Blue Ocean Strategy
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The book provides insights into the concept of Blue Ocean Strategy, which involves creating new market space and making competition irrelevant. It is divided into three parts that discuss how to create blue oceans by reconstructing market boundaries, focus on strategic sequence rather than numbers, and overcome organizational hurdles to execute blue ocean strategies. Examples are given of companies like Ford, Apple, and Yellow Tail wine that achieved success by pursuing blue ocean strategies of creating uncontested market space through novel approaches.
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You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
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Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
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Answers about how you can do more with Walmart!"
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Blue Ocean Strategy
- 1. The Book and the Authors 1 © JOHN ABBOTT © JOHN ABBOTT Prof Renee Mauborgne Prof Chan Kim
- 3. Translated into over 41 foreign languages – a world record
- 4. Taught as the major theory of strategy at leading business schools
- 7. Companies try to outperform rivals
- 11. New Market Space Ford’s 1908 Model T 1970 The First Mouse CNN 1980 Real-Time News 24/7 2002 Apple’s ipod Creating Blue Oceans Is Consistent Across Time Regardless of Industry Continuing Creation of Blue Oceans
- 12. Example:A highly competitive Industry The American Wine Industry
- 13. What the industry offers 9 Premium Wines Budget Wines Polarised Strategic Groups Massive Choice
- 14. 10 Yellow Tail created a Blue Ocean Creating a Blue Ocean Premium Budget
- 17. Thank You