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Raw fusion has developed a proprietary food preparation technology and exclusive
cuisine serving enzyme-rich foods that are both delicious and nutritious.
Cayenne consulting created the company s business plan and financial
projections.
I felt like he was more a member of the executive management team than a
consultant.
He really helped us clarify and define our business model.
Through collaboration with the best immigration lawyers, synergy eb5 offers
investment opportunities to international investors which also have the
potential to quality them for a u.
Cayenne consulting prepared a business plan for the firm.
We all appreciate the hard work you put into it.
Thank you again for your great work.
Cayenne worked with groundswell to explore how to commercialize a number of
future transportation concepts that could hold great promise for the creation of
entirely new kinds of transport-based sustainable communities.
Cayenne was asked to create a business plan for raising their first round of
capital.
He was very knowledgeable and congenial.
I am looking forward to working with cayenne again.
With a network of over 285 offices, labor finders delivers a dependable,
productive, and flexible workforce to meet fluctuating demands while eliminating
administrative and payroll hassles for companies.
Cayenne consulting facilitated the development of a strategic plan for labor
finders.
Our consultant was a great match for our team and was very flexible to adapt to
the dynamic schedules of our management team, said jonathan klorfein, director
of client services.
Partnering with cayenne made us a stronger company and was without a doubt the
right decision.
Cayenne consulting developed the company s business plan, financial forecast,
and investor presentation.
Van lanier, founder of lightstream technologies, said: if your time is valuable
and you need a professional business plan, call this guy.
The company s contract services include feasibility studies, system design,
testing, and commissioning.
Projects have been completed for a number of high-profile fortune 2000 clients.
The company s ceo said we have been using this business plan to adjust our
direction and use it for guiding internal business decisions and future
direction.
Their patented technology prevents injuries caused by drilling too deeply.
Cayenne assisted in developing strategies and prepared the company s business
plan, financial model, investor presentation and executive summary.
Within a week after completion, mcginley had signed up investors.
The consultant motivated me to question assumptions and never stop improving on
current ideas.
For me it was truly a learning experience from a top professional.
The information and knowledge i obtained from him during the planning
discussions has helped me focus the direction of the company with a strong,
organized and thought provoking business model.
The process and final products were nothing short of exceptional.
My experience was much more collaborative than i anticipated.
I easily developed a rapport with my cayenne consultant during our first web
conference and this continued throughout our work together.
I was impressed by his grasp of my project, and his ability to discover new and
significant contributing information regarding my project from his own research.
I absolutely enjoyed this collaboration with him, and the business plan that he
produced is outstanding.
He is extremely knowledgeable and provided the exact spark that i needed to move
this project forward.
It is the world s first green hotel chain and the only one to win the coveted
leed gold certification, a national standard awarded by the u.
Atman is working to transform consciousness about social responsibility while
offering their guests a unique experience of responsible luxury.

Writes yuan-sing chang, vice president, we needed a business plan which could
communicate our message of industry transformation alongside the dollars-and-
cents story of running a profitable hotel chain.
Our cayenne consultant effectively captured the many exciting facets of our
business through a colorful business plan, while presenting a compelling
business case for our continued growth.
I m pleased with the way everything turned out.
The company has developed several proprietary technologies that enable secure,
efficient, and inexpensive transmission of data over next generation networks.
Cayenne consulting developed a business plan and financial forecast for the
company.
Cayenne consultants are dedicated to their efforts and their result is very
professional.
Sti has or is developing numerous exclusive co-marketing, content, and branding
agreements with media companies and enthusiast organizations such as primedia,
men s health, prevention, world wrestling entertainment, motorsport, and butch
harmon.
Cayenne consulting delivered a high quality business plan and financial model in
only nine days.
Simply amazing, said chris brunner, vp of business development for single touch.
Monaco will be a chain of mid to high end stores that feature the integrated
home electronics lifestyle and entertainment systems designed for the utmost in
operational simplicity and the state-of-the-art in smart home automation.
Weiss worked diligently with the cayenne team to develop a business plan and
related documents that really expressed his vision.
He was particularly appreciative of the post-engagement service that was
provided by cayenne as changes were requested after the engagement was
concluded.
Weiss, from the first day forward, the cayenne consultants have been very
responsive and serious about responding to my needs.
The light source is spectrum selectable light emitting diodes with an on board
semiconductor based control system.
Cayenne consulting developed the company s business plan and financial model.
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Electronic medical health recordscosta mesa, cahealthtab is a software
application for use by emergency medical and first responder individuals to
improve care on site of an emergency.
Automated parking structuresflower mound, txparking vault has developed a
breakthrough automated parking garage.
Real estate constructionfairfax, vathe law office of jahangir ghobadi, p.
Social dating appsan jose, cabestlink is a social dating application based in
san jose, california.
Recreational water sportssan francisco, caschiller sports designs, builds, and
markets a unique watercraft that provides a bicycling experience over water.
Fashion footwearsan francisco, catransparent footwear designs, manufactures, and
distributes high-end footwear in select retailers throughout the u.
Civil litigation case management systemgilbert, azcaseboss is a user-driven case
management solution that gives its users a clearer, stronger voice in the legal
system.
Satellite-guided tourssan francisco, cagocar is a pioneer of the satellite-
guided tourism industry.
Karaoke barstempe, azshout llc is a new enterprise that intends to develop and
brand a chain of between 50 to 100 karaoke boxes throughout the united states
and canada over the next five years.
Comedy websitenew york, nyjoke show, inc.
Digital image technologyoro valley, aztautachrome, inc.
System and device management and fault predictionklagenfurt, austriaxautomata
has developed sherlogic, a software system that eliminates failure from any
number of internet-connected devices and machines.
Green hotel chainsouth san francisco, caatman hospitality group is a pioneer of

the green hotel industry.
Grubhub said the move was intended to expand the total addressable market from
restaurants that already offer delivery, and would create both economic and
service advantages for a grubhub over a third-party logistics strategy.
If not, then the move will help grubhub enter a potentially massive market.
Read below for additional details and thoughts on the acquisitions.
The mexico-based online ordering platform will add 3,000 restaurants in mexico,
and a latin american presence to the london-based, publically traded justeat.
The payments processor and a provider of merchant business solutions continued
it shopping spree in the hospitality and retail pos markets through the
acquisition of both dinerware and pcamerica, two leading point-of-sale companies
focused on the restaurant, hospitality and retail sectors.
As street fight points out, yelp has spent the past 18 months developing
partnerships with online ordering and booking services as part of its platform
initiative, which included eat24 as well as other delivery partners like
delivery.
The kuwait-based food delivery portal operates in middle eastern countries
including kuwait, saudi arabia and the united arab emirates with over 1,300
partner restaurants, and will be part of the newly created global online
takeaway group.
According to the economic times, justeat had relinquished its majority stake to
49.
The two ordering and delivery startups, la nevera roja, an online food ordering
platform providing delivery and takeaway service, and pizzabo, a bologna, italy-
based delivery platform for takeaway pizzas and other food, will be part of the
newly created global online takeaway group.
Street fight also reports that the company said it plans to essentially break
even on the delivery service, and use additional cost savings to reduce delivery
fees paid by customers, while merchants will also pay a nominally higher
commission rate for deliveries operated by grubhub.
Dan primak at fortune further discusses the competitive implications and
dynamics of the acquisitions, it is worth a read.
With the goal of creating a global digital health and fitness community, the
sports performance company acquired myfitnesspal, a san francisco-based service
for letting users track and share calorie intake and other health and wellness
data, and endomondo, a denmark-based social fitness network and activity
tracker.
The two acquisitions complement the 2013 acquisition of mapmyfitness, and will
provide under armour with additional technology for its recently launched ua
record fitness tracking app and website, which will be connected with 120
million unique global consumers.
The gurgaon, india-based online mobile delivery app delivers produce and other
goods from local stores on-demand.
Grofers currently works with vendors from mumbai and delhi, and processes over
30,000 deliveries every month.
According to techcrunch grofers will use the capital to expand into more cities
and improve technology so that stores can more easily manage orders, track
inventory, and upload new products by themselves.
The san francisco-based food media and technology platform showcases restaurant
recommendations by chefs, and considers itself the antithesis of yelp for
restaurants and food discovery.
The company aims to help chefs and their restaurants regain the ability to shape
the narrative supporting their brand and food.
The company will use the new funding to expand its development team, execute new
outreach campaigns, extend to more cities, and debut new products.
The mumbai, india-based food ordering service allows customers to order take-out
via its ios and android apps.
The funding will be used for national level expansion and innovating on the
products, focusing on user experience.
In conjunction with the fundraise, chewse announced it has served 100,000 meals,
and plans to use the funding to expand its catering service.
The company will use the proceeds to expand the teams in its austin and new york
city offices, especially focusing on the engineering and product teams.
The tokyo, japan-based restaurant booking platform focuses on high end-

restaurants, allowing pocket concierge users to bookmark popular restaurants
with long waiting lists.
In the event of an unexpected cancellation, the restaurant will email users with
bookmarks to fill vacancies.
Line announced that it aims to integrate services like line pay and line taxi
into pocket concierge and its partner restaurants.
The san francisco-based online delivery service is a developer of consumer-
facing logistics software that dispatches and guides couriers through major
metropolitan areas to deliver local goods including prepared food, groceries and
retail goods.
Most recently, postmates launched its own api, through which third-party sellers
and app developers can offer same-day delivery powered by postmates.
As techcrunch points out, scale is the most important factor in the on-demand
delivery industry, in which winners are determined by who has the most surface
area and the lowest prices, thus the company intends to use the funds to expand
operations.
The new york-based digital concierge for diners and restaurants aims to address
friction in the dining experience by combining reservations, feedback on
service, and payment through its app.
Reserve is currently partnered with restaurants in new york, los angeles, san
francisco and boston and plans to use the funding to expand operations
nationwide.
In addition to institutional investors, funding also came from a few
celebrities, including jared leto, will.
The company currently serves customers across the united states and aims to
become the leading brand in the grocery and meal delivery sector.
Outside the us, the company is active in germany, austria, the united kingdom,
netherlands, and australia.
According to techcrunch, hellofresh will use the funding towards hiring new
staff, expanding facilities, and general improvements of the supply chain and
customer experience.
The gurgaon, india-based startup offers a logistics and supply-chain-focused
technology platform through which customers in the gurgaon area can order food
through a mobile app and receive deliveries in less than 30 minutes.
Yumist employs its own chefs and uses a centralized kitchen to make homemade
food from a predetermined menu.
The company caters to office goers, and will use the proceeds to towards
geographical expansion and furthering its production, technology, and delivery
infrastructure.
The gurgaon, india-based online meal service startup provides urban
professionals access to a healthy food space for meal options.
The company manages and operates its own production and supply chain within
gurgaon, and customers can choose meals, snacks, salads, and sandwich options
from the frsh website for delivery.
Frsh will use the funding to upgrade its kitchen, launch an android app, update
its website, and digitize the supply chain and delivery process.
The shanghai, china-based home catering app is a platform that connects users to
nearby chefs who can be hired to cook in-home.
Customers get the benefit of receiving a customizable home-cooked meal, while
chefs have the freedom to choose their own work schedule and cook different
kinds of cuisines, as opposed to preparing dishes from a set menu.
The app currently serves shanghai, beijing, and hangzhou.
The funding will be used towards expansion into more cities and improving
service quality.
Mars, incorporated partners with uc davis to launch innovation institute for
food and health with the aim to advance new discoveries in sustainable food,
agriculture and health.
Let us know about your recent or upcoming funding, partnerships or acquisitions
here.
The firm delivers targeted advice to start-ups and entrepreneurs, and has a
strong track record of creatively and strategically positioning clients for
maximum market impact.
The three seniorsfinance, psychology, and finance majors, respectivelywere set
to enter the 2015 mayo business plan competition with a concept for a social

media aggregator until the idea of opening a restaurant near campus took hold.
It had been a long haul, this fourth annual competition, but worth every minute,
says lorraine allen, regional director of the small business development center:
new jersey, based on campus.
And they learn the art of the ask, getting information from existing businesses.
Stage right, the women of team tikka immediately had their arms around each
other, silently hugging and doing what looked like levitating.
If all goes according to plan, tikka roll, the restaurant, will lease space in
the soon-to-open campus town development across the lawn from the school of
business.
In 2016, the competition enters its fifth year, kicking it into even higher
gear.
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In late october 2001, elon musk went to moscow to buy an intercontinental
ballistic missile.
He brought along jim cantrell, a kind of international aerospace supplies fixer,
and adeo ressi, his best friend from penn.
Although musk had tens of millions in the bank, he was trying to get a rocket on
the cheap.
They flew coach, and they were planning to buy a refurbished missile, not a new
one.
Musk figured it would be a good vehicle for sending a plant or some mice to
mars.
He peppered musk with links to video montages of russian, european, and american
rockets exploding.
Musk remained committed to funding a grand, inspirational spectacle in space and
would spend all of his fortune to do it.
And so ressi went to russia to contain musk as best as he could.
The appointments all seemed to go the same way, following russian decorum.
The russians, who often skip breakfast, would ask to meet around 11 a.
Then there would be small talk for an hour or more as the meeting attendees
picked over a spread of sandwiches, sausages, and, of course, vodka.
After lunch came a lengthy smoking and coffee drinking period.
They viewed musk as a novice when it came to space and did not appreciate his
bravado.
Musk was now looking for not one but three missiles and had a briefcase full of
cash, too.
They met with kosmotras officials in an ornate, neglected, prerevolutionary
building near downtown moscow.
Eight million dollars each, they said.
He stormed out of the meeting.
The team went out into the snow and dreck of the moscow winter, hailed a cab,
and drove straight to the airport.
Just a few months before, in june 2001, musk had turned 30.
Musk had emigrated from south africa in 1988 and had made millions off two
internet companies, zip2 and paypal.
Now, he was expected to act like a stereotypical dot-com rich guy and start some
other web service.
As a child, he had dreamed of rocket ships and space travel, devouring heinlein,
asimov, and douglas adams.
For most people, a triumph in silicon valley would be the goal.
For musk, it was a stepping stone.
The changes in his attitude and thinking were obvious to friends, including a
group of paypal executives who gathered in las vegas one weekend to celebrate
the recent sale.
Unlike many southern california transplants, they were drawn by the technology.
The mild, consistent weather made it ideal for the aeronautics industry, which
had been there since the 1920s, when lockheed aircraft set up shop in hollywood.
Air force, nasa, boeing, and a mosaic of support industries followed suit.
Musk started by crashing the mars society, an eclectic collection of space
enthusiasts dedicated to exploring and settling the red planet.
What stunned robert zubrin, the head of the group, was the reply from someone
named elon musk, whom no one could remember inviting.
It would spin to give them one-third gravitythe same as marsand they would live

there and make babies.
When it was time for dinner, zubrin placed musk at the vip table next to
himself, the director and space buff james cameron, and carol stoker, a
planetary scientist for nasa.
He wanted to know exactly what was being planned in regards to mars and what the
significance would be.
Musk stands 6-foot-1 but usually seems much bigger than that.
This version of musk, though, looked emaciated and with little prompting would
start expounding on his desire to do something meaningful with his life.
Musk built a network of space experts and brought the best of them together at a
series of salonssometimes at the renaissance hotel at the los angeles airport
and sometimes at the sheraton in palo alto.
Musk had no formal business plan.
He mostly wanted them to help him develop the mice-to-mars idea or at least to
come up with something comparable.
Cameron was there again, along with griffin.
No one on the planet knew more about the realities of getting things into space
than griffin, and he was consulting for musk.
Four years later, he would be running nasa.
The experts were thrilled to have another rich guy appear who was willing to
fund something interesting in space.
They happily debated the merits and feasibility of sending up the mice.
Musk wanted the space greenhouse to have a way to send a video feed to earth, so
people could watch the plant grow.
The group also talked about mailing kits to students around the country who
would nurture their own plants simultaneously and notice, for example, that the
martian plant could grow twice as high as its earthbound counterpart in the same
amount of time.
There were immense engineering challenges that would need solving.
Getting martian soil into the structure seemed not only hard to do physically
but also problematic because the regolith would be toxic.
For a while, the scientists debated growing the plant in a nutrient-rich gel
instead, but that felt like cheating.
Even the optimistic moments were awash in unknowns.
One scientist found some very resilient mustard seeds and thought they could
possibly survive a treated version of the martian soil.
Musk, however, had his own plans.
They included rocket propulsion elements, fundamentals of astrodynamics, and
aerothermodynamics of gas turbine and rocket propulsion.
In june 2002 he founded space exploration technologies, or spacex.
He was on his way to mars.
It had 75,000 square feet of open space and several receiving bays, allowing
musk to drive his silver mclaren f1 sports car right into his office.
It was a sparse, hangarlike building with a dusty floor and curved ceilings.
Musk walked over to one of the loading docks, rolled up the door, and offloaded
the equipment himself.
Desks were eventually interspersed around the factory so the computer scientists
and engineers designing the machines could sit with the welders and machinists
building the hardware.
Traditional aerospace companies separate engineers and machinists by thousands
of miles.
Spacex planned to do a lot of things differently.
Instead of assembling parts from thousands of suppliers, the company would build
as much machinery as it could in-house.
This included things like a mobile launchpad andmost ambitiouslyrocket engines.
Wherever possible, spacex would be faster, cheaper, and better than its
competitors.
It would launch multiple rockets each month, make money off each one, and never
need to become a huge contractor dependent on government funds.
The proposed timeline for upending the aerospace industry was comically short.
One of the earliest spacex presentations promised the first complete engine by
may 2003, a second engine in june, the body of the rocket in july, and
everything assembled by august.
A launchpad would be ready by september, and the first launch would take place

in november 2003, or about 15 months after the company started.
A trip to mars was naturally slated for somewhere near the end of the decade.
He can be a downright liar about when things need to get done.
He will pick the most aggressive time schedule imaginable assuming everything
goes right, and then accelerate it by assuming that everyone can work harder.
Throughout the first year at spacex, one or two new employees joined almost
every week.
One of the first projects was the construction of a gas generator, a machine not
unlike a small rocket engine that produces hot gas to power pumps.
Tom mueller, another trw veteran, tim buzza, a defector from boeing, and a
couple of young engineers assembled the generator in los angeles and then packed
it into the back of a pickup truck and drove it out to mojave to test it.
A desert town about 100 miles from los angeles, mojave had become a hub for
aerospace companies such as scaled composites and xcor.
The spacex team borrowed a test stand from xcor that was just about the perfect
size to hold the gas generator.
The first ignition run took place at 11 a.
The generator worked, but it let out a billowing black cloud that settled right
over the airport tower.
While on this countrywide rocketry tour, the spacex engineers visited a 300-acre
test site in mcgregor, texas, a small city near the center of the state.
The site was a leftover from another billionaire, andrew beal, a real estate and
finance whiz in texas, who had folded his aerospace startup after pouring
millions into the massive test facility.
The spacex engineers really liked this spotand the three-story concrete test
stand beal had left thereand talked musk into buying it.
Jeremy hollman, a young engineer, soon found himself living in texas.
Mueller had developed a pair of 3d computer models of the two engines he wanted
to build.
Merlin would be the engine for the first stage of the falcon 1, which lifted it
off the ground, and kestrel would be the smaller engine used to power the upper,
second stage of the rocket and guide it in space.
Together, hollman and mueller figured out which parts spacex would build at the
los angeles factory and which parts it would try to buy.
For the purchased parts, hollman had to head to various machine shops and get
quotes and delivery dates for the hardware.
Hollman also found that ingenuity got him a long way.
He discovered, for example, that changing the seals on some readily available
carwash valves made them good enough to be used with rocket fuel.
In addition to building its own engines, rocket bodies, and capsules, spacex
designed its own motherboards and circuits, sensors to detect vibrations, flight
computers, and solar panels.
Even as they were trying to figure out falcon 1, musk was planning to build
something he was calling the bfr, aka the big falcon rocket or big f-ing rocket.
It would have the biggest rocket engine in history.
Bob linden, a barber-nichols executive, remembers dealing with him.
They began asking us for the impossible.
Tom told us to give it our best shot, and we built it in 13 months.
Amid rattlesnakes, fire ants, isolation, and searing heat, the group fastened
their prototype engine to the stand, filled it with liquid oxygen and kerosene,
hid in a bunker behind a dirt berm, and fired it, for all of 0.
The bad news was it would need a lot of work.
Over the next years, the trek from california to the test site became known as
the texas cattle haul.
Spacex engineers would work for 10 days straight in texas, come back to
california for a weekend, and then head back.
To ease the burden of travel, musk sometimes let them use his private jet.
In 2003, about a year after he started spacex, musk helped found tesla motors,
which planned to sell an electric sports car.
It was a decision that would almost break both companies.
As he prepared to begin filming iron man in early 2007, director jon favreau
rented out a complex in los angeles that once belonged to hughes aircraft, the
aerospace and defense contractor started about 80 years earlier by howard
hughes.

The facility had a series of interlocking hangars and served as a production
office for the movie.
It also supplied robert downey jr.
Downey felt nostalgic looking at one of the larger hangars, which had fallen
into a state of disrepair.
Not too long ago, that building had played host to the big ideas of a big man
who shook up industries and did things his own way.
Downey had heard about a howard hughes-like figure who had constructed his own
industrial complex about 10 miles from the iron man set.
Instead of visualizing how life might have been for hughes, downey could perhaps
get a taste of the real thing.
To downey, the spacex facility looked like a giant, exotic hardware store.
Enthusiastic employees were zipping about, fiddling with an assortment of
machines.
Young white-collar engineers interacted with blue-collar assembly line workers,
and they all seemed to share a genuine excitement for what they were doing.
After the initial tour, downey came away pleased that the sets being hammered
out at the former hughes factory did have parallels to the spacex operations.
Downey appreciated that musk was not a foul-smelling, fidgety, coder whack job.
Elon was someone tony probably hung out with and partied with, or more likely
they went on some weird jungle trek together to drink concoctions with the
shamans.
He and justine bought a house in bel air.
Their neighbors were quincy jones, and joe francis, the creator of the girls
gone wild videos.
While not a carouser, musk took part in the hollywood nightlife and its social
scene.
It had built and tested its engines and completed a full rocket body.
All musk needed now was to fire the thing into the sky and see what happened.
Under normal circumstances, spacex might have launched its rockets from the
nearby vandenberg air force base.
The site has several launchpads to pick from, but none of the current
tenantsboeing, lockheed, and the air forcewere all that interested in helping an
internet executive get to space.
Locked out locally, spacex decided to try kwajalein islandor kwajthe largest
island in an atoll between guam and hawaii and part of the republic of the
marshall islands.
Army had used it for decades as a missile test site.
Three weeks later she got a call back from the army saying they would love to
have spacex fly from the islands.
The main accommodations were two-bedroom affairs that looked more like
dormitories than hotel rooms, with their military-issued dressers and desks.
Over the course of several months a small team of people cleared brush on nearby
omelek island to create a launch site and converted a double-wide trailer into
offices.
The work took place in soul-sapping humidity under a sun powerful enough to burn
the skin through a t-shirt.
The spacex team started at sunrise, around 7 a.
It was such an invigorating place.
As soon as they could, the engineers returned it to the hangar to protect it
from the salty air.
Teams that had labored separately for months back at the spacex
factorypropulsion, avionics, softwarewere thrown together on the island and
forced to become an interdisciplinary whole.
Finally, on march 24, 2006, the engineers had fixed enough bugs to launch.
The falcon 1 stood on its square launchpad and ignited.
It soared into the sky and started to shrink against the vast blue expanse.
In the island control room, musk paced as he watched the action, wearing shorts,
flip-flops, and a t-shirt.
Then, about 25 seconds in, a fire broke out above the merlin engine, and
suddenly this machine that had been flying straight and true started to spin and
then tumble back to earth.
The falcon 1 ended up falling directly onto the launch site.
After the crash, there was a lot of drinking at a bar on the main island.

Musk wanted to launch again within six months, but putting together a new
machine would require an immense amount of work.
Musk had vowed publicly that he would build a working rocket, but people inside
and outside the company were doing back-of-the-envelope math and could tell that
spacex likely could afford only one more attempt.
To the extent that the financial situation unnerved musk, he rarely if ever let
it show to employees.
Spacex had yet to prove it could get to space successfully, but musk was already
positioning the company to bid on big-ticket nasa contracts.
In mid-2008, spacex prepared its fourth rocket for launch.
Typically, the body of the falcon 1 traveled to kwaj via barge.
Musk rented a military cargo plane to fly the rocket body from los angeles to
hawaii and then on to kwaj.
This would have been a fine idea except the spacex engineers forgot to think
about what the pressurized plane would do to the body of the rocket, which is
less than an eighth of an inch thick.
As the plane started its descent into hawaii, strange noises came from the cargo
hold.
Altan saw that the spacex team on the plane had about 30 minutes to do something
about the problem before they would need to land.
They pulled out their pocketknives and cut away the shrink wrap that covered the
rocket.
Los angeles time, and one of the executives volunteered to deliver the news to
musk.
It looked like three months of work to fix the rocket.
The body had caved in several places, and the baffles placed inside the fuel
tank to stop the fuel from sloshing had broken.
Musk ordered the team to continue on to kwaj and sent in a reinforcement team
with repair parts.
Two weeks later, the rocket was fixed.
Spacex employees had worked nonstop shifts for months to reach this moment.
They had been separated from their families, in exile on their tiny, hot
outpostsometimes without much foodfor days on end as they waited for launch
windows to open and dealt with the aborts that followed.
In the late afternoon, the spacex team raised the falcon 1 to its launch
position.
It stood tall, looking like a bizarre artifact from the future as palm trees
swayed beside it and a smattering of clouds crossed through the spectacular blue
sky.
By this time, spacex had turned each launch into a major web production, so
there was a worldwide audience.
Musk, back in los angeles, tried to distract himself from the mounting pressure
by going to disneyland with his brother kimbal and their children, but by 4 p.
Each milestone that followedclearing the island, engine checks coming back
goodwas again met with whistles and shouts.
After the first stage fell away, the second stage fired up about 90 seconds into
the flight and the employees turned downright rapturous, filling the webcast
with their ecstatic hollering.
The kestrel engine glowed red and started its six-minute burn.
The fairing opened up around the three-minute mark and fell back toward earth.
And, finally, around nine minutes into its journey, the falcon 1 shut down just
as planned.
After six yearsabout four-and-a-half more than musk had once plannedthe first
privately built, liquid-fueled rocket had reached orbit.
Spacex had the falcon 9 efforts to support and had also greenlighted the
construction of the dragon capsule, which would take supplies and, one day,
humans, to the international space station.
The company had dramatically increased the rate at which it hired employees and
moved into a much larger headquarters.
Spacex had a commercial flight booked to carry a satellite into orbit for the
malaysian government, but that launch and the payment for it would not arrive
until the middle of 2009.
In the meantime, spacex simply struggled to make its payroll.
Just when it figured out how to fly a rocket, spacex was going broke.

Not long after moving to los angeles, musk had lost his 10-week-old son, nevada
alexander, to sudden infant death syndrome.
Reporters seemed to take a special pleasure in attacking tesla.
The electric car maker had suffered through numerous product delays, management
changes, and cost overruns.
After five years and tens of millions of dollars, there was still no tesla
available to buy.
Justine was torturing me in the press.
I felt like a pile of s-
I thought things were probably f-ing doomed.
If i split the money, maybe both of them would die.
If i gave the money to just one company, the probability of it surviving was
greater, but then it would mean certain death for the other company.
I debated that over and over.
Sometimes musk would open up to her, and other times he retreated into himself.
Riley spied on musk while he read e-mail and watched him grimace as bad news
poured in.
He seemed like a man on the brink.
Musk had to lean on friends just to make payroll from week to week as he
negotiated with investors.
He sent impassioned pleas to anyone he could think of who might be able to spare
some money.
Kimbal had lost most of his money during the recession but sold what investments
he had left and put it into tesla as well.
The company had set the prepayments that customers made for the roadsters aside,
but musk now needed to use that money to keep the company going.
Soon those funds were gone, too.
In december 2008, musk heard a rumor that nasa was on the verge of awarding a
contract to resupply the space station.
Musk reached out through back channels in washington and found out that spacex
might even be a front-runner for the deal.
As for tesla, musk made a last-ditch effort to raise all the personal funds he
could.
He took out a loan from spacex, which nasa approvedmusk did not want to mess up
his chance for a contractand earmarked the money for tesla.
He went to the secondary markets to try to sell some of his shares in solarcity,
a solar panel installer where he served as chairman.
The investors agreed, and on dec.
Vantagepoint capital partners had signed all of the paperwork except for one
crucial page.
Salzman told musk that the firm had a problem with the investment round because
it undervalued tesla.
Salzman asked musk to come in the following week at 7 a.
Not having a week of time to work with, musk demanded to come in the next day,
and salzman refused, forcing musk to continue taking on loans.
Musk feared that vantagepoint would oust him as ceo, recapitalize tesla, and
emerge as the major owner of the carmaker.
It could then sell tesla to a detroit automaker or focus on selling electric
drivetrains and battery packs instead of making cars.
In response, musk took another huge risk.
Tesla recharacterized the funding as a debt round, knowing that vantagepoint
could not interfere with a debt deal.
The tricky part of this strategy was that venture capital investors, such as
draper fisher jurvetson, are not structured to do debt deals.
Persuading their backers to alter their rules of engagement for a company that
could very well go bankrupt in a matter of days would be tough.
Then the tesla deal ended up closing successfully, on christmas eve, hours
before tesla would have gone bankrupt.
Musk had just a few hundred thousand dollars left and could not have made
payroll the next day.
Staying with kimbal in boulder, colo.
Most people who are under that sort of pressure fray.
The harder it gets, the better he gets.
Spacex employees watch a falcon 9 launch from headquarters in hawthorne, calif.

Today, the headquarters of spacex is on one rocket road in hawthorne, a few
miles from los angeles international airport.
Near the back, enormous sheets of metal arrive and are transported to two-story-
high welding machines, to be turned into rockets.
Over to one side, technicians in white coats make motherboards, radios, and more
electronics.
Others are in a special, airtight glass chamber, building the capsules that dock
with the international space station.
Tattooed men in bandanas blast van halen and thread wires around rocket engines.
Everywhere, there are bodies in motion around a variety of bizarre machines.
It is difficult to take in the entire factory at once.
The one on the left is mars as it is todaya cold, barren red orb.
The poster on the right shows a mars with a cheery green landmass surrounded by
oceans.
The planet has been heated up and transformed to suit humans.
For all his swagger, musk can be surprisingly shy and awkward in person.
He can also be disarmingly sincere.
Spacex flew a supply capsule to the international space station, brought it
safely back to earth, and soon plans to begin flying humans and building
reusable rockets.
Musk is also the chairman and principal shareholder of solarcity, which has
become the largest installer of solar panels.
Most ceos have handlers, but musk usually moves about on his own, in his usual
black t-shirt and designer jeans.
During one interview in los angeles, musk walks me out of the spacex facility,
and we hop into his model s sedan to zip over to the tesla design studio, a
couple of buildings away.
At each station, employees rush up and give him updates.
He listens intently, processes, nods, and moves on.
The company can undercut its u.
Where competitors rely on russian and other foreign suppliers, spacex makes its
machines from scratch in the u.
To date, spacex has flown satellites for canadian, european, and asian customers
and completed about two dozen launches.
The company remains privately owned, with musk as the largest shareholder.
The engines power the first stage of the rocket, which bears the blue spacex
insignia and an american flag.
The shorter second stage is the one that does things in space.
It can be outfitted with a rounded container for carrying satellites or a
capsule capable of transporting humans.
These days, spacex sometimes uses vandenberg air force base to send up falcon
9s.
Were it not owned by the military, the base would be a resort.
The pacific ocean runs for miles along its border, and its grounds are wide open
shrubby fields amid green hills.
On launch days, the white falcon 9 breaks up the blue and green landscape,
pointing skyward and leaving no doubt about its intentions.
This gives the impression of the falcon 9 huffing and puffing as it limbers up
before the journey.
Ten minutes before launch, the machines take over.
Everything goes quiet, and the tension builds until, out of nowhere, the falcon
9 breaks the silence with a loud gasp.
A latticed support structure pulls away from the fuselage.
At the count of three, the engines ignite, and the computers conduct a last
health check.
Four enormous metal clamps hold the rocket down, as computing systems ensure
that the nine engines are producing sufficient downward force.
The rocket goes to war with inertia, and then, with flames surrounding its base
and snow-thick plumes of the liquid oxygen filling the air, it shoots up.
Seeing something so large hold so straight and steady while suspended in midair
is hard for the brain to process.
Excerpted from elon musk: tesla, spacex, and the quest for a fantastic future.
Source: nasa spacex made history on sept.
Source: nasa just a few months before, in june 2001, musk had turned 30.

Source: spacex stills from iron man 2 as he prepared to begin filming iron man
in early 2007, director jon favreau rented out a complex in los angeles that
once belonged to hughes aircraft, the aerospace and defense contractor started
about 80 years earlier by howard hughes.
Justine musk by the pool of the bel air home she shared with elon.
Source: spacex the dragon capsule in orbit, jan.
Source: spacex the afterglow, however, soon faded.
Riley and musk at the premiere of st.
Source: spacex spacex employees watch a falcon 9 launch from headquarters in
hawthorne, calif.
Source: spacex today, the headquarters of spacex is on one rocket road in
hawthorne, a few miles from los angeles international airport.
Or maybe ordering breakfast for a board meeting.
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And with the credit crunch thrown in for good measure, this january is proving
tighter than ever.
The legends on chowhound suggested a mysterious place on easton street which
sounded like the holy grail.
But the effort is more than worth it.
The sandwichman is a sandwich delivery company that sends its wares out around
the offices of london on the back of a bicycle.
James hill set the company up around 20 years ago as a response to being annoyed
at the queues that formed outside sandwich shops.
The sandwiches that fail to sell are brought back to the depot at around 1pm and
sold at their charmingly cluttered counter for 65 pence each.
For the same price you can just about buy a slice of bread in eat.
But they still struggle to sell all of their stock and therefore have to
jettison their leftovers into the big green bins outside as well as donating as
much as they can to homeless charities.

Their best selling sandwiches are the mexican tuna which got a rave review from
an enthusiastic royal mail worker from mt.
Sadly both had run out when we arrived so we opted for their chorizo and red
pepper on ciabatta which was packed full of scarlet flavours.
The chicken tikka was just as good, delivering a spicy punch that john prescott
would be proud of.
We were impressed at how tasty the sandwiches were.
Don t all rush down there at once.
This counter is the lifeline of impoverished amnesty interns and other thrifty
locals.
You can also visit their lambeth depot 165 lambeth walk, se11 as well.
There should be enough to go round.
If it s been raining they tend to sell more sandwiches on their rounds and
therefore have less to sell back at the depot.
So if it s sunny, they should have plenty left.
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Report a problem with this article click for comments 0 so far paulcoxdon t all
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After your peak season ends, a stretch of slow business begins, and your website
and store front become ghost towns.
Plus, who s to say this season s customers will remember you when the next
season rolls around?
It s a bummer of a thought, to be sure.
Instead of sitting around and waiting for your season to start again, use this
valuable time for marketing!
That s right, seasonal marketers that think long-term and use their off-season
time wisely can help tee their businesses up for smashing successes when peak
season begins again.
Here s what you should be thinking about to keep your business on people s minds
year round.
During your peak season, your website and location if you have one will be
abuzz.
You know, while everyone is around.
Getting a strong list of past customers and people who ve expressed interest in
your business will enable you to stay top of mind during the off-season, and
convert new leads into customers during your next season.
Make sure your website has plenty of calls-to-action ctas for people to stay in
touch with you by subscribing to an email list or a blog, and even some offers
that they can redeem for staying a loyal customer of yours, off-season or not.
Remember, growing this list is so much easier when you have plenty of traffic,
so while it may seem daunting to add database growth to your ever-expanding list
of peak season to-dos, your off-season success hinges on your productivity
during this time.
During your entire season, but particularly as your season comes to an end and
heck, even after it has wrapped up entirely, you should be asking your customers
to review your products or services.
Think about it imagine waiting for the train on a blistery, snowy day, and
thinking about the summer when you were waiting for this exact same train with a
delicious sno-cone from annie s summer shack.
With a sense of nostalgia a-brewin , you google annie s summer shack to see what
they re up to during the off-season, and to figure out when they ll be open
again for sno-cone goodness.
And up pops, hopefully, a ton of nostalgia-inducing reviews from happy patrons
that have enjoyed annie s fare in years past.
That s the kind of feeling you want to elicit from customers during the off-
season, and the best way to get it is through customer reviews!
Use those stories in your off-season email marketing, blog posts, website pages,

and social media updates in all your off-season promotions.
For an extra boost, ask customers to submit pictures and videos from their
experience with your business, or you could even ask to video them for a case
study.
The more raw and interesting content you can get from your customers, the better
your off-season marketing campaigns will be.
If you d like more help collecting awesome online reviews, read this blog post
that will walk you through the process.
Off-season or not, it s still incumbent on you to produce remarkable content.
But if you re an off-season marketer, try to find a way to do it with an
appropriate off-season twist.
For instance, let s say you run a berry farm.
But that doesn t mean you can t still create compelling content that will speak
to your target persona!
Here are some blog posts or marketing offers you could create even during the
chilly months:just because your target audience can t utilize your products or
services right this very minute, doesn t mean they won t benefit from and be
interested in the information you have to give.
If you create helpful content of this nature that speaks to your target persona,
you ll build solid relationships via your content that will sustain during the
off-season, and bridge into your peak season.
Consider social media your virtual, year-round storefront because even if your
audience isn t chillin outside your store or visiting your website, they are
certainly perusing their social media feeds!
That means your business should consider leveraging facebook, twitter, linkedin,
pinterest, the whoooole shebang to stay top of mind year-round.
You should be using this real estate to offer special discounts, gather and
publish reviews and testimonials, share the new content you re publishing, run
contests and polls, and generate hype for the next season.
Here, just take a look at boston duck tour s twitter presence to get an idea of
the mix of content you could be sharing, even when you re temporarily closed for
business.
They re publishing the kind of content that their target persona will want to
read stuff about boston and preparing for their new season by generating hype
and even doing a little recruiting!
Remember, people are planning ahead earlier than ever nowadays for purchases,
trips, and activities.
If you re in front of people s eyeballs months in advance, you could be the one
who sparks their interest in that summer trip to boston they forgot they wanted
to plan.
Remember, if it s the off-season, so it s less likely or, depending on your
business, totally impossible for your recipients to engage with you as a
customer.
That means your email communications will probably be less frequent than they
would be during your peak season and that s okay.
Just be sure you re delivering high-value content to their inboxes that tees you
up for success when you re back in full swing.
Here s a great example of an off-season business using email to keep in touch
that my coworker received in her inbox recently:what s great about this email is
that it serves as a reminder to check in with their content, and to connect with
them socially and even displays the value of that connection by showcasing their
way back wednesday content.
This is a fantastic way to establish loyalty with your current audience, and
help grow your audience during the off-season.
Just because people can t snowshoe in the summer, or you have a smaller audience
looking to wear your trendy sun hats in the dead of winter, doesn t mean you can
t get people excited about your business.
When it s 90 degrees out and people are hiding in the shade dreaming of cooler
days, what better time to kick off a snowshoe sale?
And on the flip side, i challenge you to find anyone embroiled in a blistery
snow storm that isn t trudging through the slush, thinking of when it ll be warm
enough to have to pop on one of your trendy sun hats.
If your content plays upon the excitement of things to come by providing early
bird offers, off-season discounts, that sort of thing you can bet you ll have an

audience excitedly planning for the time they can take advantage of your
products and services again!
In order to keep things steady during your slower months, consider focusing on a
niche market with whom your products or services could be a huge benefit.
For example, if you run a bakery that experiences frequent peaks and valleys
throughout the year, try marketing yourself to a gluten-free or sugar-free
crowd.
Specializing with these markets will give you an edge that not as many
competitors can leverage, making you the stand-out business in your industry and
giving that niche market even more reason to come and see you.
This doesn t mean you start marketing yourself as a purveyor of sugar and
gluten-free products exclusively, but it does mean you start blogging about some
of the tricks of the trade, sharing social media updates with pictures of
delicious sugar-and gluten-free treats, pinning pictures of custom birthday
cakes you ve done for customers with special dietary needs, and emailing special
offers for people with gluten and sugar-free diets to come in for a special
tasting event just for them.
Locals deserve a lot of love, especially when they re living in areas that get
periodically overrun with tourists.
By offering discounts to people in the area, you can still bring in some
business after the crowds disperse and maintain a good relationship with the
folks that are there to support you throughout the entire year.
For example, big bottom market, a specialty food story in guerneville,
california survives their slow months of october through april by adapting their
marketing efforts to target local residents instead of seasonal tourists.
Grow your database while the season s still hot during your peak season, your
website and location if you have one will be abuzz.
Gather customer reviews during your entire season, but particularly as your
season comes to an end and heck, even after it has wrapped up entirely, you
should be asking your customers to review your products or services.
With an off-season twist off-season or not, it s still incumbent on you to
produce remarkable content.
Here are some blog posts or marketing offers you could create even during the
chilly months: 10 recipes that actually taste better with frozen berries than
fresh ones how to can and jar fruit to last all year how to make a healthy
smoothie with frozen berries 7 outdoor summer activities to book for your family
right now before it s too late!
Stay in touch via email, too but do so respectfully.
Generate off-season hype just because people can t snowshoe in the summer, or
you have a smaller audience looking to wear your trendy sun hats in the dead of
winter, doesn t mean you can t get people excited about your business.
Differentiate yourself within a super-niche market in order to keep things
steady during your slower months, consider focusing on a niche market with whom
your products or services could be a huge benefit.
Offer sales and discounts to locals during slow times locals deserve a lot of
love, especially when they re living in areas that get periodically overrun with
tourists.
What other tips do you have for seasonal marketers?
Share your advice in the comments!
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Sat between the railway station and the cricket and rugby stadiums.
The premises are highly visible with good signage,this is backed up with a 5
star food hygiene rating.
In may 2014, just two months after timber pizza co.
There was just one small problem: neither of them had ever made a pizza before.
They both loved pizza, and while chefs often agonize over the perfect flour
blend and crust consistency, the newcomers figured it would be one of the
easiest foods to learn how to make.

Using their savings from corporate sales and loans from family, the duo
purchased an oven in colorado, and a truck from a guy in minnesota, both of
which they had shipped to dc.
Using their sales background, they convinced places around town to book them.
So they went to union kitchen.
Nowadays, aspiring entrepreneurs have to undergo a selective vetting process to
get a spot in popular food incubator, which gives members access to commercial
kitchen space, among other perks to help launch their businesses.
Things were more lax a couple of years ago.
Once timber pizza was accepted, they snuck into the kitchen during off-hours to
figure out how to make their recipe.
So two weeks before their first event at baying hound brewery in rockville which
is now closed, no fault to them, brady and dana read everything they could about
pizza making, locked themselves in their union kitchen space, and figured out
their recipe through days of trial and error.
Out of the flour dust, timber pizza was born.
For dessert: dolcezza gelato served in homemade cones.
By greta weber on june 23, 2016 timber pizza s pretty in pepperoni pizza.
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Starting a franchise includes many of the same features that are involved in
starting and running a traditional business.
The only difference is that you are using a proven model and may have help from
the company.
Because a franchise is a business, you need to have a business plan that is
geared to the needs of a franchise.
A business plan for a franchise is more complex than one for a regular business,
but the purpose is the same.
It will provide your business with a guide for the daily operation, the goals,
and emergency directions if they should ever be needed.
The direction is designed to ensure that both the franchisor and the franchisee
are protected.
Your business plan for your franchise should have the general idea that you are
interested in protecting both your own business and the franchisor.
This will certainly strengthen your claim for needed funds as possible lenders
see that you rightly understand your relationship with the franchisor.
If you seek to protect the franchisors interests, the lenders will also know
that you are interested in protecting their investment, too.
It is a mutual interest because anything that builds your business will also
help the franchisor.
Although there are a number of sub points in a business plan, here is a basic
overview of what is in it.
This part of your franchise business plan covers the basics of the business.
It presents a description of your business, your products, your uniqueness, and
your general plan to meet the needs of your target market.
This part of your franchise business plan presents what form of management your
franchise will use, and who will fill each position.
It covers the qualifications of each person in leadership, their experience and
resumes, and any people that will be used for problem resolution and business
advice.
It also covers the hiring and firing policies for employees, as well as
motivational tools and rewards to be used.
Identifies who your customer is and how they will be marketed to in order to get
their business.
Presents methods to be used to reach target market and identifies unique aspects
of the business in order to separate you from your competition.
It will need to include projections for the next three years and indicate where
the break even point is.
All money coming in, and products or services provided will also need to be

shown.
In a day when there is economic hardship, you need to allow for unforeseen
problems.
How you intend to pay back your lenders is also very important.
The basis for your conclusions needs to be revealed in this section.
This includes your research and the sources from which you obtained them.
Official sources work best, and highly detailed information will show you did
your homework.
A business plan is only as effective as it is able to keep up with the status of
your business.
This means that it will need to be reviewed and updated as your business grows
and changes.
In most cases, an annual upgrade should be sufficient.
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Mcdonald s has been making huge changes in the past year to revive lagging sales
and improve its public image.
Before mcdonald s, he was briefly the ceo of british restaurant brands
pizzaexpress and wagamama.
The company hired a new ceo, removed some items from the menu while adding new
ones, and launched a massive marketing campaign to answer customer concerns
about its food.
Here s a round-up of everything that has changed in the last year, as well as
some of the recently announced changes to come.
Mcdonald s ceo don thompson resigned in march and steve easterbrook, formerly
the chief brand officer, took his place.
Easterbrook, 47, is the fast food chain s first british ceo.
Easterbrook revealed his turnaround strategy for mcdonald s earlier this month,
saying he planned to strip away layers of management, focus more on listening to
customers, and act faster to adapt to consumers changing tastes.
Mcdonald s axed the deluxe quarter pounder burger, six chicken sandwiches, and
the honey mustard and chipotle barbecue snack wraps, bloomberg reported.
Mcdonald s added a sirloin third pounder to the menu, with patties that weigh
about 1.
The burgers come with lettuce and tomato, bacon, and cheese, or steakhouse
style, which has grilled mushrooms, onions, white cheddar cheese, and peppercorn
sauce.
The new sandwich is the biggest burger on mcdonald s menu since 2013, when the
chain retired the angus third pounders following a four-year run.
Mcdonald s started offering delivery in parts of new york city.
Mcdonald s is working with the delivery service postmates to transport the food,
and some of the 88 restaurants involved in the test will offer delivery 24 hours
a day.
The company told franchisees during a webcast that it would start displaying
only top-selling items on outdoor menus, the wall street journal reported.
The chain s average drive-through wait is currently three minutes and 9.
Mcdonald s started testing an all-day breakfast menu last month in san diego,
and recently revealed that it would be expanding the test to nashville.
Customers have been begging the burger chain for years to offer its mcmuffins,
mcgriddles, and other signature breakfast items all day long.
The company has previously said it doesn t serve 24-hour breakfast because its
grills aren t big enough to handle both breakfast and lunch items.
Mcdonald s has been rolling out upgrades to its chicken over the last couple
months in an attempt to better compete with rivals like chick-fil-a.
The company announced plans to phase out the use of human antibiotics in its
chicken by 2017.
The chain is also removing a number of hard-to-pronounce ingredients from the
grilled chicken used for sandwiches and wraps, and renaming it artisan grilled
chicken.
The premium chicken selects are made from whole pieces of chicken tenderloin

that are breaded and fried, whereas mcnuggets are made from ground chicken meat.
Mcdonald s is rolling out customizable burger options in its us restaurants that
enable customers to build their own sandwiches from a list of premium
ingredients, including guacamole and jalapeno.
Mcdonald s announced that it would be raising wages by more than 10 percent, but
the increase applies to only a fraction of its workers.
The changes do not impact franchisee-owned restaurants, which account for 90
percent of the more than 14,000 mcdonald s locations in the us.
These include a mcchicken sandwich with leaf lettuce and tomato and a double
burger with leaf lettuce and tomato, according to the wall street journal.
The new sandwiches should please franchisees who have complained that there are
too many items on the menu at the high end and low end of the pricing structure
and not enough mid-priced items, the journal notes.
The company hired a new ceo.
It also cut a bunch of sandwiches from the menu.
Critics say mcdonald s bloated menu has dramatically slowed down customer
service.
While axing some items, the chain has also added premium sirloin burgers to the
menu.
And it launched a delivery service.
The service is initially available only to customers in brooklyn, queens, and
manhattan.
Customers can order anything from the menu except for ice cream cones.
Mcdonald s is going to stop displaying the full menu on drive-through menu
boards.
Mcdonald s is simplifying its drive-through menu boards to speed up customer
service.
Mcdonald s has been criticized for its long drive-through waits.
The chain started testing an all-day breakfast menu.
On weekdays, mcdonald s stops serving breakfast at 10:30 a.
Mcdonald s is testing kale as an ingredient in breakfast bowls that will be
served in nine southern california locations.
The ad shows close-up shots of a big mac and pokes fun at foodies and
vegetarians.
Mcdonald s announced plans to improve the quality of its chicken.
Mcdonald s is rolling out customizable burgers.
Mcdonald s raised wages for some of its employees.
The company is adding more mid-priced sandwiches to the menu.
An airline meal, airline food, plane food or in-flight meal is a meal served to
passengers on board a commercial airliner.
These meals are prepared by specialist airline catering services.
These meals vary widely in quality and quantity across different airline
companies and classes of travel.
They range from a simple snack or beverage in short-haul economy class to a
seven-course gourmet meal in a first class long-haul flight.
When ticket prices were regulated in the american domestic market, food was the
primary means airlines differentiated themselves.
Meals may be served on one tray or in multiple courses with no tray and with a
tablecloth, metal cutlery, and glassware generally in first and business
classes.
Often the food is reflective of the culture of the country the airline is based
in.
Caterers usually produce alternative meals for passengers with restrictive
diets.
These must usually be ordered in advance, sometimes when buying the ticket.
Some of the more common examples include:for several islamic airlines e.
While emirates, etihad, and qatar are still providing bottles of wine to non-
muslim passengers, the cabin crew does not deliver alcoholic beverages lest to
violate islamic customs, unless those non-muslim passengers request it.
Because iran and saudi arabia apply strict sharia regulations, those countries
airlines do not deliver pork or alcoholic beverages, and all airlines flying to
or from iran or saudi arabia are prohibited from serving either.
In the case the israeli airlines el al, arkia and israir, all meals served are
kosher-certified by rabbis.

Even destinations outside israel, sky chefs must be supervised by rabbis to make
kosher meals and load their planes.
Afterward, common household items were evaluated more closely for their
potential use as weapons on aircraft, and both first class and coach class
passengers were restricted to plastic utensils.
Some airlines switched from metal to all-plastic or plastic-handled cutlery
during the sars outbreak in 2003, since the sars virus transfers from person to
person easily, and plastic cutlery can be thrown away after use.
Many airlines later switched back to metal cutlery.
In may 2010, concerns were raised in australia and new zealand over their
respective flag carriers, qantas and air new zealand, reusing their plastic
cutlery for international flights between 10 and 30 times before replacement.
Both airlines cited cost saving, international quarantine, and environmental as
the reasons for the choice.
Both have also said that the plastic cutlery is commercially washed and
sterilized before reuse.
Condiments typically salt, pepper, and sugar are supplied in small sachets.
For cleanliness most meals come with a napkin and a moist towelette.
First and business class passengers are often provided with hot towels and
actual salt and pepper shakers.
During morning flights a cooked breakfast or smaller continental-style may be
served.
On shorter flights a continental-style breakfast, generally including a
miniature box of breakfast cereal, fruits and either a muffin, pastry, or bagel.
Coffee and tea are offered as well, and sometimes hot chocolate.
Food on board a flight is usually free on full-service asian airlines and on
almost all long-distance flights, while they might cost extra on low-cost
airlines or european full-service airline flights.
Quality may also fluctuate due to shifts in the economics of the airline
industry.
Some long-haul flights in first and business class offer such delicacies as
caviar, champagne, and sorbet intermezzo.
The cost and availability of meals on us airlines has changed considerably in
recent years, as financial pressures have forced some airlines to either begin
charging for meals, or abandon them altogether in favor of small snacks, as in
the case of southwest airlines.
United airlines re-introduced free snacks in february 2016.
In 1958 pan am and several european airlines entered into a legal dispute over
whether certain airline food sandwiches counted as a meal.
The low humidity in airline cabins also dries out the nose which decreases
olfactory sensors which are essential for tasting flavor in dishes.
A case of mass food poisoning amongst the passengers on an airliner could have
disastrous consequences.
An elderly passenger died and other passengers fell ill.
For this reason catering firms and airlines have worked together to provide a
set of industry guidelines specific to the needs of airline catering.
The world food safety guidelines for airline catering is offered free of charge
by the international flight service association.
Archived from the original on november 3, 2013.
London nw9 5ll, united kingdom: royal air force museum.
Archived from the original on october 11, 2013.
Archived from the original on july 1, 2013.
Archived from the original on may 20, 2010.
Archived from the original on january 22, 2014.
Archived from the original on april 26, 2013.
Archived from the original on april 20, 2014.
Archived from the original on february 13, 2014.
My way the eight strategies of air china towards success.
Archived march 12, 2013, at the wayback machine.
Airline food as a reflection of consumer anxiety.
Food for thought: essays on eating and culture.
Archived from the original on september 15, 2008.
Archived from the original on may 28, 2014.
Brand loyalty and rewards programs are designed to foster brand attachment and

keep customers actively coming back to your business for more.
But once the points dry up, will the loyalty evaporate too?
Everyone loves to get perks and freebies, but is this really creating strong
consumer attachments?
Will the fans leave if the points program goes away, or another brand comes
along offering double points?
If you are implementing a loyalty program, make sure it s one that really drives
deep connections with your best consumers.
Let these innovative companies, and their unique loyalty programs, inspire you.
They then share a photo or status on facebook, earning points for each completed
mission.
They can exchange those points for accessories, clothing, equipment and even
tickets to sporting events.
They can exchange points to receive rewards such as designing their own urban
outfitters outfit or hold their own fashion show at an urban outfitters store.
Use your loyalty program to expand your media presence.
The campaign uses twitter as a key channel.
They re not looking to third-party offers and random gifts that can feel tired
or, at worst, cheesy, and can dilute the brand relationship.
Any brand can give loyal customers an ipad or a set of luggage, but is that
really communicating something unique?
Does it deepen their connection to the brand?
Their loyalty programs permit their target to feel like a true insider and
become even more intimate with them.
How can you use this brand touch point to deepen your brand message and your
relationship with the customer?
Check out these unique loyalty programs to see how to do it right.
When you re somewhere unfamiliar, it can be difficult to find a tasty, healthy
lunch on the go, or find a store that stocks that essential computer cable you
forgot to pack.
Sandbox suites: a co-working space to get you connectedformer wall street trader
roman gelfer established turnkey co-working space sandbox suites in 2007 to give
independent entrepreneurs a shared, energizing place to work.
Breakfast options range from grab-and-go treats such as croissants and fruit
parfaits to the more substantial maple sausage english muffin sandwich with
fried egg and cheddar.
Popular lunch selections include a turkey tapenade sandwich and kale salad with
beets and quinoa.
Chef and owner kaitlynn bauman, a culinary institute of america graduate who has
cooked at popular san francisco restaurants green s and cotogna, opened this
eatery three years ago as a stepping stone to owning her own restaurant.
Now, bauman continues to develop her culinary skills by traveling.
Located within the historic flood building since 2007, the repair shop is
convenient for almost anyone working in the financial district.
Keane mac repair is an apple premium service provider and provides often speedy
repairs.
Established during the computer boom of the 1980s, this family-run b2b and
retail company is contracted as one of the city s official it suppliers,
specializing in selling and maintaining custom workstations and servers as well
as computer peripherals printers, webcams, mice, etc.
Services include networking, on-site and in-store repairs, and there s a back
door pick-up and drop-off on tehama street to help customers avoid parking
headaches.
Since 2014, gignilliat has also offered corporate teambuilding sessions and
public classes at her brick-and-mortar space in north beach.
The location can accommodate up to 60 guests for a catered event, and 40 for a
cooking class.
Participants can choose to learn how to cook and then eat dishes such as
handmade flour tortilla flank steak tacos and buttermilk-brined chicken, or
throw down in a fast-paced cooking competition.
Choi says that he owes half his success to the insights of chefs and
businesspeople he grew up with in san francisco s mission neighborhood, and half
to sheer hard work.
If you don t give up you can always figure it out.

Glow yoga offers sessions for all levels and introduces new, popular classes to
keep clients engaged as they continue to grow stronger.
She adds that it s important to differentiate your business by infusing it with
your personality.
All accommodations feature a fireplace, either a queen or king bed and floral
motifs with pops of 1960s-inspired color.
There s also a 360-square-foot conference room available for daily rentals if
you need to host a meeting.
General manager bertrand newson says the hotel s intimate feel and personable
staff enables white swan inn to remain competitive in san francisco s
hospitality market.
Over 35,000 more places in the san francisco area started accepting american
express in the last 2 years.
American express small merchant locations in december 2015.
The waterfront hub is home to a thriving community of small businesses and
public parks, offering small-town appeal with affordable lodging options for
business travelers visiting new york city and new jersey.
You can travel to manhattan by express bus, ferry, or new jersey transit and 24-
hour path train service in less than ten minutes.
By supporting local entrepreneurs, you ll engage in experiences that can make
for a productive and unforgettable work trip.
Indiegrove: join the local co-working communitylocated near the grove street
path station in the heart of downtown jersey city s pedestrian mall, within a
few blocks of several hotels, this co-working space is ideal for business
travelers in need of an office on the go.
With meeting rooms rented by the hour and flexible short-term memberships
ranging from ten to thirty days, indiegrove also offers networking events and
free one-time co-working fridays for non-members.
We have more than 200 businesses in the space and also offer access to a private
facebook group with networking opportunities.
The airy space, complete with communal tables and artwork from haiti, lends
itself to both casual lunch meetings and coffees on the go.
Providing high-end coffee with beans sourced from haiti, along with a wide
selection of tea, chai, matcha and seasonal drinks, the social enterprise
donates a portion of its proceeds to benefit educational opportunities for
haitian youths.
Since opening the hoboken location in 2013, the ryan siblings have learned to
listen to feedback from customers and staff.
If you travel even semi-regularly to the new york city area, it may be worth
crossing paths with the old-world craftsmanship of decarlos morse, who works on
suits, blazers, trousers and vests.
With an artist s eye and attention to detail, morse operates from a welcoming
storefront he considers to be an extension of his home.
While his clients choose from a selection of curated fabrics, he likes to make
them feel comfortable with hospitality.
Decarlos bespoke founder decarlos morse uses old-world craftmanship to tailor
suits, blazers, trousers and vests.
In his day-to-day work and in the bigger picture, morse takes the time he needs.
Bespoke suits can take at least eight weeks to construct, meaning that morse
attracts discerning customers ready for an investment of time and money.
For visitors to jersey city seeking one of his high-end suits, for instance,
morse will construct it based on an initial fitting.
He then arranges follow-up fittings for when clients are back in town, or he ll
make a special trip to domestic locations with convenient airport access.
The store offers a rotating selection of one-of-a-kind jewelry, ceramics,
clothing, vintage dishware and wall art curated by owner kristen scalia, who
created kanibal as an online shop in 2006 and opened a brick-and-mortar location
in 2009.
In terms of jersey city s quickly growing community of small businesses, scalia
thinks less about competition and more about what she can be doing better.
Cellar 335: get to know your team over asian-inspired bitesafter a long day of
meetings, cellar 335 is a great place to unwind and build rapport.
Located a few blocks from the grove street path train station, the restaurant
stands out for its unique concept and dramatic design.

Spacious enough for large groups, with plush curtains to close off semi-private
areas, it encourages breaking the ice with clients or bonding with colleagues
over korean-style chicken wings spicy maple chipotle or lime-soy garlic and
tiki-style cocktails.
Every element of the urban industrial space is highly considered, from a living
moss wall to spray-painted murals by local artists, to tufted banquettes with
fabric buttons to match the wallpaper.
Although the restaurant is just a few months old, it s evolving, with a
performing arts space opening upstairs in early 2017 and a live band that plays
on tuesday nights.
On time limousine: schedule service for when you need itwhether getting around
jersey city, to and from the airport or the big apple, ashraf seman aims to
deliver a stress-free experience with the convenience of text message booking
and confirmation.
Though he s all about getting you where you need to be on time, seman says that
his business is not about driving.
I m not after a one-time use.
His large customer base consists mostly of corporate accounts and repeat
clientele driven by word-of-mouth.
He attracts these clients with flat rates regardless of variable traffic.
With a fleet of comfortable sedans, suvs and limos, he goes wherever his
passengers want to go.
Take the time to connect with the local businesses and culture of a city, and
you just may find your business trip even more enjoyable.
It might not be how she envisioned her first month working on her company full-
time, but she s been going with it.
Launching a global partnershipakuete launched the line of shea butter creams in
the spring of 2015 while she was working at a job in finance.
It s a decision she says she wouldn t have been able to make without the
sacrifices her mom and dad made years ago.
Akuete s parents and two brothers fled their native ghana to seek asylum during
a military coup in 1981.
That same year, eugenia started naasakle ltd.
That s what happens a lot of times when you are selling to bulk providers.
Her mother s business would provide the shea, and akuete would process and ship
it to customers in the states.
Entering a transatlantic business relationship with a 15-year industry vet made
for a steep learning curve, she admits.
She d just want to have a conversation, and i m like, no, no, no, no, stop!
I need to get my computer out!
Akuete shipped the product off at night with her husband and sent emails to
chinese manufacturers she found on alibaba during her 10-minute lunch breaks.
Can i leave security for the unknown?
Finally, akuete knew it was time to go all in.
Now that she s fully committed to her shea butter business, akuete says the bulk
side of the business has tripled its revenues.
Akuete s courting retailers both large and small who will appreciate eu genia
shea s natural ethos and social mission.
Eu genia shea s sales help fund the education of her suppliers children.
There are framed photos of some of the children eu genia shea has sent to school
hanging on the walls.
While growth plans may be big, it s those small tins of shea butter that
continue to drive akuete and her mother s ambition for the company.
Real card member aware her story may be featured by american express.
A version of this article was originally published on november 20, 2015.
Prior to starting my own company i was the vp of brand at richard branson s
virgin.
I am also the creator of www.
From engaging fans on social media to strategizing on seo and writing email
newsletters, explore how to grow your audience while keeping customer service at
the forefront.
Take a close look at how effectively your company uses social media and learn
how you can do better.
Learn how to use the right digital tools for your business to help crack the

code on seo, develop your website and improve your mobile app and email
newsletters.
Start by creating an engagement strategy to help build relationships with your
fans and followers on facebook, twitter, linkedin, instagram and more.
Here are some best practices to help create and deliver a webinar that hits all
the right marks.
From engaging with clients online to getting feedback on your products, read up
on how to keep customer service and customer relations at the forefront of your
business.
Consumers have grown quite accustomed to brand loyalty programsperhaps too
accustomed.
The takeaways instead of just rewarding customers for their brand loyalty by
giving discounts on future purchases, take it further into social media and
reward people who share their stories with your brand.
Grubhub: this food ordering and delivery website uses gamification to increase
customer engagement.
Foggy bottom grocery fobogro: to compete with larger convenience brands, local
fobogro came up with unique rewards for loyal customers.
Kimpton hotels: kimpton hotels offers personalized loyalty rewards for its
members.
Neiman marcus: valued customers in the brand s inner circle receive invitations
to members-only shopping events, advance notices for sales, double points on a
day of their choosing, concierge service, private off-hours shopping events,
custom travel and increased points values.
The takeaways these businesses leverage their core products and services to
deepen their relationship with their consumers.
The brands above deliver more of what they already have and offer exclusive
access to their most loyal customers.
How can your business start or reinvent a loyalty program with a twist?
Turn your business into a destination that people will want to come back to
again and again by implementing a more-powerful, unique rewards program.
What are some ways your brand has offered loyalty with a twist?
Julie cottineau is the founder and ceo of brandtwist, a brand consultancy that
helps entrepreneurs and corporations build more profitable brands.
I am the founder and ceo of brandtwist a brand consultancy that helps
entrepreneurs build more profitable brands.
Check out my book twist: how fresh perspectives build breakthrough brands panoma
press, 2016 at www.
Leveraging your core products grubhub: this food ordering and delivery website
uses gamification to increase customer engagement.
Rewards with a twist how can your business start or reinvent a loyalty program
with a twist?
Think about these key principles: encourage customers to share their own stories
of your brand offer deeper, broader, earlier access to your products and
services think of one-of-a-kind experiences that will grab their attention turn
your business into a destination that people will want to come back to again and
again by implementing a more-powerful, unique rewards program.
Photos: urban outfitters, nike, kimpton hotels.
This business plan is a tightly constructed, succinct consideration of all
factors relevant to launching this bakery.
From rent charges to competition and seasonal changes to costs per loaf, this
plan hasn t left anything out.
This exemplary plan is very focused and complete, which will help the business
stay on course.
Awareness of high quality baked goods is on the rise.
Good bread is a rare combination of nutrition, convenience, and luxury.
Today s consumer has less time to create wholesome, handmade bread, but
increasingly appreciates the nutritional and sensory benefits it provides.
Good bread provides fiber and carbohydrates in a convenient, low fat form that
is portable and delicious.
Good bread never goes out of style.
Breadcrafter will produce and sell high quality, handmade breads to the
residents and tourists of port hanover and freeman county.
Breads will be baked and sold at a storefront facility using a 4 deck, steam

injected bread oven.
Labor saving devices will allow the proprietor to run the entire operation with
the help of two part time, seasonal employees.
Breadcrafter s main competition includes a health food store, three pastry shops
and three supermarkets in the port hanover area.
Its advantage lies in the high quality of its products due to specialization and
artisan manufacturing.
The main marketing focus will be an eye catching sign, the scent of fresh bread
wafting out of the storefront, and periodic printed advertisements.
The company will sample its products liberally.
After establishing the operation, the company will explore the possibility of
making takeout sandwiches.
Delivering wholesale bread and baked goods to area restaurants and
specialtyretailers will also be considered.
The company is being founded by kevin richards, an artisan baker currently
baking breads and pastries for toothsome foods company in port hanover,
michigan.
Kevin has spent the last two years building the tfc program from the ground up.
His wife renee richars is also a bread baker, having baked for one year at the
grainery food co-op, breadcrafter s chief competitor.
Together they bring a wealth of practical experience and a realistic market
sense to the company.
Opening day is scheduled for july 1st, 1996.
While breadcrafter has the potential for high growth, the first three years will
be spent establishing company financial stability and increasing market share.
Breadcrafter will be created to serve the port hanover community by exploiting
the need for a good bread bakery.
It will offer a variety of high quality, european and american style artisan
breads, baked fresh in its storefront bakery.
The company s immediate goals are to achieve start up by july 1st, 1996, in time
to capitalize on the lucrative summer tourist season.
It will start with the proprietor, kevin richards, as baker and manager with the
help of two part time employees.
Long term goals include the addition of a takeout sandwich store to the
storefront and wholesale bread sales within one year.
Kevin richards, the proprietor and baker, is the creator of breadcrafter.
For four years, he has been employed at toothsome foods company, a specialty
foods manufacturer in port hanover, michigan.
As the driving force behind tfc s current handmade bread program, kevin has two
years practical experience with sourdough breads.
He holds a ba in english literature from the university of michigan.
Renee richards, kevin s wife, also has bread baking experience.
She baked bread at the grainery food co-op in port hanover, michigan for one
year, and she contributes a keen sense of the bread market.
She also contributes retail sales experience accrued through several retail jobs
around port hanover.
Breadcrafter s breads will stand out from the competition due to their
uniqueness and outstanding quality.
Most of the breads are european in style, including sourdough, miche a
traditional french whole wheat bread, and sourdough rye.
These breads are made by the sourdough method which uses no added yeast.
This method imparts a rich flavor, which can be tangy or mild, as well as a
toothsome inner crumb and a crackly crust.
Sourdough breads also have an extended shelf life, remaining fresh for days
without the use of preservatives.
Breadcrafter will also offer specialty breads, which will be made in the
sourdough way with the addition of such luxurious ingredients as parmagian
cheese with fresh ground pepper and dried michigan cherries with roasted pecans.
Spent grain bread, made with barley leftover from beer brewing, is another
unique product that breadcrafter will offer.
Two varieties of french style baguettes will be offered fresh daily, a high
demand product that is available nowhere else in the area.
Breadcrafter will also produce white and wheat sandwich breads with soft crust
and a tender crumb for traditional american style sandwiches.

As the needs of the customer change, so will the lineup of breadcrafter s
products.
The bakery equipment is chosen with versatility in mind.
After establishing the business, breadcrafter will research the possibility of
producing sandwiches to increase revenues.
The company will also pursue wholesale contracts.
Toothsome foods company has indicated interest in a contract to produce two
christmas products on a per loaf basis, cherry chocolate fruitcake and midwest
christmas stollen.
These products can help generate revenues in the slower autumn months.
The proprietor will also consider producing some of toothsome foods current
lineup of handmade breads on a wholesale basis.
A self serve beverage cooler filled with soft drinks will also help increase
revenues, as will the sale of fresh brewed coffee.
Production of sellable breads is projected to begin on july 1st 1996.
Raw ingredients will be ordered for twice a month delivery from north farm co-op
and sysco inc.
Ingredients will be stored in a dry storage area and in a walk in cooler already
on the proposed premises.
Scheduling will begin with three large bakes per week mwf and two small bakes
t,th.
Due to the extended shelf life of sourdough breads, product can be sold for two
days before staling.
Each bake day the baker will bake breads in a deck oven.
The oven provides intense, even heat and a controllable amount of steam
injection, allowing tremendous control of crust crispness.
Everything from soft white sandwich breads to thick crusted, dense savory breads
to sweet baked goods can be perfectly baked in this oven.
While breads are baking, the baker will begin mixing the long fermenting doughs
to be baked off the next day.
Labor saving equipment including a dough divider and a bread moulder makes this
possible.
Hot breads will begin coming out of theoven by 7:00 am, and all baking will be
finished by 10:00 am.
The storefront will open at 9:00 am and close at 6:00 pm monday through friday.
Saturday hours will be 9:00 am to 4:00 pm for sales only.
Part time employees will work the counter and assist with store maintenance
during peak hours while the baker is baking.
A beverage cooler and coffee machine will encourage convenience sales at the
register.
Breadcrafter will economize on bookkeeping costs by handling its payroll duties
in house.
Year end bookkeeping will be handled by a professional accountant.
The specialty bread market is about to experience enormous growth.
Throughout the country small bakeries are appearing at an increasing rate.
Chain stores, such as great harvest bread company, are experiencing tremendous
growth by capitalizing on the wholesome appeal of fresh baked loaves.
As people become more aware of its healthy nutritional profile, good bread
becomes even more attractive.
There is currently only one source for artisan breads in port hanover, toothsome
foods company, where the proprietor learned to bake.
Market tests performed in the summer of 1995 by toothsome foods company showed
strong demand for the product, no price resistance and the need for a more
frequent and visible presence.
As a pilot program with no promotion in the summer of 1995, toothsome foods
company was able to sell all available loaves 20 30 per bake, two bakes per week
all summer long.
Even without the benefit of window signage or a consistent delivery schedule,
kevin richards and tfc have developed a loyal following of regular buyers that
continues to grow.
The millwright bakery in maple, mi.
This bakery has been open since november 1995 and has not yet experienced a
summer tourist influx.
It has stopped taking on new accounts for fear of exceeding its production

capacity during that season.
Millwright finds the port hanover area very attractive, but delivery from maple
is impractical.
This summer season will bring millwright a large influx of cash, and they will
almost certainly consider establishing a bakery in port hanover if none yet
exists.
Breadcrafter will set up its storefront bakery in the green lake shopping
center.
The center is conveniently located on one of the busiest arteries to and from
port hanover.
It has plenty of parking and is easily accessible from the road.
The shopping center currently contains a successful, higher end grocery store, a
successful liquor convenience store, and a donut bakery that also sells country
clutter handicrafts.
The shopping center is currently a destination for people seeking gourmet foods.
These people will appreciate breadcrafter s products.
There is very little market overlap between breadcrafter and the donut shop, and
the two could exist in synergy.
The grainery currently has a customer base that regularly buys whole grain
breads.
These customers are interested in healthy foods, and they will appreciate the
attractive nutritional profile of our products.
Due to undercapitalization, the grainery will have trouble responding to the
quality advantage our equipment and methods provides.
Many potential customers are reluctant to patronize the grainery, perceiving its
patrons and employees as too liberal.
True or not, these customers may feel more comfortable at breadcrafter.
Renee richards, the proprietor s wife, was formerly a grainery bread baker.
An established bakery specializing in pastries and doughnuts.
Due to heavy investment in pastry equipment and relatively small bread sales,
they are unlikely to react strongly to our presence.
Specializing in donuts, pastries, and country clutter handicrafts.
They sell some lower quality breads.
Major risk is their location, right next door to breadcrafter s prospective
site.
This risk could also be an asset, bringing bakery customers in search of better
bread to breadcrafter.
Large supermarket with in store bakery.
Fred s offers nonscratch, relatively low quality breads and pastries at very low
prices.
Their largest advantage, other than price, is the convenience of one stop
shopping.
There is some possibility of future wholesale distribution of our products.
Similar to fred s and daley s, but smaller.
Higher possibility of future wholesale distribution.
Tfc has a small, undercapitalized bread program due to the absence of the baker,
they are unlikely to compete.
Proprietor will offer to buy some of the bakery equipment.
Future wholesale distribution of contract products is a strong possibility.
Breadcrafter s production capacity will be an advantage over the specialty
stores.
Product specialization will be an advantage over the pastry shops and
supermarkets.
Breadcrafter s product quality will be an advantage over all local competitors.
Breadcrafter will sell its products to new and repeat customers from its
storefront in the green lake shopping center, located on the busy stretch of m-
17 between port hanover and crescent heights, michigan.
A large, tasteful, storefront sign will catch the attention of passing
motorists.
The smell of bread as it comes from the oven will bring customers in from the
parking lot.
Breadcrafter will offer a sample of fresh baked bread to anyone who comes into
the store.
Breadcrafter s products will be truly unique in the marketplace.

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