Blue Oak Brewing Company pitch deck for 2015

1. Blue Oak Brewing Company, LLC is a start-up
microbrewery in the SF bay area. We formed our
company in 2014 from Biotechnology roots, and
are leveraging our expertise to take advantage of
the exploding craft beer and probiotic beverage
market.
Our founder brings to the company
twenty years of biotech experience,
over ten years restaurant experience,
and over ten years brewing.
About us
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2. Traction and Momentum
• We won the award for best business plan through the
renaissance entrepreneurship center in May 2015
• Currently pouring at
pop-ups every month
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3. Team & Key Mentors
Our current advisors/mentors include:
We are in negotiation for a location in
San Carlos, Ca., alongside Redwood Coast
Cider Company, LLC.
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Arne Johnson,
Brewmaster
Melissa Meyers,
Owner
Steve McDaniels,
Brewmaster, Owner

4. Investment:
We are looking to raise $50,000 in funding for our start-up capital.
These funds will finance our equipment purchases and all other
associated costs.
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Initial Lease
Payments and
Deposits
7%
Licensing Costs
3%
Furnitures Fixtures &
Equipment
75%
Leasehold
Improvements
4%
Contractor Costs
2%
Start-up Inventory
7%
Insurance Costs
1%
Miscellaneous
Attorney Fees
1%
Projected Start-up CostsProjected Start-up Costs
Initial Lease Payments and Deposits 3,000
Licensing Costs 1,500
Furnitures Fixtures & Equipment 33,000
Leasehold Improvements 2,000
Contractor Costs 1,000
Start-up Inventory 3,000
Insurance Costs 500
Miscellaneous Attorney Fees 250
Total Start-up Costs 44,250

5. Projected Financials
$0.00
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
CoH vs. Loan Balance
Loan Balance (8% APR) 5 year term Cash on Hand
funding secured
equipment
purchase
loan balance
2015 2016
Based on our financial projections,
once we raise the required capital
we can make our equipment
purchases and start the process of
obtaining licensing and start
selling our product to the public!
The cash on hand figure represents
Our ending balance after all
Expenditures, including insurance,
Inventory, operating expenses,
loan repayments, etc.
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6. Projected Finances (detail)
$0.00
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
$12,000.00
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
Sales, Profit, OpEx
Operating Expenses Total Sales Net Profit
Increase capacity
by 50%
2015 2016
quarterly taxes due
These values are based on our
microbrewery producing beer on a
bi-monthly basis initially. The
increase in sales projections are
based on our anticipated increase
in production starting in 2016.
Our operating expenses will be fairly
level, as we’ll have access to better
pricing on raw materials at the start
of 2016 (grains and hops).
We have modeled these finanicals
very conservatively, pricing our kegs
and pints at the low of the of the
current market value to give us a
‘worse case scenario’.
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7. 7
Projected timeline of start-up
Upon securing funding, we will order our equipment and apply for licensing immediately.
We have a fantastic opportunity to get started, as the facility is 80% built out already, and we
have a partner in the same building to support our business.

8. Market Opportunity
Craft Brewing domestically
has enjoyed a meteoric rise
in the last decade.
Our plan is to maximize the
advantage of this
opportunity.
Based on current growth
trends, growth in California
will prove to be very
lucrative.
Source: Brewer’s Association
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9. Summary of Our Approach
In summary:
We’re confident
that building and operating
a microbrewery in the Bay
Area will be a very lucrative
prospect. With a growing
craft beer market, and a
high quality product -
we have full confidence
that with your help-
we’ll be very successful!
Thank you!
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