This document provides tips for businesses that want to start blogging. It suggests using terms like "news" or "articles" instead of "blog" to make the content sound more professional. Businesses should also use familiar technologies, write content with the reader in mind, blog no more than 3 times per week, avoid overt advertising, and write guest posts for other blogs to increase their reach. The overall recommendations are aimed at helping businesses get value from blogging without it sounding like a traditional blog.