iPayYou has launched a new service called Amazon Direct that allows users to purchase items on Amazon using bitcoin. Through Amazon Direct, when a user specifies an amount of bitcoin to convert to USD, that USD is directly added to their Amazon balance, allowing them to shop on Amazon using that credit. The founder of iPayYou sees this as revolutionizing how consumers can spend their bitcoin by granting them access to over 100 million products on Amazon. Previously, iPayYou offered gift cards for retailers that could be purchased with bitcoin, but Amazon Direct provides a more seamless experience of directly using bitcoin for Amazon purchases.

1. Black Friday Forever: iPayYou Unveils Bitcoin Payments For
Amazon
teamsteverhyner.com/black-friday-forever-ipayyou-unveils-bitcoin-payments-for-amazon/
Bitcoin payment gateway iPayYou has announced its Black Friday-inspired Amazon Direct, an integrated tool
allowing users to purchase on Amazon using Bitcoin.
100 mln Amazon products for Bitcoin
iPayYou, which launched in May 2016, has quickly amassed a range of tools which let consumers shop from
mainstream merchants without touching fiat currency.
“Amazon Direct is revolutionizing the way consumers are able to spend their Bitcoin by granting them access to buy
more than 100 million products at the world’s largest store,” Founder and CEO Gene Kavner said in a press release
issued on Tuesday.
The company officially announced the news on its Twitter page on Wednesday:
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2. iPayYou launches easy to use bitcoin to Amazon payment service
Bitcoin wallet provider iPayYou, Inc. has launched a new service that allows users to purchase goods
on Amazon.com Inc. using bitcoin.Called Amazon Direct, the service allows users to seamlessly
iPayYou previously offered gift cards for retailers including Amazon, Starbucks and iTunes, which consumers could
purchase with Bitcoin. Its concept is similar to that of extant startup Purse.io, which offers discounts on Amazon to
customers using its portal to pay with the virtual currency.
Bitcoin solves Amazon
payment ‘friction’
Kavner is eyeing a persistent gap in
the market. As a former Amazon
executive, he noticed the constant “friction” between customers and payments when these were conducted via
traditional means.
“During my time as an executive at Amazon, we closely studied the friction points and obstacles faced by shoppers,
including and especially with payments,” he said.
“Bitcoin is a solution to so many of those problems.”
The Amazon Direct tool comes in the form of an integrated tab in iPayYou’s platform. Users specify the amount of
Bitcoin to be sent, whereupon it is converted to USD and added to their Amazon balance. Users can then shop on
Amazon using this USD credit.
Kavner describes it as “the most direct way to spend Bitcoin anywhere.”
“We want Bitcoin to be the everyday default currency,” he stated. “The only way for that to become a
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3. reality is to provide consumers with practical ways to spend their Bitcoin.”
Amazon Bitcoin market going global
Purse meanwhile continues its rapid expansion beyond the U.S. into developing markets. Its push into Latin America
and Mexico in October was preceded by the launch of its branch in India earlier this year.
Offering roughly 15 percent off Amazon India items, the country quickly grew to become Purse’s second-largest as
of November.
The UK and Venezuela occupied third and fourth places respectively, with the original U.S. market still holding the
top spot.
Re-posted from www.cointelegraph.com by William Suberg November 23, 2016
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4. Steven L. Rhyner
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