Bollywood & Business
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Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Best practices for project execution and delivery
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-- June 2024 is National Volunteer Month --
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Bollywood & Business
- 1. Hindi Films & Business Predictability ??? Shashin Devsare Mumbai May 2004
- 3. Aim….to arrive at predictable success factors for Hindi Films …..using simple analytical tools, practicable sales & marketing methods/approaches. Basis: Secondary Data + Personal Interviews
- 6. Product Segmentation Action/Thriller Romance Drama Comedy Based on predominant factors behind success. Film Plot Based Segmentation Film Treatment Excluded 38% 12% 36% 8% 6% Offbeat Key Plot Idea
- 7. Budget (Pricing) Does Not Give A Clear Idea Budget Based Segmentation Of All 33 Films Up to 10crs is the ideal budget Budget Based Segmentation Of Profit Making Films
- 9. Key Product Feature (Hero) Clearly Hrithik is No.1 followed by Aamir, Shahrukh & Amitabh
- 10. Distribution (Territories) There are major territories and minor territories depending on the market-size of the audience for Hindi films there. For the purposes of enumeration, all territories are rated as a percentage of an arbitrary major territory. Mumbai Territory – 100% Mumbai Gujrat Western Maharashtra North Karnatka Delhi/UP – 100% Delhi Uttar Pradesh North India/ East Punjab – 45% Punjab Haryana Himachal Pradesh Kashmir Central Circuit – 90% CP Berar – 40% CI – 20% Rajasthan – 30% Eastern Circuit – 90% West Bengal – 30% Bihar – 40% Orissa – 15%, Assam – 10% Southern Circuit – 45% Nizam – 25% Andhra – 7.5% Mysore – 15% T.N. & Kerala – 5% Major Territories Minor Territories Overseas – 100% Simultaneous Release Across All Territories To Enjoy 1 st Week Benefits !
- 11. Launch Timing Not much difference between releasing the film in Q2 – Q4 period Q1 however is least favored April, June & August are most favored months.
- 12. Marketing Plan Three Pronged Marketing Plan Exhibitors = Cinema Hall Owners Distributor Gains (Best Price From Exhibitors) Exhibitor Gains (Film runs full house) Producer Gains (Best Price Per Territory From Distributors) HIT FILM !!! Generate High Walk-ins Create Value For Distributors Create Value For Exhibitors
- 13. Marketing Plan 1. Conduct Test film previews with select audience. 2. Share results of test previews & positive audience reactions with distributor. 3. Use historical data to establish plot choice, launch timing, budget, hero’s selection etc. 4. Offer a profit & risk sharing proposal if necessary. 1. Share film promo plans & budgets. 2. Share increasing walk-ins strategy. 3. In cinema hall promotions. 4. Localized promotional support – news paper inserts. 1. More focus on PR than mass media advertising. 2. Conduct movie based quiz contest/lucky dips in cinema hall during interval & award lucky winners “ on stage” in front of the entire audience. 3. Intriguing teaser promos & film’s theme based cross promo tie ups with FMCGs &/or durable companies. Generate High Walk-ins Create Value For Distributors Create Value For Exhibitors
- 14. Successful Film Mix Romantic & Action Oriented Film Made With A budget Of ~10crs Starring Hrithik Distributed & Released Across All Territories Simultaneously Released During April, June or August Backed with Innovative & not necessarily High budget Marketing plan Successful & Profit Making Hindi FILM!! =
- 15. End