This document provides an overview of BMW, the German automobile manufacturer. It discusses the company's founding in 1913 in Munich to produce aircraft engines. BMW later began producing automobiles starting in 1928. The document outlines some of BMW's key milestones, including launching new models and expanding internationally. It also discusses BMW's marketing campaigns in the US that aimed to change perceptions and appeal to a broader audience beyond just "yuppies". Throughout its history, BMW's branding has emphasized innovation and being "the ultimate driving machine".
This document provides an overview of BMW, the German luxury automaker. It discusses BMW's history starting as an aircraft manufacturer in 1917. After World War I, BMW shifted to motorcycle production and later automobile production. The circular blue and white BMW logo evolved from the earlier Rapp Motor Company logo. BMW is known for its emphasis on driving pleasure and quality engineering. It focuses on technologies like brake energy regeneration to improve fuel efficiency. BMW faces competition from Mercedes-Benz and Audi in the luxury vehicle market but maintains its success through a focus on excellence, independence, and ensuring owner satisfaction.
BMW is a German automaker founded in 1917 that produces automobiles, motorcycles, and bicycles. Headquartered in Munich, BMW employs over 100,000 workers and is a publicly traded company. BMW is best known for its luxury automobiles, including sedan, coupe, convertible, and SUV models across various series like the 1, 3, 5, 6, 7, X, and Z. In 2010, BMW generated over €60 billion in revenue and produced over 1 million automobiles and 112,000 motorcycles.
The Jaguar company was founded in 1922 as the Swallow Sidecar Company by William Lyons and William Walmsley. It was originally located in Blackpool but later moved to Coventry. Jaguar has had several owners over the years including the British Motor Corporation and Ford Motor Company. Currently, its headquarters are located in Whitley, Coventry, United Kingdom. Jaguar is known for producing luxury sports cars and luxury saloons. Some of its most famous models include the XK, E-Type, and XJ series cars.
BMW is a German luxury automaker founded in 1917. It moved some production to Spartanburg, South Carolina in the US in 1992. Key reasons for moving production outside Germany included access to cheaper labor, proximity to suppliers and customers for lower supply chain costs, and business-friendly policies in South Carolina. BMW evaluated over 10 locations based on these factors before choosing Spartanburg. The plant there employs 8,800 and was a $2.2 billion investment that strengthened BMW's global production network.
Delhi metro Internship report on Elevated metro rail corridor This report will help all the Civil engineering students to make their report in their respective construction field.
For more details Contact me- bhargavashubham17@gmail.com
+918982669302
BMW has focused on innovation as a key element of its success in the premium automotive market. It was founded in 1917 as an aircraft engine manufacturer and began producing motorcycles and automobiles. Throughout its history, BMW has concentrated on producing high performance and elegant vehicles, experiencing both success and near bankruptcy. It has strengthened its position through strategic acquisitions, international expansion, new model launches emphasizing dynamics and safety, and increasing research and development spending. BMW aims to be the leading premium quality brand globally.
This document provides an overview of BMW, the German automobile manufacturer. It discusses the company's founding in 1913 in Munich to produce aircraft engines. BMW later began producing automobiles starting in 1928. The document outlines some of BMW's key milestones, including launching new models and expanding internationally. It also discusses BMW's marketing campaigns in the US that aimed to change perceptions and appeal to a broader audience beyond just "yuppies". Throughout its history, BMW's branding has emphasized innovation and being "the ultimate driving machine".
This document provides an overview of BMW, the German luxury automaker. It discusses BMW's history starting as an aircraft manufacturer in 1917. After World War I, BMW shifted to motorcycle production and later automobile production. The circular blue and white BMW logo evolved from the earlier Rapp Motor Company logo. BMW is known for its emphasis on driving pleasure and quality engineering. It focuses on technologies like brake energy regeneration to improve fuel efficiency. BMW faces competition from Mercedes-Benz and Audi in the luxury vehicle market but maintains its success through a focus on excellence, independence, and ensuring owner satisfaction.
BMW is a German automaker founded in 1917 that produces automobiles, motorcycles, and bicycles. Headquartered in Munich, BMW employs over 100,000 workers and is a publicly traded company. BMW is best known for its luxury automobiles, including sedan, coupe, convertible, and SUV models across various series like the 1, 3, 5, 6, 7, X, and Z. In 2010, BMW generated over €60 billion in revenue and produced over 1 million automobiles and 112,000 motorcycles.
The Jaguar company was founded in 1922 as the Swallow Sidecar Company by William Lyons and William Walmsley. It was originally located in Blackpool but later moved to Coventry. Jaguar has had several owners over the years including the British Motor Corporation and Ford Motor Company. Currently, its headquarters are located in Whitley, Coventry, United Kingdom. Jaguar is known for producing luxury sports cars and luxury saloons. Some of its most famous models include the XK, E-Type, and XJ series cars.
BMW is a German luxury automaker founded in 1917. It moved some production to Spartanburg, South Carolina in the US in 1992. Key reasons for moving production outside Germany included access to cheaper labor, proximity to suppliers and customers for lower supply chain costs, and business-friendly policies in South Carolina. BMW evaluated over 10 locations based on these factors before choosing Spartanburg. The plant there employs 8,800 and was a $2.2 billion investment that strengthened BMW's global production network.
Delhi metro Internship report on Elevated metro rail corridor This report will help all the Civil engineering students to make their report in their respective construction field.
For more details Contact me- bhargavashubham17@gmail.com
+918982669302
BMW has focused on innovation as a key element of its success in the premium automotive market. It was founded in 1917 as an aircraft engine manufacturer and began producing motorcycles and automobiles. Throughout its history, BMW has concentrated on producing high performance and elegant vehicles, experiencing both success and near bankruptcy. It has strengthened its position through strategic acquisitions, international expansion, new model launches emphasizing dynamics and safety, and increasing research and development spending. BMW aims to be the leading premium quality brand globally.
Hollywood is a district in Los Angeles known for its fame and cultural identity as the historical center of the American movie industry. The name "Hollywood" was coined in 1887 by Harvey Wilcox, who developed the area and named the new development after his wife's summer home in Ohio. In the early 20th century, many movie studios set up production facilities in Hollywood, drawn by its open space and moderate climate. Over subsequent decades, Hollywood became synonymous with the American film industry as it grew into a major entertainment hub, with associated businesses like music recording studios, hotels, restaurants and nightclubs also establishing a presence there.
The document provides information about BMW, including:
- BMW produces high-end sporty cars and motorcycles as well as aircraft engines under the Rolls Royce brand name.
- It has production facilities around the world and defines premium mobility for the present and future.
- The company has a long history dating back to 1917 and has expanded its product range and global operations over the decades.
Bayerische Motoren Werke AG, commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916. BMW is headquartered in Munich, Bavaria, Germany.
The Delhi Metro is a rapid transit system serving Delhi and surrounding areas with a total network length of 183.7 km and 140 stations, including 35 underground stations. It has an average daily ridership of 1.5 million passengers. The network consists of six color-coded lines: Red, Yellow, Blue, Green, Violet, and an Airport Express line, with plans to expand to 413 km by 2021.
Bugatti was founded in 1909 by Ettore Bugatti and is known for beautiful designs and race wins. Volkswagen Group now owns the brand and produces limited, exclusive sports cars like the Bugatti Veyron. The Veyron has a 1,001 horsepower quad-turbo engine, can reach speeds up to 407 km/h, and costs €1 million. It has special tires from Michelin that allow for its extreme speeds and brakes that can bring it to a full stop from 405 km/h in 10 seconds.
BMW plans its products and production capacities strategically. It decides on future products, estimated sales, and the production timeline for each product over its lifecycle. BMW then allocates products to plants and determines required production capacities. BMW targets customers aged 25-40 who value luxury, technology, and a feeling of safety. It dominates markets in Europe and North America with over 70% of sales. BMW aims to strengthen its position and increase annual sales to over 2 million units by focusing on emerging markets and engaging in new profitable areas.
If you can Dream it, you can do it (Disney Case study)Tejas Shetty
Walt Disney founded the company in 1923 with his brother Roy, starting with short animated films like Alice Comedies. Mickey Mouse was created in 1928 and brought them worldwide success. The company's first animated feature film, Snow White, was a global hit in 1937. Between the late 1980s and 2000, Disney experienced a creative and financial renaissance with hits like The Little Mermaid. Disney is known for providing family-friendly entertainment across their films, theme parks, and other businesses. They have effectively marketed to children for generations through television, toys, and immersive experiences.
Walter Elias Disney founded The Walt Disney Company in 1923. He created Mickey Mouse in 1928, who became the mascot of the company. Mickey debuted in the short film Steamboat Willie and became a global icon. Donald Duck first appeared in 1934 and also gained massive popularity, becoming the third most popular cartoon character. Both characters have continued to be developed over decades and are still central figures in Disney media today.
Spongebob Squarepants is an American animated TV series about an adventurous sea sponge named Spongebob who lives in Bikini Bottom and works at the Krusty Krab restaurant. The show features Tom Kenny voicing Spongebob as well as Gary the snail, and other actors voicing characters like Patrick Star and Mr. Krabs. Each episode follows a storyline where Spongebob encounters a problem and works to solve it by the end, usually concluding positively. The language is comedic and child-friendly to entertain its target family audience.
Chevrolet is a division of General Motors that was founded in 1911. It produces automobiles and is headquartered in Detroit, Michigan. The presentation discusses Chevrolet's product line, which includes cars like the Spark, Beat, Aveo, Tavera, Optra Magnum, Cruze, and Captiva. It also covers Chevrolet's pricing, packaging, promotion, distribution channels, and social responsibility initiatives. The marketing mix and features of specific models like the Captiva and Beat diesel are described in detail.
This presentation talks about the Marketing Strategy of Shahrukh Khan's most ambitious project - Ra.One. It was the first movie to change the landscape of movie marketing and took it a notch above.
BMW developed a marketing program based on relationship marketing to attract customers in the luxury market. The program uses integrated marketing communication including media promotion, product assistance, and a customer service hotline. Performance will be monitored using financial and non-financial indicators like monthly sales reports and customer feedback to ensure the program's success.
The Delhi Metro Project aimed to address Delhi's urgent need for a reliable public transportation system through a rail-based metro network. It faced significant challenges due to Delhi's large population, traffic issues, and the need to execute the complex project quickly within the difficult urban environment. Through effective project management under MD E. Sreedharan and a dedicated team, the project was completed on time and within budget, establishing the Delhi Metro as one of India's largest public works projects since independence.
BMW has been a top luxury automaker since the early 1900s, starting with engines before expanding to cars. Key to BMW's success is its range of high-quality vehicles that appeal to both upper and lower classes. BMW has a global manufacturing and distribution network to produce and deliver vehicles and parts worldwide. Through consistent marketing over many years, BMW has established itself as a top-of-mind luxury brand, known for its reputation, premium pricing, and creating an image of desirability among customers.
Este documento discute a evolução dos automóveis ao longo dos anos, desde o primeiro carro com motor a combustão interna construído por Karl Benz em 1860 até os modernos veículos híbridos. Detalha alguns marcos importantes como o Ford Model T de 1908 e descreve diferentes tipos de motores como diesel, GPL, em linha, em V e outras configurações. Também aborda tópicos de segurança como cintos de segurança e airbags.
The Bugatti Veyron is a supercar made by Volkswagen Group's Bugatti brand. It has a 1,001 horsepower 16-cylinder engine and can accelerate from 0-60 mph in 2.5 seconds, making it one of the fastest production cars ever made. It has a top speed of over 400 km/h and a price of over $1 million. Special safety and performance features had to be developed to handle the car's extreme speed and power capabilities.
Hollywood is a district in Los Angeles known for its fame and cultural identity as the historical center of the American movie industry. The name "Hollywood" was coined in 1887 by Harvey Wilcox, who developed the area and named the new development after his wife's summer home in Ohio. In the early 20th century, many movie studios set up production facilities in Hollywood, drawn by its open space and moderate climate. Over subsequent decades, Hollywood became synonymous with the American film industry as it grew into a major entertainment hub, with associated businesses like music recording studios, hotels, restaurants and nightclubs also establishing a presence there.
The document provides information about BMW, including:
- BMW produces high-end sporty cars and motorcycles as well as aircraft engines under the Rolls Royce brand name.
- It has production facilities around the world and defines premium mobility for the present and future.
- The company has a long history dating back to 1917 and has expanded its product range and global operations over the decades.
Bayerische Motoren Werke AG, commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916. BMW is headquartered in Munich, Bavaria, Germany.
The Delhi Metro is a rapid transit system serving Delhi and surrounding areas with a total network length of 183.7 km and 140 stations, including 35 underground stations. It has an average daily ridership of 1.5 million passengers. The network consists of six color-coded lines: Red, Yellow, Blue, Green, Violet, and an Airport Express line, with plans to expand to 413 km by 2021.
Bugatti was founded in 1909 by Ettore Bugatti and is known for beautiful designs and race wins. Volkswagen Group now owns the brand and produces limited, exclusive sports cars like the Bugatti Veyron. The Veyron has a 1,001 horsepower quad-turbo engine, can reach speeds up to 407 km/h, and costs €1 million. It has special tires from Michelin that allow for its extreme speeds and brakes that can bring it to a full stop from 405 km/h in 10 seconds.
BMW plans its products and production capacities strategically. It decides on future products, estimated sales, and the production timeline for each product over its lifecycle. BMW then allocates products to plants and determines required production capacities. BMW targets customers aged 25-40 who value luxury, technology, and a feeling of safety. It dominates markets in Europe and North America with over 70% of sales. BMW aims to strengthen its position and increase annual sales to over 2 million units by focusing on emerging markets and engaging in new profitable areas.
If you can Dream it, you can do it (Disney Case study)Tejas Shetty
Walt Disney founded the company in 1923 with his brother Roy, starting with short animated films like Alice Comedies. Mickey Mouse was created in 1928 and brought them worldwide success. The company's first animated feature film, Snow White, was a global hit in 1937. Between the late 1980s and 2000, Disney experienced a creative and financial renaissance with hits like The Little Mermaid. Disney is known for providing family-friendly entertainment across their films, theme parks, and other businesses. They have effectively marketed to children for generations through television, toys, and immersive experiences.
Walter Elias Disney founded The Walt Disney Company in 1923. He created Mickey Mouse in 1928, who became the mascot of the company. Mickey debuted in the short film Steamboat Willie and became a global icon. Donald Duck first appeared in 1934 and also gained massive popularity, becoming the third most popular cartoon character. Both characters have continued to be developed over decades and are still central figures in Disney media today.
Spongebob Squarepants is an American animated TV series about an adventurous sea sponge named Spongebob who lives in Bikini Bottom and works at the Krusty Krab restaurant. The show features Tom Kenny voicing Spongebob as well as Gary the snail, and other actors voicing characters like Patrick Star and Mr. Krabs. Each episode follows a storyline where Spongebob encounters a problem and works to solve it by the end, usually concluding positively. The language is comedic and child-friendly to entertain its target family audience.
Chevrolet is a division of General Motors that was founded in 1911. It produces automobiles and is headquartered in Detroit, Michigan. The presentation discusses Chevrolet's product line, which includes cars like the Spark, Beat, Aveo, Tavera, Optra Magnum, Cruze, and Captiva. It also covers Chevrolet's pricing, packaging, promotion, distribution channels, and social responsibility initiatives. The marketing mix and features of specific models like the Captiva and Beat diesel are described in detail.
This presentation talks about the Marketing Strategy of Shahrukh Khan's most ambitious project - Ra.One. It was the first movie to change the landscape of movie marketing and took it a notch above.
BMW developed a marketing program based on relationship marketing to attract customers in the luxury market. The program uses integrated marketing communication including media promotion, product assistance, and a customer service hotline. Performance will be monitored using financial and non-financial indicators like monthly sales reports and customer feedback to ensure the program's success.
The Delhi Metro Project aimed to address Delhi's urgent need for a reliable public transportation system through a rail-based metro network. It faced significant challenges due to Delhi's large population, traffic issues, and the need to execute the complex project quickly within the difficult urban environment. Through effective project management under MD E. Sreedharan and a dedicated team, the project was completed on time and within budget, establishing the Delhi Metro as one of India's largest public works projects since independence.
BMW has been a top luxury automaker since the early 1900s, starting with engines before expanding to cars. Key to BMW's success is its range of high-quality vehicles that appeal to both upper and lower classes. BMW has a global manufacturing and distribution network to produce and deliver vehicles and parts worldwide. Through consistent marketing over many years, BMW has established itself as a top-of-mind luxury brand, known for its reputation, premium pricing, and creating an image of desirability among customers.
Este documento discute a evolução dos automóveis ao longo dos anos, desde o primeiro carro com motor a combustão interna construído por Karl Benz em 1860 até os modernos veículos híbridos. Detalha alguns marcos importantes como o Ford Model T de 1908 e descreve diferentes tipos de motores como diesel, GPL, em linha, em V e outras configurações. Também aborda tópicos de segurança como cintos de segurança e airbags.
The Bugatti Veyron is a supercar made by Volkswagen Group's Bugatti brand. It has a 1,001 horsepower 16-cylinder engine and can accelerate from 0-60 mph in 2.5 seconds, making it one of the fastest production cars ever made. It has a top speed of over 400 km/h and a price of over $1 million. Special safety and performance features had to be developed to handle the car's extreme speed and power capabilities.
2. BMW-ն սկզբում արտադրում էր ինքնաթիռների
շարժիչներ Համաշխարհային 2-րդ պատերազմի
ժամանակ, և կոչվում էր ոչ թե BMW, այլ՝ Rapp Motor: Այն
սարքել էր այդ ժամանակների համար ամենալավ
շարժիչը:
BMW-ն 1960-ականներում ի պատիվ իր հիանալի 4
մխոցանի շարժիչների, բազմահարկ շենք կառուցեց:
1919թ. այն ինքնաթիռների համար եղած ռեկորդը
գերազանցեց: Իրենց ինքնաթիռը հասավ մոտավորապես
9750 մետր բարձրության: Այժմ այդ բարձրությամբ են
թռչնում սովորական մարդատար ինքնաթիռները:
3. Կարծում են, որ BMW-ի լոգոն ինքնաթիռի պտտվող
պտտուտակ է: Սակայն այն իրականում Գերմանիայում
գտվող Բավարիա նահանգի գույններն են:
Համաշխարհային 2-րդ պատերազմ ից հետո
Գերմանիում արգելվում էր արտադրել ռազմական
ինքնաթիռներ, այդ պատճառով BMW-ն սկսեց
արտադրել ավտոմեքենաներ և մոտոցիկլներ: Առաջին
մեքենան կոչվում էր Dixi 3/15:
1937թ. BMW-ն գերազանցեց ամենաարագ մոտոցիկլի
ռեկորդը: Այն հասավ 280կմ/ժ:
4. 1970-ականներին BMW-ն ու Lamborghini-ն
համաձայնվել էին ստեղծել սպորտային մեքենա: BMW-ն
պետք է տրամադրեր շարժիչը և ամորտիզատորները,
իսկ Lamborghini-ն՝ մնացածը: Սակայն Lamborghini
ֆինասական պատճառներով դուրս եկավ: BMW-ն հետ
գնաց Գերմանիա և Lamborghini-ի հետ կիսատ սարքած
մեքենան վերջացրեց ինքնուրույն: Եվ այդպես ստեղծվեց
առաջին BMW M մեքենան՝ M1-ը:
BMW-ն 1972թ.-ին ստեղծեց էլեկտրական մեքենա, որը
մի լիցքավորումով գնում էր 30կմ: Այն ուներ 12
մարտկոց և 50 ձիաուժ հզորություն:
5. BMW-ն սարքեց իր առաջին չորս մխոցանի շարժիչը
1962թ.-ին, որը ուներ 75 ձիաուժ: 1983թ.-ին այդ նույն
շարժիչը փոփոխելով կարողացան դարձնել 1400 ձիաուժ:
Այն դրեցին իրենց Formula 1 մեքենայի մեջ և Formula 1-ը
հաղթեց:
Մեքենաները (սպորտայինները)