What we learned from AWS outage and why cloud systems are still crucial for startup, if you know how to design for failure, build the right mvp and be a lean startup
A Nerded View On Fashion - Lean Startup for Fashion LabelsAndreas Klinger
This is a talk i have been giving at the L'Oreal Melbourne Fashion Festival 2012 - Industry Forum.
It represents my views on how i believe young designers are moving to B2C to make it to the market.
Creatività Risorsa Strategica - Prima Parte: Valorizzare il ClienteLuca Leonardini
Prima parte della presentazione effettuata martedì 12 novembre 2013 presso l'Associazione Centro Studi Grafici di Milano.
Tema della presentazione: La Creatività, una risorsa strategica da sfruttare. Strategia Oceano Blu e Metodo Fionda, Strategia Lean, Strategia Web Marketing e Social media sono le nuove leve strategiche al servizio dell’azienda per mettere il cliente al centro di ogni decisione strategica.
Per vincere non serve competere
Scegliere l’Oceano Blu significa adottare una strategia diversa, puntando alla creazione di spazi di mercato incontestati attraverso l’individuazione di opportunità prima inesistenti e ridefinendo alla radice ruoli e approcci consolidati.
E-Commerce is becoming more and more pervasive, multi-channel, multi-device and must be able to maintain contact with consumers on different media. Blomming is a solution that allows everybody, people and companies, to become a social retailer
Blomming: Power To Bloggers And Social Media LoversBlomming
La nuova Social Affiliation di Blomming permette a chiunque di guadagnare con la semplice condivisione tramite Like, Tweet, Pin etc o mettendo un e-commerce con prodotti di altri sul proprio blog, sito o pagina Facebook. Le slide del panel "Power to Social Media Lovers - Monetizzare con l'E-Commerce tra Social e Blog" tenuto da Blomming in occasione della Social Media Week di Milano, con Socialbakers, Jeckerson e STREAM! Magazine
A Nerded View On Fashion - Lean Startup for Fashion LabelsAndreas Klinger
This is a talk i have been giving at the L'Oreal Melbourne Fashion Festival 2012 - Industry Forum.
It represents my views on how i believe young designers are moving to B2C to make it to the market.
Creatività Risorsa Strategica - Prima Parte: Valorizzare il ClienteLuca Leonardini
Prima parte della presentazione effettuata martedì 12 novembre 2013 presso l'Associazione Centro Studi Grafici di Milano.
Tema della presentazione: La Creatività, una risorsa strategica da sfruttare. Strategia Oceano Blu e Metodo Fionda, Strategia Lean, Strategia Web Marketing e Social media sono le nuove leve strategiche al servizio dell’azienda per mettere il cliente al centro di ogni decisione strategica.
Per vincere non serve competere
Scegliere l’Oceano Blu significa adottare una strategia diversa, puntando alla creazione di spazi di mercato incontestati attraverso l’individuazione di opportunità prima inesistenti e ridefinendo alla radice ruoli e approcci consolidati.
E-Commerce is becoming more and more pervasive, multi-channel, multi-device and must be able to maintain contact with consumers on different media. Blomming is a solution that allows everybody, people and companies, to become a social retailer
Blomming: Power To Bloggers And Social Media LoversBlomming
La nuova Social Affiliation di Blomming permette a chiunque di guadagnare con la semplice condivisione tramite Like, Tweet, Pin etc o mettendo un e-commerce con prodotti di altri sul proprio blog, sito o pagina Facebook. Le slide del panel "Power to Social Media Lovers - Monetizzare con l'E-Commerce tra Social e Blog" tenuto da Blomming in occasione della Social Media Week di Milano, con Socialbakers, Jeckerson e STREAM! Magazine
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Blomming Lean Startup @ Better Software 2011
1. Come invecchiare in un giorno
per colpa di Amazon... pur essendo Lean!
Nicola Junior Vitto
Blomming
Better Software - June 27, 2011 - Firenze
@njvitto - @blomming
nicola@blomming.com
lunedì 27 giugno 2011
2. L’incubo
Immaginate una mattina (di lavoro)
come tante altre...
lunedì 27 giugno 2011
4. Colazione
Fate tranquillamente colazione
lunedì 27 giugno 2011
5. Vi preparate
Vi preparate per andare a lavoro
lunedì 27 giugno 2011
6. Casa-Ufficio
Uscite di casa per andare in ufficio
lunedì 27 giugno 2011
7. Ufficio
E finalmente vi mettete a lavorare
lunedì 27 giugno 2011
8. Mattina diversa
Tutto come al solito quindi...
lunedì 27 giugno 2011
9. Mattina diversa
...ma prima ho detto una piccola bugia...
lunedì 27 giugno 2011
10. Mattina diversa
Questa mattina è diversa dal solito perchè
attendete l’intervista sulla vostra startup che vi
hanno fatto qualche giorno prima e che andrà in
onda al TG1 del pranzo
lunedì 27 giugno 2011
11. Mattina diversa
...ma sfortunatamente non sarà una giornata
diversa dal solito solo per questo
lunedì 27 giugno 2011
12. Flashback
...tornando a noi facciamo
un breve flashback sui giorni precedenti...
lunedì 27 giugno 2011
17. 21 aprile
Torniamo al 21 aprile...
lunedì 27 giugno 2011
18. 21 aprile
Esattamente alle 10:08 (italiane) il nostro servizio
di monitoring (Ranger)
invia una prima mail che segnala...
DOWN: http://blomming.com
lunedì 27 giugno 2011
19. 21 aprile
Ed ecco cosa mi scrive istantaneamente Andrea
lunedì 27 giugno 2011
20. 21 aprile
Magari fossi io... :(
Vado subito a guardare lo status del nostro
servizio (Heroku) e sembra tutto ok
lunedì 27 giugno 2011
21. 21 aprile
Poco dopo arriva un barlume di speranza...
Ranger ci scrive:
UP: http://blomming.com
lunedì 27 giugno 2011
22. 21 aprile
E sono continuate battute in chat di questo tipo...
lunedì 27 giugno 2011
23. 21 aprile
Ma a un certo punto il peggio
lunedì 27 giugno 2011
24. 21 aprile
Heroku dichiara di avere dei
problemi di connettività e
il sito va infatti ad intermittenza
lunedì 27 giugno 2011
25. 21 aprile
Ma sono ancora le 10:30 e noi continuiamo ad
avere la speranza che per le 14 (ora del servizio
sul TG1) tutto si risolva per il meglio
SO...
lunedì 27 giugno 2011
26. 21 aprile
...Il peggio però non era ancora arrivato...
lunedì 27 giugno 2011
27. AWS down
Poco dopo si diffonde la notizia del vero
problema: un’intera region Amazon Web Service
è down per problemi di networking.
E’ la region USA più grande: quella della Virgina
che è usata anche da Heroku!
lunedì 27 giugno 2011
31. AWS down: re-mirroring storm
Tutto a causa di un errore, probabilmente umano,
di aggiornamento dell’infrastruttura di rete
lunedì 27 giugno 2011
32. AWS down: re-mirroring storm
“Re-mirroring storm”: i server hanno “creduto”
di non essere più collegati alle loro “copie
specchio” (mirror) e hanno iniziato a cercare di
“auto-ripararsi”. Così facendo hanno esaurito lo
spazio disponibile nella loro rete locale e hanno
messo in crisi anche i server di altre reti, che
hanno cercato di “auto-ripararsi” anche loro. Il
problema si è quindi amplificato e ha portato a un
collasso del sistema.
lunedì 27 giugno 2011
33. AWS down
La region Amazon AWS della Virginia ed è
tornata a pieno regime dopo quasi 3 giorni!!!
Blomming.com “fortunatamente” solo dopo
poco più di 24 ore, grazie ad una migrazione in
un’altra region AWS effettuata da Heroku...
lunedì 27 giugno 2011
34. AWS down
...anche grazie alla priorità acquisita per aver
attivato un database dedicato :)
Ecco la mail che mi ha fatto tirare un sospiro di
sollievo dopo più di 24 ore di agonia:
lunedì 27 giugno 2011
35. Lesson Learned
Quindi: i sistemi di cloud computing
non sono così sicuri come sembrano?
lunedì 27 giugno 2011
36. Lesson Learned
Heroku ha affermato che: “Se non riescono a
risolvere il problema i tecnici di AWS,
probabilmente non ci può riuscire nessun altro al
mondo”.
Quora ha scritto: “Senza AWS non esisteremmo”
lunedì 27 giugno 2011
38. Lesson Learned
George Reese infatti scrive su un blog di
O’Reilly (*): “it was the cloud’s shining moment,
exposing the strength of cloud computing”
(*): http://broadcast.oreilly.com/2011/04/the-aws-outage-the-clouds-shining-moment.html
lunedì 27 giugno 2011
39. Cloud computing
Il cloud computing è stato una rivoluzione che
ha permesso l’accesso a sistemi:
• Affidabili e a disponibilità immediata
• Robusti e sicuri
• Scalabili
• Standard
• Con costi associati all’utilizzo
lunedì 27 giugno 2011
40. Cloud computing
Il tutto a una frazione del costo di una
infrastruttura tradizionale
Questo è particolarmente importante per una
startup (lean) senza rinunciare alla sicurezza e
affidabilità del servizio offerto
lunedì 27 giugno 2011
41. Cloud computing
Fino a qualche anno fa i servizi offerti dai
sistemi di cloud erano nella maggior parte dei
casi inaccessibili per una startup
lunedì 27 giugno 2011
42. Cloud computing
Quindi dov’è il problema?
lunedì 27 giugno 2011
43. Cloud computing: design for failure
“Design for failure”(*) (*): George Reese
lunedì 27 giugno 2011
46. Cloud computing: Redundancy
VR VR
VR VR
Physical resource 1 Physical resource 2
Availability Zone
lunedì 27 giugno 2011
47. Cloud computing: Redundancy
VR VR
VR VR
PH 1 PH 3
Availability Zone A Availability Zone B
VR VR
VR VR
PH 2 PH 4
Region
Modello “n-1”
lunedì 27 giugno 2011
50. Cloud computing: design for failure
Design for failure
“The application is responsible for its own
availability, regardless of the reliability of the
underlying cloud infrastructure”
lunedì 27 giugno 2011
51. Cloud computing: design for failure
Design for failure
“The strength of cloud computing is that it puts
control over application availability in the hands
of the application developer and not in the hands
of your IT staff, data center limitations, or a
managed services provider”
lunedì 27 giugno 2011
52. Cloud computing: design for failure
“Design for failure”: si... può... fare!!!
lunedì 27 giugno 2011
54. Startup
...avevo promesso di parlare anche di startup,
vero?
lunedì 27 giugno 2011
55. What’s a startup?
A startup is first of all an experiment, it is a human
institution designed to deliver a new product or
service under conditions of extreme uncertainty
(From Lessons Learned blog By Eric Ries)
lunedì 27 giugno 2011
56. Ideas
How important are ideas?
lunedì 27 giugno 2011
88. Business Plans
While the death of the business plan as a
method to engage investors is a welcome
development, it doesn’t eliminate the need to
think through your business – a process aided
by, ironically, the writing of a business plan.
lunedì 27 giugno 2011
89. Business Models
We said:
“It’s all about business models”
lunedì 27 giugno 2011
104. What’s a Lean Startup?
Problem:
unknown
Solution:
unknown
lunedì 27 giugno 2011
105. A classic full-featured product
Yes...it can be well organized, but not all features are
required to your lean startup.
lunedì 27 giugno 2011
106. Minimum Viable Product
MVP: A product with the
fewest number of features
needed to achieve a
specific objective, for
which users are willing to
‘pay’ in some form of a
scarce resource.
lunedì 27 giugno 2011
107. Intermediate MVPs
Final MVPs test the business model
Intermediate MVPs test high risk
components of the business model.
lunedì 27 giugno 2011
108. Early Adopters
The MVP is for your first customers:
they are called Innovators and Early adopters.
lunedì 27 giugno 2011
113. MVP
on Blomming
on his
blogs/websites
on Facebook
Creating a Shop
on Blomming a
On existing
merchant can
websites /
immediately sell...
community
API
on mobiles
lunedì 27 giugno 2011