Reliance Life Insurance, the ICC, and Room to Read have launched the "Boundaries for Books" campaign to raise funds to promote literacy in India. Reliance Life Insurance will contribute Rs. 25,000 for every six hit during the ICC Cricket World Cup towards Room to Read's library programs. This will provide at least 30 children access to libraries and books. Indian cricket captain MS Dhoni and other players support the campaign to engage cricket fans in the fight against illiteracy.