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Part 3: An Idea for an Industry




                                  @rossfarquhar
So far we’ve established:

- Common sense isn’t up to much
- There’s an alternative
An alternative set of beliefs is all
well and good, but it won’t be
enough to dislodge something so
ingrained.
So we need an idea to make the
change…
A New Setting
An institution to fill the void, modelled
on a hybrid of the Royal Society and
the Missional Church.
The Hub of Scientific Advancement
Formed by followers of Sir Francis Bacon in 1660, the Royal
Society founded modern science .

Today its core purpose is to “recognise, promote, and support
excellence in science and to encourage the development and
use of science for the benefit of humanity”.

It is essentially the central hub for scientific advancement.
The Missional Church movement formed in response to a perception
        that the Christian church had become too internally focused
                     (maintaining their cultural privilege in society) .

     It’s defined as a church which directs its ministry focus outward
  toward the context in which it was located and to the broader world
                                                               beyond.

It has an ever changing role depending on the context it finds itself in.

                         An Outward Ministry
A Hybrid for Heresy
    The scientific rigour of the Royal Society combined with
           the external focus of the Missional Church.

The Unit: The Marketing Industry’s Thinking and Practice Institute
A New Leadership
A moment where we stop being rowdy
troublemakers and start being a union
of heretics.

A mutually supportive pact across
clients, agencies and researchers.
A Set Purpose
In pursuit of marketing best practice,
bridging academia and action.
A Defined Output
Create a doctrine with
evolutionary ambitions.
So there we are…
Evangelical Revolutionaries wanted.
            Apply within.
Thank you.

@rossfarquhar
http://yetanothermarketingblog.tumblr.com
Download the full source essay, along with some
much better ones, as part of the IPA Excellence
Diploma’s 2012 ‘Campaign’ supplement.




http://www.ipa.co.uk/document/excellence-
diploma-campaign-supplement-2012




                                        @rossfarquhar

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Brand Heretics - Part 3: An Idea for an Industry

  • 1. Part 3: An Idea for an Industry @rossfarquhar
  • 2. So far we’ve established: - Common sense isn’t up to much - There’s an alternative
  • 3. An alternative set of beliefs is all well and good, but it won’t be enough to dislodge something so ingrained.
  • 4. So we need an idea to make the change…
  • 6. An institution to fill the void, modelled on a hybrid of the Royal Society and the Missional Church.
  • 7. The Hub of Scientific Advancement Formed by followers of Sir Francis Bacon in 1660, the Royal Society founded modern science . Today its core purpose is to “recognise, promote, and support excellence in science and to encourage the development and use of science for the benefit of humanity”. It is essentially the central hub for scientific advancement.
  • 8. The Missional Church movement formed in response to a perception that the Christian church had become too internally focused (maintaining their cultural privilege in society) . It’s defined as a church which directs its ministry focus outward toward the context in which it was located and to the broader world beyond. It has an ever changing role depending on the context it finds itself in. An Outward Ministry
  • 9. A Hybrid for Heresy The scientific rigour of the Royal Society combined with the external focus of the Missional Church. The Unit: The Marketing Industry’s Thinking and Practice Institute
  • 11. A moment where we stop being rowdy troublemakers and start being a union of heretics. A mutually supportive pact across clients, agencies and researchers.
  • 12.
  • 14. In pursuit of marketing best practice, bridging academia and action.
  • 16. Create a doctrine with evolutionary ambitions.
  • 17. So there we are…
  • 20. Download the full source essay, along with some much better ones, as part of the IPA Excellence Diploma’s 2012 ‘Campaign’ supplement. http://www.ipa.co.uk/document/excellence- diploma-campaign-supplement-2012 @rossfarquhar