Bonial.com, founded by Christian Gaiser, aims to connect consumers with local stores through digital shopping circulars, addressing a $35 billion global market. The company's strategy focuses on U.S. expansion, leveraging strong mobile engagement and partnerships with over 1,000 global retailers to increase store visits and enhance the shopping experience. With a robust investor structure and a successful track record in M&A, Bonial is positioning itself as a competitive leader in the digital marketing space for local retailers.

1. Re-connecting consumers
with their favorite local stores
Christian Gaiser, Founder & CEO
NOAH London, 13th November 2015

3. Page
Your favorite shopping companion...
13th Nov 2015 Introduction Bonial.com 2
...to never miss out on a great deal in your local stores!

4. Page
Creating a global market leader
Introduction Bonial.com 3
11 countries with 7x strong local brands 330 employees
Ownership: 27.5% founders, 72.5% Axel Springer SE
90mln USD total group investment
Main Focus: US expansion
13th Nov 2015

5. Page
Disrupting a massive print category
Introduction Bonial.com 4
74.5%
of US consumers
use shopping
circulars
$35bln
Global Market for
weekly ads
Mass market product used to make
critical family shopping decisions
13th Nov 2015

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Reaching consumers at an attractive point in time
Introduction Bonial.com 5
Source: Placed & Retale study
% of all US consumers: When would you most likely use digital circulars?
13th Nov 2015

7. Page 6Introduction Bonial.com13th Nov 2015
Cost per
engagement
Cost Per Engagement: Simple & Scalable
Business model

8. Page
Strong growth driven by mobile
7Introduction Bonial.com
2011 2012 2013 2014 2015e
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2010 2011 2012 2013 2014 2015e
Mobile engagements / revenue Mobile share of revenue
13th Nov 2015

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Trusted partner of >1000 global retailers
Introduction Bonial.com 8
Selected clients
13th Nov 2015

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Driving significant uplifts on store visits = ROI
Introduction Bonial.com 9
Based on our attribution
partners GfK, Placed
9th Decimal, Nielsen
>90% of users actively plan
a shopping trip
70-200%
Uplift on store visits
Higher
Ø-basket size
13th Nov 2015

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Our road ahead
Introduction Bonial.com 10
Is there a more efficient way to
discover great deals in your area?
We think so.
USA • Germany • France • Spain • Brazil • Colombia • Mexico • Chile • Sweden • Denmark • Norway
13th Nov 2015

12. Bonial International GmbH I Warschauer Straße, 70a 10243 Berlin I T: 030/609 89 60-0 I bonial.com

13. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®