A few decades of creative work in one tiny book. From Industrial Design, graphic and corporate to multi media advertising campaigns and location and studio photography and drone videos.

1. BOB FOWLER CREATIVE
Opinion: the creative journey starts with... listening, observing.
( OZACTIVE )

2. then creating

3. LEFT brain / RIGHT brain

4. Charles Furey on such notable products as the Safe-N-Sound child crash restraint seat
and the Sebel Integra Stacking chair (137million units sold) and Kim Swarbrick to design
the S80 OneDesign Race yacht of which 137 were built and exported.
Commercial Creative communications gave me the opportunity to work on the
development of many international brands; starting from my first advertising
account P&O, later Christian Dior’s Poison launch, Malaysia Airlines, Radisson
Hotels, Aprilia and Moto Guzzi motorcycles, Ayers Rock resort complex, KLM,
Volvo, Renault,Norwegian Capricorn Line, leading to 14 years with with Sarina
Bratton founder CEO of NCL and later Orion Expedition Cruises in my role as “cre-
ative and brand custodian”. A company that has now been sold internationally.
My skills are commensurate with the types of projects I work on. IT savvy in enterprise
architecture, web design and data base strategies and competent in Adobe CS6
creative suite enables me to have a hands on approach to creative and the
execution of creative assets of graphic design, photography, video (food travel fashion)
and advertising content in all forms of production across all media channels.
With a clear vision of database strategies I have the luxury of understanding how to
applying creativity to digital channels.
What can I offer? Solutions to new challenges that are economically, environmentally
and creatively engaging. A comfortable fit with my passions and belief system.
engaging, customer centric creative is everything ... the ability to do it is paramount.
Bob Fowler
Dip Ind Design.
Accredited National Geographic Photographer
In a world of saturated communications, complex push/pull social
media and unclear big data ethics topped with 24/7 sound-bites, it’s
understandable that a consumers exposure to thousands of messages
per day* become cortex culled with only a few signals penetrating the
frontal lobe.
Even fewer exposures will achieve some kind of response, based on com-
prehension, motivation and engagement even less will see relationships
develop and money move to justify the ROI.
Identifying the right strategy, creating the great idea, and finding the right
channels for delivery has served my clients well in launching new products,
finding new markets or dusting off and relaunching old ones..
However past successes are only foundations not answers.
For ten years I was an external new brand and product development consultant
to Unilever as part of a new Unifoods team that engineered brands and products
for the hospitality industry. The other side of my brain serviced more tangible
endeavors...as founding CEO of an engineering R&D company (MST)
researching sewage mining technologies, working with James Cook University.
Leading to consulting projects with NSW Parks and Wildlife and environmental
agencies on environmental issues and development of other technologies currently
used up and down the seaboard of Australia.
Industrial design was also a founding creative passion prior to embracing the dark
side ( Advertising ). I had the honour of working/designing with the famous
IN A NUTSHELL

5. THE EVOLUTION / in expeditions

6. Whether you are watching waterfalls in
New Zealand, climbing King George Falls
or snorkelling in Milne Bay, it is always
nice to return to the luxurious Orion.
Part of the onboard experience is to
indulge in the specialty treatments we
have on offer.
Enjoy a pampering facial,
relaxing massage, beauty or body
treatment and then float into dinner looking
fabulous with a new hairstyle.
All prices are in Australian Dollars and include GST.
Prices effective from May 2010.
indulge
ORIO2499_SPA_8PP_DOMESTIC.indd 3 19/07/10 10:26 AM
INDULGENCE / in design

7. POSITIONING / a new brand
A path
less travelled . . .
There's a side to the Kimberley rarely seen - a side of breathtaking beauty
best accessed from the sea. Orion is Australia's first five-star expedition
cruise ship, her voyages offering magnificent waterfalls and flame-red land-
scapes: not just views, but experiences. Reminiscent of a private mega-yacht,
Orion's guests are few, just 106, attentively cared for by 65 crew. Share in our
expeditions, from here to the Great Barrier Reef and Antarctica, discovering
old worlds in a new level of luxury.
It is in our nature to explore!
Information and reservations: please call 9033 8777(Sydney) 1300 361 012, visit www.orioncruises.com.au or see your travel agent.
(OZAD)ORIO0333BenKnapinskiwww.bjk.com.au
ORIO0333 Cruise pass Kimb 21/2/05 1:57 PM Page 1
A path
less travelled . . .
E A S T T I M O R
Experience a world of contrast with an Orion Expedition.
From the Portuguese colonial heritage of Dili in East Timor
through to age old aboriginal rock paintings on Melville Island, our
destinations tread paths less travelled. Board Orion’s Zodiacs,
land on remote beaches and explore rugged gorges, inlets and
waters famous for an abundance of wildlife. These 10 night voyages
are real hands-on expeditions
designed for people seeking
the experience of a lifetime.
Information and reservations: please call 9033 8777(Sydney) 1300 361 012, visit www.orioncruises.com.au or see your travel agent.
(OZAD)ORIO0343
John Banagan/Lonely Planet Images
ORIO0343 Trav Vact Kimb/ET 4 10/3/05 4:20 PM Page 1
A path
less travelled . . .
There's a side to the Kimberley rarely seen - a side of breathtaking
beauty best encountered from the sea. Board Orion's Zodiacs
and explore the Kimberley's many rugged gorges, art sites,
waterfalls and flame-red landscapes. Not just views, but
experiences. Reminiscent of a private mega-yacht, Orion's guests
are few, just 50 couples attentively cared for by 72 crew. Share in
our expeditions from here to Papua New Guinea and Antarctica,
discovering old worlds in a
new level of luxury. It is
in our nature to explore.
(OZAD)ORIO0614
See your regular travel agent or call 9033 8777 (Sydney) 1300 361 012, visit www.orioncruises.com.au
ORIO0614_Vaca&Trav_Kimb 13/9/05 9:51 AM Page 1

8. WORKING / for Government enterprises
GOAT ISLAND
E X P R E S S I O N O F I N T E R E S T
SYDNEY HARBOUR NATIONAL PARK
E X P R E S S I O N O F I N T E R E S T
I N N E R S O U T H H E A D P R E C I N C T S
INCLUDING GREEN POINT
AND STEELE POINT
GAP BLUFF

9. NICE WORK / in leisure

10. HARDWORK / Brand recovery

11. HARDWORK / Brand recovery

12. SALESMANSHIP / product launches

13. photography/graphics
food and life

14. ©

15. ©
©

16. ©

17. ©
©

18. ©Aerial / on location chopper/drone

19. ©
COMPLEX camera skills

20. ©
©
ANIMALS @ random

21. ©
©
Romance

22. ©
Secret Sydney

23. bob fowler 0404852510 ozad@ozad,com.au
( OZACTIVE )
©copyright 2015 content and photography bob fowler
Ethics as a bell
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