The document discusses several brand names that have become genericized, including Xerox, Google, Escalator, Thermos, Aspirin, Coke, and Butterscotch. It provides background on the companies behind the brands and explains how the brand names came to be used for entire product categories rather than just the original brand.

1. Brand NamesWhich HaveBecomeGeneric

3. Xerox Xerox Corporation is a Fortune 500 global management company which was founded in 1906. It manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers. The word "Xerox" is commonly used as a synonym for "photocopy"

5. Google Inc. is an American multinational public corporation which provides Internet search, cloud computing, advertising technologies, and search engines. The word " Google " is commonly used as a verb, i.e. "using an internet search engine." Google

6. Escalator "escalator" was trademarked by Charles Seeberger in 1990, to gel with his device's debut at the ExplositionUniverselle.

7. Thermos The first vacuum flask for commercial use was made in 1904, when a German company Thermos GmnH, was formed.

8. Aspirin Aspirin lost its status as a registered trademark in France, Russia, the United Kingdom, and the United States, where it became a generic name. Today, "Aspirin" is a generic word in Australia, France, India, Ireland, New Zealand, Pakistan, Jamaica, the Philippines, South Africa, United Kingdom and the United States.

9. Coke Coca-Cola is a carbonated soft drink, produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke. The word "Coke" is used more commonly to refer to any soft drink, not just cola.

10. Butterscotch Butterscotch, or correctly known as Doncaster Butterscotch, is a type of confectionery. The term "butterscotch" is used for the flavor of brown sugar and butter together, even in cases where the actual confection butterscotch is not involved.