The document provides information on career options after graduation in engineering in India. It lists jobs in public and private sector companies that can be pursued after graduation through on-campus or off-campus recruitment. It also outlines higher education options and competitive exams that provide government jobs after qualifying exams like GATE, MPSC, and UPSC. These exams allow entry into prestigious public sector undertakings, state and central government services.
Balmer Lawrie signed an MoU with the Ministry of Petroleum & Natural Gas on 12th July 2016 setting targets for the 2016-17 fiscal year including turnover, operating profit, capacity utilization, efficiency, technology upgrades, R&D, capital expenditures and return on investment. A national seminar was held by the Army on 29th June 2016 to discuss future fueling needs where Balmer Lawrie executives promoted their products and services as the defense industry is a major customer. Additionally, a land lease agreement was signed between Visakhapatnam Port Trust and Visakhapatnam Port Logistics Park Ltd.
The document discusses various career options available to mechanical engineering graduates after graduation. It lists jobs in public and private sector companies that can be pursued through on-campus or off-campus recruitment. It also discusses opportunities for higher education and jobs in public sector undertakings (PSUs) available after qualifying exams like GATE and UPSC. PSU jobs mentioned include those under various central and state government departments. Engineering services under the UPSC exam like Border Roads Engineering Service are also summarized.
Prabal Basu is the Chairman and Managing Director of Balmer Lawrie & Co. He has had a long career with the company spanning nearly 30 years, starting as an assistant manager and working his way up through various finance and accounting roles. As CEO, he has led the company to its highest ever profits and grown its market capitalization significantly. Currently, he is focused on expanding the company's logistics and cold chain infrastructure businesses and identifying new growth opportunities through a strategic review.
Krishan Kumar Sharma has 3 years of experience in statutory auditing, stock auditing, internal auditing, and management auditing. He has led and participated in audit assignments for various industries. His areas of experience include statutory audits, stock audits, applying accounting standards and company law amendments. He has also conducted various tax audits and presented a paper on accounting standards. During his articleship, he handled statutory, internal, capex, and bank audits for various clients. He has strong computer skills and extra-curricular achievements including market risk analysis, training sessions, and contributions to a firm publication.
This document provides an overview of the Association of Asia-Oceanic Steel Drum Manufactures (AOSD). It discusses AOSD's founding in 1994 to represent steel drum manufacturers across Asia and Oceania. It notes that AOSD members account for approximately 70% of the world's 200 million new steel drums produced annually. The document also summarizes AOSD's board members and countries represented. Furthermore, it outlines AOSD's international conferences held every 3 years to discuss technical and environmental issues in the steel drum industry. The next conference in 2016 is planned for Mumbai, India.
This document provides a weekly media update from Balmer Lawrie, mentioning news related to the company, GOI, PSEs, and industries relevant to Balmer Lawrie's business. It includes news clips from March 14-18, 2017 discussing topics like the Indian economy strengthening after demonetization, exports growing, progress on implementing GST, and plans to increase domestic oil production. The update is intended to be uploaded on Balmer Lawrie's intranet and website every Monday.
This document proposes establishing a municipal cadre in India to improve urban governance. It reviews relevant policy documents and lessons from select states. A municipal cadre is proposed with categorized cities, functions, posts, groups, pay scales, and staffing norms. An institutional framework for human resource management includes draft service rules for recruitment, promotion, and transfers. A staff augmentation plan, training framework, and performance management system are also proposed to support the new municipal cadre. The document provides a comprehensive approach for creating and managing the proposed municipal cadre in India.
The document provides information on career options after graduation in engineering in India. It lists jobs in public and private sector companies that can be pursued after graduation through on-campus or off-campus recruitment. It also outlines higher education options and competitive exams that provide government jobs after qualifying exams like GATE, MPSC, and UPSC. These exams allow entry into prestigious public sector undertakings, state and central government services.
Balmer Lawrie signed an MoU with the Ministry of Petroleum & Natural Gas on 12th July 2016 setting targets for the 2016-17 fiscal year including turnover, operating profit, capacity utilization, efficiency, technology upgrades, R&D, capital expenditures and return on investment. A national seminar was held by the Army on 29th June 2016 to discuss future fueling needs where Balmer Lawrie executives promoted their products and services as the defense industry is a major customer. Additionally, a land lease agreement was signed between Visakhapatnam Port Trust and Visakhapatnam Port Logistics Park Ltd.
The document discusses various career options available to mechanical engineering graduates after graduation. It lists jobs in public and private sector companies that can be pursued through on-campus or off-campus recruitment. It also discusses opportunities for higher education and jobs in public sector undertakings (PSUs) available after qualifying exams like GATE and UPSC. PSU jobs mentioned include those under various central and state government departments. Engineering services under the UPSC exam like Border Roads Engineering Service are also summarized.
Prabal Basu is the Chairman and Managing Director of Balmer Lawrie & Co. He has had a long career with the company spanning nearly 30 years, starting as an assistant manager and working his way up through various finance and accounting roles. As CEO, he has led the company to its highest ever profits and grown its market capitalization significantly. Currently, he is focused on expanding the company's logistics and cold chain infrastructure businesses and identifying new growth opportunities through a strategic review.
Krishan Kumar Sharma has 3 years of experience in statutory auditing, stock auditing, internal auditing, and management auditing. He has led and participated in audit assignments for various industries. His areas of experience include statutory audits, stock audits, applying accounting standards and company law amendments. He has also conducted various tax audits and presented a paper on accounting standards. During his articleship, he handled statutory, internal, capex, and bank audits for various clients. He has strong computer skills and extra-curricular achievements including market risk analysis, training sessions, and contributions to a firm publication.
This document provides an overview of the Association of Asia-Oceanic Steel Drum Manufactures (AOSD). It discusses AOSD's founding in 1994 to represent steel drum manufacturers across Asia and Oceania. It notes that AOSD members account for approximately 70% of the world's 200 million new steel drums produced annually. The document also summarizes AOSD's board members and countries represented. Furthermore, it outlines AOSD's international conferences held every 3 years to discuss technical and environmental issues in the steel drum industry. The next conference in 2016 is planned for Mumbai, India.
This document provides a weekly media update from Balmer Lawrie, mentioning news related to the company, GOI, PSEs, and industries relevant to Balmer Lawrie's business. It includes news clips from March 14-18, 2017 discussing topics like the Indian economy strengthening after demonetization, exports growing, progress on implementing GST, and plans to increase domestic oil production. The update is intended to be uploaded on Balmer Lawrie's intranet and website every Monday.
This document proposes establishing a municipal cadre in India to improve urban governance. It reviews relevant policy documents and lessons from select states. A municipal cadre is proposed with categorized cities, functions, posts, groups, pay scales, and staffing norms. An institutional framework for human resource management includes draft service rules for recruitment, promotion, and transfers. A staff augmentation plan, training framework, and performance management system are also proposed to support the new municipal cadre. The document provides a comprehensive approach for creating and managing the proposed municipal cadre in India.
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBalmerLawrie
The Buddhist monk gathered his young students and told them to steal purses from wealthy people in the nearby city to raise money for their temple. All the students were uncomfortable with this except one boy. The boy realized there was no place he could steal without seeing himself, so he told the other students not to go. The monk was pleased with this boy, as he had wanted to teach the students a lesson about integrity.
The document then discusses events at Balmer Lawrie related to observing Vigilance Awareness Week and Constitution Day. It also summarizes new partnerships, projects, and training programs launched by various divisions of the company during this period.
The document provides information on various topics happening in India and at Balmer Lawrie & Co. Ltd. in February 2024. It discusses the upcoming Indian general elections, International Women's Day theme of inclusion, National Safety Day celebrations, regional new year festivals, and Balmer Lawrie business updates including new appointments, awards received, and events/conferences hosted. The newsletter aims to keep employees informed of company and national news and events on a monthly basis.
The document discusses Balmer Lawrie's celebration of various events in February 2024 and announcements. It summarizes that Balmer Lawrie celebrated its 158th Foundation Day on February 1st across India. It also announced positive third quarter results for FY2023-24 with increased profits. The 53rd National Safety Week will be observed from March 4th-10th with programs centered on safety leadership.
Daily Media Update - 26.02.2024. This document comprises news clips from vari...BalmerLawrie
Daily Media Update - 26.02.2024. This document comprises news clips from various media in which Balmer Lawrie is mentioned, news related to GOI and PSEs, and news from the verticals that we do business in.
Weekly Media Update_19_02_2024. This document comprises news clips from vario...BalmerLawrie
Weekly Media Update_19_02_2024. This document comprises news clips from various media in which Balmer Lawrie is mentioned, news related to GOI and PSEs, and news from the verticals that we do business in.
Weekly Media Update_05_02_2024. This document comprises news clips from vario...BalmerLawrie
Weekly Media Update_05_02_2024. This document comprises news clips from various media in which Balmer Lawrie is mentioned, news related to GOI and PSEs, and news from the verticals that we do business in.
The document provides an overview of India's accomplishments in 2023 and upcoming events being celebrated in early 2024. Some key points:
- India successfully shouldered its G20 Presidency and launched various initiatives. Domestically, it achieved several milestones in space, rail, and sports.
- On January 26th, 2024, India will celebrate its 75th Republic Day.
- In early February 2024, Balmer Lawrie will celebrate its 158th Foundation Day with events being organized across various regions for employees and families.
Weekly Media Update_02_01_2024. This document comprises news clips from vario...BalmerLawrie
Weekly Media Update_02_01_2024. This document comprises news clips from various media in which Balmer Lawrie is mentioned, news related to GOI and PSEs, and news from the verticals that we do business in.
The document provides an overview of the various awards and accolades received by Balmer Lawrie SBUs and functions in the past year for their work and achievements. It recognizes the contributions of different divisions in implementing official language policies, delivering excellent customer service, health and safety practices, and developing innovative logistics solutions. The summary also highlights key business partnerships, expansion of operations, and employee engagement initiatives undertaken during the period.
Weekly Media Update - December 26, 2023 - Balmer LawrieBalmerLawrie
This document provides a weekly media update comprising news related to the Indian economy from various sources. Key highlights include:
1) Domestic rating agency Icra revised India's FY24 GDP growth forecast upwards to 6.5% from 6.2% previously.
2) The IMF projected India's economy to grow at 6.3% in the current fiscal year and the next, supported by macroeconomic and financial stability.
3) Leading credit rating firm Fitch Ratings expects India's resilient economic growth will boost corporate demand. Several sectors are expected to see strong demand.
4) Parliament approved additional spending of Rs. 58,378 crore in the current fiscal to support programs like M
BLOG ISSUE 43 _ July 2023 - Quarterly House JOurnal of Balmer LawrieBalmerLawrie
This document provides an editorial and overview of the Balmer Lawrie Start-up Fund initiative. It discusses how Balmer Lawrie launched a Start-up Fund in 2017 aligned with the Government of India's Startup India initiative to promote entrepreneurship and innovation. It highlights how Balmer Lawrie has supported various startups over four rounds of funding. The document also provides updates on significant events at Balmer Lawrie, including new partnerships and handling of logistics for sports teams.
Weekly Media Update_18_12_2023 - news clips from various media in which Balme...BalmerLawrie
- The document provides news clips from various media sources related to Balmer Lawrie and other public sector enterprises (PSEs) in India.
- It mentions that India's economic growth is projected to exceed 8% in fiscal year 2025 according to industry group FICCI. Several reports also raised India's growth projections for the current fiscal year to between 6.7-7%.
- The document is intended to be uploaded on Balmer Lawrie's intranet and website every Monday to share recent news.
Balmer Lawrie - Weekly Media Update - Monday, 11.12.2023BalmerLawrie
This document provides a weekly media update from various Indian news sources. It summarizes key news related to the Indian economy from the past week, including:
- Nomura projecting India will be one of the fastest growing Asian economies in 2024.
- S&P Global Ratings forecasting India will become the world's third largest economy by 2030.
- The Finance Ministry stating India will become a $5 trillion economy early in the 'Amrit Kaal' period to 2047.
- The RBI keeping interest rates unchanged but raising its FY24 growth forecast to 7%.
The update covers news from several economic indicators such as GDP growth, inflation rates, industrial production, and assessments from
India's GDP is projected to surpass the US to become the world's largest economy by 2052, reaching $45 trillion according to a CLSA report. By 2027, India will surpass Japan to become the third largest economy. However, CLSA expects a slowdown in India's growth until September 2024 followed by a recovery in 2025. S&P Global Ratings also projects India's GDP growth to rise to 7% by 2026, higher than China's projected 4.6% growth. The OECD forecasts India's growth slowing to 6.1% in FY2025 from an estimated 6.3% in FY2024.
The document discusses the defeat of the Indian cricket team in the ICC Cricket World Cup 2023 final against Australia. It notes that while this was disappointing for Indian fans, important life lessons can be learned from setbacks like embracing challenges positively, valuing teamwork, and improving through reflection and learning. It also provides updates about Balmer Lawrie's financial performance, observance of Vigilance Awareness Week, and personnel changes and new recruits.
This weekly media update from Balmer Lawrie provides summaries of recent news articles related to the Indian economy, GOI policies and PSEs, and Balmer Lawrie's business sectors. Key articles discuss S&P raising India's FY24 growth forecast to 6.4% due to robust domestic demand, estimates that Q2 GDP growth will be 6.7-7% driven by services and government spending, and forecasts that FY24 will see strong economic growth and macroeconomic stability according to the Finance Ministry.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBalmerLawrie
The Buddhist monk gathered his young students and told them to steal purses from wealthy people in the nearby city to raise money for their temple. All the students were uncomfortable with this except one boy. The boy realized there was no place he could steal without seeing himself, so he told the other students not to go. The monk was pleased with this boy, as he had wanted to teach the students a lesson about integrity.
The document then discusses events at Balmer Lawrie related to observing Vigilance Awareness Week and Constitution Day. It also summarizes new partnerships, projects, and training programs launched by various divisions of the company during this period.
The document provides information on various topics happening in India and at Balmer Lawrie & Co. Ltd. in February 2024. It discusses the upcoming Indian general elections, International Women's Day theme of inclusion, National Safety Day celebrations, regional new year festivals, and Balmer Lawrie business updates including new appointments, awards received, and events/conferences hosted. The newsletter aims to keep employees informed of company and national news and events on a monthly basis.
The document discusses Balmer Lawrie's celebration of various events in February 2024 and announcements. It summarizes that Balmer Lawrie celebrated its 158th Foundation Day on February 1st across India. It also announced positive third quarter results for FY2023-24 with increased profits. The 53rd National Safety Week will be observed from March 4th-10th with programs centered on safety leadership.
Daily Media Update - 26.02.2024. This document comprises news clips from vari...BalmerLawrie
Daily Media Update - 26.02.2024. This document comprises news clips from various media in which Balmer Lawrie is mentioned, news related to GOI and PSEs, and news from the verticals that we do business in.
Weekly Media Update_19_02_2024. This document comprises news clips from vario...BalmerLawrie
Weekly Media Update_19_02_2024. This document comprises news clips from various media in which Balmer Lawrie is mentioned, news related to GOI and PSEs, and news from the verticals that we do business in.
Weekly Media Update_05_02_2024. This document comprises news clips from vario...BalmerLawrie
Weekly Media Update_05_02_2024. This document comprises news clips from various media in which Balmer Lawrie is mentioned, news related to GOI and PSEs, and news from the verticals that we do business in.
The document provides an overview of India's accomplishments in 2023 and upcoming events being celebrated in early 2024. Some key points:
- India successfully shouldered its G20 Presidency and launched various initiatives. Domestically, it achieved several milestones in space, rail, and sports.
- On January 26th, 2024, India will celebrate its 75th Republic Day.
- In early February 2024, Balmer Lawrie will celebrate its 158th Foundation Day with events being organized across various regions for employees and families.
Weekly Media Update_02_01_2024. This document comprises news clips from vario...BalmerLawrie
Weekly Media Update_02_01_2024. This document comprises news clips from various media in which Balmer Lawrie is mentioned, news related to GOI and PSEs, and news from the verticals that we do business in.
The document provides an overview of the various awards and accolades received by Balmer Lawrie SBUs and functions in the past year for their work and achievements. It recognizes the contributions of different divisions in implementing official language policies, delivering excellent customer service, health and safety practices, and developing innovative logistics solutions. The summary also highlights key business partnerships, expansion of operations, and employee engagement initiatives undertaken during the period.
Weekly Media Update - December 26, 2023 - Balmer LawrieBalmerLawrie
This document provides a weekly media update comprising news related to the Indian economy from various sources. Key highlights include:
1) Domestic rating agency Icra revised India's FY24 GDP growth forecast upwards to 6.5% from 6.2% previously.
2) The IMF projected India's economy to grow at 6.3% in the current fiscal year and the next, supported by macroeconomic and financial stability.
3) Leading credit rating firm Fitch Ratings expects India's resilient economic growth will boost corporate demand. Several sectors are expected to see strong demand.
4) Parliament approved additional spending of Rs. 58,378 crore in the current fiscal to support programs like M
BLOG ISSUE 43 _ July 2023 - Quarterly House JOurnal of Balmer LawrieBalmerLawrie
This document provides an editorial and overview of the Balmer Lawrie Start-up Fund initiative. It discusses how Balmer Lawrie launched a Start-up Fund in 2017 aligned with the Government of India's Startup India initiative to promote entrepreneurship and innovation. It highlights how Balmer Lawrie has supported various startups over four rounds of funding. The document also provides updates on significant events at Balmer Lawrie, including new partnerships and handling of logistics for sports teams.
Weekly Media Update_18_12_2023 - news clips from various media in which Balme...BalmerLawrie
- The document provides news clips from various media sources related to Balmer Lawrie and other public sector enterprises (PSEs) in India.
- It mentions that India's economic growth is projected to exceed 8% in fiscal year 2025 according to industry group FICCI. Several reports also raised India's growth projections for the current fiscal year to between 6.7-7%.
- The document is intended to be uploaded on Balmer Lawrie's intranet and website every Monday to share recent news.
Balmer Lawrie - Weekly Media Update - Monday, 11.12.2023BalmerLawrie
This document provides a weekly media update from various Indian news sources. It summarizes key news related to the Indian economy from the past week, including:
- Nomura projecting India will be one of the fastest growing Asian economies in 2024.
- S&P Global Ratings forecasting India will become the world's third largest economy by 2030.
- The Finance Ministry stating India will become a $5 trillion economy early in the 'Amrit Kaal' period to 2047.
- The RBI keeping interest rates unchanged but raising its FY24 growth forecast to 7%.
The update covers news from several economic indicators such as GDP growth, inflation rates, industrial production, and assessments from
India's GDP is projected to surpass the US to become the world's largest economy by 2052, reaching $45 trillion according to a CLSA report. By 2027, India will surpass Japan to become the third largest economy. However, CLSA expects a slowdown in India's growth until September 2024 followed by a recovery in 2025. S&P Global Ratings also projects India's GDP growth to rise to 7% by 2026, higher than China's projected 4.6% growth. The OECD forecasts India's growth slowing to 6.1% in FY2025 from an estimated 6.3% in FY2024.
The document discusses the defeat of the Indian cricket team in the ICC Cricket World Cup 2023 final against Australia. It notes that while this was disappointing for Indian fans, important life lessons can be learned from setbacks like embracing challenges positively, valuing teamwork, and improving through reflection and learning. It also provides updates about Balmer Lawrie's financial performance, observance of Vigilance Awareness Week, and personnel changes and new recruits.
This weekly media update from Balmer Lawrie provides summaries of recent news articles related to the Indian economy, GOI policies and PSEs, and Balmer Lawrie's business sectors. Key articles discuss S&P raising India's FY24 growth forecast to 6.4% due to robust domestic demand, estimates that Q2 GDP growth will be 6.7-7% driven by services and government spending, and forecasts that FY24 will see strong economic growth and macroeconomic stability according to the Finance Ministry.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.