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BONSAI YOUR PRODUCT 
JOURNEY ON DECLUTTERING UI 
Photo credit: @German Roque
I’m Min 
UX DESIGNER AT 
@UXMIN
“I’m not sure what to use Yammer for”
“I have never used these features”
“Ah, I didn’t know you can do that!”
DESIGN DEBTS
Redesign!
EMPHASIS 
Intended focusing or 
highlighting of a 
particular 
characteristic to 
create a focal point 
Photo credit: @Luca Finardi
DEFINE YOUR PRIORITY
DEFINE YOUR PRIORITY
DEFINE YOUR PRIORITY
DEFINE YOUR PRIORITY
CALL OUT WHAT’S IMPORTANT BY 
REMOVING/HIDING SECONDARY ELEMENTS
SIMPLICITY 
Elimination of non-essential 
elements 
that may distract from 
the point of interest
DON’T BE AFRAID TO KILL THINGS
DON’T BE AFRAID TO KILL THINGS
DON’T BE AFRAID TO KILL THINGS
DON’T BE AFRAID TO KILL THINGS
MOVEMENT 
AND RHYTHM 
Create a force of 
movement or control 
the direction the 
viewer’s eye travels by 
arranging the design 
components and 
elements in certain way 
Photo credit: @Bruno Azulay
VISUAL HIERARCHY
THIS IS JUST THE BEGINNING…
Our Product Managers will be 
measured based on how many 
features they killed
We should be willing to take a hit 
in metric when we kill features. If 
it’s better for the long run
WHAT WAS HARD 
• Convince people that our product needs removal of 
features 
• Angry users, even if there is only one of them 
• Stakeholders
HOW WE DID IT 
• Talk to our user 
• Re-evaluate our product priority 
• Start small, take baby steps 
• Advocate for it loudly and consistently
Thank you 
@UXMIN 
Photo credit: @German Roque

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