Blue bunny
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This document outlines a marketing plan for introducing the American ice cream company Blue Bunny into the Yemeni market. It discusses Blue Bunny's background and operations, proposes franchising as an entry strategy, analyzes import tariffs and pricing considerations. It also covers segmentation of the Yemeni market, distribution channels, advertising approaches, and how Blue Bunny can gain a competitive advantage. The overall goal is to provide recommendations for successfully launching Blue Bunny's premium ice cream products in Yemen.
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- Use partnerships and licensing to create new content assetsSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
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Blue bunny
- 2. www.bluebunny.com Abdulfatah Khatan Najeeb AL-Matari Akram Al-hadheri Abduljabar Sh. Ahmed
- 3. Outline Introduction Entry strategy Tariffs 4Ps Segmentation Distribution Advertising Competitive Advantage www.bluebunny.com
- 4. BLUE BUNNY One of the largest ice cream company in the United State. 1913 BLUE BUNNY has 50 branches in the United State and also in Mexico, Canada and other countries. www.bluebunny.com
- 5. Entry strategy Franchise Requirements: Income Shop location & decoration Training www.bluebunny.com
- 6. Tariffs According to the Yemeni Custom Authority, tariffs on ice-creams and other edible ice, whether or not containing cocoa are 10% Preferential tariff www.bluebunny.com
- 8. Company name MRTwww.Win2Farsi.com Pricing BLUE BUNNY average prices BLUE BUNNY price considerations Our recommendations to BLUE BUNNY for pricing decisions in Yemen BLUE BUNNY special methods for pricing
- 9. $ 2.97 Premium Ice Cream Ice Cream Novelties Lifestyle Options www.bluebunny.com
- 11. www.bluebunny.com Free sampling Sponsoring
- 13. www.bluebunny.com Segmentation Geographic Sana’a Aden Taiz Hudaidah Demographic Age Family size Income
- 14. www.bluebunny.com Distribution Objective of marketing channels Create utility Place utility Time utility Information utility Distribution can be: Business to Business (Sheraton and Mövenpick) Business to customers
- 15. customer STC BLUE BUNNY Shumaila Hary VMS DirectlyIndirectly customer BLUE BUNNY www.bluebunny.com
- 17. www.bluebunny.com Advertising Standardize advertising and consider the culture Match between localized approach and standardized approach Consider children in their advertising Reach the audience and avoid the four difficulties
- 18. Advertising Advertising agencies: Foreign advertising Local advertising Outdoor advertising Facebook www.bluebunny.com
- 19. Competitive advantage Ice cream industry competition in Yemen Global Main competitors Governmental Barriers to new businesses How could Marketing effects BLUE BUNNY competitive advantage? www.bluebunny.com
Editor's Notes
- We have a vast array of premium ice cream flavors that are sure to please you and the whole family. Would you prefer to eat your ice cream on a stick, in a cone, as a bar, or in a sandwich? We've got the flavor you're craving! Just grab one and go! Here are some of our ice cream treats that offer a little less when it comes to sugar and fat to meet all your lifestyle needs.