3. Capricorns are very ambitious people, they
always have something they are pursuing and
they want their lives to be fulfilled. Capricorns are
extremely patient and will wait for a long time for
something they want. They know that there is
only one chance to succeed and they are taking
the proper steps to ensure they accomplish their
goals with flying colors. Capricorns have very
active minds and strong powers of
concentration. Capricorns like being in control.
They are very cautious. They accept change but
introduce it slowly. Capricorns tend to see life in
black or white. There are no gray areas for these
are areas not understood and this is
uncomfortable. They tend to be in control in a
romantic relationship that way they are never
Season: Winter
Stone: Amber
Color: Brown
Keywords:
tenacious,
conservative,
resourceful,
disciplined, wise,
ambitious,
prudent, constant
December 22 – January
19
4. Aquarius are the people who deviate from the
crowd and go their own way. They are always
after intellectual stimulation and traveling their
way regardless of what people think. They like to
experience both sides sand see both opinions
as they formulate new opinions. They have a
“live and let live” policy where everyone is free
to be themselves. An Aquarius never judges
others. They learn how to interact with others
through observation. They can be masters of
manipulation justifying anything they do or think.
Anything new is an opportunity. Their
eccentricity makes them unique. Deep inside,
Aquarius would never intentionally hurt anyone,
they have respect for every human, even though
this might not seem apparent to the more
Season: Winter
Stone: Amethyst
Color: Sky Blue
Keywords:
individualistic,
assertive,
independent,
humanitarian,
inventive, original,
eccentric,
opinionated,
intellectual, idealistic,
cool, friendly,
detached
January 20 – February 18
5. Season: Winter
Stone: Jade
Color: Sea Green
Keywords:
intuitive, dreamy,
artistic, humane,
sympathetic,
sensitive,
compassionate,
perceptive,
tender,
impressionable
February 19 – March 20
Pisces is the sign of mysticism, mystery and
the spiritual unknown. Pisces live in two
worlds, the real world and the spiritual word.
They do this to avoid the realities of pain and
suffering in the world. They have extreme
emotions and feel intensively. Pisces have
formidable intuitive ability. Pisces are very
good at understanding people for they have
the ability to delve into the psyche and see
behind a person’s motives. Pisces are prone
to drug addiction and indulging lifestyles
because of their eternal search for
themselves a. Pisces have a strength of
character and will stand up for what they
believe in. They can be lazy in matters they
do not care about. Pisces is the most
6. Season: Spring
Color: Red
Stone: Diamond
Keywords: active,
initiating, leading,
independent,
aggressive, impatient,
combative, energetic,
pioneering, naïve,
assertive
Aries is the first of the zodiac signs. Aries
is the sign of the self, people born under
this sign strongly project their personalities
onto others and can be very self-oriented.
Aries tend to venture out into the world and
leave impressions on others that they are
exciting, vibrant and talkative. Aries tend
to live adventurous lives and like to be
the center of attention, but rightly so
since they are natural, confident leaders.
Aries are enthusiastic about their goals
and enjoy the thrill of the hunt, “wanting is
always better than getting” is a good way
to sum it up. Aries are very impulsive and
usually do not think before they act – or
speak. Too often Aries will say whatever
March 21-April 19
7. Taurus is the one who has immense
perseverance, even when others have given up.
Taurus's have a well known reputation for being
stubborn, which is not necessarily a bad thing.
The stubborn streak can cause Taurus to butt
heads and conflict with other strong character
types. Taurus are not fond of change. They like
the familiar and routine comfort of life. Taurus is
easy going and not one to pick a fight but
should some poor souls attempt to provoke
Taurus, the wrath will be known, for they have
a temper underneath the calm surface. Taurus
likes security, in every aspect of their lives from
home, to love, to career. Taurus can be
secretive, opinionated and stingy. Taurus tend
to be self-indulgent and lazy, Taurus are master
Season: Spring
Stone: Emerald
Color: Green
Keywords:
persevering,
down-to-earth,
stable, stubborn,
possessive,
prosperous,
dependable,
physical, sensual
April 20- May 20
8. Gemini are many sided, quick in the mind and
physically. They are brimming with energy and
vitality, they are clever with words. They are
intelligent and very adaptable to every situation
and every person. Gemini are very curious, they
want to be involved. They do not mind their own
business! This is because they really enjoy
communicating, they are the ultimate social
butterfly. They have interesting opinions and
thoughts and are not afraid to speak their mind.
Lacking perseverance, Gemini easily goes off
topic to explore another thought or idea. Gemini
are superficial, they will form opinions on matter
without diving into them and exploring them fully.
Routine and boredom are Gemini’s biggest
fears. Gemini would rather be naïve then know
Season: Spring
Stone: Agate
Color: Yellow
Keywords:
talkative, mental,
adaptable,
flexible,
changeable,
responsive,
sociable,
superficial
May 21 – June 20
9. Cancer is a mysterious sign filled with
contradictions. They want security and comfort
yet seek new adventure. They are very helpful to
others yet sometimes can be cranky and
indifferent. Cancer has a driving, forceful
personality that can be easily hidden beneath a
calm, cool exterior. They have a deep psyche
and intuitive mind that is hidden from the world.
Cancer is deeply sensitive and easily hurt by
others. They are complex, fragile,
unpredictable and temperamental and need
constant support and encouragement. When it
gets the support needed, it has a tremendous
amount to offer in return. Cancer will always want
to stay in touch with old friends. They have
unconditional love and caring more so then
Season: Summer
Stone: Pearl
Color: White
Keywords:
gentle,
conservative,
feeling, nurturing,
defensive,
contemplative
June 21 – July 22
10. Leos are high esteemed, honorable and very
devoted to themselves in particular! Leo is
always center stage and full of flair. Leos are
full of energy and others are attracted to the
Leo’s wit and charm. A Leo will never settle for
second best. Public image is very important and
they will do whatever it takes to protect their own
reputation. Leos are very generous, kind and
openhearted people. They are not one to hold a
grudge, they easily forgive, forget and move
on. Leos are always trying to make things right in
the world, they have larger than life emotions.
They react to situations with action but are not
impulsive. They look at the future and consider
the consequences of their actions.
Season: Summer
Stone: Ruby
Color: Orange
Keywords:
magnanimous,
generous,
hospitable, caring,
warm,
authoratative,
active, open
July 23 – August 22
11. The Virgo is often considered a shy, “lady in
waiting” personality that is a little naïve. Though
Virgos are seldom celibate, they often keep their
personal identity intact throughout their lives. This
composure is virginal in nature. Virgo exists in
the mind, everything is inside. To the world,
Virgo presents a calm and collected exterior but
on the inside, nervous uncontrolled intensity
in the mind, trying to figure things out, how to
improve everything, analyzing and thinking.
Virgo can tire itself out without even moving!
Virgo has a constant drive to improve and
perfect, this can lead to extreme pickiness and
finickiest. They are pure, their motives are
honest and never malicious and they want to
accomplish something.
Season: Summer
Stone: Sapphire
Color: Blue
Keywords:
analytical,
intelligent,
reserved, critical,
helpful,
conscientious
August 23 – September
22
12. Libras are diplomatic. They put themselves in
other’s shoes. They are the ones that want to
make things right and have balance and
harmony. They have captivating charm,
elegant taste and they are easy to like due to
their eager-to-please, easy going nature. They
are amazing listeners and are able to sooth and
calm people. Libras like attention and admiration
for people they have brought together. Libras are
very intelligent but often hide this. They
express their intelligence through creativity.
Libras love variety and different situations. They
welcome change. They love luxury and seem to
be constantly fussing over their appearance.
They love anything upscale and classy. Libras
work hard to please others and others find them
Season: Fall
Stone: Marble
Color: Pastel
Green
Keywords: just,
sociable, refined,
accommodating,
kind, fair,
diplomatic,
likable, indecisive,
respectful, artistic
September 23 – October
22
13. Scorpio is the astrology sign of extremes and
intensity. Scorpios are very deep, intense
people. They present a cool, detached, and
unemotional air to the world yet lying underneath
is a tremendous power, extreme strength,
intense passion and a strong will and a
persistent drive. Scorpios have a very
penetrative mind, do not be surprised if they ask
questions, they are trying to delve deeper and
figure things out and survey the situation.
Scorpio’s are very weary of the games that other
people try to play and they are very aware of it.
Scorpios tend to dominate and control anyone
that lets them or anyone they find weak. The
persons a Scorpio respects is treated with
kindness, loyalty and generosity. On the
Season: Fall
Stone: Topaz
Color: Purple
Keywords:
passionate,
perceptive,
resourceful,
possessive,
psychological,
prowling,
determined,
probing, fixed,
focused
October 23 – November
21
14. Sagittarius seem to be guided by luck, good
things happen to Sagittarius and this is usually
because of their optimistic outlook and positive
disposition which attracts good fortune. Despite
hardships, Sagittarius is always optimistic.
Sagittarius have a vibrant, expansive
personality that is free like a bird. They are full
of curiosity and always look forward to the
future. Sagittarius are detached from emotions
because emotions hold a person back , they do
not like to talk about their feelings. They simply
experience them and move on. Sagittarius can be
reckless and irresponsible because they will at
a suggestion of something new before they weigh
the advantages and disadvantages.
Season: Fall
Stone: Topaz
Color: Turquoise
Keywords:
optimistic,
restless,
enthusiastic,
adventurous,
honest,
irresponsible,
outspoken,
independent
November 22 – December 21
16. Nonverbal
Communication
Nonverbal communication is Culture
bound
However, certain universals exist (e.g.
smile)
Effective communication is the combined
harmony of verbal and nonverbal actions.
17. Verbal & Nonverbal Communication
Single vs Multiple Channels
Discrete vs Continuous
Conscious vs Unconscious
Clear vs Ambiguous
18. Single Vs Multiple Channels
In Verbal Com. emphasis on orderly and
sequential (one word after the other)
In Nonverbal Com. messages bombard us
simultaneously from a multitude of
channels (facial expressions, posture,
gesture, clothing, proxemics etc)
19. Discrete vs Continuous
Verbal messages usually have clear
beginnings and endings
Nonverbal com. provides a constant flow
of messages (continuous and never
ending)
Remember that “Nothing never happens”
(even an unanswered call or email is a
message)
20. Conscious vs Unconscious
In Verbal Com. Usually think about what
we want to say before speaking
Most nonverbal messages aren’t
deliberate (that’s why it offers so many
cues as how one is feeling)
27. Nonverbal Messages
Present in all communications
Mean different things
May be intentional or unintentional
Provide information
May contradict verbal message
May outweigh verbal message
Depends on the total environment
May have positive or negative effects
28. Territory
Intimate
Touching
6-18”
Personal
Close -1½ to 2½
feet
Far - 2½ to 4 ½
feet
Social
Close 4-7 feet
Far - 7-12 feet
Public
Close - 12-25
feet
Far - 25 feet or
greater
29. Territoriality
Personal space is the invisible bubble we
carry around us, but territory is a fixed
space (desk, room, neighborhood,
country) in which we assume some kind
of rights in our country.
(e.g. boss has larger desk and office;
univ profs have offices ss don’t…shows
status)
30. Distance (proxemics)
Distance zones (Edward hall)
Intimate distance (begins with skin
contact -18 inches) people are
emotionally close. Allowing people in
this zone is a sign of trust
Personal distance (18 inch-4 feet).
Most couples stand in public
Social distance (4-12 feet). Business
situations. More formal and
impersonal situations
Public distance (+ 12 feet)
31. When you invade my space
Reactions to an
invasion of your
space
Feel troubled
Get defensive
Become
aggressive
Retaliate
35. Proxemics: Cultural differences
• Distance norms could vary from culture to
culture
• People in North America tend to need more
space than do people of other cultures
• North Americans back away when people
stand too close
• The Japanese stand even farther away than
do Americans
35
37. Looking
How long do you look?
Staring- dehumanizes or challenges
Glances - socially acceptable timing
Appraisal- may indicate interest
Do you look when you talk?
Do you look when you listen?
38. We are right……
But only 50% right.
Because….
Verbal Communication has another very important
part…… “LISTENING”.
“Speaking” + “Listening” = “Verbal
Communication.”
39. Kinds of LISTENING…
There are different kinds of listening…
Appreciative Listening
Empathetic Listening
Comprehensive Listening
Critical Listening
Sympathetic Listening.
40. Broadly, LISTENING may be classified
into…
Sympathetic Listening
and
Empathetic Listening.
41. Sympathetic LISTENING…
In sympathetic listening we care about the
other person and show this concern in the
way we pay close attention and express
our sorrow for their ills and happiness at
their joys.
In other words there is “sharing” of
feelings.
42. Example for sympathetic listening…
On your way back from office, you slip and fall
and hurt your back. When you reach home
your family members “Feel” for you.
They “share” your hurt feelings and maybe
even shed a tear in sympathy.
43. Empathetic LISTENING…
When we listen empathetically, we go
beyond sympathy to seek a truer
understanding of how others are feeling.
This requires excellent discrimination and
close attention to the nuances of emotional
signals. When we are being truly
empathetic, we actually acknowledge what
they are feeling.
In order to get others to expose these deep
parts of themselves to us, we also need to
demonstrate our empathy in our demeanor
towards them, listening sensitively and in
44. Example for empathetic
listening …
On your way back from office, you slip and
fall and hurt your back. You visit your
doctor.
Your doctor does not share your feelings.
He does not reject or trifle your feelings, but
on the contrary, he acknowledges your
feelings totally and treats you for your
injuries.
Here, there is no “sharing” of feelings, but
acknowledgement of “feelings.”
45. Parameters of evaluation…
Speed….number of words per minute.
Clarity…if audible & free of distortion.
Pronunciation…utterance of speech.
Familiarity...acquaintance with words used.
Punctuation…use of various kinds of pauses.
Fluency…Able to express easily.
Expression…transforming of ideas into words.
Content… meaning or substance of speech.
47. Speed
Speed….number of words per minute.
While Most Indians speak at 170 to 180
wpm,
their foreign counterparts speak at 110 to
120 wpm.
Slowing down on rate of speech is the first
step towards better speech.
48. Clarity
Clarity…if audible & free of distortion.
Speech should be loud enough to carry to
all the listeners. Judge the acoustics of the
room.
Voice Clarity can be mastered with regular
practice.
49. Pronunciation
Pronunciation…utterance of speech.
Always remember that English is not
"phonetic". That means that we do not
always say a word the same way that we
spell it.
Use a Good Dictionary or work with your
Trainer to Correct pronunciation.
50. Punctuation
Punctuation…use of various kinds of pauses.
Pause at Full Stops.
Pause at Commas.
Pause at Semi colons.
Pause at Interjection marks.
Pause at Question marks.
52. Fluency
Fluency…Able to express easily.
Developing Fluency is a matter of having
all the other parameters in place.
Fluency indicates that a comfortable
working ability with the language has been
established.
53. Expression…..
Expression…transforming of ideas into
words, and also the outward manifestation
of a mood or a disposition by way of words.
Expression of different feelings with
words,word stress, tone, pitch and
inflection.
54. Masks We Wear
Public Masks
Public smile
Clothing
Putting on my face
Extended territory
On the road
At work
Can we drop masks?
57. Touch
Study of touch as
nonverbal communication
At office, it could mean
Handshake
A pat on shoulder
Pat on the back
Holding hand or arm
57
58. Touch…..
Touch, when used properly, may create
feelings of warmth and trust. When used
improperly, touch may cause annoyance and
betray trust
Location of touch is important. E.g. U.S touch
is limited to handshake, no hugs. In Thailand,
it is not okay to touch the head
There are cultural differences in how much
58
59. Touch…
• Touch, when used
properly, may create
feelings of warmth and
trust. When used
improperly, touch may
cause annoyance and
betray trust
• Hierarchy is a
consideration when using
touch in the U.S. People
59
60. Reasons we touch
Positive Emotions
• Support, Appreciation, Inclusion, Affection
• Communicates Composure, Affection,
Trust
Playfulness
• Tells the other person not to take them
seriously E.g. tag, slap or pat
on the back 60
61. Reasons we touch
Control
Touch controls another person’s behaviors,
attitudes, feelings E.g. ‘move over’, ‘hurry’,
‘stay there’
Ritualistic
Greetings and Departures
E.g. shaking hands, kiss, hug, or put arm on
shoulder
61
63. ‘Don't Touch’ Cultures
Japan
U.S. and Canada
England
Scandinavia
Other N. European countries
63
64. Australia
France
China
Ireland
India
Middle East
countries
Middle Ground Countries
64
65. ‘Touch’ Cultures
Latin American countries
Italy
Greece
Spain and Portugal
Some Asian countries
Russian Federation
65
66. A business handshake is brief, firm
and friendly
Holding on for more than three or four
seconds can make other people feel
uncomfortable
Extend handshake with palm
perpendicular to the floor and your
thumb up
Give their hand a gentle squeeze,
Handshake
Rememb
er to
smile
and
67. • An uncomfortable handshake is
remembered negatively for a long
time
• Imagine you are opening a door
handle and use about the same level
of grip in your handshake
• A ‘dead fish’ or limp handshake will
project you as person with low
confidence
• A ‘lady’s finger’ handshake is not okay
in business, even for ladies. It should
Haptics: Handshake
69. What does this symbol mean to you?
In the United States it is a
symbol for good job
In Germany the number
one
In Japan the number five
In Ghana an insult
In Malaysia the thumb is
69
70. What does this symbol mean to you?
Turkey: Homosexual
Commonly: Perfect
Japan: Money
70
71. What does this symbol mean to you?
Turkey: You get nothing
from me
Commonly: Stop, enough
West Africa: You have 5
fathers!
71
72. 72
Gestures & postures: Feedback
Neutral
Interested
Disapproval
• Neutral: Taken by the person who
has a neutral attitude about what
he is hearing. The head usually
remains still and may occasionally
give small nods
• Interested: When the head tilts to
one side it shows interest has
developed.
• Disapproval: When the head is
down, it signals that the attitude is
negative and even judgmental.
Action needs to be taken to change
73. 73
Gestures & postures: Defensiveness
Standard arm
cross
Partial arm
cross
Disguised
barrier
Disguised
barrier
Arm cross with
fist
Arm cross with
thumbs
• Crossed arms signify
defensiveness,
nervousness, being
closed
• People may cross arms
fully partially or disguise it.
e.g. fiddle with watch,
cufflink, bracelet, purse
• Crossing arms with closed
fist additionally shows
defensiveness with
hostility
• Crossing arms with
74. 74
Gestures & postures: Anticipation
Rubbing Palms
Rubbing the palms
together is a way in which
people non-verbally
communicate positive
expectation
75. 75
Gestures & postures: Frustration
Hand-gripping-
wrist
Hand-gripping-
hands
• One hand gripping the other
behind the back is a
superiority gesture. British
and other loyalty, school
principals, army and police
personnel, etc are seen
demonstrating this
• This is also the frustration
gesture and an attempt at
self-control. It is as if one
hand is holding the other to
prevent it from striking out.
Higher the hand moves in
holding the other, greater is
Hand-gripping-
upper arm
76. This is a frustration gesture,
signalling that the person
was holding back a negative
attitude. The gesture has
three main positions
The person would be more
difficult to handle when the
hands are held high, than he
would be with the person
whom hands resting on the
desk position 76
Hands clenched
in raised
position
Hands clenched
in middle
position
Hands clenched
in lower position
Gestures & postures: Frustration
77. • This gesture shows confidence
and superiority
• Used frequently in manager-
subordinate interactions and
while giving instructions
• Raised steeple is normally used
when the person is talking
• Lowered steeple is normally
used when the person is
listening 77
Raised
steeple
(while
talking)
Gestures & postures: Confidence
Lowered
steeple
(while
listening)
78. Have eye contact ,
but don’t stare
Don’t cross your
arms or legs
Don’t be afraid to
take up some space
Don’t fidget
Relax your
shoulders
SOME DO’S AND DONT’S
• Don’t slouch, sit up
straight
• Lean, but not too
much
• Don’t touch your
face
• Keep your head up
• Don’t stand too close
• Nod when you are
listening
79. Face & Eyes (occulistics)
Probably the most noticed parts of the body
Meeting sb’s glance is not appreciated in all
cultures (in ours it means involvement)
Ekman & Friesen have identified six basic
emotions that facial expressions reflect:
Surprise
Fear
Anger
Disgust
Happiness
Sadness
(possible combinations of these –affect
blends)
80. Clothing
Besides protecting us from the elements, clothing
is a means of nonverbal com.
We make assumptions about people based on
clothing
Messages it can convey:
Economic status
Educational level
Social status
Moral standards
Athletic ability and other interests
Belief system (political, philosophical, religious)
Level of sophistication