know and trust
Get our feet wet with female segment-learn from this
11. 11
Priorities1. Participate in co-op database
2. Optimize website for search
3. Catalog in every package sent
4. House file analysis
5. Expand shipping options
6. Testing matrix and seasonality
7. Test and expand email
8. Launch women’s catalog
9. Launch boomer catalog
10. Purchase more lists
11. Leverage special offers
12. Purchase keywords
13. Print advertising
14. Utilize trainer network
15. Launch enthusiast catalog
16. Develop educational copy
17. Offer relevant product to our customers
12. 12
Testing 2007
Testing
New Books Enthusiast Women Boomer
Seasonality Apparel
Spring vs.
Holiday
Prospect
Winter vs.
Holiday
Brand B
Winter vs.
Holiday
Brand A
Winter vs.
Holiday
Book Vs. Book Brand A vs. Brand B Holiday
Offers 12 months SAC vs. 6 months SAC
Customer loyalty-rewards
Free shipping
Tiered offers/discounts
13. 13
Catalog Revenue Forecast 2007
0
2
4
6
8
10
12
14
16
Brand A Brand B apparel Prospect btob enthus women Boomer
2006 2007
Brand A Brand B Apparel Prospect B to B Enthusiast Women Boomer Total
2006 4.4 2.2 0.94 0.51 4 0 0 0 12.05
2007 3.87 5.09 1.88 2.05 6.4 0.84 2.25 1.21 22.38
totals 8.27 7.29 2.82 2.56 10.4 0.84 2.25 1.21 35.64
14. 14
Circulation, Revenue, Cost and ROI- detail
2006 Brand A Brand B Apparel Prospect B to B total or average
Circ (millions) 1.80 0.90 0.50 0.50 0.25 3.95
Reponse Rate 0.59 0.59 1.50 0.25 0.40 0.67
AOV ($) 411.00 411.00 125.00 411.00 4000.00
Cost/book ($) 0.72 1.10 1.10 0.90 1.10 0.98
Cost ($) 1.30 0.99 0.55 0.45 0.22 3.51
ROI ($) 3.38 2.22 1.71 1.14 21.82 6.05
Revenue (millions) 4.40 2.20 0.94 0.51 4.00 12.05
2007 Brand A Brand B Apparel Prospect B to B Enthusiasts Women Boomers tot or avg
Circ (millions) 1.60 2.10 1.00 2.00 0.40 0.80 0.50 0.50 8.90
Response rate 0.59 0.59 1.50 0.25 0.40 0.60 1.50 0.59 0.75
AOV ($) 411.00 411.00 125.00 411.00 4000.00 300.00 300.00 411.00
Cost/book (S) 0.70 1.05 1.05 0.75 1.05 1.00 1.10 0.72 0.93
Cost($) 1.12 2.10 1.05 1.50 0.42 0.80 0.55 0.36 7.90
ROI ($) 3.46 2.42 1.78 1.36 22.85 1.05 4.09 3.36 5.05
Revenue (millions) 3.87 5.09 1.88 2.05 6.40 0.84 2.25 1.21 23.59
15. Catalog Production + Drop
Calendar 2006-2007
Jan
2006
Feb March April May June July August Sept Oct Nov Dec
Jan
2007
Feb March April May June July August Sept Oct Nov Dec
drop1 drop2
drop2
Production Apparel Fall
Production B to B Holiday
drop 1
drop 1
drop 2
drop 2
drop 2
drop 3
drop 3
Production Prospect Holiday
Production Brand A Holiday
Production Brand B Holiday
Pro Winter
Brand B Winter
B to B Winter
Boomer Winter
Prospect
Winter
B to B Winter
Brand B Spring
Boomer Winter
Enthusiast Spring
Apparel Spring
Brand B Holiday
Brand A Holiday
drop1 drop2 drop3
Apparel Holiday
Prospect Holiday
drop1 drop2
B to B-Fall
Enthusiast Holiday
Women Holiday
= Drops
= Production schedule;
Brand
Brand
B to B
Apparel
Boomers
Enthusiasts
Prospect
Women
Brand A Winter
Editor's Notes
If we can activate 2.5% of our older names (4million) and they respond at slightly less than typical (.45%) and have a lower average order of $300 then we can see a typical ROI of 4.5