Brainstorm 2
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The document provides details for planning a final project advertising video including potential song choices, themes, colors, emotions, settings, and influences. It considers songs by Stereophonics, Lana Del Rey, Calvin Harris, and Avicii. The proposed video would be 3 minutes long and feature neon colors like bright pink, yellow and green. Settings may include a beach, city, underwater, woods, graffiti wall, or dark tunnel with themes like summer, confidence, and parties.
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Analysis 1
The document discusses a perfume advertisement idea. It will feature a young actress on a beach wearing summer clothing and walking through shopping lanes. The advertisement will be 2-3 minutes long, telling a short narrative story like promotional videos from luxury brands. It aims to portray how the perfume makes one feel through imagery. The target audience is young adults aged 14 to 25 who often wear similar beauty products. The advertisement may be shown on television shows that families watch together, like The X Factor, where the target demographic is likely to view.
Audience research
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Brainstorm 1
The document outlines ideas for a 30 second or 2 minute advertisement for perfume or a clothing brand. It discusses potential scenes like a beach, Brighton pier, underwater, or woods. Colors could be pastel for a spring feel or bright fluorescent for bold summer vibes. Emotions may include love, lust, happiness, or confidence. Example brands mentioned are CK, Ricci Ricci, and Gucci. Music choices include indie pop for something summery and girly, or drum and bass for a bold statement.
Analysis of idea development after feedback
The student developed a mockup of their advertising idea and created a survey to gather feedback from classmates. The feedback indicated the target audience was too broad, so the student decided to focus on young adults. Respondents also criticized that it wasn't clear the ad was selling perfume, so the student plans to include more shots of the perfume bottle for clarity. The feedback has prompted the student to rethink how they will market the ad and better convey that it is for a beauty product.
Feeback given
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Analysis 2
This document discusses a proposed idea for a perfume advertisement. The advertisement would be fast-paced and wacky, using upbeat music and quick editing between scenes filmed in unusual settings like a paint fight or underwater. Three specific scenes are proposed: in the woods at night, on a summery beach, and at a party with strobe lights. The document notes that the type of perfume being advertised would determine the appropriate tone and content of the scenes. The goal is to create an abstract, creative advertisement that tells a story over two minutes to draw viewers in and make them curious about the product. The target audience would be people aged 16 to 30 since the unconventional style could appeal widely.
Assignment 1 unit 4 task 2
A brief outlines goals or tasks to be completed and can take various forms. Contractual briefs clearly define responsibilities and compensation. Negotiated briefs require parties to combine ideas to reach agreement. Formal briefs precisely specify goals to be efficiently achieved. Informal briefs allow for flexibility over time. Commissioned briefs involve producing work for a client. Tender briefs openly invite bids to complete a task. Cooperative and competition briefs also exist.
Unit 4 lo1
My documentary idea is to create a short documentary following myself and others completing items from our personal bucket lists. The documentary will show various activities being completed at different locations to demonstrate what a bucket list is and encourage viewers aged 17-25 to create their own. After receiving feedback, I plan to include interviews with people of various ages discussing their bucket list experiences. Some activities may be adapted to be more affordable and interesting for the target audience. The goal is to produce an exciting, yet reasonably priced short documentary that would appeal to and help motivate young viewers.
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- Cassette tapes store audio recordings magnetically and come as either pre-recorded or blank for recording.
- Mini discs were an obsolete optical disc format for 74 or 80 minutes of audio or 1GB of data.
- Hard disk drives store and retrieve digital data using rapidly rotating discs coated with magnetic material and allow random access to individual data blocks.
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39 steps
The document provides analysis of the mise-en-scene, sound, camera shots, and editing techniques used in the first three minutes of the film 39 Steps. It summarizes that the black and white filming establishes the early 20th century setting. Upbeat non-diegetic music and lighting create an atmosphere of excitement for a glamorous theater occasion. Shadows and shots of a mysterious man in a trench coat create intrigue about the unfolding mystery genre narrative. Formal staging of two suited men on stage signals the start of a comedy performance to a sophisticated, upper-class audience. Linear editing moves the story along without disorienting the viewer as they are introduced to this world.
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The document discusses finding copyright free music for a slasher horror film genre. It describes searching Google and finding the website Bensound, which has a wide range of free rock and cinematic music. Bensound was suitable since most slasher horror films have rock soundtracks. Another website found specifically had a collection of free horror soundtracks categorized by genre including paranormal, zombie, and slasher. Potential soundtrack links from YouTube are provided.
S.C.R.D. - The D (feat. Sweet Chuck) [prod. by DJ Journey]
NEW YORK, NY - Friday, September 28, 2018 - Gramercy, Manhattan based artist producer duo S.C.R.D. release their newest tongue-in-cheek single titled, “The D.” Featuring Sweet Chuck in a confident delivery of verses spit over a cosmic boom-bap DJ Journey production.
The storyline of The D., aka the dick is about the overly confident alpha-male that everyone knows, and loves to hate. This song is snapshot of moments from the Male-boss stereotypes’ day-to-day pursuit of a women's love and affection. Produced and written by DJ Journey. Performed by Sweet Chuck. Executive produced by S.C.R.D.
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Musical research main prodcution
This document discusses music for post-apocalyptic films. It notes that post-apocalyptic film soundtracks typically have a dark, dissonant, and atonal tone to match the bleak settings. The pace and mood of the music often changes depending on the scene to build atmosphere and tension. Piano is commonly used due to its versatility. The document also provides recommendations for different types of instrumental music for different scenes in a short post-apocalyptic film, including impactful opening music, nostalgic music for a conversation, and a dark, sad piece for a character's death.
Pitch 2
The document outlines plans for a music video to accompany the song "Dark Times." It will tell the story of a protagonist who has been shot after a breakup. Flashbacks will show the breakup and lead viewers to initially believe the protagonist is the antagonist. Scenes will include the protagonist walking down a street injured, interspersed with dance shots and flashbacks. The video will conclude with the protagonist dying in a pool of blood. Specific shots, lighting, costumes, locations and album packaging are also detailed.
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COMEDY RESUME 2013 (revised)
Jeannie Dean is a comedy writer, performer, and urban legend based in Los Angeles who has over 20 years of experience performing stand-up comedy at clubs across the US. She has also written and performed in several sketch and off-Broadway shows. Her experience includes writing for and performing in Esther's Follies in Austin, Texas in the 1990s and producing her own one-woman shows in New York City.
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The document is lyrics to a song that describes various scenes and characters: a man driving at night in his green car, old men sitting around talking, children singing Christmas carols, and train tracks running parallel. It mentions the devil waiting in a church vestibule on a Sunday to take the next poor fool who forgot it was the sabbath. The lyrics repeat the line about the devil waiting for those who forget it's Sunday.
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S.C.R.D. - The D (feat. Sweet Chuck) [prod. by DJ Journey]
S.C.R.D. - The D (feat. Sweet Chuck) [prod. by DJ Journey]
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Analysis 1
The document discusses a perfume advertisement idea. It will feature a young actress on a beach wearing summer clothing and walking through shopping lanes. The advertisement will be 2-3 minutes long, telling a short narrative story like promotional videos from luxury brands. It aims to portray how the perfume makes one feel through imagery. The target audience is young adults aged 14 to 25 who often wear similar beauty products. The advertisement may be shown on television shows that families watch together, like The X Factor, where the target demographic is likely to view.
Audience research
Audience research involves gathering information about audience segments to understand their attitudes, interests, and behaviors related to a topic. It is important to conduct audience research before finalizing a project to understand the target audience and design something that will appeal to them. There are many ways to categorize audiences, such as by demographics like age, gender, income level, and occupation. Gathering this audience information through surveys, interviews, focus groups, and online ratings can help choose the appropriate audience category and design effective advertising.
2 mood boards
The document discusses images that represent how the author wants their advertisement to be seen. They want a soft, smooth, feminine and summery look both inside and outside. Filming outside will depend on the weather, which may alter the filming schedule. The images provide ideas for creative, imaginative scenes that convey commercialism, techniques like underwater filming, and a fun, free feeling using pastel colors and diverse landscapes to draw attention in an amusing way. One scene would show the main actress in a field with hay bales and flowers to capture the summer theme.
Brainstorm 1
The document outlines ideas for a 30 second or 2 minute advertisement for perfume or a clothing brand. It discusses potential scenes like a beach, Brighton pier, underwater, or woods. Colors could be pastel for a spring feel or bright fluorescent for bold summer vibes. Emotions may include love, lust, happiness, or confidence. Example brands mentioned are CK, Ricci Ricci, and Gucci. Music choices include indie pop for something summery and girly, or drum and bass for a bold statement.
Analysis of idea development after feedback
The student developed a mockup of their advertising idea and created a survey to gather feedback from classmates. The feedback indicated the target audience was too broad, so the student decided to focus on young adults. Respondents also criticized that it wasn't clear the ad was selling perfume, so the student plans to include more shots of the perfume bottle for clarity. The feedback has prompted the student to rethink how they will market the ad and better convey that it is for a beauty product.
Feeback given
The document contains questions and answers about marketing an advertisement for a perfume product targeted at young female adults aged 15-28. The respondent thinks the advertising idea is appropriate for the target audience but could be improved by including different scenery and shot types. They expect the advertisement would be most effective on YouTube, the product website, and BBC channels and feature upbeat indie folk music.
Analysis 2
This document discusses a proposed idea for a perfume advertisement. The advertisement would be fast-paced and wacky, using upbeat music and quick editing between scenes filmed in unusual settings like a paint fight or underwater. Three specific scenes are proposed: in the woods at night, on a summery beach, and at a party with strobe lights. The document notes that the type of perfume being advertised would determine the appropriate tone and content of the scenes. The goal is to create an abstract, creative advertisement that tells a story over two minutes to draw viewers in and make them curious about the product. The target audience would be people aged 16 to 30 since the unconventional style could appeal widely.
Assignment 1 unit 4 task 2
A brief outlines goals or tasks to be completed and can take various forms. Contractual briefs clearly define responsibilities and compensation. Negotiated briefs require parties to combine ideas to reach agreement. Formal briefs precisely specify goals to be efficiently achieved. Informal briefs allow for flexibility over time. Commissioned briefs involve producing work for a client. Tender briefs openly invite bids to complete a task. Cooperative and competition briefs also exist.
Unit 4 lo1
My documentary idea is to create a short documentary following myself and others completing items from our personal bucket lists. The documentary will show various activities being completed at different locations to demonstrate what a bucket list is and encourage viewers aged 17-25 to create their own. After receiving feedback, I plan to include interviews with people of various ages discussing their bucket list experiences. Some activities may be adapted to be more affordable and interesting for the target audience. The goal is to produce an exciting, yet reasonably priced short documentary that would appeal to and help motivate young viewers.
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- Cassette tapes store audio recordings magnetically and come as either pre-recorded or blank for recording.
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Heather gathers her art supplies and leaves her house to paint outside. The camera captures her focusing intently as she paints a portrait of a tree. When she finishes, Heather looks between her painting and the scene before her, only to discover that the subject is now Oscar's dead body lying on the ground.
Article pdf
When recording sound electronically, there will likely be noise, analogue distortion, and digital distortion present. Recordings can be mono (using one microphone or speaker) or stereo (using multiple microphones or speakers). Sound is recorded digitally using file formats like .mp3, .wav, etc. Analogue sound provides stronger signals but digital sound offers more reliability and flexibility when connecting to other digital devices or media. Interactive media like CDs, DVDs, television, and mobile phones use sound recordings for entertainment purposes and to convey emotions or provide alerts and notifications.
Review powerpoint
This document discusses the development of a questionnaire for a heating and plumbing company. It asks questions about who was contacted, how they were contacted, who replied, and what happened next. It also asks about the purpose of the questionnaire and how it was developed, including what software was used. Learning experiences from developing the questionnaire included learning Photoshop, the importance of meeting deadlines, time management, and working independently.
Print screens of development
Print screens are images of what is displayed on a computer screen. They provide a snapshot of the current state of an application under development. Taking regular print screens allows developers to track progress, identify issues, and ensure features are developing as intended over the course of building out an application or software program.
Research logo and business card
The document discusses the creation of logos and business cards for a plumbing company. It indicates that Photoshop will be used to meet the requirements of the brief. The logos and business cards must follow the plumbing theme, meet deadlines, and be in a standard size. Examples of effective and ineffective logos and business cards are provided and analyzed in terms of imagery, colors, fonts, and layout. The last business card is identified as the most effective design to serve as a template.
Risk assessment sheet
This document summarizes a design project for a logo and business cards for a plumbing company. The major issues are to meet the deadline, follow the brief, use consistent colors, plan time for editing and research the target audience. A potential issue is software breaking down. Solutions include backing up work on an external hard drive and memory stick. Emergency contacts and the client's phone number are also provided.
Availability
This 3 sentence document provides an availability table showing times the author and their client cannot attend to, making it easier for them to work together by having set deadlines and time allowed for any necessary post production work.
Timetable
This document discusses creating a timetable for a project between the author and their client. The timetable will need alterations along the way due to scheduling conflicts from college and the client's work schedule.
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Brainstorm 2
- 1. Final project Brainstorm 2 Advert Song choice Theme Colours Emotion Setting Influences Duration Stereophonics – Dakota Lana del Rey – Video games Calvin Harris – Need your love Avicii – I could be the one Azealia Banks – Rudimental Or Charlie (class mate) or copyright free music The Verve – Bitter sweet symphony http://www.youtube.com/watch?v=1lyu1KKwC74 Emelisande and Labrinth – Beneath your beautiful http://www.youtube.com/watch?v=bqIxCtEveG8 Kelsi luck https://www.youtube.com/watch?feature=player_embedded&v=LmOKI_o50Eo Beyonce–Party http://www.youtube.com/watch?v=eIW1GAnAuyU Neon, fluorescent colours; for example, bright pink, yellow and green. 3 minutes, which isn’tusually an average length for an advert. Free Summer Confident Strong Party 1) Brighton / Bournemouth beach 2) London city 3) Under water either sea or swimming pool 4) Dark woods 5) Graffiti wall 6) Dark tunnel (scary looking) Dark night theme (In the woods, camp fires, stars at night) Neon colours Strobe lights Paint cans