Boon Capital Advisors provides investment advisory services to help clients feel financially secure. They use a 4-step process called the Boon Experience to understand clients' goals and financial situation, create customized plans, and provide ongoing reviews and support. Boon's investment philosophy focuses on a globally diversified, low-cost portfolio based on evidence. They operate with transparency and honesty as a registered investment advisor with fiduciary duty to put clients' interests first.

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march 2016
Boon Capital Advisors LLC is registered as an
investment advisor with the State of Illinois.
All information contained herein is for
informational purposes only and does not
constitute a solicitation or offer to sell securities or
investment advisory services.

2. sometimes boiling down the complex to
something simple is all we need to do.
my goal is to get my clients to that
“rare” area.
─daniel borstein
agenda
2
our job is to make sure you feel
financially secure
why boon
how do clients benefit from
working with boon
1
2
feeling
peaceful
thinking
about $$$
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Source: Carl Richards

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was created to
challenge the status quo
of the investment advisory business

4. 4
focused on you
getting your time back and giving you
confidence in your decisionsstatus quo
investment advisor
focused on their own
business, products
and services

5. how do clients benefit
financial security/ your boon experience
investment philosophy
transparency & honesty
effective communication
1
2
3
4

6. our job is to make sure you feel financially secure
we do this for you through an ongoing 4 step process
called your boon experience
your boon experience
6

7. your boon experience
7
helping you to see your entire
financial picture, understanding your
goals and creating plans to
accomplish them.
• principle protection
• riskalyze
• black diamond reporting
• eMoney big picture view
understanding what financial
security means to you & helping you
obtain the feeling that there are
“blue skies” overhead.
• d.o.s. conversation
• lifestyle security & growth
• pursuit of happiness
building confidence by continuously
repeating the experience
• quarterly reviews
• partner level service throughout
• your boon experience
customized approach leading
smoothly to your desired outcome
• customization
• one-on-one training
• simplicity
• outlined transition plans
1 blue sky
process
2 knowledge
builder
3 glide path
approach
4 assured
advantage

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create a plan based on understanding
what financial security means to you and
your family and keep you focused on that
plan.
investment philosophy
we believe that markets work and reward
investors over time for the capital they
supply. incorporating an evidenced based
approach built on dimensions of higher
expected returns and low expenses is the
best way to capitalize on this opportunity.
we structure a globally diversified portfolio
using an evidenced based approach. a
portfolio that aligns with your personal
preferences and priorities. allowing you to
feel comfortable with your expected
outcomes.
collaboration and education help to
ensure that clients can stay on their path
toward financial security.

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the difference
between a registered
investment advisor
and a broker/dealer
transparency & honesty
registered investment advisor:
as an RIA you have to uphold a “fiduciary duty.”
simply put, you have to always do what’s in
your client’s best interest. especially putting
their interests above your own.
broker/dealer:
the rules only require that the investment is suitable for a client. that
means a broker could recommend a fund with high fees, a bad track
record and that pays a high commission, but still find that it’s suitable for
their client.
is an RIA firm

10. 10
wirehouse model
one choice,
limited flexibility
transparency & honesty
boon model
many choices,
lots of flexibility
morgan stanley
advisor
client
research
open source
technology
custody/
clearing tdai
client

11. 11
transparency & honesty
highly respected custody and clearing company
• over 4000 advisors and institutions
• leading-edge security, software, systems and procedures
• sipc-securities investor protection corp
• supplemental client coverage of $149.5 million through london insurers
safety and security of client assets

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effective communication
your financial life, in one place and
easy to understand.
we gather all your financial information
into one place, giving you the whole
picture in a way that’s easy to
understand and take advantage of.
goals and cash flow based planning
software to ensure your feeling of
financial security.

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helping you understand
the risk in your portfolio
effective communication
customized, easy to
view reporting
designed around you
ensure that all of your
advisors are working
together in concert
in a position to work
with clients and future
generations
interesting commentary and market anecdotes aimed at creating and
maintaining transparency between investment decisions and our clients

14. 14
• partner with the summit group at morgan stanley
• Regional Sales Director at Goldman Sachs
• MBA from the Boler School of Business at John Carroll University
• BA in Economics, minor in business from University of Illinois, Champaign Urbana
• FINRA licenses & life, health and variable insurance
bio
dan
• Operations Associate at Macquarie Futures
• Exchange Fee Analyst at MF Global
• BS in Marketing at the University of Illinois at Chicago
erinn

15. conclusion
15
how do clients benefit from working with boon
boon
experience
transparency
& honesty
effective
communication
consistent
investment philosophy
why boon
making you feel
financially secure