More and more, patients are becoming consumers, spending more time monitoring their own health and well being and taking increased responsibility for themselves
There is a whole new genre of Apps and devices that support and encourage this movement.
UX alliance partners set out to understand some of the short term factors which could impinge on the usefulness of a smart blood pressure monitor.
For this study, UXalliance members from 16 countries participated to understand some of the short term factors which could impinge on the user experience of the blood pressure monitor.
In this presentation User Intelligence illustrates the immense complexity of the health care industry, making it a tough industry to design a successful product or service for.
We recognize the shift of the industry, towards a more patient centered approach in the development of new products, processes and services. However, patient centrism seems to be sought after by copying a user centered approach from other industries. User Intelligence argues that this is too much simplified, and will leave out too many stakeholders, which in the end will negatively affect the result of a design project.
The health care industry deserves an approach in which the complexity of the industry is respected and incorporated. An example of an approach adapted to the specific needs of the health care industry is illustrated by a project on the emotional well being of prostate cancer patients.
Myth or fact? The skillful tech-savvy Digital NativeUser Intelligence
Â
Digital Natives are people who have grown up with technology from their early childhood. Their mother tongue is the digital language of computers, video games and the internet. User Intelligence conducted an online survey among Digital Natives to better understand this ever-more important target group.
In this presentation you find some key Digital Native characteristics we found that affect their behavior and perception in the digital online world. We close with the key insights on how to provide an outstanding user experience for Digital Natives.
Check our Digital Natives article http://www.userintelligence.com/ideas/blog/2014/01/myth-or-fact-skillful-tech-savvy-digital-native for more details on this topic.
Die verschiedenen kostenlosen und kostenpflichtigen MĂśglichkeiten beim Online-Marketing, um im Internet gefunden zu werden. Von Online-Branchenverzeichnissen, Bewertungsportalen, Website, E-Mail-Marketing, Video-Marketing, Mobile Marketing, Sozialen Netzwerken, Blog bis zu bezahlten Anzeigen.
Mehr Details im Artikel "Tipps fĂźrs Online-Marketing" auf http://www.tipptrick.com/2016/05/02/claudias-praktischer-ratgeber-zum-online-marketing/
5 principles for safe face-to-face UX research - User IntelligenceUser Intelligence
Â
Recently, the government announced another ârelaxationâ in the Covid-19 rules. This means that we will be able to provide our face-to-face research services again. Following the new guidelines, User Intelligence re-opened her UX research lab on June 1!
Stakeholder Persuasion - How to quantify your gut feelingUser Intelligence
Â
Using User Research to Convince Stakeholders
Everyone who has worked with large corporate clients knows how hard it can be to align a group of stakeholders and get them all to agree. Theyâre often hardly engaged in the project itself, and they are hard to convince when it comes to design decisions. In the past, weâve worked with a number of these types of clients, and we have found a few ways to get the stakeholders more engaged. Next to that, we have learned to speak their language (sort of), which helps tremendously when you need to convince them that your solution is actually better.
In this presentation Jacco and Martijn will tell you how they have used different forms of user research to address these issues and use examples from recent project to illustrate their way of working.
In this presentation User Intelligence illustrates the immense complexity of the health care industry, making it a tough industry to design a successful product or service for.
We recognize the shift of the industry, towards a more patient centered approach in the development of new products, processes and services. However, patient centrism seems to be sought after by copying a user centered approach from other industries. User Intelligence argues that this is too much simplified, and will leave out too many stakeholders, which in the end will negatively affect the result of a design project.
The health care industry deserves an approach in which the complexity of the industry is respected and incorporated. An example of an approach adapted to the specific needs of the health care industry is illustrated by a project on the emotional well being of prostate cancer patients.
Myth or fact? The skillful tech-savvy Digital NativeUser Intelligence
Â
Digital Natives are people who have grown up with technology from their early childhood. Their mother tongue is the digital language of computers, video games and the internet. User Intelligence conducted an online survey among Digital Natives to better understand this ever-more important target group.
In this presentation you find some key Digital Native characteristics we found that affect their behavior and perception in the digital online world. We close with the key insights on how to provide an outstanding user experience for Digital Natives.
Check our Digital Natives article http://www.userintelligence.com/ideas/blog/2014/01/myth-or-fact-skillful-tech-savvy-digital-native for more details on this topic.
Die verschiedenen kostenlosen und kostenpflichtigen MĂśglichkeiten beim Online-Marketing, um im Internet gefunden zu werden. Von Online-Branchenverzeichnissen, Bewertungsportalen, Website, E-Mail-Marketing, Video-Marketing, Mobile Marketing, Sozialen Netzwerken, Blog bis zu bezahlten Anzeigen.
Mehr Details im Artikel "Tipps fĂźrs Online-Marketing" auf http://www.tipptrick.com/2016/05/02/claudias-praktischer-ratgeber-zum-online-marketing/
5 principles for safe face-to-face UX research - User IntelligenceUser Intelligence
Â
Recently, the government announced another ârelaxationâ in the Covid-19 rules. This means that we will be able to provide our face-to-face research services again. Following the new guidelines, User Intelligence re-opened her UX research lab on June 1!
Stakeholder Persuasion - How to quantify your gut feelingUser Intelligence
Â
Using User Research to Convince Stakeholders
Everyone who has worked with large corporate clients knows how hard it can be to align a group of stakeholders and get them all to agree. Theyâre often hardly engaged in the project itself, and they are hard to convince when it comes to design decisions. In the past, weâve worked with a number of these types of clients, and we have found a few ways to get the stakeholders more engaged. Next to that, we have learned to speak their language (sort of), which helps tremendously when you need to convince them that your solution is actually better.
In this presentation Jacco and Martijn will tell you how they have used different forms of user research to address these issues and use examples from recent project to illustrate their way of working.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
Â
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Â
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
Â
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
⢠The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
⢠Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
⢠Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
⢠Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Â
Clients donât know what they donât know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clientsâ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
Â
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more âmechanicalâ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder â active learning and UiPath LLMs for do...UiPathCommunity
Â
đĽ Speed, accuracy, and scaling â discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Miningâ˘:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing â with little to no training required
Get an exclusive demo of the new family of UiPath LLMs â GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
đ¨âđŤ Andras Palfi, Senior Product Manager, UiPath
đŠâđŤ Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Â
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overviewâ
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Â
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
Â
As AI technology is pushing into IT I was wondering myself, as an âinfrastructure container kubernetes guyâ, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefitâs both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Â
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2024 State of Marketing Report â by HubspotMarius Sescu
Â
https://www.hubspot.com/state-of-marketing
¡ Scaling relationships and proving ROI
¡ Social media is the place for search, sales, and service
¡ Authentic influencer partnerships fuel brand growth
¡ The strongest connections happen via call, click, chat, and camera.
¡ Time saved with AI leads to more creative work
¡ Seeking: A single source of truth
¡ TLDR; Get on social, try AI, and align your systems.
¡ More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
Â
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Â
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
Â
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
⢠The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
⢠Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
⢠Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
⢠Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Â
Clients donât know what they donât know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clientsâ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
Â
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more âmechanicalâ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder â active learning and UiPath LLMs for do...UiPathCommunity
Â
đĽ Speed, accuracy, and scaling â discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Miningâ˘:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing â with little to no training required
Get an exclusive demo of the new family of UiPath LLMs â GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
đ¨âđŤ Andras Palfi, Senior Product Manager, UiPath
đŠâđŤ Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Â
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overviewâ
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Â
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
Â
As AI technology is pushing into IT I was wondering myself, as an âinfrastructure container kubernetes guyâ, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefitâs both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Â
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2024 State of Marketing Report â by HubspotMarius Sescu
Â
https://www.hubspot.com/state-of-marketing
¡ Scaling relationships and proving ROI
¡ Social media is the place for search, sales, and service
¡ Authentic influencer partnerships fuel brand growth
¡ The strongest connections happen via call, click, chat, and camera.
¡ Time saved with AI leads to more creative work
¡ Seeking: A single source of truth
¡ TLDR; Get on social, try AI, and align your systems.
¡ More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
Â
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Â
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying itâs good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thatâs least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyâre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Â
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), DeshĂŠ M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Ălvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho GonzĂĄlez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija PlioplytÄ, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie SoĚhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
Â
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Itâs important that youâre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youâll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youâre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
Â
From their humble beginnings in 1984, TED has grown into the worldâs most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, itâs no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article â5 Public-Speaking Tips TED Gives Its Speakersâ, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Â
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
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2. Digital health and wellness
⢠More and more, patients are becoming
consumers, spending more time monitoring their
own health and well being and taking increased
responsibility for themselves
⢠There is a whole new genre of Apps and devices that
support and encourage this movement
⢠Electronic blood pressure monitors fit into this
⢠UX alliance partners set out to understand some of
the short term factors which could impinge on the
usefulness of these device
3. Our problem statement
Catarinaâs father Jacque has high blood pressure (BP);
Jacqueâs doctor has suggested that he get a home
blood pressure monitor to take his blood pressure
daily.
Catarina wants to keep close track of the BP in case he
needs to go see the doctor.
One challenge is Catarina does not live in the same city
and would like to find a BP monitor that has the cuff
and can also provide data to a smartphone app.
Catarina wants to research, shop for, buy, configure it
and send it to Jacque. He will open it and get it set up.
4. The study â 3 stages
Purchasing the
device
Out-of-the-box
experience
Using the
device
5. The study â 3 stages
Purchasing the
device
UX professionals
purchase the device
and record the
experience
Out-of-the-box
experience
Observe and record
the participantâs outof-the-box
experience
Using the
device
Participants measure
their blood pressure
and complete a survey
daily, for 10 days
6. What the study specified
Monitor
Participants
⢠The monitor needed to be
âsmartâ meaning it
connected to a smart
phone or tablet
⢠No specific type of monitor
was specified
⢠Price range was to be
approximately $100-$150
⢠The monitor package was
not to be opened before
the participant did
⢠Within the age groups:
middle aged adults (43-62
years) or young-old adults
(63-72)
⢠Any gender
⢠Has a need to monitor their
blood pressure e.g. family
history, embarking on a
fitness journey
⢠Participants were to be
colleagues, friends or family
⢠They needed to have a
smart phone or tablet to use
7. 21 participants from 17 countries
21 participants
17 males aged 27-75
4 females aged 44-61
Request by an
employer/doctor
Desire to
be healthy
Family history
Motivation
to
participate
Gaining weight
Has (or had)
blood pressure
related issues
General
interest/curiosity
Likes
technology
8. 21 participants from 17 countries
Brazil
Canada
Japan
New Zealand
Italy
India
Poland
Denmark
Switzerland
Australia
USA
France
Finland
Russia
Ireland
Germany
UK
10. Purchasing decision - research
âI wasn't sure just by
checking the
information on the
website.â
⢠Most participants did their own research
⢠Many felt that they did not have sufficient
information such as device specifications in
order to make informed choices
Channel of purchase
5%
Online
30%
In store
65%
Phone
âMinimum
information and
not encouraging
enough for a
medical
purchase.â
11. Purchasing decisions - influencers
$$ Price was a major influencing factor
Others included:
Advice from another
Convenience
Reviews
Compatibility
Brand/reputation
Choice
Website
Availability
Language
Time
12. Purchasing decisions â local challenges
⢠Monitors were not available in local stores in Italy and
Germany so their only option was to purchase online
⢠In India, Poland and Brazil, monitors were not
available
â India tweeted Withings and were sent one free of
charge
â Poland purchased through a German website
â Brazil were sent one from partners in Canada
⢠Language support in terms of instructions, contact
with suppliers and the monitor interface were issues
for Poland, Finland and Brazil
⢠Could not purchase online in New Zealand
⢠Sales representatives lacked expertise around the
monitors in Australia
âThe search phase
was hard. I had to
buy the item on
German
websites, exchange
a lot of emails.
Patience is advised
if planning to buy
the device
internationally.â
14. Main recommendations
⢠Ensure plain language information about product
details are available on the site and on
packaging
⢠Make it easy to determine why one product is
same/different from another
⢠Localise the language for countries that can
access the site
⢠Ideally, make products available to all countries
16. Out-of-the-box experience
⢠55% of participants had very good first
impressions of the packaging
âReading on the
package I realised
that it wasn't
iPhone 5
compatible. I
didn't have [an]
adapter though.â
⢠Almost half the participants needed to purchase
adapters. Specifically for the latest iPhones and
android devices. This was frustrating as many
assumed âsmartâ meant it would be compatible
with all smart devices
⢠The majority of participants said the clarity of
instructions was good; some had a poor
experience due to the instructions being in a
foreign language
⢠70% rated the experience of assembling the
device as good
17. The cuff
85% of participants were comfortable attaching the cuff
â˘
75% felt confident that they had attached it correctly
â˘
Some participants commented that the cuff was âbulkyâ
and straps were too long
Reduce the bulk of the cuff and shorten any unnecessary
length of the straps
â˘
Some commented about the high strength of the initial
pressure
Lessen the initial pressure of the cuff or provide more
information regarding when it will start/stop
â˘
âIt was self-evident
as to how the cuff
should be
worn, plus the
written instructions
were very clear.â
â˘
Some participants had a very poor experience attaching
the cuff first time
âMy arm is almost too short for the cuff⌠[Iâm not] entirely sure if
[the] position is good enough; the pressure is very hard.â
18. The monitor
⢠Participants found it easy to determine how to
start the device and take a reading; 2 participants
did not
⢠Most stated that they understood their reading; 3
did not
⢠Majority of participants felt that they had enough
information about their reading. Those with a high
reading wanted additional information such as
what to do next
Provide information about the reading such as âthis
is a healthy rangeâ
⢠Many users had trouble charging the device
âIt was hard to insert the batteries and there was no
explanation about this in the manual.â
âRelatively
easy, gave you the
instructions [on]
what you should
do.â
âWhen the
participant
received a high
reading, no
information was
given to prompt
him to consider
the cause. He
therefore put it
down to not being
relaxed enough.â
19. The app
⢠The most common app used was Withings
⢠The app was suggested to most
participants once they had connected the
monitor to their smart device
⢠Some had several apps suggested which
caused confusion as to which one to use
⢠Most participantâs first impression of the
app was that it was acceptable to good
20. Local languages
⢠There was no interface in
Portuguese for the Brazilian
participant
⢠There were no instructions in
Russian
⢠The Polish participant
struggled to understand the
instructions as they were in
German
âThere was no Russian
version of the manual [or]
list of languages on the
cover so [the] participant
had to look through the
entire brochure.â
22. Main recommendations
â˘
Move information about charging to one of the first steps in the instructions
â˘
Provide more than one option to charge the monitor for example batteries
and cable
â˘
Ensure compatibility with iPhone and android devices is clear on the website
and packaging
â˘
Create monitors that are compatible with the latest iPhones and android
devices or include necessary adapters in the package
â˘
Ensure instructions are provided in the language of the country purchasing
â˘
Ensure only one app is suggested or provide information as to the
advantages/disadvantages of each app
24. Using the device
Learning how to use the
device
Competent
âAs I used it last night, [it
was] rather easy today.
The job was even easier
than yesterdayâ
Learning
Unsure
0
1
2
3
4
5
6
7
8
9 10
Day
Participants were competent taking blood pressure readings
after day one. They did not need to learn anything further to
continue using the device over the following days.
âVery easy to
use the more
you use it.â
25. New features
New features discovered in the app were:
â˘
â˘
â˘
â˘
â˘
â˘
â˘
â˘
Diary function
Average values
Trends
Charging icon
Graph function
Anonymous measurement
Personal details entry
Tutorial
Most of the participants did not discover any
new features after day 4, or stopped searching
for them
Consider providing a tour to show users
additional features
26. Findings
⢠Participants struggled with the batteries and
preferred having a cable
Offer alternative ways to charge the monitor
such as a cable to a computer
⢠Participants struggled to get Bluetooth
connection where they thought was
reasonable distance between their device
and the monitor
Ensure Bluetooth functionality works in
close proximity
27. Findings continuedâŚ
⢠Some participants tried to put the cuff on with their non-dominant
hand and had trouble doing so, some put it on backwards
Allow the cuff to be used on both arms or explicitly state which arm it
must go on
⢠Some users wanted an option to add details around the context of
measurement e.g. âI had a stressful day at workâ
Offer the option to enter contextual information into the app
⢠Some participants experienced failed readings after days of successful
ones. They did not understand what they had done differently
Help users understand why readings may not work by providing a
checklist for correct application
28. Findings continuedâŚ
⢠Those with a high reading wanted additional
information such as healthy ranges
Provide information about healthy blood
pressure ranges and suggest seeing a medical
professional when required
⢠Despite the issues, many participants reported
that they were fairly confident with the
accuracy of their readings
âThe readings are consistent with the past readings at the
doctors, private and at the hospitals.â
âIt would be nice to
have some more info
behind what the
reading means as it
was my worst
reading yet. If you
score badly you
want to do
something about it.â
29. At the end of 10 daysâŚ
⢠50% of participants felt more in control of their
health
⢠Most participants said they would continue to
monitor their blood pressure
⢠Most participants did not make any lifestyle
changes during the study or planned to
afterwards
⢠The majority of participants found the app easy to
use
30. Other insights
⢠When purchasing a monitor, many participants mentioned it was
hard to compare products against each other in terms of price and
features
Create a website which offers comparisons on products
⢠When looking to purchase a monitor in store, a pharmacy was the
first place that consultants tried
Increase supply of monitors to pharmacies
⢠A few participants had trouble finding the instructions in the
package
Make the instructions visible when opening the package
31. Conclusion
In order for Catarina, and others who want to
purchase a blood pressure monitor, they need to be
more accessible.
It is vital that more information such as healthy blood
pressure ranges is provided to users so they can
accurately monitor their blood pressure, without
consulting a doctor.
32. Cultural differences
⢠No Portuguese language for Brazil
⢠No Brazilian, Finnish or New Zealand website or local
contact
⢠Brazilian and Polish people have the ability to monitor
blood pressure in pharmacies or can use non-smart
devices at home
⢠The participant from Denmark, Finland and Poland had
only English as a language option
⢠In Denmark sharing private information on Facebook is
not common and this functionality is unlikely to be used
33. Cultural differences
⢠Foreign terms were unfamiliar to the Russian participant
⢠French and Japanese translation was clear
⢠The medical jargon was not clear to the Irish participant
⢠In Italy, all text except for the instructions was in English
⢠Te Reo Maori and New Zealand English were not available to
New Zealand
⢠Smart blood pressure monitors were not available in Poland