Slides from the BIO09 panel presentation on new media, featuring Brian Reid, Shwen Gwee, Jen McCabe, Ed Silverman and Jerry Johnson.

1. Spreading the Word: New Technologies Mean Everyone Is a Journalist Date: Tuesday, May 19 Time: 4 p.m. Speaker: Brian Reid Media Director, WeissComm Partners

2. What We Know: It’s Hard for Big Organizations to Use News Media to Be All Things to All People

3. But … We Are Seeing an Explosion in Online Dialogue with Specific Groups (like patients, docs)

4. We See This Across the Spectrum, From “In The Pipeline” to “Diabetes Mine” to Sermo

5. We’re Even Seeing It At Big Organizations, Which Are Now Tailoring Their Message to Specific Groups

6. These Biotech Successes Have 1 Thing in Common: 2-Way Communication … Speaking and Listening

7. Tracking Me Down: E-mail: breid@wcpglobal.com Twitter: @brianreid Skype: brianreid AIM: carbonmolecule Slideshare: brianreid URL: www.wcpglobal.com .