Leo Burnett Moscow написали свою "Книгу Стабильности" в преддверии кризиса 2008 года. Опыт 1998-ого, реалии 2008-ого, рецепты для бизнеса на все времена - в помощь маркетологу, стратегу и Человеку.
Leo Burnett Moscow написали свою "Книгу Стабильности" в преддверии кризиса 2008 года. Опыт 1998-ого, реалии 2008-ого, рецепты для бизнеса на все времена - в помощь маркетологу, стратегу и Человеку.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. —!— ОДИН ДЕНЬ ИЗ ЖИЗНИ
МЕНЕДЖЕРА ПО РАБОТЕ С КЛИЕНТАМИ
ВАЛЕРИИ ПИТЮРИНОЙ
В этой брошюре мы не будем расска- 9:30 — Приезжаю пораньше, что бы успеть забежать в свой люби-
мый «Хлеб Насущный» и захватить на работу свежее кофе
зывать о нашем легендарном осно- и круассан.
вателе Лео Бернетте, чьё имя носят 9:45–10:00 — Собираемся на нашей кухне с девчонками на утренний
«кофепив». Это уже стало традицией, которую мы ни за что
97 офисов в 84 странах. Мы также не пропустим.
не будем говорить о том, что сеть Leo 10:00–11:00 — Action begins. Клиент просыпается. Самое активное
время, что бы раскидать все задания по креативу и ответить
Burnett Worldwide входит в тройку са- на все срочные запросы.
мых награждаемых сетей в мире, а Leo 11:00–13:00 — Самое продуктивное время для встреч и брифингов.
Мы уже проснулись, но голова не забита рутинной ерундой.
Burnett Moscow уже третий год подряд Обычно мы планируем встречу на час, но т. к. все очень лю-
является «Агентством года в России». бят пошутить и посмеяться, то она растягивается часа на два,
что, в общем-то, нас выручает, потому что смех продлевает
жизнь :-)
Эта брошюра – о людях и о том, что они 13:00–13:15 — Пора налить вкусного чая. Это долгий процесс, т. к.
чтобы выбрать самый вкусный из тех, что есть у нас на кухне,
делают каждый день, чтобы помочь нам приходится потратить минут 10.
стать лучшими в мире создателями 13:15–14:15 — Конференц-звонок с подрядчиком. Как всегда кто-то
кого-то не понял. Будем выяснять и кривляться (никто же
идей, который действительно трогают тебя на той стороне не видит :-)
сердца людей. 14:15–14:30 — Проверяем почту. Проверяем почту. Проверяем почту.
Отправляем письма.
14:30–15:30 — ОБЕЕЕЕД! В запасе целый час, поэтому можно до-
бежать до кафешек неподалеку. Их тут у нас куча: Correa’s,
«Жан-Жак», «Траттория» и т. д. Бывает, конечно, что вре-
мени не хватает, поэтому мы спускаемся вниз и вполне себе
бюджетно обедаем в кафе нашего бизнес-центра.
15:30–17:00 — Начинаю проверять, что успела сделать моя креатив-
ная команда. До конца дня уже осталось немного, поэтому
надо проконтролировать все задачи на день и отправить
клиенту наши шедевры.
—3—
3. 17:00–18:00 — Пора планировать следующий день. Нельзя ничего за- 9:50–10:00 — О-о, по ходу у нас новый бриф: всероссийский запуск
быть: забрифовать на разработку основного вижуала, прогово- с миллионным бюджетом. Аж дух захватывает, сколько всего
рить стратегию развития, проговорить комментарии и сделать нам доверили.
статус проектов на следующую неделю. Всё такое разное 10:00–11:00 — Сидим на конфколле с клиентом, задаем каверзные
и такое интересное! вопросы по брифу и пытаемся вместе придумать, как сделать
18:00 — Бегу вниз, чтобы заполучить свой заслуженный свежевыжа- из всего этого настоящую конфету с марципаном. Понятно,
тый микс из грейпфрута и ананаса. что работы впереди много, но приятно, что нам доверяют как
18:10–19:00 — Закрываю «хвосты» и распределяю последние задачи. профессионалам (мысленно глажу себя по голове).
Рабочий день подходит к концу. 11:00–11:14 — Кофе! Всё-таки круто, когда в агентстве есть своя кух-
19:00 — Конечно, если это пятница, мы традиционно идем в наш креатив- ня. Проговорили кое-какие рабочие моменты в неформаль-
ный бар San Paolo, который по совместительству является пере- ной обстановке.
говорной и мыслительной комнатой. Это наша святая святых, ибо 11:14–13:00 — Шторм с иностранными шефами — это реально
там всегда можно найти напитки прохладительные и покрепче :-) весело. Придумали пару занятных идей, которые тянут на 7+.
Включаем музыку и отдыхаем после долгой трудовой недели! Осталось только грамотно расписать.
13:00–13:20 — Powerpoint слабоват для такой презентации. Осваи-
ваю Prezi.
ОДИН ДЕНЬ 13:20 — Освоил. Теперь можно и на обед сходить.
ИЗ ЖИЗНИ КОПИРАЙТЕРА 13:20–14:00 — Следил за тем, как и что выбирают люди в кафе. Ин-
АНДРЕЯ ДОНОВА сайты — повсюду.
14:00–16:00 — Вместе с креативным директором разработали «скелет»
4:00 — Приснилась концепция для нового проекта. Похоже, гениаль- презентации, параллельно по скайпу связываясь с украинским
ная. Хорошо, что успел записать. и казахским офисом для консультаций. Похоже, намечается
8:00–8:02 — Перечитал ночные записи, решил пока отложить проект для всего хаба.
в сторонку. Думаю, человекоподобные шестирукие роботы, во- 16:00–16:10 — В курилке сообщили, что наш бренд сегодня проводит
оруженные вилками и топорами, — не самая лучшая идея для вечеринку. Похоже, рабочий день сегодня будет длинным.
запуска нового продукта. 16:10–17:40 — Поучаствовал на брейншторме для McDonalds. При-
9:31 — Засмотрелся на девушку около офиса на «Парке культуры», ятно, когда можно легко переключаться с одного бренда
ткнулся носом в прозрачную стеклянную дверь агентства. на другой — мозги не застаиваются.
Можно сказать, оставил свой скромный след в истории рекла- 17:40–18:40 — Ездили на полевой визит с коллегами. Всё-таки
мы. Весна. важно видеть, как твои идеи воплощаются в жизнь. Хостес
9:31–9:50 — Разбирал почту. Насладился перепиской коллег из Чи- выглядели несколько напряженными, но всё, в принципе,
каго и Франкфурта. Никак не привыкну, что они отвечают на прошло позитивно.
письма по ночам — разница во времени, крупнейшая между- 18:40–20:00 — Отбирали героев для новой съемки, периодически
народная сеть, что поделаешь. Надо бы к ним съездить — бла- отвлекаясь на настольный теннис. Хорошо, когда есть воз-
го агентство такую возможность предоставляет. можность не сидеть за столом и не погружаться в рутину.
—4— —5—
4. 20:00–00:00 — Отличная вечеринка получилась! Проверил, как в одну, а от третьей придется отказаться – она не очень соот-
наши идеи влияют на поведение людей. Некоторые работают ветствует характеру бренда, хоть и всем нравится.
лучше, некоторые — похуже. Надо будет внести коррективы. 16:00–18:40 — Ездил на встречу к клиенту, презентовали наши идеи
И не забыть, куда записал телефон той брюнетки. для BTL. Прошло хорошо, хотя клиент принял не все идеи.
Кое-что из «непроданного» нам всё равно очень нравится —
решили немного доработать и добавить к общему сету на сле-
ОДИН ДЕНЬ дующей презентации.
ИХ ЖИЗНИ СТРАТЕГА 19:20 — Вернулся в офис за машиной.
ВЯЧЕСЛАВА ДЕРЖАЕВА 19:30 — Позвонил старый университетский друг, предложил выпить
кофе в Correa’s внизу. Обсуждали работу, жизнь, девушек,
10:00 — Приехал на работу. В пробке слушал «Коммерсантъ-FM», и немного бизнес и предпринимательство. Смотрел на людей
там была пара интересных новостей и историй про интернет- рядом: как выглядят, что едят, что пьют, что курят, что чи-
бизнес – отметил для себя, чтобы потом посмотреть подроб- тают, – как ни крути, моя работа выходит далеко за пределы
нее в сети. офиса и рабочего дня.
10:00–10:10 — Проверил почту и Facebook.
10:10–10:20 — Кофе. На кухне обсуждали с коллегами предложение
поехать на концерт Jamiroquai в Лондон. Надо подумать.
10:30–12:00 — Был на встрече с креативом и аккаунтами. Обсуждали
новый бриф от клиента на проведение большой промокам-
пании. Хочется сделать что-нибудь, что нравилось бы нам
самим, было интересно тем людям, внимание которых мы
хотим привлечь, и выделялось из общей массы акций «купи-
получи». Отправь письмо на адрес
mikhail.maer@leoburnett.ru
12:00–13:20 — Искал в интернете инсайты людей и просматривал
и приходи на экскурсию
рекламные блоги. Заодно почитал об интернет-бизнесе. По- в Leo Burnett!
слушал новый альбом Chris Cornell – ничего так.
13:20–14:30 — Решили съездить на обед в «Дурдинъ», там было до-
статочно вкусно. Обсудили отношения с клиентами, перспек-
тивы рекламного бизнеса (коротко), выяснили, что всем нам
Если Вы хотите познакомиться с нашими героями и посмотреть
нравится новая 5-я BMW (особенно, когда XDrive выйдет).
на наш офис, сохраните эту карточку. Она даёт Вам право на одну
14:30–15:00 — Ответил на письма, поговорил с аккаунтами, ответил
экскурсию в Leo Burnett Moscow.
на комментарии в Facebook.
15:00–16:00 — Ходил на встречу с креативом по другому проекту,
обсуждали готовые идеи и три направления. Сошлись на мне- Добро пожаловать на страницу Leo Burnett Moscow в Facebook:
нии, что оставим лучшее из двух концепций, и объединим их http://www.facebook.com/pages/Leo-Burnett-Moscow/403425815832
—6— —7—
5. “I didn’t get
into the business
The business
got into me.”
Leo Burnett, 1891–1971