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This sales representative had strong performance in the Western region based on several metrics: they averaged 53.5 new samples per month and nearly 1 new customer per week, made the most calls per day and week among Western region representatives, had the highest weekly average for start events and lunches in the region at 3.8 per week, and converted 1 sale for every 3 start events, the highest ratio in the Western region. They were also inheriting a neglected territory with only 14 samples per month originally but on track to significantly increase business with 3 new clinics implementing in the next few months forecast to generate over 75 additional samples monthly.















