The document outlines the logo and brand development for Bangweulu University over 14 days. It includes a disclaimer, overview of developing a unique identity scheme, and descriptions of the logo concepts. The logo incorporates elements representing the university's location, vision, and heritage. It uses energetic curves to symbolize innovation and a clean, tidy typography. The brand aims to have a friendly, bold tone capturing creativity, clarity, knowledge, and management. Color palettes and examples of logo usage are also provided.